Capability 04 · Marketing Technology
AI creative production that keeps every campaign variant on brand.
We build the templates, AI workflows and brand checks that turn one approved brief into every size, language and audience variant. AI drafts each one; a named person approves it before release.
Approve: the contrast issue is fixed and six variants are approved by the creative lead; the three H3 variants are held until the claim is substantiated.
Illustrative. No variant is published until a person has approved it.
What we offer · 6 parts
Creative at volume, within your brand rules.
AI generates only within your templates, approved claims and brand rules, so more variants do not bring more brand or legal risk.
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Creative variant production
Modular templates and AI-drafted copy and imagery, resized and localised for each channel and audience.
One brief · many variants -
Dynamic creative optimisation
Ads assembled per audience and context from approved components; the best combinations shape the next brief.
DCO · assembly -
Product feed creative
Catalogue ads built on a cleaned feed, with templates that keep price and stock correct as products change.
Catalogue · feeds -
On-brand generation & checks
Reference libraries and brand-tuned models, with automated checks for logo, colour, type, safe areas, banned claims and required legal lines.
Checked before release -
Localisation & adaptation
Transcreation reviewed in each market, with scripts, right-to-left layouts and local advertising rules built into the template.
Markets · transcreation -
Rights, provenance & disclosure
Model licences reviewed, likeness and music rights recorded, Content Credentials (C2PA) attached where supported and AI labels added where required.
Licensed · labelled
How we use AI
Where AI fits between brief and live ad.
The route one variant takes from brief to live ad. AI drafts in the highlighted step; automated checks and a named approver follow.
- 01 · Brief Structured brief Audience, message, offer and mandatory lines entered as separate fields.
- 02 · Generate Variants Copy and imagery drafted inside your templates and brand tokens. Creative AI
- 03 · Check Brand & claims Automated checks for tokens, contrast, legal lines and unapproved claims.
- 04 · Approve Creative lead A person approves every variant that will be published.
- 05 · Learn Creative results Performance by element feeds the next brief.
How it works · 4 stages
Set the rules, then build, run and improve.
The first two weeks set what the pipeline may and may not produce; later stages work within those rules. Timings shown are typical.
Stage 01 of 4Wk 01–02
Define
We agree formats, markets, channels and volumes, then write brand rules, approved claims and banned topics as automated checks.
Produces
- Format matrix
- Brand rule set
- Claim library
Stage 02 of 4Wk 02–06
Build
We build templates and reference libraries, and compare models per task on quality, likeness fidelity, cost and licence terms.
Produces
- Template system
- Model comparison
- Reference library
Stage 03 of 4Wk 05–09
Run
Agents draft the first campaign and automated checks test each variant; a named approver releases it from the review queue.
Produces
- Production run
- QA checks
- Approval workflow
Stage 04 of 4Wk 09–10
Improve
We report results by component and variant, so the next brief starts from what worked.
Produces
- Component performance
- Learning library
- Next-cycle brief
Variant review queue · what you will see
Every variant is checked twice, by your rules, then by a person.
Each item shows the model and prompt behind a variant, what the brand check flagged and who approved or rejected it.
Generated 1
Hero, 1:1 · headline v7
Model B · prompt 3.2
Waiting for brand check
Brand check 2
Story, 9:16 · headline v2
Logo clear-space 6 px short
Auto-fix proposed
Banner, 728 × 90
Claim “lowest price” flagged
Needs legal wording
Approved 1
Hero, 4:5 · headline v3
All 9 brand rules pass
Approved by: brand lead
Rejected 1
Hero, 1:1 · headline v5
Hands rendered incorrectly
Rejected by: designer
What you get
Pipelines, prompts and brand checks, in your accounts.
Documented so your team can run them. What we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them.
| # | Deliverable | Format |
|---|---|---|
| 01 | Creative production pipeline | Workflow · code |
| 02 | Modular template & component system | Figma · templates |
| 03 | Brand rule set & automated checks | Config · tests |
| 04 | Approved claim & legal line library | Sheet · CMS |
| 05 | Variant sets by format, market and audience | Assets · DAM |
| 06 | Rights, licence & provenance register | Sheet |
| 07 | Component performance report | Dashboard |
What changes
More variants to test, every one on brand.
Success means more approved variants each week, brand checks that catch what they should and a named approval on every live asset. They are aims, not guarantees.
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01
Production stops being the bottleneck
Campaign volume follows the media plan instead of how many adaptations a team can finish each week.
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02
On brand at any volume
Every variant is checked against the same brand rules before release, however many you make.
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03
A record for every asset
Licences, rights, AI labels and approvals are recorded for each asset, so you can show where it came from.
Approved variants per week, pipeline vs manual. Shape only. A variant counts once approved, and the plan includes reviewers’ time.
Technologies we work with
Models chosen per format, used with your own keys.
The model providers, hosting and design tools we use for AI creative. We work with these technologies; no partnership or partner tier is implied.
- Anthropic
- Google Gemini
- Replicate
- Hugging Face
- Modal
- Figma
- Shopify
- Contentful
- Cloudflare
- Python
- n8n
- OpenAI
Frameworks we build to
AI, privacy and accessibility rules designed into every workflow.
The frameworks below shape each generative workflow. We build to them and do not claim certification.
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EU AI Act — Artificial Intelligence Act (EU) 2024/1689
Artificial Intelligence Act (EU) 2024/1689
AI-generated content labelled where required, targeting and scoring uses classified by risk and a person able to override any automated decision.
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NIST AI RMF 1.0 — AI Risk Management Framework
AI Risk Management Framework
Each model that scores, targets or writes is listed with an owner, a measured error rate and a threshold that stops it.
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ISO/IEC 42001:2023 — Artificial intelligence management systems
Artificial intelligence management systems
Generative tools run under an AI management system, with approved uses, periodic output reviews and every prompt and model version logged.
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WCAG 2.2 AA — Web Content Accessibility Guidelines
Web Content Accessibility Guidelines
Emails, landing pages and in-app messages checked for contrast, alt text, reading order and keyboard use before approval.
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GDPR — General Data Protection Regulation (EU) 2016/679
General Data Protection Regulation (EU) 2016/679
Consent recorded per purpose and channel, tags fired only after consent (Consent Mode v2 for Google) and erasure requests passed to every connected tool.
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DPDP Act 2023 — Digital Personal Data Protection Act, 2023
Digital Personal Data Protection Act, 2023
Notices and consent records for India-based customers, with withdrawal honoured in every journey and channel within the same working day.
Services & packages
AI creative services for every format, market and audience.
We build creative production pipelines and deliver variants, dynamic and feed ads, AI imagery and video, with brand, claim and rights checks built in. You can start with one service and add others.
- Categories
- 05
- Services
- 14
- Packages
- 04
How to buy
- 01Pick services. Enquire about one, or add several to a brief.
- 02Choose a package. A sprint, a fixed project or an ongoing team.
- 03Send the brief. We reply within one working day.
How we work with you
Ways to engage, from a question to an RFQ.
Ask a quick question, send a project brief or issue a formal RFQ. The lead for the work reads each one in full, and any services already in your brief go with it.
Or book a thirty-minute call-
01
For a first conversation, a press request or anything that does not need a scope yet.
You get A reply from a named lead
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02Recommended
Goals, audiences, a budget band and timing, so our first reply can outline the work.
You get Options and a first scope after one call
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03
Your documents, deadlines and the procurement and security rules the work must meet.
You get Receipt confirmed and a named bid lead
How it is priced
Each package shows its pricing model. Work starts once a written scope and quote are agreed.
Opens a project brief with this package chosen.
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In your brief
- Typical length
- 1–3 weeks
- Pricing
- Fixed fee
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In your brief
- Typical length
- 4–12 weeks
- Pricing
- Fixed price
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In your brief
- Typical length
- Ongoing · 6-month minimum
- Pricing
- Monthly fee
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In your brief
- Typical length
- Ongoing · 3-month minimum
- Pricing
- Time & materials
Compare what each package includes
| Package | Every engagement includes | Best for |
|---|---|---|
| SprintA short, fixed-scope engagement that answers one defined question. |
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Discovery, a diagnostic, a prototype or a decision you need to make soon |
| ProjectA defined scope, delivered for a fixed price. |
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Work you can describe up front: an identity, a platform or a set of tools |
| RetainerReserved monthly capacity to run, improve and extend what we built. |
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Live brands and products that need a steady team without hiring one |
| SquadA dedicated team that works inside your stack and sprint schedule. |
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Teams with a clear roadmap that need more senior people quickly |
Questions
What teams ask about AI creative.
For anything else, ask us. A short call is usually quicker than a long email.
01How is this different from AI Design’s content studio?
AI Design sets the direction; AI Creative Solutions produces the campaign assets. AI Design defines the look and builds tools such as tuned models. This capability connects to your campaign tools and turns that direction into sized, localised and feed-driven assets.
02Does AI-generated creative perform as well?
It performs as well as the idea and brief behind it. AI adds volume and speed, so you can test more versions and learn sooner. We measure each component against your existing creative instead of assuming a gain.
03Is our brand or customer data used to train public models?
No. We use enterprise terms that exclude training on your inputs, or models hosted in your own environment. Brand tuning uses your assets under your licence and stays yours.
04Do we have to tell people creative is AI-generated?
Sometimes, depending on market and platform. The EU AI Act’s transparency duties, advertising codes and platform policies can each apply. We map the rules for every campaign and build the label into the template, so no one has to add it by hand.
05Who is accountable for what goes out?
Your approver. Automated checks block anything that fails the brand and claim rules, and a named person releases every campaign. The log shows who approved which version and when.
Works best with
Variants need a test and a place to publish.
Campaign AI tests which variant performs best; Infrastructure delivers it to every channel.
Tell us what you need built.
You will speak to a lead who would run the work, and get a straight answer on fit.
Three ways to start
Every engagement starts with a written scope and a quote agreed before work begins.
Choose one of the three ways above