01 / 06
Product discovery
Interviews and your support, sales and usage data, read together to find the unmet need.
Evidence first
Product Strategy & Vision
Product strategy that shows what to build next, and why.
We research what customers need and test the best ideas. Then we write a vision and plan for founders and product leaders. Every plan item has evidence, an owner and a measure.
An illustrative opportunity map: 6 opportunities placed by fit with the goal and by evidence. Re-scored for 3 goals: keep customers, grow accounts, efficiency. The top 3 are listed.
What it covers · 6 parts
From customer research to a ranked plan.
We score each idea on demand, effort and fit. Then we order them so each release makes the next one cheaper.
02 / 06
Opportunity mapping
We map customer needs and goals, then link each idea to the need it meets.
Opportunity tree
03 / 06
Product vision & main measure
Where your product is going, its one main measure and what moves it.
Vision · main measure
04 / 06
Business case
For each idea: who pays, what it costs and how to sell it.
Value · cost · how to sell
05 / 06
Ranked product plan
A now, next and later plan, ordered by evidence, with each item’s assumption noted.
Now · next · later
06 / 06
Vision demo
A polished clickable draft or short film, tested with customers before any code is written.
Concept · agreement
How it works
4 stages, each ending with a check.
Each check asks one question. Only what the evidence supports moves on.
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Discover Wk 01–03
We interview customers and your teams. We read lost deals, support tickets and usage data before discussing answers.
- Research plan
- Interview findings
- Proof of demand
Check · Have we heard enough to map?
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Define Wk 03–05
We sort the opportunities by size. Then we check your product against them and name the gaps that matter.
- Opportunity map
- Gaps to close
- Size estimates
Check · Is each opportunity’s size and source known?
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Design Wk 05–08
We sketch the best ideas and build a clickable draft of the vision. Customers test it and engineers estimate the cost.
- Concepts
- Vision demo
- Test results
Check · Did the best ideas hold up with customers?
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Plan Wk 08–10
We write the vision, set the main measure and order the plan. Each item has an owner and its assumptions to test.
- Product vision
- Main measure & drivers
- Ranked product plan
Check · Does every plan item trace to evidence?
Typical times. They are shorter if the evidence already exists.
Assumption tracker · what you will see
The assumptions behind each idea, tested until they pass or fail.
One shared board shows the test for each assumption and where it stands. Results steer the strategy.
Untested 1
Teams will switch from spreadsheets if import takes under a minute
Idea 2 · Demand
Test: dummy import button, week 6
Testing 2
Finance heads, not IT, choose this tool
Idea 1 · Buyer
6 of 12 interviews done
Pay-per-use pricing works below 50 users
Idea 3 · Pays its way
Price test live, 214 people
Held 1
Month-end close is when it hurts most
Idea 1 · Problem
11 of 12 interviews, 3 data sources
Broken 1
A mobile app is needed at launch
Idea 4 · Scope
2% of visits on mobile · idea dropped
What you get
A one-page product strategy, with the evidence behind it.
The main measure, the ideas and the plan, each linked to its research and kept in your own tools.
/handover/02-strategy/
Product Strategy & Vision
- Product visionOne page · Deck
- Opportunity map & evidence packBoard · Sheet
- Main measure & driversSheet · Dashboard
- Business case per ideaModel · Sheet
- Ranked product planPlan · Board
- Vision demoFigma · film
- List of assumptions to testSheet
/handover/README
In every handover
- Decision record, with sourcesDoc
- Assumption tracker, with resultsSheet
- Research consent & deletion logSheet
- Walkthrough session, recordedVideo
Results
A plan your leaders can explain, tracked with 3 measures.
Does each plan item have evidence? Do leaders name the same main measure? Is each idea costed and tested? We agree where you start, the target and the method in week 1.
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Outcome 01
Evidence behind every item
Each item in the plan links to its evidence. Priority no longer goes to the most senior person.
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Outcome 02
One vision, one main measure
Product, design, engineering and the board understand both the same way.
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Outcome 03
Ideas costed before work starts
We name each idea’s cost, effort and riskiest assumption first.
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01 Plan items traced to evidenceItems linked to a sourced opportunity92%from 35%target 90%
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02 Leaders who state the same main measureOpen question, before and after84%from 25%target 80%
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03 Ideas with a cost estimate and a testPlan items with an effort range and when to stop86%from 10%target 80%
Tools we use
Analytics and planning tools, used in your own accounts.
We use them to rank opportunities and pass the plan to your team. We work with these tools. No partnership is implied.
- Figma
- Miro
- Notion
- Confluence
- Jira
- Linear
- PostHog
- Mixpanel
- Google Analytics
- Looker
- HubSpot
- Salesforce
Standards we build to
Accessibility, privacy and quality, checked before the plan is set.
We check each idea against these standards while changes are still cheap. We hold no certificate for them.
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WCAG 2.2 AAWeb Content Accessibility Guidelines
Rules that make websites usable by people with disabilities. Version 2.2 adds visible focus, tap size and easier log-ins.
How we apply itWe check contrast, focus order and button size in the design file. Then we test key tasks by keyboard and screen reader before approval.
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GDPRGeneral Data Protection Regulation (EU) 2016/679
Europe's data law: a legal reason to use data, people's rights, privacy by design, breach reports and risk checks.
How we apply itResearch participants give recorded, specific consent. Recordings and notes have a delete date, and we keep to it.
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DPDP Act 2023Digital Personal Data Protection Act, 2023
India's data law and its Rules: notice and consent, people's rights, breach reports and extra duties for significant firms.
How we apply itConsent notices for people in India. Requests about their data can be answered from the research log.
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ISO 9001:2015Quality management systems
Rules for managing quality: clear processes, attention to risk and steady improvement.
How we apply itEvery stage ends with a written check that has an owner. Nothing is done until it matches the approved design.
Offers & plans
Product strategy, from one study to a full plan.
Choose one study, a product vision or the full strategy and plan. Each ends with decisions and measures your teams can act on.
- Categories
- 04
- Offers
- 15
- Plans
- 04
How to buy
- 01Pick offers. Ask about one, or add several to one enquiry.
- 02Choose a plan. A small job, a fixed project or ongoing help.
- 03Send your enquiry. We reply within one working day.
How we work with you
Ways to start, from a question to a quote.
Ask a quick question, send your project details or request a quote. The person who will lead the work reads each one in full. Services in your enquiry go with it.
Or book a 30-minute call-
01
For a first chat, a press request or anything not ready to plan yet.
You get A reply from a named lead
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02Recommended
Goals, who it is for, budget and timing, so our first reply can outline the work.
You get Options and prices after one call
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03
Your documents, deadlines and the purchasing and security rules to meet.
You get Confirmation and a named lead
How it is priced
Each plan shows how it is priced. Work starts once we agree a written scope and price.
Opens the project form with this plan chosen.
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In your enquiry
- Typical length
- 1–3 weeks
- Pricing
- Fixed fee
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In your enquiry
- Typical length
- 4–12 weeks
- Pricing
- Fixed price
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In your enquiry
- Typical length
- Ongoing · 6-month minimum
- Pricing
- Monthly fee
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In your enquiry
- Typical length
- 6–18 months
- Pricing
- Priced per written scope
Compare what each plan includes
| Plan | What you get | Best for |
|---|---|---|
| SprintA short, fixed job that answers one clear question. |
|
An audit, a brand check or a test version of an app |
| ProjectOne clear job for one fixed price. |
|
A brand identity, a website, a simple app or a set of tools |
| RetainerA monthly team that runs and improves what we built. |
|
Monthly social media and ads, or care for live sites and apps |
| EnterpriseA large, long project with its own team and agreed response times. |
|
Large companies making changes across markets, brands or business units |
Questions
Product strategy questions, answered.
Anything else goes to the people who would do the work.
EnquireQ01How is strategy different from a roadmap?
A roadmap says what and when. A strategy says why: why these ideas beat the others and what you will stop doing. We write both.
Q02Do you work from our data or gather new research?
Both. Your usage, support and sales data show what is happening. Interviews show why. You need both before a year of building.
Q03How do you use AI in product strategy?
AI groups interview notes into themes a researcher checks. Each theme links to customer quotes. Your product leaders decide what goes in the plan.
Q04Who owns the plan afterwards?
Your product leaders do. They write it with us. What we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them. A review every quarter can keep it current.
Q05Can this run alongside our current product team?
Yes. Strategy runs alongside the build. What your team learns from each release shapes the next quarter’s plan.
Next steps
After the strategy, turn the first idea into a product.
Design Consulting & Solutioning works out how to build the first idea. Experience Design & Development turns it into a draft people can test.
Tell us what you need built.
You will talk to the lead who would run your work.
Three ways to start
We always agree a written scope and price before work begins.
Choose one of the three ways above