Consumer & retail
Packs carry every mandatory declaration and still read as your brand.
We design pack systems, approved-claims libraries and quick-commerce content for packaged food, beverage and dairy brands. Packs are built to FSSAI labelling and claims rules and measured on time from brief to approved pack.
Where rules matter mostMap of all forty-one industries
What is shifting
Shoppers meet the brand on a ten-minute delivery grid, in a search answer and in a creator’s reel before they hold the pack. Each shift names what it demands, with a fact you can check.
What it needsPacks and listings that read at thumbnail size, with every declaration still shown online.
EvidenceE-commerce listings must show the pack’s mandatory declarations under rule 6(10) of the Legal Metrology (Packaged Commodities) Rules, 2011.
What it needsPack systems with room designed in for a front-of-pack panel, and recipes reviewed before it lands.
EvidenceThe FSSAI has proposed red front-of-pack warnings for foods high in fat, sugar or salt, and the Supreme Court has been reviewing their rollout.
What it needsA claims library that keeps each on-pack word with its condition and evidence.
EvidenceThe FSS (Advertising and Claims) Regulations, 2018 allow words such as natural, fresh and real only when set conditions are met.
What it needsCampaigns for family products written to the children’s-advertising conditions from the brief.
EvidenceThe CCPA’s 2022 guidelines bar advertisements aimed at children from claiming health or nutritional benefits without adequate scientific substantiation.
The rulebook
The food regulator’s labelling and claims regulations, the weights-and-measures rules, the advertising codes and the data law, read for a packaged-food portfolio. Your regulatory team keeps sign-off; we design so their review is faster.
Standards we build to
We design and build to these standards. This does not mean we are certified.
Shapes most of the work
Central Consumer Protection Authority
Claims must be substantiated; advertisements aimed at children may not claim health or nutritional benefits without adequate scientific substantiation; surrogate advertising is prohibited.
We designChildren’s and family briefs carry the conditions as checks, and brand-extension work is screened for surrogate advertising.
CCPA · Guidelines for Prevention of Misleading Advertisements and Endorsements, 9 June 2022 Official text: CCPA misleading-ads guidelines, 2022
Advertising Standards Council of India
Nutrition and health benefits must be substantiated, and advertising should not encourage excessive consumption, disparage good dietary practice or misrepresent the food.
We designFood styling, portion sizes and benefit lines are checked against the guideline before a shoot is booked.
ASCI · Code and Guidelines for Advertising of Food and Beverages Official text: ASCI Code — food and beverages
Shapes most of the work
Food Safety and Standards Authority of India
What every pre-packaged food must declare: name, ingredients, nutrition information, the veg or non-veg symbol, allergens, the FSSAI logo and licence number, net quantity, date marking and consumer-care details.
We designPack templates reserve a panel for every declaration, filled from one master record per SKU.
FSSAI · Labelling and Display Regulations, notified 17 November 2020 (compendium of September 2025) Official text: FSS (Labelling and Display) Regulations, 2020
Food Safety and Standards Authority of India
Nutrition and health claims need substantiation, claims to prevent or cure disease are not allowed, and words such as natural, fresh and authentic need their conditions met.
We designEvery on-pack and in-ad claim is drawn from an approved library that holds its condition and its evidence.
FSS (Advertising and Claims) Regulations, 2018 Official text: FSS (Advertising and Claims) Regulations, 2018
Department of Consumer Affairs
Retail sale price, net quantity, manufacturer and consumer-care details on every pack; e-commerce listings must show the same declarations.
We designListing feeds publish only when every declaration is filled from the SKU master.
LMPC Rules, 2011 · rule 6, including rule 6(10) for e-commerce
Often shapes the work
Ministry of Electronics and IT
Consent for each purpose in loyalty, contests and sampling; verifiable parental consent before processing a child’s data, and no targeted advertising directed at children.
We designContest and loyalty journeys capture consent per purpose and keep children out of profiling by design.
DPDP Act, 2023 · section 9 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Often shapes the work
W3C
Brand sites, recipe hubs and D2C stores usable with a keyboard, a screen reader and zoom.
We designProduct finders and nutrition tables use proper HTML tables and controls that screen readers can read.
W3C · WCAG 2.2 Official text: WCAG 2.2 AA
Updated 3 October 2026. Our reading of typical projects, not legal advice. Rules change, so your lawyer confirms how each applies to you.
Challenges
What comes up first when we talk to food & beverage teams, from the screens customers use to your back office.
Ingredients, allergens and nutrition readable in a second, on pack and on screen.
Words like natural or high-protein that mean what the shopper thinks they mean.
The right pack, price and picture on every delivery app and marketplace.
What we build
The pack is the most regulated piece of media a food brand owns, so the brand system and the content line lead. Every line links to the capability that does the work.
Pack architecture, identity and label templates that stay legible at thumbnail size.
Claims-checked campaigns, retail-media creative and content for every marketplace and delivery app.
Fast D2C stores and structured product data that search engines and AI assistants can read.
AI drafts listing copy and product images from approved data, and every draft gets a claims check.
Product data feeds, consented loyalty and sampling programmes on one customer record.
Recipe hubs, product finders and subscription journeys tested with shoppers.
Projects
Each project shows its plan, typical length and main measure. Lengths are typical. We agree yours on the first call.
First project
We check a sample of packs and listings against the labelling, claims and weights-and-measures rules, and show where review stalls and where risk sits.
What you get
02Milestone · 4–8 months
One pack system for every range and size, with a panel for each declaration and room designed in for front-of-pack labelling.
MeasureTime from brief to approved pack
Services: Packaging design · Logo & brand identity · Brand guidelines
Enquire about Pack system and label architecture03Project · 6–10 weeks
Complete, structured product data and listing content that marketplaces, delivery apps and AI assistants can read and cite.
MeasureListing completeness across marketplaces
Services: Reusable content system · Ads built from your products · Named in AI answers
Enquire about Quick-commerce product data and listings04Retainer · Ongoing
AI drafts campaign and retail-media assets from approved claims and brand rules, and a person approves every one.
MeasureShare of assets passing claims review first time
Services: Content studio set-up · Monthly content production · Brand check
Enquire about Claims-checked content production with AIHow success is measured
Main measureTime from brief to approved pack
AI, under the rules
Each use case runs inside automatic checks built from the labelling and claims rules, with a regulatory reviewer approving what matters and a log of what was produced.
AI job 01
Measured byListings approved without edits
Tested forOWASP LLM09 · Misinformation
Goes live only after testing, with safety checks and a named owner
AI job 02
Measured byDeclaration errors caught before print
Tested forOWASP LLM05 · Improper output handling
Goes live only after testing, with safety checks and a named owner
AI job 03
Measured byAnswer accuracy on an agreed evaluation set
Tested forOWASP LLM01 · Prompt injection
Goes live only after testing, with safety checks and a named owner
Work and insights
No food & beverage client is named or described without written approval. Here is what we have written on related topics.
A typical project · example
A packaged-snacks portfolio moved every range onto one pack system and one approved-claims library, so each new flavour launches with its declarations and claims in place.
An example of the shape a project takes, without client names.
Questions
Something else on your mind? Ask us directly
Yes. We design pack architecture, master artwork and the templates that adapt it across ranges and sizes. Print production stays with your converters, who run the artwork we hand over.
No, that judgement and the sign-off stay with your regulatory team. We design and build to the FSSAI regulations and advertising codes, and prepare the evidence they need.
Yes, on brand, packaging and owned experiences, within the advertising restrictions. We do not make surrogate campaigns that promote a liquor brand through another product.
From one product record. Declarations, images and approved copy flow from it to every marketplace and delivery app, so each change is made once.
Keep exploring
You will talk to the lead who would run your work.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and prices after one call
03About 15 minutes
You get Confirmation and a named lead
We always agree a written scope and price before work begins. How each plan is priced
