Service 04 / 04 · AI rules and trials

AI strategy for your brand and marketing teams.

We find where AI helps, write your AI rules and run first trials. Then we train your teams so the change lasts. Screens marked Illustrative are examples, not client results.

Start an AI strategy project What it covers
Typical length
6-week diagnostic · 12-week trial
Scope
Brand · marketing · creative teams
Standard
AI use measured, not guessed

Illustration: a chart of AI ideas. 6 possible trials are plotted by value and ease. The 3 in the best corner are picked: a product copy studio, a service assistant and a brand image model. A plan orders them over 0 to 90 days, 3 to 6 months and 6 to 12 months. Contract review waits for clean data.

What we offer

What AI strategy covers, from diagnostic to training.

We check each idea against your daily work, your licences and the people it affects.

  1. 01 / 06

    AI readiness diagnostic

    With your teams, we follow each job from request to sign-off and measure time, cost and rework.

    Walk-through · measures

  2. 02 / 06

    Ranked AI ideas & plan

    We score each idea on value, ease, legal risk and the change it asks of people, then rank them.

    Scored · ranked

  3. 03 / 06

    AI tool & licence review

    We list every AI tool in use, even ones on expenses, and say which licences to keep or drop.

    Licences · hidden tools

  4. 04 / 06

    Measured trials

    One team tries AI on one task for a set time, against today’s results. Then you decide: go or stop.

    Measured · decision

  5. 05 / 06

    Policy, rights & disclosure

    A policy on what AI may make, when to label it, which data it may use and who signs off.

    Policy · approval

  6. 06 / 06

    Training & adoption

    Training by role, how-to guides and named go-to people. We track use and quality for 3 months after.

    Trained · tracked

How it works

6 weeks to a plan, then a trial and wider use.

Most of the work is the trial and the 3 months after it, when new habits stick or fade. Times are typical, set per project.

  1. Wk 01–03

    Diagnose

    With your teams, we walk through the work and list your AI tools. We measure time, cost, skills and interest.

    • Process map
    • Today’s numbers
    • AI tool & licence list
  2. Wk 03–06

    Plan

    We rank AI ideas, draft team roles and AI rules, and plan the first trial and its measure.

    • Ranked AI ideas
    • AI plan
    • Trial plan
  3. Wk 07–14

    Trial

    One team does a task the new way, compared with today. AI rules and automatic checks apply from day 1.

    • Working trial
    • Measured results
    • Decision note
  4. Wk 14+

    Roll out

    Wider use, training, guides, go-to people and a quarterly review of use, quality and spend.

    • Training plan
    • How-to guides
    • Quarterly review

In practice · scoring AI ideas

Your AI ideas scored on value, ease and risk.

We score each idea with the team that owns it. Your board gets a one-line decision: fund, hold or drop, with the reason.

AI ideas list · Workshop 35 of 41 ideas
AI ideas list · Workshop 3: illustrative sample
AI ideaValueEaseRiskDecision
Claims sorting assistant High · ₹4–6 Cr/yrHighLimitedFund · Q1
Sales call summaries MediumHighMinimalFund · Q1
Contract clause review HighMediumMinimalTrial with legal
Emotion reading in interviews LowMediumProhibitedDrop
Internal policy search MediumHighMinimalFund · Q2
AI ideas scored
41From 6 business units
Funded
3With owners and measures
Dropped on risk
4Reasons recorded

Illustrative Risk shows the EU AI Act level. Values are ranges agreed with finance.

What changes

Fewer AI trials, and more of them go live.

We track trials that go live, weekly use and decisions backed by a business case. Figures are typical targets. We agree yours with you.

01

A plan built on your own numbers

We measure time, cost and rework in your work before suggesting anything.

Trials that go live

  • Before1 in 5
  • Target3 in 5

Measured by Trials live ÷ trials started

02

Only the AI tools you need

One list of every AI tool in use, even on expenses, with its terms and cost.

Weekly use at 90 days

  • Before20%
  • Target70%+

Measured by Weekly users ÷ paid licences

03

Change that outlasts the trial

Guides, trained teams and a quarterly review keep new habits going after the trial ends.

Decisions with a business case

  • Before30%
  • Target100%

Measured by AI ideas with a scored case

What you get

A plan your board can fund and your teams can start.

You get today’s numbers, a ranked AI plan, an AI use policy and guides, in files your teams already use.

Four colleagues lean over printed pages on a table in a warmly lit meeting room
AI ideasscored together, decided once

Full list · AI Strategy7 items

AI Strategy & Consulting items and their formats
#ItemFormat
01Process map & today’s numbersBoard · sheet
02Ranked AI ideas & AI planSlides · sheet
03AI tool & licence listSheet
04AI use policy, rights & disclosureDocument
05Trial plan, results & decision noteDoc · dashboard
06Team roles & approvalsDoc · chart
07Training plan & how-to guidesSessions · docs

Where it sits

Strategy picks the work; 3 other services build it.

Strategy gives you ranked AI ideas and a plan. Each trial then goes to the service that builds it.

  1. AI Design · this page AI Strategy & Consulting

    AI ideas ranked, trials chosen, rules written.

  2. AI Design AI Application Design

    AI apps for customers and staff.

  3. AI Design AI Content Studio

    AI-made films and images.

  4. AI Design Brand AI Tools

    AI trained on your brand.

Coding-heavy trials go to Technology & Intelligence, scored the same way.

Technologies we work with

Tested on the AI models your teams would use.

The AI models and team tools we use. We try each AI idea on a live model before we score it.

  • Anthropic
  • Google Gemini
  • Mistral AI
  • GitHub Copilot
  • Figma
  • Miro
  • Notion
  • HubSpot
  • Google Analytics
  • Jira

Also in use

  • OpenAI
  • Slack
  • Microsoft Teams

Frameworks we build to

A strategy built to the frameworks your risk team uses.

These frameworks shape your AI rules and policies. We build to them. We hold no certificate for them.

  • NIST AI RMF 1.0AI Risk Management Framework

    Managing AI risk in 4 parts: Govern, Map, Measure and Manage. A second guide covers generative AI (NIST AI 600-1).

  • ISO/IEC 42001:2023Artificial intelligence management systems

    Rules for managing AI in a company: policy, impact checks and controls on data and models.

  • EU AI ActArtificial Intelligence Act (EU) 2024/1689

    Europe's AI law sets rules by risk: banned uses, duties for high-risk AI and general-purpose models, and AI labels.

  • GDPRGeneral Data Protection Regulation (EU) 2016/679

    Europe's data law: a legal reason to use data, people's rights, privacy by design, breach reports and risk checks.

  • DPDP Act 2023Digital Personal Data Protection Act, 2023

    India's data law and its Rules: notice and consent, people's rights, breach reports and extra duties for significant firms.

Offers & plans

AI strategy services that start with your own numbers.

Buy a short diagnostic, a measured trial or help rolling AI out across your brand and marketing teams. Each starts from today’s numbers.

Categories
04
Offers
14
Plans
04
Not sure what you need? Tell us the problem

How to buy

  1. 01Pick offers. Ask about one, or add several to one enquiry.
  2. 02Choose a plan. A small job, a fixed project or ongoing help.
  3. 03Send your enquiry. We reply within one working day.

Browse by category

Timelines are typical. We write the scope before we quote.

01Diagnose

4 offers
Typical timeline: 3–4 weeks

AI readiness diagnostic

We follow each job from request to sign-off with your teams, and measure time, cost and rework.

What’s included

  • Walk-throughs with each team
  • Today’s time, cost and rework
  • Tool, licence and skills review
  • Ranked shortlist of where to start
  • Entry point
  • Measured
  • Ranked

Best forMarketing and brand leaders asked for an AI plan they can defend.

Typical timeline: 3–5 weeks

Creative process audit

We study how work moves from request to approval, and find the hand-offs, waits and redos that slow it.

What’s included

  • Process map from request to launch
  • Time and rework measured at each step
  • Where work gets stuck and why
  • Fixes ranked by ease and effect
  • Process
  • Time taken
  • Hold-ups

Best forTeams whose work is slow for reasons nobody has measured.

Typical timeline: 2–4 weeks

AI tool & licence review

We list the AI tools your teams use and what each licence allows and costs. Then we say which to keep or drop.

What’s included

  • Tool list, including ones paid on expenses
  • Licence, data and legal-cover review
  • Where tools overlap and can merge
  • Advice, with steps to switch
  • Licences
  • Hidden tools
  • Cost

Best forTeams paying for more AI tools than anyone can list.

Typical timeline: 2–3 weeks

Competitor AI review

What rivals and nearby markets do with AI in brand and marketing, checked against what they claim.

What’s included

  • Review of public work in your market
  • How their AI skills compare with yours
  • Openings nobody in your market has taken
  • What it means for your plan
  • Benchmark
  • Your market
  • Openings

Best forBrands pushed to match a rival’s AI news.

02Plan

3 offers
Typical timeline: 3–5 weeks

Ranked AI ideas & plan

We score each AI idea on value, ease, legal risk and change for people, then rank them with owners.

What’s included

  • Scoring rules agreed with you
  • Map of AI ideas across your work
  • A 12-month plan, in order
  • Measures and starting numbers
  • Scored
  • Ranked
  • Owners

Best forBrand teams that need to choose where AI goes first.

Typical timeline: 3–6 weeks

Team roles & agencies

Who owns AI in your marketing team, how agencies fit in and which roles and skills you need.

What’s included

  • Set-up options, with our pick
  • Roles, duties and who approves what
  • Ways of working with agencies
  • Skills gap and hiring or training plan
  • Team set-up
  • Roles
  • Agencies

Best forMarketing teams where AI belongs to no one yet.

Typical timeline: 2–4 weeks

Business case & budget

The cost, expected benefit and risks of your AI plan, written for your finance team.

What’s included

  • Costs of tools, people and change
  • Benefit ranges, with assumptions shown
  • Risks and dependencies
  • Stages with funding checks
  • Business case
  • Assumptions shown
  • Staged

Best forLeaders who need funding approved before anything can start.

03Trial & measure

3 offers
Typical timeline: 8–12 weeks

Measured AI trial

One team does one task the new way, measured against today’s numbers. Then you decide: go or stop.

What’s included

  • Trial plan with a measure agreed first
  • Today’s numbers, taken first
  • AI rules and automatic checks from day 1
  • Decision note and launch plan
  • Trial
  • Measured
  • Go or stop
  • OpenAI

Best forTeams with plenty of AI experiments and no proof yet.

Typical timeline: 2–3 weeks

Quick test of one idea

A short test of whether one idea works on your own material, before anyone writes a business case.

What’s included

  • One idea, one measure, one team
  • Build on your own material or a safe sample
  • Quality, cost and effort checked
  • Our advice: go or stop
  • Quick test
  • One idea
  • Go or stop
  • OpenAI

Best forTeams unsure whether an AI idea can work.

Typical timeline: 2–4 weeks

Success measures

The few numbers that show if AI is helping: time taken, rework, cost per piece and quality. Your approvers score quality.

What’s included

  • Measures agreed with each team
  • How to get today’s numbers
  • Dashboard for the agreed measures
  • Review times and owners
  • Measures
  • Before/after
  • Dashboard

Best forAI work already running with no agreed idea of success.

04Rules & training

4 offers
Typical timeline: 3–6 weeks

AI use policy, rights & disclosure

Rules for your creative and marketing teams. They say what AI may make, when to label it, which data it sees and who signs off.

What’s included

  • AI use rules for creative work
  • Rights, consent and source records
  • Labelling rules per channel and market
  • Approval steps with named owners
  • Policy
  • Labelling
  • Approval

Best forBrands already using AI tools without written rules.

Typical timeline: 3–6 weeks

AI laws & risk check

Which EU AI Act, GDPR and India’s DPDP Act 2023 duties apply to your AI marketing, planned with your lawyers.

What’s included

  • AI ideas sorted by risk
  • Duties for each use and market
  • What must be labelled, and how
  • Gap list with named owners
  • EU AI Act
  • GDPR
  • DPDP Act 2023

Best forMarketers using personal data to target ads.

Typical timeline: 4–8 weeks

Training for creative teams

Training for designers, writers, producers and marketers on real projects, with guides, go-to people and a help channel.

What’s included

  • Sessions by role on real projects
  • How-to guides and prompts per role
  • Go-to people and a help channel
  • A follow-up session after month 1
  • Training
  • Guides
  • Go-to people
  • Slack

Best forCreative teams who use AI but not yet well.

Typical timeline: Quarterly, ongoing

Quarterly AI use review

Each quarter we check if new habits held: who uses what, what changed and what it costs. Then we plan next steps.

What’s included

  • Use tracked for each team
  • Quality and time against starting numbers
  • Tool spend and licence review
  • Next-quarter plan with owners
  • Quarterly
  • Use
  • Spend

Best forTeams 3 months past a launch, unsure whether it stuck.

Your enquiry

Tick “Add to enquiry” on any offer, choose a plan, then continue. Or enquire about one offer.

How we work with you

Ways to start, from a question to a quote.

Ask a quick question, send your project details or request a quote. The person who will lead the work reads each one in full. Services in your enquiry go with it.

Or book a 30-minute call

What are you sending?

  1. 01

    About 2 minutes3 short answers

    For a first chat, a press request or anything not ready to plan yet.

    You get A reply from a named lead

  2. 02Recommended

    About 8 minutes5 short steps

    Goals, who it is for, budget and timing, so our first reply can outline the work.

    You get Options and prices after one call

  3. 03

    About 15 minutesYour documents attached

    Your documents, deadlines and the purchasing and security rules to meet.

    You get Confirmation and a named lead

How it is priced

Each plan shows how it is priced. Work starts once we agree a written scope and price.

  • Typical length
    1–3 weeks
    Pricing
    Fixed fee

  • Typical length
    4–12 weeks
    Pricing
    Fixed price

  • Typical length
    6–18 months
    Pricing
    Priced per written scope

  • Typical length
    Ongoing · 6-month minimum
    Pricing
    Monthly fee
Compare what each plan includes
What each plan includes and who it suits
PlanWhat you getBest for
SprintA short, fixed job that answers one clear question.
  • Scope and result agreed before we start
  • A senior lead and the right specialists
  • A weekly review with you
  • A clear answer or a test version
 An audit, a brand check or a test version of an app
ProjectOne clear job for one fixed price.
  • A written scope: what you get and how we agree it is done
  • A named project lead and a fixed team
  • A shared plan with checkpoint dates
  • Source files, yours once paid for
 A brand identity, a website, a simple app or a set of tools
EnterpriseA large, long project with its own team and agreed response times.
  • A project director and a decision group
  • A team for each part of the work
  • Response times, reports and a list of risks
  • Security, legal and purchasing checks in the plan
 Large companies making changes across markets, brands or business units
RetainerA monthly team that runs and improves what we built.
  • Team time set aside for you every month
  • Agreed response times for requests and fixes
  • A monthly review and a to-do list
  • Planned improvements, not only fixes
 Monthly social media and ads, or care for live sites and apps

Questions

What buyers ask about AI strategy work.

Answers on scope, jobs, trial measures, laws and build or buy. For anything else, ask us.

Enquire
How is this different from AI Strategy & Agents?

This service is for brand and marketing teams: rights, labels on AI-made content, agencies and sign-off. AI Strategy & Agents is for the wider business: processes, data, AI agents and systems. Both can share one set of AI rules.

Will this cost people their jobs?

We plan to keep your people and move them to new work. We say so in the diagnostic. We see output rise, with more direction and review and less repetition. Anything more exact would be a guess about your business.

What do you measure in a trial?

Time taken, rounds of changes, cost per piece and quality. Time runs from request to sign-off; your approvers score quality. We compare before and after on similar work and report the result either way.

Which laws apply when marketing uses AI?

Usually rules on AI labels, personal data, advertising and platforms. The EU AI Act says when AI-made content needs a label. GDPR and India’s DPDP Act 2023 cover personal data. We map which rules apply in your markets, with your lawyers.

Do you help us choose between building and buying?

Yes, tool by tool. Buy most marketing tools. Build where your brand is your advantage, such as an AI model trained on your brand. Also build where a supplier’s licence stops you using your data.

Also in AI Design

Where your AI strategy gets built.

Each one works from the models, test sets and approval rules set here.

All of AI Design

01 / 04 · AI assistants, agents

AI Application Design

AI assistants designed to show sources and pass hard questions to a person.

Explore AI Application Design

03 / 04 · Brand models

Brand AI Tools

AI image and writing models trained to look and sound like your brand.

Explore Brand AI Tools

02 / 04 · Images and films

AI Content Studio

Visuals, films and voice-overs made with AI, with usage rights recorded.

Explore AI Content Studio

Tell us what you need built.

You will talk to the lead who would run your work.

Book a call

Three ways to start

We always agree a written scope and price before work begins.

Choose one of the three ways above
See the work Explore our services Industries we serve Meet the team Email us Read our approach