Consumer health20256–9 months
Client: A consumer-health brand sold in nine markets
At a glance
Brand system, pack architecture and market flex rules
Approved-claims library and market production templates
Brand-check agent with named reviewers
Picture story
These pictures are examples: licensed stock photos and mock-ups we built in code. They show the setting, not the client’s own work. Credits are at the foot of the page.
On screen
Example screens we built in code, like the ones the project made. They are not the client’s own. Open any full screen.
Before and after
An example before and after, built in code, of the kind of change the work made. These are not the client’s screens. Drag across to compare.
Before · nine local versions
After · one grid
From goal to result
The goal in full, our approach, what we built and what it set out to change.
Each market rebuilt packs, claims and campaign assets locally. The same product could look and sound different in each market, and every new asset went through full review again.
The brief: hold one brand across all nine without slowing any market, and keep every health claim traceable to its approval.
We started with the rules: what stays fixed, what each market may adapt and who signs off. They became design tokens and pack templates that every market builds from.
Each approved claim is stored with its markets, evidence and review date. The brand-check agent checks every asset against that library before a person sees it.
Every live pack and asset across the nine markets, laid out on one grid.
Fixed, flexible and local: three tiers written down and agreed with each market lead.
Tokens, pack templates and the claims library, published on a guidelines site.
The brand-check agent, tested on past assets before it saw a new one.
Market by market, with a person approving every asset the agent flags.
Design tokens with flex rules for each market, a shared claims library and a brand-check agent that flags off-brand assets before review.
The system is built so every market starts from the same tokens, templates and approved claims, and every asset is checked before review.
Each market is judged on the three measures below. The figures stay with the client until they approve publishing them.
Brand kit
Each colour with its role, share of use and contrast. Each typeface with its job. Press a colour to copy its code.
Text and marks
Backgrounds
Packs and accents
Category colour
Warnings and mandatory text only
A humanist sans, licensed
One system. Nine markets.
A neo-grotesque with wide language support
Read the label before use. Keep out of the reach of children.
Samples use this site’s own fonts as stand-ins. Each card names the font the project uses.
Field notes
A wrong health claim in one market is a regulatory problem, so the agent never signs off. It compares each asset with the tokens, pack grid and that market’s approved claims. Anything it cannot match goes to a named reviewer.
The agent flags and routes. A person decides.
Outcomes
What each measure is compared with, when we read it and who reports it. Results show once the client approves them.
Assets passing brand review first time
Brief-to-approved time per market
Share of assets built from templates
Figures pending client approval
We publish results only with the client’s written approval. Until then, we judge the project on the plan shown here. Ask for a private walk-through.
Credits
People are named only with their agreement.
Licensed stock photos and mock-ups we built in code, to show the setting. None is the client’s own work.
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01About 2 minutes
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02About 8 minutesRecommended
You get Options and prices after one call
03About 15 minutes
You get Confirmation and a named lead
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