Service 05 · Ranking new enquiries
AI that ranks new enquiries, so you call likely buyers first.
We study the deals you won to find your best customers. AI then ranks each new enquiry and sends it to the right salesperson in minutes. Each score shows its reasons.
Send: 86 goes to a senior salesperson, 54 to a fit check and 12 to follow-up emails.
Illustrative: this screen shows examples, not client results.
What we make · 6 parts
6 parts we build, from target list to fast replies.
We judge each part by the enquiries that become sales.
-
Your best customers, defined
A profile of your best customers, built from deals you won. Sales and marketing agree a ranked target list from it.
Best fit · target list -
Signs of interest
We track activity on your site, in your product and at events. This shows which companies are looking, and when.
Interest · timing -
Clean customer records
Duplicates merged, gaps filled and old records fixed. Your CRM (one place for every customer, enquiry and sale) stays clean.
No duplicates -
Enquiry scoring
AI learns from the deals you won and scores each enquiry. Each score shows its reasons and is checked for bias and falling accuracy.
Reasons shown -
Chat assistant for enquiries
An assistant on your site, WhatsApp or phone answers questions, checks fit and books meetings. A person can take over at any time.
Chat · WhatsApp · phone -
Fast replies to enquiries
Each enquiry goes to the right person by area, product or owner. A manager is alerted if nobody replies in your target time.
Sent in minutes
How it works
From first visit to a sales call, in 5 steps.
How one enquiry goes from first contact to the right salesperson. The AI scores it at the highlighted step.
- 01 · Capture Your own data Forms, product use and site visits, with consent and no duplicates.
- 02 · Add details Company data Company, role and fit details from sources you are licensed to use.
- 03 · Score Fit & interest Each enquiry scored out of 100, with its main reasons. Lead Gen
- 04 · Send Right person Senior salesperson, fit check or emails, set by score and area.
- 05 · Learn Deal results Won and lost reasons retrain the AI every quarter.
Timeline · 4 stages
Define your best customers, then find more like them.
We start from your own won and lost deals, so the AI learns your market. Timings shown are typical.
Stage 01 of 4Wk 01–03
Define
We study won and lost deals and interview sales. Marketing and sales sign one definition of a good enquiry.
You get
- Best-customer profile
- Good-enquiry definition
- Target list
Stage 02 of 4Wk 03–06
Build
We set up tracking and clean your records. Consent is recorded as data comes in.
You get
- Activity tracking
- Data clean-up rules
- Clean records
Stage 03 of 4Wk 05–09
Score
We train the AI on past deals and test it. Sales sees each score in the CRM with its reasons.
You get
- Scoring model
- Past-deal test results
- Scores in your CRM
Stage 04 of 4Wk 09–10
Run
Chat assistants, alerts and hand-off rules go live. Each week we report reply times and sales by score.
You get
- Hand-off rules
- Chat scripts
- Sales by score report
Score reasons · what you will see
Each score explained line by line for sales.
Sales ignores scores it cannot check. So each score lists what moved it, where the data came from and what the AI may not use.
| Factor | Value | Effect on score | Source |
|---|---|---|---|
| Pricing page visits, 7 days | 4 | +18 (on track) | Web analytics, consented |
| Company size band | 200–500 | +14 (on track) | Form field |
| Asked for a demo | Yes | +22 (on track) | Form field |
| Email domain | Personal | −9 (needs attention) | Form field |
| Age, gender, location of person | Not used | Excluded by design (gap) | Policy |
What you get
7 things you get, documented so your team can run them.
From the best-customer profile and target list to the scoring model, hand-off rules and dashboard.
| # | What you get | Format |
|---|---|---|
| 01 | Best-customer profile & ranked target list | Doc · sheet |
| 02 | Activity tracking & data clean-up | Code · settings |
| 03 | Scoring model & how-to guide | Model · fact sheet |
| 04 | Scores and reasons in your CRM | CRM build |
| 05 | Chat assistant scripts | Assistant · scripts |
| 06 | Hand-off rules & reply targets | Settings · targets |
| 07 | Enquiry quality dashboard | Dashboard |
What changes
3 measures that show the best enquiries get called first.
We track whether high scores become sales, replies get faster and your sales team uses the score. They are aims, not guarantees.
-
01
Less time sorting enquiries
Enquiries arrive ranked, with reasons. Salespeople spend the day talking to buyers.
-
02
One definition of a good enquiry
Marketing and sales agree what counts as good before the AI is built.
-
03
Faster first reply
Enquiries reach the right person in minutes, while the buyer is still keen.
Share of sent enquiries accepted by sales, scored vs unscored. Shape only. Sales accepts or rejects each enquiry in the CRM. That keeps the score honest.
Tools we use
Built on your CRM, with the scoring model beside it.
CRM, messaging, analytics and AI tools we use to collect, score and send enquiries. We work with these tools. No partnership is implied. A person reviews AI output.
- HubSpot
- Zoho
- Intercom
- Google Analytics
- Google Tag Manager
- PostHog
- Google BigQuery
- Python
- scikit-learn
- Salesforce
- Twilio
- dbt
- Slack
Standards we build to
Privacy rules built into every score and form.
We build every score and form to these rules. We hold no certificates for them.
-
GDPR — General Data Protection Regulation (EU) 2016/679
General Data Protection Regulation (EU) 2016/679
We record consent for each purpose and channel. Tracking starts only after consent. Deletion requests reach every tool.
-
DPDP Act 2023 — Digital Personal Data Protection Act, 2023
Digital Personal Data Protection Act, 2023
Clear notices and consent records for customers in India. If they withdraw consent, every channel stops the same working day.
-
ISO/IEC 27701 — Privacy information management systems
Privacy information management systems
Every tool that holds personal data is listed with its purpose, how long it keeps data and the supplier’s terms.
-
NIST AI RMF 1.0 — AI Risk Management Framework
AI Risk Management Framework
Each AI model has a named owner, a measured error rate and a limit that stops it.
-
EU AI Act — Artificial Intelligence Act (EU) 2024/1689
Artificial Intelligence Act (EU) 2024/1689
We rate each AI use, such as scoring, by risk. We label AI-made content where required. A person can overrule any score.
Offers & plans
Lead generation services you can buy alone or together.
Offers for each step: target lists, buyer interest, scoring, chat assistants and fast replies. Buy one to fix one gap, or combine several.
- Categories
- 05
- Offers
- 15
- Plans
- 04
How to buy
- 01Pick offers. Ask about one, or add several to one enquiry.
- 02Choose a plan. A small job, a fixed project or ongoing help.
- 03Send your enquiry. We reply within one working day.
How we work with you
Ways to start, from a question to a quote.
Ask a quick question, send your project details or request a quote. The person who will lead the work reads each one in full. Services in your enquiry go with it.
Or book a 30-minute call-
01
For a first chat, a press request or anything not ready to plan yet.
You get A reply from a named lead
-
02Recommended
Goals, who it is for, budget and timing, so our first reply can outline the work.
You get Options and prices after one call
-
03
Your documents, deadlines and the purchasing and security rules to meet.
You get Confirmation and a named lead
How it is priced
Each plan shows how it is priced. Work starts once we agree a written scope and price.
Opens the project form with this plan chosen.
-
In your enquiry
- Typical length
- 1–3 weeks
- Pricing
- Fixed fee
-
In your enquiry
- Typical length
- 4–12 weeks
- Pricing
- Fixed price
-
In your enquiry
- Typical length
- Ongoing · 6-month minimum
- Pricing
- Monthly fee
-
In your enquiry
- Typical length
- Ongoing · 3-month minimum
- Pricing
- Paid by time used
Compare what each plan includes
| Plan | What you get | Best for |
|---|---|---|
| SprintA short, fixed job that answers one clear question. |
|
An audit, a brand check or a test version of an app |
| ProjectOne clear job for one fixed price. |
|
A brand identity, a website, a simple app or a set of tools |
| RetainerA monthly team that runs and improves what we built. |
|
Monthly social media and ads, or care for live sites and apps |
| SquadOur specialists join your team and work in your tools. |
|
Teams with a clear plan that need senior people fast |
Questions
What teams ask about new enquiries.
For anything else, ask us. A short call is usually quicker than a long email.
01Do you buy contact lists?
No. Bought lists push your emails into spam and break consent rules in many markets. We use your own data, lawful business data and enquiries your marketing brings in.
02Can you promise a number of enquiries?
No. We commit to the build and a weekly report on enquiry quality. After the first round, we set targets with you from your own numbers.
03How do you keep scores fair and easy to check?
We never use traits like age or gender, or data that reveals them. Each score shows its main reasons. We check accuracy and review the AI on a set schedule.
04Is cold outreach still allowed?
It depends on the market and channel. Email to businesses has different rules from SMS or WhatsApp. We check each market’s rules first and record why each contact is allowed.
05Who owns the AI and the data?
You do. It runs in your own CRM and data store. What we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them.
Works best with
2 services that act on each score.
Automated & Dynamic Sales follows up each enquiry. AI Campaign Optimization moves budget to where good ones come from.
Tell us what you need built.
You will talk to the lead who would run your work.
Three ways to start
We always agree a written scope and price before work begins.
Choose one of the three ways above