Service 04 · Creators and communities

Influencers who introduce your brand to their followers.

We pick creators your buyers already follow and check their audiences are real. Contracts set ad labels and reuse rights. Tests show which sales the posts added.

Start an influencer project See how it works
Typical length
6–10 weeks per campaign
Scope
Creators · communities · platforms
Standard
Every paid post labelled
Creator shortlist · 4 of 38Your company

For each creator, the panel shows followers shared with you and other creators, past ad labels, safety and reuse rights. Then a verdict: shortlist, reserve or hold.

@creator.one · fit 86 · Shortlist@creator.two · fit 78 · Shortlist@creator.three · fit 71 · Reserve · high overlap@creator.four · fit 64 · Hold Illustrative handles

What we offer · 6 parts

6 parts of a campaign, from choosing creators to measuring results.

You get a record of who was paid, for what and what each post achieved.

A photographer adjusts a camera and lights on a white studio set, in black and white
  1. 01

    Choosing creators

    Creators whose followers match your buyers, with real audiences checked before any contact.

    Followers checked
  2. 02

    Creator briefs

    A brief with your message, allowed claims and brand rules. The creator keeps their own voice.

    Message · claims · voice
  3. 03

    Contracts, rights & ad labels

    What the creator makes, reuse rights, exclusivity, approvals and ad labels, all in the contract.

    Rights · exclusivity
  4. 04

    Community campaigns

    Campaigns in the groups and live streams your audience uses, including WhatsApp, Discord and regional apps.

    Groups · live
  5. 05

    Creator posts as ads

    Your best creator posts run as ads from the creator’s account, once rights are cleared.

    Paid boost · rights cleared
  6. 06

    Results & sales tests

    Reports on reach and engagement, plus tests that show which sales the campaign added.

    Tested on sales

How it works · 4 stages

Choose creators carefully, then produce fast.

No creator is contacted until the shortlist is checked and the brief is written.

  1. 01

    Wk 01–02

    Plan

    We agree the audience, message, claims, budget and how to measure success. We set safety rules and no-go topics with your legal team.

    • Campaign plan
    • Claims & safety rules
    • Success measure
  2. 02

    Wk 02–04

    Choose

    We shortlist creators and check who follows them. Then we agree fees and sign contracts.

    • Creator shortlist
    • Audience checks
    • Signed contracts
  3. 03

    Wk 04–08

    Produce

    Creators get a briefing call and one round of draft feedback. We schedule posts and check each label as it goes live.

    • Creator posts
    • Approval log
    • Posting schedule
  4. 04

    Wk 08–10

    Boost & measure

    The best posts run as paid ads. We report reach, visits, sales and the test result.

    • Paid boost
    • Results report
    • Sales test result

Example · rights table

A rights table shows who may use each post, and for how long.

Each creator’s posts, ad labels and rights sit in one view. Only cleared posts are boosted, never past their end date. Screens marked Illustrative are examples, not client results.

Rights table · Launch wave 15 creators
Rights table · Launch wave 1: illustrative sample
CreatorPost typeAd labelReuse rightsLength
Creator A · 42k Reel + 3 stories#ad, first linePosts + ads90 days
Creator B · 180k YouTube segmentSpoken + labelPosts only12 months
Creator C · 9k Unboxing postPlatform labelPosts + ads60 days
Creator D · 65k Live sessionScript reviewPending—
Creator E · 23k ReelLabel missingBlocked—
Posts labelled correctly
4 / 5One held until fixed
Cleared for ads
60%Of posts, this wave
Rights ending in 30 days
1Auto-flagged to ads team

Illustrative Creators are anonymised. Label checks follow ASCI and FTC rules current at launch.

What you get

Every creator agreement, every right, on file.

You get the briefs, contracts, rights and label records, posts and results report, all in your drive.

A creator smiles at her phone on a stand beside a ring light in a dim room
Creatorsbriefed, labelled and on the record
Social & Influencer Activation: what you get and its format
#What you getFormat
01Creator plan & checked shortlistSheet · deck
02Creator briefs & allowed claimsDocument
03Contracts & rights tableAgreements · sheet
04Creator posts & reuse rightsFiles · sheet
05Ad label checksSheet
06Results & sales test reportDashboard · PDF

What changes

Creator posts you can reuse and results you can defend.

We track sales from creator posts against where you started. Targets are agreed with you. No result is guaranteed.

  1. Creators chosen on evidence

    You pick creators whose followers match your buyers. Follower counts come second.

  2. Content you are allowed to reuse

    The contract settles reuse rights. Your best post can run as an ad the same week.

  3. A number you can defend

    Tests separate the sales the campaign added from sales you would have had anyway.

Tools we work in

Creator tools for briefs, tracking and sales.

AI drafts the first shortlist. A named person approves each creator. Listing a tool implies no partnership.

  • HubSpot
  • Notion
  • Figma
  • Google Analytics
  • Google Tag Manager
  • Shopify
  • WhatsApp
  • Semrush
  • PostHog
  • Zapier

Also in use

  • Slack
  • OpenAI

Standards we build to

Privacy and accessibility checked on every post.

The same rules apply to audience lists. We build to them and claim no certificate.

  • GDPR — General Data Protection Regulation (EU) 2016/679

    General Data Protection Regulation (EU) 2016/679

    Creator and audience data is handled under written agreements. Tracking is used only with recorded consent.

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023

    Digital Personal Data Protection Act, 2023

    Indian creators and contest entrants get a plain notice: what is collected, why and how to opt out.

  • WCAG 2.2 AA — Web Content Accessibility Guidelines

    Web Content Accessibility Guidelines

    Briefs require captions, image descriptions and readable text, checked before each post is approved.

Offers & plans

Influencer offers, grouped by stage.

From choosing creators to boosting posts and measuring sales.

Categories
04
Offers
15
Plans
03
Not sure what you need? Tell us the problem

How to buy

  1. 01Pick offers. Ask about one, or add several to one enquiry.
  2. 02Choose a plan. A small job, a fixed project or ongoing help.
  3. 03Send your enquiry. We reply within one working day.

Browse by category

Timelines are typical. We write the scope before we quote.

01Plan & choose creators

4 offers
Typical timeline: 2–4 weeks

Creator mix & budget

Which creator sizes suit your goals, with budget and expected results for each.

What’s included

  • Goals and audience agreed
  • From small to large creators
  • Budget split and expected results
  • Brand-safety and no-go rules
  • Creator mix
  • Budget split

Best forBrands that choose creators by follower count alone.

Typical timeline: 2–3 weeks

Finding & checking creators

A shortlist of creators with real followers who match your buyers, with fair fees checked first.

What’s included

  • Search across platforms and languages
  • Audience match and fake-follower checks
  • Likes, comments and past work checked
  • Fair-fee check and shortlist
  • Audience checks
  • Shortlist

Best forTeams that have paid creators with fake followers.

Typical timeline: 3–5 weeks

Community plan

A plan for joining the groups, forums and live streams your audience uses, without acting like an advertiser.

What’s included

  • Groups mapped by platform
  • House rules and tone
  • Campaign formats and calendar
  • Agreements with admins and partners
  • Communities
  • Groups
  • Slack

Best forBrands whose customers talk in places the brand never enters.

Typical timeline: 6–8 weeks to set up, then ongoing

Year-round ambassadors

A group of creators who work with you all year, reviewed each quarter on results.

What’s included

  • Choosing and signing creators
  • Yearly contracts and post schedule
  • Monthly briefs and posts
  • Review every quarter
  • Ambassadors
  • All year

Best forBrands tired of finding new creators for every campaign.

02Campaigns

4 offers
Typical timeline: 6–10 weeks

Creator campaign

A full campaign from brief to report, run as one project.

What’s included

  • Brief and allowed claims
  • Contracts and scheduling
  • Post review and ad-label checks
  • Results report with sales test
  • Brief to report
  • Measured

Best forLaunches and seasonal moments that need reach and trust.

Typical timeline: 4–8 weeks per wave

Product gifting

Product sent to chosen creators, with tracking, follow-up and a clear line between gifted and paid posts.

What’s included

  • Recipient list and delivery
  • Unboxing kit and key messages
  • Follow-up and collecting posts
  • Post tracking, then paid deals
  • Free product
  • Gifting

Best forConsumer brands with product worth trying.

Typical timeline: 8–12 weeks

Creator events & travel

Events and trips designed to create posts. Travel, rights and ad labels are handled before anyone arrives.

What’s included

  • Idea, venue and schedule
  • Choosing creators and contracts
  • Filming and support on site
  • Collecting posts and rights records
  • Events
  • Experiences

Best forBrands with something to show that a feed alone cannot carry.

Typical timeline: 4–8 weeks

Live shopping

Live creator sessions linked to your products, stock and checkout, so viewers can buy as they watch.

What’s included

  • Format and running order
  • Products, offers and stock ready
  • Creator briefing and rehearsal
  • Sales and drop-off report
  • Live
  • Shoppable

Best forOnline sellers whose products show well on camera.

03Rights, safety & ad labels

4 offers
Typical timeline: 2–4 weeks to set up

Contracts & reuse rights

Agreements on what you get, where it may be used and for how long. They say what happens if a post never arrives.

What’s included

  • Contract templates by creator size
  • Use, length, countries and exclusivity
  • Approval and revision rules
  • Rights table for each post
  • Contracts
  • Rights table

Best forBrands who cannot reuse creator content they paid for.

Typical timeline: 2–3 weeks to set up, then per campaign

Ad labels & advertising rules

Paid posts labelled correctly in every country you run in, and checked as each goes live.

What’s included

  • Label rules for each country
  • Brief and contract clauses
  • Checks as posts go live
  • Check log for your records
  • Ad labels
  • ASCI · FTC

Best forBrands whose creator posts are labelled badly or not at all.

Typical timeline: 2–3 weeks

Brand safety plan

Safety rules, monitoring and an agreed plan for when a creator or a comment becomes a problem.

What’s included

  • Safety rules and screening
  • Conduct rules and takedown rights
  • Monitoring during and after campaigns
  • Response plan agreed with legal
  • Safety
  • Response plan

Best forRegulated industries and brands that cannot risk surprises.

Typical timeline: 4–6 weeks

Customer post library

Customer and creator posts collected with permission and stored with their rights.

What’s included

  • Steps to get permission
  • Library set-up and labelling
  • Alerts when rights expire
  • Reuse rules for each channel
  • Reposts
  • Rights tracked

Best forBrands reposting customer posts without a record of permission.

04Paid boost & results

3 offers
Typical timeline: 2–4 weeks to set up, then ongoing

Creator posts as ads

Your best creator posts run as ads from the creator’s account, once rights and permissions are cleared.

What’s included

  • Rights and platform permissions
  • Best unpaid posts picked
  • Audience and budget plan
  • Report by creator and post
  • Creator ads
  • Paid boost

Best forBrands whose best creator post reached only the creator’s own audience.

Typical timeline: 6–10 weeks, including the test period

Campaign sales tests

Regions with and without the posts show what the campaign added, not platform claims.

What’s included

  • Test design and matched regions
  • Starting point and test period
  • Results, with how sure we are
  • Advice for the next round
  • No-ad areas
  • Matched regions

Best forTeams asked what their creator spend achieved.

Typical timeline: 2–3 weeks after each campaign

Campaign reports & comparisons

Reports for each creator and post, compared with your own past campaigns.

What’s included

  • Reach, visits and sales per creator
  • Cost per result by post
  • Lessons for the next brief
  • Comparisons with past campaigns
  • Per creator
  • Comparisons

Best forBrands with screenshots of reach but no cost per result.

Your enquiry

Tick “Add to enquiry” on any offer, choose a plan, then continue. Or enquire about one offer.

How we work with you

Ways to start, from a question to a quote.

Ask a quick question, send your project details or request a quote. The person who will lead the work reads each one in full. Services in your enquiry go with it.

Or book a 30-minute call

What are you sending?

  1. 01

    About 2 minutes3 short answers

    For a first chat, a press request or anything not ready to plan yet.

    You get A reply from a named lead

  2. 02Recommended

    About 8 minutes5 short steps

    Goals, who it is for, budget and timing, so our first reply can outline the work.

    You get Options and prices after one call

  3. 03

    About 15 minutesYour documents attached

    Your documents, deadlines and the purchasing and security rules to meet.

    You get Confirmation and a named lead

How it is priced

Each plan shows how it is priced. Work starts once we agree a written scope and price.

  • Typical length
    4–12 weeks
    Pricing
    Fixed price

  • Typical length
    Ongoing · 6-month minimum
    Pricing
    Monthly fee

  • Typical length
    1–3 weeks
    Pricing
    Fixed fee
Compare what each plan includes
What each plan includes and who it suits
PlanWhat you getBest for
ProjectOne clear job for one fixed price.
  • A written scope: what you get and how we agree it is done
  • A named project lead and a fixed team
  • A shared plan with checkpoint dates
  • Source files, yours once paid for
 A brand identity, a website, a simple app or a set of tools
RetainerA monthly team that runs and improves what we built.
  • Team time set aside for you every month
  • Agreed response times for requests and fixes
  • A monthly review and a to-do list
  • Planned improvements, not only fixes
 Monthly social media and ads, or care for live sites and apps
SprintA short, fixed job that answers one clear question.
  • Scope and result agreed before we start
  • A senior lead and the right specialists
  • A weekly review with you
  • A clear answer or a test version
 An audit, a brand check or a test version of an app

Questions

Questions on creators, rights and ad labels.

For anything else, ask us directly. The first call is about your goal.

01Small or large creators?

It depends on your goal. Large creators bring fast reach. Small creators often cost less per result and are trusted more.

02How do you check a creator is genuine?

Before any contact, we check follower growth, comment quality, past brand work and overlap with your buyers. If followers look bought, we drop the creator.

03Who owns the content the creator makes?

The creator contract sets where and for how long you may use each post, including as ads. For our own work: what we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them.

04How do you handle ad-label rules?

Every paid post is labelled as an ad. We check each one as it goes live. In India we follow the influencer guidelines of ASCI, the ad standards body. In the US we follow the endorsement guides of the FTC, which protects shoppers. We check other countries’ rules before launch.

05What if a creator becomes a problem?

The contract covers it: safety and conduct rules, and how posts are taken down. Who decides is agreed with your legal team first.

Works best with

Social and performance marketing keep a campaign going.

Each service can be bought alone. Social Media Marketing keeps your channels active between campaigns. Performance Marketing runs paid ads.

Service 02 Running your social accounts Social Media Marketing Day-to-day posts and replies on apps like Instagram, LinkedIn and YouTube. Explore Service 05 Ads, tracking and sales tests Performance Marketing Paid ads on Google and social media, assessed on sales and enquiries. Explore

Tell us what you need built.

You will talk to the lead who would run your work.

Book a call

Three ways to start

We always agree a written scope and price before work begins.

Choose one of the three ways above
See the work Explore our services Industries we serve Meet the team Email us Read our approach