Health & life sciencesFlagship industry
Trust is earned on the shelf, in search and at the pharmacist’s counter.
For OTC medicine, supplement, personal-care and wellness brands, we build brand systems, approved-claims libraries and content. Every claim carries its evidence, so a portfolio can say more, in more markets, without saying the wrong thing.
Where the rules biteMap of all forty-one industries
What is shifting
Shoppers meet a claim in search answers, creator posts and thumbnails before they meet a pharmacist. Each shift lists what it demands and a fact you can check.
What it requiresContent that answers health questions accurately and never makes a cure claim.
EvidenceSearch engines and AI assistants now answer symptom questions before any brand is named.
What it requiresOne brand system that holds across markets, packs and pharmacy shelves.
EvidenceOnline listings must carry the pack’s mandatory declarations under the Legal Metrology rules.
What it requiresClaims written once, approved once and reused everywhere they are allowed.
EvidenceASCI requires health and nutrition influencers to hold and disclose a relevant qualification; since April 2025 that applies only to technical advice.
What it requiresConsent per purpose for every question a site or app asks.
EvidenceThe DPDP Rules were notified on 13 November 2025; their core obligations apply from 13 May 2027.
The rulebook
Advertising codes, drug and food regulations and data law, as they apply to a consumer-health portfolio. Each rule shows what it requires and how our work responds.
Frameworks we build to
We design and build to these frameworks; this is not a claim of certification.
Shapes most of the work
Advertising Standards Council of India
Self-regulatory code for Indian advertising: substantiated claims, honest comparisons and clear labels on paid and influencer content.
We designEvery claim carries its evidence reference before it can be drafted into copy.
ASCI · Code for Self-Regulation of Advertising Content
Advertising Standards Council of India
Influencers who give technical health or nutrition advice must hold a relevant qualification and disclose it up front; generic, non-technical promotion is exempt. Every paid post carries an ad label.
We designCreator briefs include the disclosure label and a credentials check, so no unqualified creator gives health advice.
ASCI · Guidelines for Influencer Advertising in Digital Media; health and nutrition update, August 2023; Addendum II, April 2025
Central Consumer Protection Authority
Consumer Protection Act guidance on substantiation, disclaimers that may not contradict the claim, and due diligence by endorsers.
We designDisclaimers are designed at the same size, place and speed as the claim they qualify.
CCPA · Guidelines for Prevention of Misleading Advertisements and Endorsements, 9 June 2022 Official text: CCPA misleading-ads guidelines, 2022
Shapes most of the work
Government of India
Bars advertising that promises to cure or prevent the diseases and conditions listed in its Schedule.
We designA blocked-claims list built from the Schedule runs on every draft, human or AI.
Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954
CDSCO, Ministry of Health
Rule 106: no drug may claim, or suggest, that it prevents or cures a Schedule J condition, from asthma and diabetes to obesity and premature greying.
We designEvery draft is checked against Schedule J’s conditions, word for word.
Drugs and Cosmetics Rules, 1945 · rule 106 and Schedule J (as substituted in 1996) Official text: Drugs Rules, 1945 · Schedule J
CDSCO, Ministry of Health
Rule 36: no cosmetic may claim, or convey any idea, that is false or misleading to the person who uses it.
We designPack and listing copy for personal-care lines is checked against what the product is registered and tested for.
Cosmetics Rules, 2020 · rule 36 Official text: Cosmetics Rules, 2020 · claims
Food Safety and Standards Authority of India
Health claims on foods and supplements need scientific substantiation; claims to prevent, treat or cure a disease are not allowed.
We designNutraceutical claims are mapped to their substantiated wording before production starts.
FSS (Advertising and Claims) Regulations, 2018 Official text: FSSAI Advertising and Claims Regulations, 2018
Department of Pharmaceuticals
Governs promotion to healthcare professionals: evidence-based material, no gifts or inducements, and compliance declared by companies each year.
We designPharmacist and doctor programmes are designed without inducements and with evidence on every message.
Department of Pharmaceuticals · UCPMP, notified 12 March 2024 Official text: Uniform Code for Pharmaceutical Marketing Practices, 2024
Often shapes the work
Ministry of Electronics and IT
Clear notice, consent for each purpose, withdrawal as easy as consent, verifiable parental consent for under-18s and breach reporting to the Data Protection Board.
We designConsent is captured per purpose and logged; answers to health questions never reach ad targeting without it.
DPDP Act, 2023 · DPDP Rules, G.S.R. 846(E), 13 November 2025; core obligations from 13 May 2027 Official text: DPDP Act, 2023 and DPDP Rules, 2025
Compiled 2 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
Shoppers want answers they can act on. Your teams need every asset to clear medical, legal and regulatory review.
Buyers compare symptoms, ingredients and reviews long before they meet a pharmacist.
Plain-language claims that stay inside what the evidence supports.
Content that informs without diagnosing, dosing or promising a cure.
What we build
Approved claims shape everything else, so the brand system and content production carry most of the work. Each line links to the capability that does it.
Brand systems and pack architecture that work across nine markets and three retail formats.
Claims libraries, approved-copy modules and content production for each market.
AI drafting with automatic checks: a blocked-claims list, medical and legal sign-off and an audit log.
Consent-based CRM and pharmacist programmes built to health-data rules.
Search and AI visibility for health questions, on fast, accessible sites.
Symptom-led content hubs and product finders, tested with shoppers.
Programmes
You can start with the claims diagnostic; what follows depends on what it finds. Lengths are typical.
The way in
We map every claim, where it appears and who approves it, then show where review stalls and where the risk sits.
What you get
02Milestone · 4–9 months
One brand system for packs, shelves and screens, rolled out market by market with the claims each market allows.
MeasurePack and shelf recognition in market testing
Services: Logo & identity system · Packaging design · Brand guidelines
Enquire about Multi-market brand and pack refresh03Project · 8–12 weeks
Approved claims and their evidence in one library; AI drafts only from it, and medical and legal reviewers approve.
MeasureShare of assets passing claims review first time
Services: Brand voice & copy model · Voice-aware copy assistant · Brand fidelity evaluation
Enquire about Claims library and AI drafting04Project · 6–10 weeks
Answers to the questions buyers ask, written from approved claims and structured so search engines and AI assistants can cite them.
MeasureShare of search and AI answers citing the brand
Services: AI search visibility (AEO & GEO) · Content strategy & editorial plan · Website
Enquire about Symptom-led content hub05Retainer · Ongoing
Evidence-led, inducement-free communication with pharmacists and doctors, designed to the 2024 marketing code.
MeasureOpt-in and engagement among pharmacists
Services: Lifecycle marketing programme · Email, SMS & WhatsApp set-up
Enquire about Pharmacist and doctor programmeHow success is measured
Main measureFirst-time claims approval
AI, under the rules
Each use case runs automatic checks built from the rules above. A medical or legal reviewer approves what goes live, and every step is logged.
Use case 01
Measured byShare of drafts passing review first time
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Use case 02
Measured byAnswer accuracy on an agreed evaluation set
Tested forOWASP LLM02 · Sensitive information disclosure
Goes live only with its evaluation set, automatic checks and a named owner
Use case 03
Measured byCreator posts approved without rework
Tested forOWASP LLM05 · Improper output handling
Goes live only with its evaluation set, automatic checks and a named owner
A deliverable, in working code
The same check every AI draft passes. Type a claim or load an example to see what it flags and why. Illustrative only; it does not replace your reviewers.
Claim under review“Clears a blocked nose in five minutes.”
Blocked at draft“Cures asthma for good.”
Claims to cure a Schedule J condition, so it is stopped before review.
Every step is logged with the reviewer and the time.
It runs the lists every AI draft passes: Prevent-or-cure words · Schedule J conditions · Claims that need evidence first.
Needs evidence firstAttach the study or data behind “minutes” before it goes to review.
What it shows
Illustrative claims approval trail: one claim moves from AI draft through evidence, the blocked-claims check and medical review to legal review. A claim to cure asthma, a Schedule J condition, is stopped before review. The checker tests any claim you type against the same list.
Figures
Every number here is illustrative and shows how the deliverable reads; none is a client result.
Work and insights
Consumer-health projects stay anonymous until each client approves the write-up; our articles on the rules above sit alongside them.
All work in consumer health
A typical programme · composite
A consumer-health portfolio in nine markets moved to one brand system and one approved-claims library, so every market now works from the same rules.
Anonymised and illustrative: the shape a programme takes, never a named client.
No. We design and build to the codes and rules, and we make your medical, legal and regulatory review faster. Your reviewers and counsel keep sign-off.
Only from claims your team has already approved. Every draft passes the blocked-claims check, and a named reviewer approves each asset before release.
Yes, within limits. Prescription medicines are not advertised to the public in India, so we work on healthcare-professional programmes under the 2024 marketing code and on corporate brand work.
Yes. The claims library and brand system record what each market allows, in its own language, so every market works from one brand.
Keep exploring
You will speak to a lead who would run the work, and get a straight answer on fit.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
