Brand system
An independent brand, technology and AI company.
We build things that matter — to businesses, and to everyone they touch.
users· brands· consumers· teams· culture· people
We design brands, build the software and AI behind them, and make the films and campaigns that launch them.
What you get
Shared data that every team works from.
Customer data, brand rules and campaign results sit in one place, so brand, product and marketing teams work from the same facts.
- Market data
- Customer data
- Brand assets
- Campaign performance
- CRM & lifecycle
- Product analytics
Illustration of what shared data feeds: a locked brand system, a live customer agent, one voice and on-brief campaigns in every market, AI answers that cite the brand, a mapped six-touchpoint journey and a model tuned this week.
- One formatData from every source is stored in the same place and format.
- One set of rulesBrand, product and campaign work draws on it instead of guessing.
- Your dataIt is held in accounts you control.
What we make
What we can make for you, from a logo to an AI assistant.
Nine things we make, each shown as a picture. Each one names the service behind it, so you can open the page that explains it.
A website or online shop
A fast website or shop your team can update without waiting for a developer.
A web page for Your company with a menu, a short headline and a Book now button.
A mobile app
An app for iPhone and Android that people find easy to use.
An AI assistant
An assistant that answers from your own documents and passes hard questions to staff.
A chat in which an assistant offers two appointment times, names the policy it used and offers to hand over to a person.
A brand identity
A logo, colours, fonts and tone of voice, with rules everyone can follow.
A brand sheet for Your company: a wordmark, four colour swatches, a type sample and three words describing the tone of voice.
Films and photos
Launch films and photography, cut to size for every screen and channel.
Social media and ads
Posts, replies and paid ads that put you in front of the right people.
A social post from Your company on the phone, with a scheduled time and an ad label.
Found on Google and ChatGPT
Pages that Google ranks and AI tools like ChatGPT can quote when people ask.
An AI answer to a question about a local clinic, recommending Your company and citing its website.
WhatsApp and email follow-ups
Follow-ups on WhatsApp, email or SMS, so no enquiry is left waiting.
A timeline: an enquiry arrives, a WhatsApp reply goes out, a reminder follows and a call is booked, with a person approving each send.
A CRM and dashboards
A CRM or dashboard built around how your business sells and serves.
A sales board with three columns, New, Talking and Won, and a card moving to Won.
Photographs show the kind of work we make, not client projects. Screens marked Illustrative are examples.
The full menu
Everything we do, grouped so you can find what you need.
40 capabilities in 6 groups, each explained in everyday words. Pick the one you need, or combine several and one team runs them together.
Brand Design
How your business looks, sounds and stands out.
- Growth Strategy
Decide which customers and markets to go after next, based on research.
- Brand Identity
Your logo, colours, fonts and tone of voice, with clear rules.
- Brand Foundation
What you stand for and why people should choose you, written down.
- Brand Systems
Templates and rules so every team makes on-brand work quickly.
- Brand Architecture
Clear names and structure for your products and sub-brands.
- Brand AI Tools
Automatic checks that catch off-brand work before anything goes out.
Technology & Intelligence
Websites, apps, software and AI that run your business.
- Websites & Apps
Websites and mobile apps that load fast and work for everyone.
- Custom Software & Data Platforms
Your own CRM, dashboards and internal tools, built around how you work.
- AI Strategy & Agents
Find where AI helps most, then build agents that handle everyday tasks.
- AI Product & Automation
Assistants that answer from your documents, plus automation for repetitive work.
- AI Infrastructure & Cloud
Cloud set-up that keeps your systems and AI fast and affordable.
- Cybersecurity & AI Trust
Security testing and privacy controls that protect your customers' data.
- Integration & Support
Connect your tools so data moves between them, with support after launch.
- Search & AI Visibility
Show up on Google and in answers from ChatGPT, Gemini and Perplexity.
- Audits & Assessments
A clear check of your website, security and data, with what to fix first.
- Tech Workforce
Skilled engineers and AI specialists who join your team when you need them.
Campaign & Content Design
Getting noticed: social media, PR, creators, ads and films.
- Content Marketing
Articles, guides and newsletters people want to read and share.
- Social Media Marketing
Day-to-day posting and replies on Instagram, LinkedIn and YouTube.
- Public Relations
Coverage in the press and a reputation people trust.
- Social & Influencer Activation
Creators and influencers who introduce your brand to their followers.
- Performance Marketing
Paid ads on Google and social media, judged on sales and leads.
- Omnichannel Marketing Strategy
A plan for who to reach, where and when, agreed before launch.
- Campaign Design Systems
One campaign look and message that works in every format.
- Global Content Production
Photography, films and edits in every size each channel needs.
AI Design
AI assistants and AI-made images and films, with safe ways to use them.
- AI Application Design
Assistants that show their sources and pass hard questions to a person.
- AI Content Studio
Films, images and edits made with AI, with usage rights recorded.
- Brand AI Tools
AI image and writing tools tuned to look and sound like your brand.
- AI Strategy & Consulting
Rules, training and first pilots so your team uses AI safely.
Product & Experience Design
Apps and digital products that people find easy to use.
- Design Consulting & Solutioning
Options for using new technology, shaped into a plan you can build.
- Product Strategy & Vision
Decide what your product should do next, with a prototype to test.
- Experience Design & Development
Screens and journeys tested with your users before full build.
- AI Product Strategy & Development
AI features designed into your product and tested before launch.
- System Design
A shared kit of buttons, screens and styles your teams reuse.
Marketing Technology
Turning interest into customers: CRM, WhatsApp, email and follow-ups.
- AI-Driven Marketing Automation
Automatic emails, texts and WhatsApp messages, with a person approving each send.
- Content & Communication Infrastructure
Tools that send each message to the right channel and market.
- AI Campaign Optimization
Adjust targeting and spend while a campaign runs, within limits you set.
- AI Creative Solutions
Many versions of an approved ad, each checked by an editor.
- AI Lead Generation
Score and route new leads so sales calls the right people first.
- Automated & Dynamic Sales
Sales follow-ups that change with where each buyer is in the process.
- Customer Relationship Strategy
Loyalty and lifecycle plans that keep customers coming back.
Need more than one? One accountable team plans them together, with one weekly review.
Book a callStart to finish
From first idea to steady growth, one team for any business.
Pick your kind of business to see what we would make at each stage. Hand us the whole journey, or start at any step and add the rest later.
Choose your kind of business
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Plan
Understand your customers and market, and decide what to build first.
ExampleTechnology Customer interviews and a ranked list of markets to enter first.
Healthcare Research into how patients choose and book care.
Retail Research into who buys from you, where and why.
Finance Research into what customers need before they trust a new product.
Education Research into how students and parents choose a course.
Hospitality Research into where your guests come from and how they book.
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Brand
Give the business a name, a look and a voice people remember.
ExampleTechnology A name, positioning and identity for the new product.
Healthcare A calm, trusted identity, with every medical claim checked.
Retail Packaging, store signs and an identity that stands out on the shelf.
Finance A clear identity, with every disclosure easy to find.
Education An identity and prospectus that feel the same everywhere.
Hospitality An identity for every property, from menus to signs.
Who does it
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Design
Design the screens and journeys, and test them with your customers.
ExampleTechnology Sign-up and first-use screens tested with trial users.
Healthcare A booking journey tested with patients of every age.
Retail An online checkout that is easy to finish on a phone.
Finance An onboarding flow that keeps identity checks simple.
Education An application form students can finish on a phone.
Hospitality A direct booking journey guests can finish in a few taps.
Who does it
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Build
Build the website, app or software your customers and staff use.
ExampleTechnology The marketing website and web app, with billing connected.
Healthcare A website and booking app connected to your doctors' schedules.
Retail An online shop connected to stock, payments and delivery.
Finance A customer app and a CRM for your advisers.
Education A website with course search and an admissions portal.
Hospitality A booking website connected to rooms, rates and payments.
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Add AI
Add assistants and automation where they save time, with people in charge.
ExampleTechnology An in-product assistant that answers from your help pages.
Healthcare An assistant that answers from approved pages and hands over to staff.
Retail Product descriptions and images drafted by AI, approved by your team.
Finance An assistant for policy questions that hands over to an adviser.
Education An assistant that answers admissions questions at any hour.
Hospitality A guest assistant for questions before and during the stay.
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Launch
Get noticed with films, social media, PR, creators and ads.
ExampleTechnology A launch film, product demos and a LinkedIn campaign.
Healthcare Doctor-led videos and local campaigns for each centre.
Retail Season campaigns, product films and creator partnerships.
Finance Plain-language explainer films and search campaigns.
Education Student stories on video and social media.
Hospitality Photography, short films and creator stays.
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Grow
Get found, follow up every lead and keep customers coming back.
ExampleTechnology Trial-to-paid emails and lead scoring for the sales team.
Healthcare WhatsApp reminders and follow-ups, with patient consent recorded.
Retail Loyalty offers and win-back messages on WhatsApp and email.
Finance Lead scoring and follow-ups that respect each customer's consent.
Education Enquiry follow-ups and open-day reminders by WhatsApp and email.
Hospitality Pre-arrival messages and return offers for past guests.
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Run
Keep everything fast, secure and improving after launch.
ExampleTechnology Security tests, cloud monitoring and regular releases.
Healthcare Privacy controls and security tests that protect patient records.
Retail A fast site on sale days and payments kept secure.
Finance Security testing and an audit log of every change.
Education Support through results day and student data kept safe.
Hospitality Fast pages in peak season and payment data kept secure.
The whole journey
One accountable team, one plan and one weekly review, from first idea to launch and growth.
Packages: Milestone · Enterprise
Book a callOne step at a time
Start with the one thing you need now, such as a logo, an app or an audit, and add more later.
Packages: Sprint · Project
Start a briefAlready up and running
Improve what you already have, from a slow website to leads that go cold.
Choose what is not working. You will see what we do about it and the service that does it. You can start with a short audit.
What is not working?
How we fix it
Search & AI Visibility
We make your pages easy for Google to rank and for AI tools like ChatGPT to quote.
What we do
- Check where you appear in Google and AI answers today
- Fix the technical problems that stop pages being read
- Rewrite key pages so AI tools can quote them, then track monthly
Search check, an illustrative example. Pages Google can read: 61% before, 97% after; Key questions where AI names you: 1 of 20 before, 6 of 20 after.
Nobody can guarantee rankings or AI citations. We report both every month.
How we fix it
Websites & Apps
With Audits & Assessments
We find what slows each page and fix it or rebuild. Then your team gets an editor it can use.
What we do
- Measure speed on phones and find what slows each page
- Fix images, code and hosting, or rebuild where that costs less
- Set up an editor your team can use without a developer
Good: main content shows in 2.5 s or less.
Speed check, an illustrative example. Main content shows in: 4.8 s before, 1.9 s after; Page weight: 6.2 MB before, 1.4 MB after.
How we fix it
Experience Design & Development
With Design Consulting & Solutioning
We watch people use it, remove the steps that lose them and test the new version.
What we do
- Watch people use it and see where they get stuck
- Cut steps, fields and confusing words
- Test the new version with users before it is built
Sign-up check, an illustrative example. Form fields: 11 before, 5 after; People who finish: 38% before, 61% after.
Start with
- Product experience audit
- User research & usability testing
- Product or app redesign
How we fix it
Brand Identity
With Brand Systems
We gather everything you publish, refresh what needs it and give every team the same rules.
What we do
- Collect what you publish and show what is off-brand
- Refresh the identity and keep what people already recognise
- Give every team templates and one set of rules
Brand check, an illustrative example. Logo versions in use: 7 before, 1 after; Templates teams can reuse: 0 before, 24 after.
Start with
- Brand audit & diagnostic
- Identity refresh
- Brand guidelines
How we fix it
AI Lead Generation
With AI-Driven Marketing Automation
We make sure every enquiry gets a quick reply and reaches the right person.
What we do
- Find where enquiries wait and who should answer them
- Score each lead and send it to the right person
- Set up WhatsApp and email follow-ups a person approves
Follow-up check, an illustrative example. First reply: 2 days before, 10 min after; Leads with an owner: 40% before, 100% after.
Start with
- Lead scoring & routing
- Lifecycle journey build
- CRM automation & hygiene
How we fix it
Performance Marketing
We set up tracking you can trust, then move budget to what brings sales and leads.
What we do
- Set up tracking, with consent recorded
- Compare each channel on the sales and leads it brings
- Move budget to what works, within limits you approve
Ad spend check, an illustrative example. Sales you can trace to an ad: 20% before, 85% after; Channels compared: 1 before, 5 after.
Start with
- Conversion tracking & consent set-up
- Tracking & measurement foundations
- Campaign optimisation & budget allocation
How we fix it
AI Product & Automation
We connect your tools and automate the routine steps, so people spend their time on decisions.
What we do
- Map the repetitive steps and the tools involved
- Connect the tools so data moves by itself
- Add an assistant that answers from your documents, checked by a person
Workload check, an illustrative example. Hours a week spent copying data: 22 before, 4 after; Tools connected: 0 of 5 before, 5 of 5 after.
Start with
- AI readiness assessment
- Workflow automation
- AI knowledge assistant
How we fix it
Cybersecurity & AI Trust
We test your systems the way an attacker would and fix what we find, most serious first.
What we do
- Test your website, app and cloud the way an attacker would
- Fix what we find, starting with the most serious
- Put in place the privacy records and controls buyers ask about
Security check, an illustrative example. Critical issues open: 2 before, 0 after; High issues open: 6 before, 0 after.
Start with
- A security test of your systems
- Compliance readiness
How we fix it
Audits & Assessments
We check your website, brand and marketing set-up together and rank what to fix first.
What we do
- Look at your website, app, brand and marketing tools together
- Rank every problem by what it costs you
- Leave you a plan to run with us or on your own
Fix first, an illustrative example: Product pages take five seconds to load; Enquiries wait two days for a reply; The logo is used five different ways.
Start with
- Technical & code audit
- Brand audit & diagnostic
- A check of your marketing tools
- Product experience audit
What changes
Brand, product and campaign work that builds week on week.
All three work from the same data, so each hands the next something it can use instead of re-briefing from zero every quarter.
- One layer: each lane builds on the others
- Separate teams: each quarter re-briefs from zero
An illustrative chart. Over twelve weeks, a line for work on shared data rises steadily; a saw-tooth line for separate teams falls back at every hand-over and ends far lower.
01
A distinct brand
Brand Design- Week 1Voice rules and design tokens written once, as data
- Week 4Rules applied to the first 40 assets; off-brand work flagged automatically
- Week 8An automatic brand check runs on every asset before a person reviews it
- Week 12A new market launches from the same rules, in its own language
Hands product a shared vocabulary of components and words.
02
Customer value
Product & Experience- Week 1Journey evidence: interviews, support logs and search queries tagged
- Week 4The two costliest journey steps redesigned with the brand’s components
- Week 8Changes released to some users first; task success measured before and after
- Week 12The journey map becomes the brief for every campaign
Hands campaigns the key moments and evidence of what works.
03
Measured growth
Campaign & Marketing Technology- Week 1Baseline measured and a written test plan, one hypothesis per test
- Week 4First creative tests read; weak versions dropped within the week
- Week 8Budget moves to what works this week; a named person approves each shift
- Week 12What worked is written back into the brand rules and the journey map
Hands the brand evidence, and the next round starts from these results.
The team
One accountable team for brand, software, AI and media.
Strategists, designers, engineers, editors and AI specialists in one team, led by Rushil Munjal (Brand & Design) and Shuja ur Rahman (Technology). A named lead answers for your work from first call to handover.
Meet the teamFour offices in India and Canada, working to one delivery standard and one weekly review.
- Work you own Built in your accounts and documented so your team can run it.
- Security by design Least-privilege access and secrets kept in a vault from day one.
- Accessible by default Built to WCAG 2.2 AA and checked before release.
- Measured outcomes Targets agreed before launch and reported against every month.
- NDA first We sign an NDA before you share your first brief.
What we do
Six disciplines, bought alone or as one programme.
One team designs brands and products and builds websites, software and AI agents. It also makes films and campaigns and runs marketing technology. You can start with one discipline and add others.
Brand Design
We set brand strategy and identity, and write the rules, templates and AI checks that keep the brand consistent everywhere.
- Growth Strategy
- Brand Identity
- Brand Foundation
- Brand Systems
- Brand Architecture
- Brand AI Tools
Technology & Intelligence
We build websites, apps, custom software, AI agents and cloud infrastructure securely, and support them after launch.
- Websites & Apps
- Custom Software & Data Platforms
- AI Strategy & Agents
- AI Product & Automation
- AI Infrastructure & Cloud
- Cybersecurity & AI Trust
- Integration & Support
- Search & AI Visibility
- Audits & Assessments
- Tech Workforce
Campaign & Content Design
We plan campaigns, films, photography, social content, PR and paid media together, and produce them for every channel.
- Content Marketing
- Social Media Marketing
- Public Relations
- Social & Influencer Activation
- Performance Marketing
- Omnichannel Marketing Strategy
- Campaign Design Systems
- Global Content Production
AI Design
We design AI assistants, brand-tuned models and AI-made films and images. We also train your teams to use them safely.
- AI Application Design
- AI Content Studio
- Brand AI Tools
- AI Strategy & Consulting
Product & Experience Design
We plan products, research users and design UX, UI and design systems, testing them with users before full build.
- Design Consulting & Solutioning
- Product Strategy & Vision
- Experience Design & Development
- AI Product Strategy & Development
- System Design
Marketing Technology
We set up CRM, marketing automation, customer data, lead scoring and measurement that keep marketing working between campaigns.
- AI-Driven Marketing Automation
- Content & Communication Infrastructure
- AI Campaign Optimization
- AI Creative Solutions
- AI Lead Generation
- Automated & Dynamic Sales
- Customer Relationship Strategy
Brand Design
Six brand capabilities, each handed over as files your team can use.
Growth strategy, identity, foundation, systems, architecture and AI tools. Each is scoped on its own and fits with the other five, so you can start with one.
Explore Brand DesignIllustration: a whitespace map plotting competitor presence against fit with your brand. Your company sits mid-field; two uncontested openings are outlined where presence is low and fit is high.
01 / 06Where to play next
Growth Strategy
We rank your next best customer segments, map the gaps competitors leave open and sequence the moves to win them. Agents score each segment; named people sign off the shortlist and roadmap.
Handed over
- Market & category mapFigma · PDF
- Next-best-customer rankingSheet · Deck
- Competitive whitespace mapFigma
- Growth thesisOne page
- Move roadmap · now / next / laterDeck · Board
+ 1 more in the full handover
How you know it worked
- A ranked shortlist
- Openings you can defend
- Moves your team can run
Typical length · 4–6 weeks
Explore Growth Strategy
Illustration: one email before and after the identity work. Before, it mixes marks, typefaces and button styles under a generic headline; after, it uses one mark, two typefaces, one button style and a headline in the brand voice.
02 / 06Logo, colour, type and voice
Brand Identity
We design brand identities for enterprises and growing brands: logo, colour, type, voice and motion. Your teams get guidelines and templates that keep the brand consistent on every touchpoint.
Handed over
- Logo & clear-space rulesSVG · PDF
- Colour palette & tokensFigma · JSON
- Typefaces & type scaleFigma · font files
- Voice, tone & vocabularyGuidelines
- Behaviour principles & momentsGuidelines
+ 3 more in the full handover
How you know it worked
- Recognisable at a glance
- Consistent across teams
- Ready for new touchpoints
Typical length · 6–10 weeks
Explore Brand Identity
Illustration: a decision log. Under a one-line positioning statement, two decisions are recorded with the principle that settled each: a discount sub-brand declined, and a product name chosen for clarity.
03 / 06Purpose, positioning and values
Brand Foundation
We write your purpose, positioning, values and brand narrative with your leadership team. Each part is tested against decisions you have already made before it is signed.
Handed over
- Purpose, vision & missionDocument
- Positioning statement & proofOne page
- Values & decision principlesDocument
- Audience definition & insightDocument
- Brand narrative · three lengthsDocument · Deck
+ 1 more in the full handover
How you know it worked
- One answer to “what are we?”
- Principles that settle arguments
- A brief for everything after
Typical length · 3–5 weeks
Explore Brand Foundation
Illustration: flex rules drawn as ranges. Signal colour share and headline scale move within set ranges, the minimum logo width is locked and a partner deck with too much signal colour is flagged.
04 / 06Shared brand rules
Brand Systems
We design tokens, components, templates and rules for product, marketing and communications teams. Agents check every asset; a named person approves releases.
Handed over
- Design tokensJSON · Figma variables · CSS
- Component libraryFigma · code
- Template setFigma · Office · CMS
- Flex rules & rangesGuidelines
- Governance modelDocument
+ 2 more in the full handover
How you know it worked
- Less waiting for review
- Adapt within limits
- One version everywhere
Typical length · 6–12 weeks
Explore Brand Systems
Illustration: a four-phase migration plan. The master brand runs throughout; Atlas moves from standalone to endorsed in phase two, Label B is retired into the master brand in phase three and recognition is measured in phase four.
05 / 06Portfolio structure and naming
Brand Architecture
We audit the brands you carry, choose the architecture model, set naming rules and plan a phased migration. Customers can then find the right offer, and each new product has a place.
Handed over
- Portfolio map & auditFigma · Sheet
- Architecture model & decision recordDocument
- Relationship & lockup rulesGuidelines
- Naming system & nomenclatureDocument
- Migration plan · phasedRoadmap
+ 1 more in the full handover
How you know it worked
- Customers find their way
- Fewer brands, more equity
- The next launch has a home
Typical length · 4–8 weeks
Explore Brand Architecture
Illustration: a generation queue of four market variants. One is approved, one waits for a person, one is rejected for an unapproved claim and one is still generating, with each outcome written to an approval log.
06 / 06Brand Design
Brand AI Tools
We tune image and language models on your brand and build the brand check, templates and copy assistant your team uses. Agents make and check every variant; a named person approves what goes live.
Handed over
- Brand-tuned image modelWeights · yours
- Brand-tuned language model or promptsWeights · prompt set
- Brand checkPlugin · API
- Generation pipelineComfyUI · API
- Template engineWeb · API
+ 2 more in the full handover
How you know it worked
- On brand by default
- Every format from one source
- Yours once paid for
Typical length · 6–10 weeks
Explore Brand AI Tools
Technology & Intelligence
Ten capabilities, built and run as one platform.
Websites, apps, custom software, AI agents and cloud, in four layers of one platform. Each is built to recognised frameworks and supported after launch.
Explore Technology & Intelligence-
L1
Experience
What customers and search engines touch.
-
L2
Intelligence
Agents, document search and workflow automation.
-
L3
Platform & data
Custom software, data, integrations and cloud.
-
L4
Trust & operations
Security, audits and the people who run it.
L1 Experience · Web and app builds
Websites & Apps
Websites, web and mobile apps that stay fast, accessible and secure after launch.
Delivers
- Marketing & content websites
- Web applications
- Mobile apps
- Design systems in code
Works with
- Code & interfaces
- TypeScript
- React
- Next.js
- React Native
- Flutter
- Swift
- Kotlin
- Node.js
- Tailwind CSS
- Contentful
- Sanity
- Cloud & operations
- Vercel
- Delivery & tooling
- Playwright
- Storybook
Built to
- Core Web Vitals — Loading, interactivity and visual stability
- WCAG 2.2 AA — Web Content Accessibility Guidelines
- OWASP Top 10 — Web application security risks
- OWASP ASVS — Application Security Verification Standard
- GDPR — General Data Protection Regulation (EU) 2016/679
Frameworks we build to across all 10 capabilities
Choose a framework to highlight the capabilities built to it.
- GDPR 9/10 of 10 capabilities
- ISO/IEC 27001:2022 6/10 of 10 capabilities
- SOC 2 6/10 of 10 capabilities
- DPDP Act 2023 5/10 of 10 capabilities
- OWASP ASVS 4/10 of 10 capabilities
- Core Web Vitals 3/10 of 10 capabilities
- WCAG 2.2 AA 3/10 of 10 capabilities
- NIST AI RMF 1.0 3/10 of 10 capabilities
- ISO/IEC 42001:2023 3/10 of 10 capabilities
- EU AI Act 3/10 of 10 capabilities
- OWASP Top 10 for LLM Applications 3/10 of 10 capabilities
- DORA metrics 3/10 of 10 capabilities
- ISO 22301:2019 2/10 of 10 capabilities
- OWASP Top 10 1/10 of 10 capabilities
- SCI · ISO/IEC 21031:2024 1/10 of 10 capabilities
- CIS Controls v8.1 1/10 of 10 capabilities
- ISO 14001:2015 1/10 of 10 capabilities
- NIST CSF 2.0 1/10 of 10 capabilities
- MITRE ATLAS 1/10 of 10 capabilities
- PCI DSS v4.0.1 1/10 of 10 capabilities
- CERT-In Directions 2022 1/10 of 10 capabilities
- ISO 9001:2015 1/10 of 10 capabilities
Technologies are ones we work with; no partner, reseller or certification tier is implied. Frameworks are what delivery is built to and aligned with, not certifications held.
AI Design
AI assistants and content for your brand.
Assistants, brand-tuned models and AI-made films and images, with training to use them safely. Every asset records its model, inputs, checks and approver.
Illustration: Gemini, OpenAI and Anthropic connected to one prompt bar that sends each request to the best-suited model and says why.
AI Application Design
Assistants that read text and images, answer from your documents and take actions, on Gemini, OpenAI or Anthropic models.
Illustration: a content studio re-cuts a landscape film still into a vertical 9:16 frame, refined in a chat panel before it renders.
AI Content Studio
AI-made films, edits and images with creative direction and a rights log, using Runway, Veo and ElevenLabs.
Illustration: an asset library for an example company, "Your company", with image tools such as Flux and Firefly producing on-brand variants.
Brand AI Tools
Image models tuned to your brand with Flux, Adobe Firefly or ComfyUI, checked against a brand-fidelity test set.
Illustration: an adoption roadmap in three phases, pilot, adopt and scale, laid along one line, with what each phase leaves behind.
AI Strategy & Consulting
Pilots, adoption roadmaps, an AI use policy and training for brand and marketing teams.
Capabilities
AI and engineering for your team.
Agents, automation, search visibility, audits and engineers for your own team.
Platforms
AI models and tools chosen per task.
We resell no model and hold no partner badges. We tell you which tool we chose for each job and why.
Models called through one gateway.
Each task goes to the model that scores best on your examples, and one can be swapped without a rebuild.
An illustrative model-selection panel for one brief: long-context synthesis goes to model A, structured extraction to model B and a task that must answer in under 400 milliseconds to model C. The choice is re-scored every sprint on your own examples.
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OpenAI
Assistants, structured data extraction and agents that take actions in production.
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Anthropic
Long documents read in full, and agents that use tools in customer conversations.
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Google Gemini
Video, images and documents read together, at campaign volume.
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ElevenLabs
Voice for agents, films and localisation, so every market hears one brand.
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Adobe Firefly & Flux
Image models tuned to your brand, for stills and variants in every market.
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RV
Runway & Veo
AI-generated film and motion for campaigns, finished by our editors.
How it works
Three steps, from research to results.
We research your market, build from one set of rules, then measure and improve each week.
Xterra Edze · reading the market
- Category search demand
- Competitor share of voice
- Answer-engine citations
- Your first-party data
Brand system · v2.4
- 01IdentityType, colour, motion, tone — one set of rules.
- 02ProductThe same rules, expressed as components.
- 03CampaignEvery market, on brief, without a rebuild.
Week 6 · sharper
Brand
Product
Campaign
Agent
Illustration: an agent run. Agents research, draft and check a launch brief; it stops at a sign-off gate, where the strategy lead approves it, and only then ships.
How we use AI
Agents do the repeatable work. Named people approve what goes live.
Agents research, draft, version, check, localise and monitor. People set the brief and decide what to build and what to say.
- ›One accountable team instead of four suppliers.
- ›A person signs off anything that spends money, sends messages or cannot be undone.
- ›Every AI step is tested on your own examples and logged.
Why Xterra Edze
Agreed scope, agreed measure, and what we build is yours.
Three commitments in every engagement: what we make is yours once paid for, the process is redesigned before AI is added and the measure is agreed first.
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Yours once paid for
What we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them.
Illustrative contract clause: models, datasets and systems belong to the client; tools we already had are licensed to the client.
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We redesign the process first
Adding AI to each old step keeps the old process. We redesign the steps first, then decide where AI fits.
Illustrative before and after: AI added to the old process gives the same process, faster; a redesigned process has fewer steps.
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Outcomes agreed up front
Every engagement starts with a written measure, baseline and target, and we report against them.
Illustrative outcome record: a measure, its baseline and its target are written down before work starts.
The work · illustrative imagery
What we delivered, and the brief behind it
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Consumer health
Hold one brand across nine markets without slowing any of them down.
Read the case: One brand system for nine markets6–9 months -
Financial services
Make every customer message aware of the last thing that happened.
Read the case: A CRM that knows what happened last4–6 months -
B2B software
An assistant that answers from approved sources, or says it does not know.
Read the case: An AI assistant for repeated sales questions3–5 months -
Retail & commerce
Be cited in AI answers, not only ranked in search results.
Read the case: Visible in AI answers and in search results3–4 months
Films & Media · Made in-house
Films, edits, AI creatives and media kits, made in-house.
The team that designs your brand and builds your platform also makes your films: brand teasers, AI-assisted creatives, launch films and product walkthroughs, cut for every screen.
A muted montage of 5 films from Films & Media. Each one opens full screen in the player.
- 01Edit reel DESTINY Studio work
- 02Launch film Launch film: xterraedze.com Made for Xterra Edze
- 03Motion graphics Brand teaser: We build things that matter Made for Xterra Edze
- 04Social media kit Launch social kit Made for Xterra Edze
- 05Media kit Brand media kit Made for Xterra Edze
What a film can include
- A master edit
- Cut-downs for 16:9, 9:16, 4:5 and 1:1
- Captions wherever someone speaks
- Short bumpers, on request
- Poster frames and thumbnails
- Project files, when agreed
Social & media kits
Launch kits, cut for every placement.
Feed posts, reels, story frames and a media kit, designed together and handed over as files your team can schedule. Shown here: the kits we made for our own launch.
See every kitA phone showing a social grid of 15 pieces from our kits. Each one opens full screen.
- 01Brand teaser: We build things that matterMotion graphicsMade for Xterra Edze
- 02Launch social kitSocial media kitMade for Xterra Edze
What a kit can hold
- Feed posts · 4:5
- Reels and stories · 9:16
- Carousels · 1:1
- Cover frames and highlights
- Captions and alt text
- The media kit, as pages
Selected work · anonymised
Selected work: Delivered.
Each case covers the brief, what we built and how it is measured. Client work is anonymised with illustrative pictures; our own work is shown as built.
Start a brief
Made for Xterra Edze
This website and the platform under it: every page, word and picture edited in our own admin.
Consumer health · nine markets
One brand system, rebuilt so every market launches from the same rules.
B2B technology
A product experience and an assistant that answers the questions sales kept repeating.
Content production
Original work for every format.
Films, edits, motion and stills from one campaign idea, made once and adapted for every format and market.
Two moving strips of campaign work in many formats: social stills, a campaign poster, packaging and product stills, print, merchandise, signage and product screens.
Industries
Brand, software and AI for Consumer Health
Consumer Health
Brand rules that hold from pack to pharmacy shelf to search result, with every claim checked.
Brand Design › Campaign & Content
See the sector: Consumer health
Financial Services
CRM and onboarding built around the customer journey, with consent and every disclosure in plain sight.
Marketing Technology › Technology & Intelligence
See the sector: Financial servicesRetail & Commerce
Campaign design, product films and social kits that launch a season in days and stay on brand.
Campaign & Content › AI Design
See the sector: Retail & commerceB2B Technology
Positioning, product experience, launch films and assistants that answer from approved sources.
Product & Experience › AI Design
See the sector: B2B technology
Hospitality
Direct booking designed as a product, from first search to the day after checkout.
Product & Experience › Marketing Technology
See the sector: Hospitality
Telecom & Media
Network, marketing and care teams working from shared data, with coverage, content and service built on it.
Technology & Intelligence › Brand Design
See the sector: Telecom & mediaAnd 35 more industries we cover
- Food & beverage
- Beauty & personal care
- Fashion & apparel
- Luxury & jewellery
- Consumer electronics
- Home & living
- Restaurants & food service
- Hospitals & care providers
- Pharma & biotech
- Medical devices & diagnostics
- Insurance
- Wealth & asset management
- +23 more
- +26 more
How we work with you
Engagement packages. (3)
Three of our six engagement packages, each with a written scope, published change control and exit terms.
Starts in ~2 weeks
Sprint
One discipline and one fixed outcome, such as brand guidelines, an audit, a landing page or an AI agent.
Book a call- ›Fixed scope
- ›One senior lead
- ›Weekly review
- ›Async by default
- ›Handover pack
- ›Yours once paid for
Multi-discipline
Starts in ~4 weeks
Milestone
Several disciplines from one accountable team, with strategy, design, build and growth planned on one roadmap.
Book a call- ›Two to four disciplines
- ›One roadmap
- ›Weekly review
- ›Shared backlog
- ›Re-scope per milestone
- ›Yours once paid for
Starts in ~3 weeks
Squad
Vetted engineers and AI specialists who join your team and work in your stack and sprint cadence.
Book a call- ›Your stack
- ›Your ways of working
- ›Named specialists
- ›Scale up or down
- ›Knowledge transfer built in
- ›No hiring cycle
What we offer
Choose the service, then the package.
Each discipline page lists every service we sell and the packages it can be bought on. Choose there and your brief reaches us already filled in.
- Brand DesignStrategy & foundation · Identity & expression · Systems & portfolio · Brand AI tools · Programmes & operations 24 services in 5 categories
- Technology & IntelligenceBuild · Intelligence · Run & protect · Grow & assess · Talent 21 services in 5 categories
- Campaign & Content DesignPlan · Earned attention · Paid media · Create · Run it with us 21 services in 5 categories
- AI DesignDesign & build · Create & produce · Tune & scale · Plan & adopt 20 services in 4 categories
- Product & Experience DesignAssess & advise · Strategy & vision · Design & research · AI in the product · Systems & teams 21 services in 5 categories
- Marketing TechnologyData & foundations · Automation & journeys · Demand & performance · Creative & content production · Sales & revenue operations · Customer, loyalty & lifecycle 24 services in 6 categories
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01
A quick question
For a first conversation, a press request or anything that does not need a scope yet.
You get A reply from a named lead
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02Recommended
A project brief
Goals, audiences, a budget band and timing, so our first reply can outline the work.
You get Options and a first scope after one call
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03
A formal RFQ or RFP
Your documents, deadlines and the procurement and security rules the work must meet.
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
131 services across 6 disciplines, on 6 engagement packages.
What do you need built?
Brand, product, campaigns, films or the software and AI behind them.
Book a call
Thirty minutes to discuss your project.
Xterra Edze
Discovery call
A first conversation about what you are building and what you need, without slides or a sales pitch.
We reply to every brief within one working day.
Live calendar
Pick a time from our calendar. It shows open times in your time zone.
- Choose a day and time that suits you.
- Add a line about what you're building.
- The invite arrives in your inbox.
You leave the call with
- An answer on whether we fit
- The team the work would take
- One clear next step
We design brands, build software and AI agents, and produce campaigns and films. One team covers all six disciplines, so brand, software and campaigns are planned together.
Either. You can start with a single Sprint, such as an audit, an identity, a launch film or an AI agent. We build it to work with the other disciplines when you add them.
What we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them. We build in your accounts and do not use your data to train anything else.
Agents do the repeatable work: research, drafts, versions and checks. Named people set the brief, decide what to build and approve what goes live. Every AI step is tested on your own examples and logged, so you can see where AI was used.
A Sprint usually starts within about two weeks of a signed scope, a Milestone engagement within four. We reply to every brief within one working day.
We fix a price for the written scope before work starts. The scope sets the outcome and the team that delivers it. Milestone engagements are priced per milestone and re-scoped before the next begins, so you pay for what you still need.
Four offices in India and Canada: one in New Delhi, two in Ludhiana and one in Saint John, New Brunswick. All four follow the same delivery standard and weekly review.
Tell us what you need built.
You will speak to a lead who would run the work.