Capability 04 · Borrowed trust, handled carefully
The brand is not the star. The conversation is.
Social & Influencer Activation places brands inside conversations that already exist. Creators chosen on audience evidence rather than follower count, briefs that leave their voice intact, contracts and disclosure handled properly, and measurement that separates paid reach from real lift.
For each creator the panel shows audience overlap with your followers and with the rest of the shortlist, a disclosure history check, a brand-safety review and the usage rights, ending in shortlist, reserve or hold.
@creator.one · fit 86 · Shortlist@creator.two · fit 78 · Shortlist@creator.three · fit 71 · Reserve · high overlap@creator.four · fit 64 · Hold Illustrative handles
What we do · 6 parts
Six steps from a list of names to a measured activation
Selection, brief, contract, content, amplification and measurement. Skip one and an activation becomes a payment with no evidence attached.
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01
Creator strategy & selection
Creators shortlisted on audience overlap, engagement quality, brand safety and past performance, with audience authenticity checked before anyone is contacted.
Audience-verified -
02
Briefing & creative direction
A brief that carries the message, the claims that may be made and the rules, while leaving the creator’s format and voice intact.
Message · claims · freedom -
03
Contracts, rights & disclosure
Deliverables, usage rights, exclusivity, approvals and disclosure obligations written into the contract rather than assumed.
Rights · exclusivity -
04
Community & platform activation
Activations inside the groups, communities and live formats where the audience already gathers, including WhatsApp, Discord and regional platforms.
Communities · live -
05
Whitelisting & paid amplification
The creator content that performs, run as paid media from the creator’s own handle, with usage rights already cleared for it.
Creator ads · cleared rights -
06
Measurement & incrementality
Reach and engagement reported honestly, with holdout or matched-market tests to show what the activation actually added.
Holdout tested
How it runs · 4 stages
Choose slowly, then move fast
Most activations fail in selection and briefing. Both are done properly before a single creator is approached.
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01
Wk 01–02
Define
Audience, message, claims, budget split and the measure of success. Brand-safety rules and no-go categories agreed with your legal team.
- Activation brief
- Claims & safety rules
- Success measure
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02
Wk 02–04
Select
Shortlist built on audience overlap and engagement quality, audiences checked for authenticity, rates negotiated and contracts signed.
- Creator shortlist
- Audience checks
- Signed contracts
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03
Wk 04–08
Produce
Briefing calls, drafts, one round of feedback against the brief, disclosure checked at publication, and scheduling around the campaign.
- Creator content
- Approval log
- Publishing schedule
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04
Wk 08–10
Amplify & measure
The strongest assets whitelisted into paid, then a report covering reach, engagement, traffic, sales and an incrementality read.
- Paid amplification
- Performance report
- Incrementality read
In practice · rights matrix
Before anything goes live, the matrix says who owns what, and for how long.
Each creator’s deliverables, disclosure and usage rights sit in one view, so paid teams only boost what they are cleared to, and nothing runs past its term. Built to ASCI influencer guidelines and the FTC endorsement guides.
| Creator | Deliverable | Disclosure | Usage rights | Term |
|---|---|---|---|---|
| Creator A · 42k | Reel + 3 stories | #ad, first line | Organic + paid | 90 days |
| Creator B · 180k | YouTube integration | Spoken + label | Organic only | 12 months |
| Creator C · 9k | Unboxing post | Platform label | Organic + paid | 60 days |
| Creator D · 65k | Live session | Script review | Pending | — |
| Creator E · 23k | Reel | Label missing | Blocked | — |
- Posts disclosed correctly
- 4 / 5One held until fixed
- Cleared for paid use
- 60%By content, this wave
- Rights expiring in 30 days
- 1Auto-flagged to paid team
Illustrative Creators are anonymised; guideline checks follow ASCI and FTC rules current at launch.
What you get
Every creator agreement, every right, on file.
Briefs, signed agreements, usage and disclosure records, the content itself and the performance read-out, handed over in your drive.
| # | Deliverable | Format |
|---|---|---|
| 01 | Creator strategy & vetted shortlist | Sheet · deck |
| 02 | Creator briefs & claims guidance | Document |
| 03 | Contracts & rights matrix | Agreements · sheet |
| 04 | Creator content & usage-rights record | Assets · sheet |
| 05 | Disclosure compliance log | Sheet |
| 06 | Activation performance & incrementality report | Dashboard · PDF |
What changes
Creators you can reuse, content you are allowed to.
Measured on reach that converts and on content cleared for paid use. Aims against your baseline, not guarantees.
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Creators chosen on evidence
Audience overlap, engagement quality and authenticity checks replace follower count as the reason to work with someone.
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Content you are allowed to reuse
Usage rights, exclusivity and approvals settled in the contract, so the strongest asset can run as paid media the same week.
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A number you can defend
Holdout or matched-market tests separate what the activation added from what would have happened anyway.
Tools we work in
Briefed, tracked, and paid for in the open.
The briefing, tracking and commerce tools activation runs on. Named as tools we use, not partnerships. AI shortlists creators; a person approves every one.
- HubSpot
- Notion
- Figma
- Google Analytics
- Google Tag Manager
- Shopify
- Semrush
- PostHog
- Zapier
Also in use
- Slack
- OpenAI
Frameworks we build to
Disclosed, consented and fair to the creator.
Rules every creator post and audience list is checked against. We build to them; they are not certifications we hold.
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GDPR — General Data Protection Regulation (EU) 2016/679
General Data Protection Regulation (EU) 2016/679
Creator and audience data processed under written agreements, with tracking links and pixels used only where consent is recorded.
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DPDP Act 2023 — Digital Personal Data Protection Act, 2023
Digital Personal Data Protection Act, 2023
Indian creators and entrants get a plain notice for what is collected, why, and how to withdraw — mirrored in the contract.
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WCAG 2.2 AA — Web Content Accessibility Guidelines
Web Content Accessibility Guidelines
Creator briefs require captions, alt text and readable on-screen type, checked before a post is approved.
Services & packages
Creators chosen on evidence, contracted properly, measured honestly.
Activations inside conversations that already exist: creator selection on audience data, briefs that leave room for their voice, contracts covering rights and disclosure, and measurement that separates paid reach from real lift.
- Categories
- 04
- Services
- 15
- Packages
- 03
How to buy
- 01Pick services. Enquire about one, or add several to a brief.
- 02Choose how to engage. A sprint, a fixed project or an ongoing team.
- 03Send the brief. We reply within one working day.
Start a project
Ways to engage. Same team, same standard.
Three ways in, from a two-minute question to a formal RFQ. Each is read in full by the lead for the work, and anything already in your brief goes with it.
Or book a thirty-minute call-
01
For a first conversation, a press request, or anything that does not need a scope yet.
You get A reply from a lead, not a sales queue
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02Most useful
Goals, audiences, a budget band and timing. Enough for us to come back with a shape, not only questions.
You get Options and a first scope after one call
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03
Your pack, your deadlines, and the procurement and security rules the work must meet.
You get Receipt confirmed and a named bid lead
How it is priced
Each package shows how it is priced. Every engagement starts with a written scope and a quote agreed before work begins.
Opens a project brief with this package chosen.
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In your brief
- Typical length
- 4–12 weeks
- Pricing
- Fixed price
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In your brief
- Typical length
- Ongoing · 6-month minimum
- Pricing
- Monthly fee
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In your brief
- Typical length
- 1–3 weeks
- Pricing
- Fixed fee
Compare what each package includes
| Package | Every engagement includes | Best for |
|---|---|---|
| ProjectA defined scope, delivered for a fixed price. |
|
Work you can describe up front: an identity, a system, a set of tools |
| RetainerReserved monthly capacity to run, improve and extend what we built. |
|
Brands and products after launch that need a steady team without hiring one |
| SprintOne fixed question, answered in one to three weeks. |
|
Discovery, a diagnostic, a prototype or a decision you need to make soon |
Questions
Asked about activation, answered plainly.
Anything else, ask us directly. The first conversation is about your goal, not our credentials.
01Micro or macro creators?
It depends on the job. Macro creators buy reach and credibility in one move; micro and niche creators usually deliver better engagement, lower cost per action and more trust inside a specific community. Most activations use a mix, and your audience data decides the split.
02How do you check a creator is genuine?
Audience overlap with your customers, follower growth patterns, engagement and comment quality, past brand work and content history. Anything that looks bought is dropped before contact.
03Who owns the content the creator makes?
Whatever the contract says, which is why it is written carefully. Deliverables, usage duration, channels, paid amplification and exclusivity are agreed up front and recorded per asset.
04How do you handle disclosure rules?
Paid partnerships are labelled. Briefs and contracts carry the disclosure obligation, platform labels are used, and every post is checked at publication. In India that follows the ASCI influencer guidelines; in the United States the FTC endorsement guides; other markets are checked before launch.
05What if a creator becomes a problem?
Brand-safety criteria, conduct clauses and a takedown route are written into the contract, and the escalation path is agreed with your legal team before the activation starts.
Works best with
Creators start the talk. These two keep it going.
Each capability stands on its own. These two are the ones activation most often runs alongside.
Let’s build what happens next.
Tell us what you’re building. We’ll answer straight.
Three ways to start
Every engagement starts with a written scope and a quote agreed before work begins.
Choose one of the three ways above