Capability 08 · Produced where the story is

One brief, many places. The same standard everywhere.

Global Content Production makes original photography, video, audio and CGI at scale, with crews and creators engaged per project and per market. One brief, one review pipeline, rights cleared per market, and finished assets delivered into your systems in every size you need.

Start a production brief How it runs
Typical length
4–8 weeks per production wave
Formats
Photo · video · audio · CGI
Standard
Rights cleared per market
Production wave · 15 daysYour company

An illustrative production schedule across five markets over fifteen days, with each market's crew, talent usage rights, music licence, location permit and language versions recorded in one rights register.

Mumbai · days 1–3 · Paid + organic social · IN · 12 monthsDubai · days 4–5 · Paid social · GCC · 12 monthsLondon · days 6–7 · All digital · UK · 24 monthsSão Paulo · days 9–11 · Paid social · BR · 12 monthsSingapore · days 13–14 · All digital + OOH · SG · 12 months Illustrative

What we do · 6 parts

Six ways content gets made, one quality bar

Whether a shoot runs in one city or six, the brief, the review pipeline and the delivery standard stay the same.

An editor in headphones works on a video timeline at a dark editing desk
  1. 01

    Photography & film production

    Full production from brief to delivery: direction, casting, locations, crew, shoot and post, run by a producer who owns the schedule and the budget.

    End to end
  2. 02

    Crews per market

    Crews and creators engaged per project in the markets you sell in, briefed and reviewed centrally, so local never means a lower standard.

    Local crews, one standard
  3. 03

    Content capture at scale

    One production designed to yield a season of assets: hero films, cut-downs, stills, behind-the-scenes and library footage for the always-on calendar.

    One shoot, a season
  4. 04

    CGI, 3D & virtual production

    Product CGI, 3D environments and virtual production where a physical shoot is impractical, expensive, or impossible to repeat in every market.

    3D · CGI
  5. 05

    AI-assisted production

    Generative tools for concepting, previsualisation, background extension, versioning, voice and subtitles, with provenance recorded and a person approving every asset.

    Assisted, not automated
  6. 06

    Post, localisation & delivery

    Edit, grade, sound, subtitles, market versions and delivery into your asset library in every specification your channels require.

    Versioned · delivered

How it runs · 4 stages

One brief, then a production line

Pre-production is where cost and risk are removed. By the shoot day, every frame already has a job.

  1. 01

    Wk 01–02

    Brief

    An asset list built backwards from the channel plan: what is needed, in what sizes, for which markets, and what each asset has to do.

    • Asset list
    • Creative treatment
    • Budget & schedule
  2. 02

    Wk 02–04

    Pre-produce

    Casting, locations, permits, crew, shot list and the rights plan. Model, location and music releases prepared before anyone is on set.

    • Shot list
    • Crew & locations
    • Rights plan
  3. 03

    Wk 04–06

    Produce

    Shoot or build, with daily review against the shot list and remote approval for stakeholders who cannot be there.

    • Rushes
    • Daily review
    • Approved selects
  4. 04

    Wk 06–08

    Deliver

    Edit, grade, sound, subtitles, market versions and accessibility checks, then delivery into your library with metadata and rights recorded.

    • Final assets
    • Market versions
    • Rights & metadata record

In practice · localisation queue

One master in. Every market out, each checked by a native reviewer.

The queue shows each market’s version of the same master: its language, what was adapted, where it is and who signed it off. Nothing publishes without the native review.

Localisation queue · Spring master5 of 11 markets
Localisation queue · Spring master: illustrative sample
MarketLanguageAdaptedStageNative review
Germany de-DECopy, legal lineLiveSigned
Japan ja-JPCopy, type, pacingLiveSigned
UAE ar-AE · RTLLayout mirroredIn reviewWith reviewer
India hi-IN + en-INVoice-over, subtitlesAI draft—
Brazil pt-BROffer, pricing lineLegal query—
Markets live on day one
7 / 11Target 11 by next master
First-pass approval
82%Native reviewers
Cost per localised asset
−34%Against the prior season

Illustrative Markets, languages and reviewers are set per programme.

What you get

Every market’s files, masters and approvals, kept.

Masters, localised versions, glossaries, reviewer sign-offs and the rights log, stored so any asset can be traced and re-cut.

A film crew works around a camera and monitors on a warehouse set lit by studio lamps
One shoota season of assets
Global Content Production deliverables and their formats
#DeliverableFormat
01Production plan, schedule & budgetDocument · sheet
02Original photography & videoMaster files
03Market versions & cut-downsPer specification
04Subtitles, captions & audio descriptionSRT · WAV
05Rights, releases & usage recordAgreements · sheet
06Assets delivered into your libraryWith metadata
07Provenance record for AI-assisted assetsSheet

What changes

One master, every market, on the same day.

Measured on time to market, first-pass approval and cost per localised asset. Aims against your baseline, not guarantees.

  1. One shoot, a season of content

    Productions planned against the channel calendar, so a single day on set feeds months of publishing.

  2. Local truth, one standard

    Crews who know the market, briefed and reviewed centrally, so content feels local without looking improvised.

  3. Rights you can prove

    Every asset carries its licence, term, territory and releases, so nobody has to guess whether an image can still run.

Tools we work in

Produced once, versioned for everywhere.

The production, localisation and delivery tools we work in. Named as tools we use, not partnerships. AI drafts translations and cut-downs; native reviewers approve them.

  • Figma
  • Contentful
  • Sanity
  • Notion
  • Jira
  • Cloudflare
  • Google Gemini
  • Replicate
  • Hugging Face
  • n8n
  • Zapier

Also in use

  • Slack
  • OpenAI

Frameworks we build to

Readable in every language, honest about what AI made.

Frameworks every localised asset is checked against. We build to them; they are not certifications we hold.

  • WCAG 2.2 AA — Web Content Accessibility Guidelines

    Web Content Accessibility Guidelines

    Subtitles, audio description where needed, and right-to-left layouts checked in each market’s own language.

  • GDPR — General Data Protection Regulation (EU) 2016/679

    General Data Protection Regulation (EU) 2016/679

    Talent and location releases stored with the asset, with personal data in them limited to what the rights need.

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023

    Digital Personal Data Protection Act, 2023

    Consent from people filmed in India recorded in plain language, with a route to withdraw from future use.

  • EU AI Act — Artificial Intelligence Act (EU) 2024/1689

    Artificial Intelligence Act (EU) 2024/1689

    Synthetic voices, faces and translations labelled as AI-generated, with the model and reviewer recorded per asset.

Services & packages

Original work, produced anywhere, delivered to one standard.

Photography, film, audio and CGI made with crews and creators engaged per project and per market. One brief, one review pipeline, rights cleared per market, and assets delivered into your library in every specification your channels need.

Categories
04
Services
15
Packages
04
Not sure what you need? Describe the problem

How to buy

  1. 01Pick services. Enquire about one, or add several to a brief.
  2. 02Choose how to engage. A sprint, a fixed project or an ongoing team.
  3. 03Send the brief. We reply within one working day.

Browse by category

Timelines are typical. Every quote follows a written scope.

01Production

4 services
Typical timeline: 6–10 weeks

Film & video production

Brand films, product films and campaign video produced end to end, with a producer who owns the schedule, the budget and the standard.

What’s included

  • Treatment, storyboard and schedule
  • Casting, locations, permits and crew
  • Shoot with daily review
  • Edit, grade, sound and delivery versions
  • Film
  • End to end

Best forCampaigns that need a film rather than an edit of stock.

Typical timeline: 4–8 weeks

Photography production

Product, lifestyle, portrait and location photography, art directed against the campaign system and delivered retouched and sized.

What’s included

  • Shot list built from the asset plan
  • Casting, styling, location and crew
  • Shoot with on-set art direction
  • Retouching, sizing and delivery
  • Photography
  • Art directed

Best forBrands whose imagery is a mix of stock and old shoots.

Typical timeline: 2–5 weeks

Audio, voice & sound

Voice-over, sound design, music supervision and audio identity work, recorded and licensed properly for the markets you run in.

What’s included

  • Voice casting and direction
  • Recording and sound design
  • Music licensing or original composition
  • Localised voice versions
  • Voice
  • Sound design

Best forVideo and audio campaigns where sound is an afterthought.

Typical timeline: 4–8 weeks

CGI, 3D & product visualisation

Product CGI and 3D environments for work that cannot be photographed economically, or that must be repeated for every variant and market.

What’s included

  • Asset modelling and materials
  • Lighting and environment build
  • Render set for every required angle
  • Reusable scene files for future variants
  • CGI
  • 3D
  • Reusable

Best forProduct ranges with many variants, colours or configurations.

02Scale & coverage

4 services
Typical timeline: Per production wave

Crews per market

Producers, crews and creators engaged per project in the markets you sell in, briefed centrally and reviewed against the same standard.

What’s included

  • Market coverage plan
  • Crew vetting and onboarding
  • Central brief and review pipeline
  • Consistent contracting and rights terms
  • Multi-market
  • Briefed centrally

Best forBrands producing in several countries with uneven results.

Typical timeline: 4–8 weeks

Content capture at scale

One production planned to yield a season of assets: hero, cut-downs, stills, vertical versions and behind-the-scenes from the same day.

What’s included

  • Asset plan built from the channel calendar
  • Multi-format capture on one schedule
  • Library of cut-downs and stills
  • Delivery mapped to the content calendar
  • One shoot, a season

Best forTeams booking a new shoot every time a channel needs an asset.

Typical timeline: Ongoing, monthly

Always-on content production

A monthly production rhythm for social and campaign content, batched so the calendar is never waiting on a shoot.

What’s included

  • Monthly batch shoots or remote capture
  • Agreed output per format
  • Edit, version and delivery pipeline
  • Rolling asset library
  • Monthly
  • Batched

Best forBrands whose always-on calendar keeps running out of assets.

Typical timeline: Per event

Event & live capture

Coverage of launches, conferences and field activity, edited fast enough to be published while the event is still relevant.

What’s included

  • Coverage plan and crew
  • Same-day or next-day edits
  • Stills and social cut-downs
  • Rights and consent handling on site
  • Events
  • Fast turnaround

Best forCompanies whose event content arrives two weeks late.

03Post & localisation

4 services
Typical timeline: 2–5 weeks

Edit, grade & finishing

Post production for footage you already have or work we shot, finished to broadcast and platform specifications.

What’s included

  • Offline edit with review rounds
  • Grade, sound mix and titling
  • Format and platform versions
  • Archive and project handover
  • Post
  • Finishing

Best forBrands sitting on footage that was never finished properly.

Typical timeline: 2–4 weeks per wave

Market versions & localisation

Language versions, local endframes, legal lines and offer variants produced from one master without a second shoot.

What’s included

  • Version matrix by market and format
  • Translation, subtitling and voice versions
  • Local legal lines and endframes
  • Quality check per market
  • Localisation
  • Versions

Best forCampaigns running in several languages from one master film.

Typical timeline: 1–3 weeks per wave

Subtitles, captions & audio description

Accurate captions, subtitles and audio description, produced as part of delivery rather than added after a complaint.

What’s included

  • Caption and subtitle files per language
  • Burned-in versions where platforms need them
  • Audio description where it applies
  • Accessibility check against WCAG 2.2 AA
  • Captions
  • WCAG 2.2 AA

Best forBrands publishing video without captions or description.

Typical timeline: 3–6 weeks

Motion design & animation

Animated explainers, data stories, endframes and social motion built on the campaign motion rules.

What’s included

  • Script, storyboard and style frames
  • Animation and sound
  • Platform versions and aspect ratios
  • Editable project files handed over
  • Animation
  • Explainers

Best forTeams explaining complex products in static slides.

04Rights & delivery

3 services
Typical timeline: 2–4 weeks to set up

Rights, releases & usage records

Every asset carrying its licence, term, territory and releases, with renewals flagged before they lapse.

What’s included

  • Rights plan set before production
  • Model, location and music releases
  • Usage record per asset
  • Expiry alerts and renewal support
  • Rights
  • Releases

Best forBrands unsure whether their best image can still be used.

Typical timeline: 3–5 weeks to set up

Delivery into your asset library

Finished assets delivered into your DAM or CMS with metadata, naming and rights attached, in every specification your channels need.

What’s included

  • Naming and metadata standard
  • Automated export to required specifications
  • Ingest into your DAM or CMS
  • Access and permission structure
  • DAM
  • Metadata

Best forTeams whose finished assets live in somebody’s download folder.

Typical timeline: 4–6 weeks

AI-assisted production pipeline

Generative tools used where they save real time — concepting, previsualisation, extension, versioning, voice and subtitles — with provenance recorded and a person approving every asset.

What’s included

  • Use-case map with what AI will and will not do
  • Tool selection and licence review
  • Human approval and labelling rules
  • Provenance record per asset
  • AI-assisted
  • Provenance
  • OpenAI

Best forProduction teams using generative tools without a standard.

Your brief

Tick “Add to brief” on any service, choose a package, then continue. Or enquire about one service directly.

Start a project

Ways to engage. Same team, same standard.

Three ways in, from a two-minute question to a formal RFQ. Each is read in full by the lead for the work, and anything already in your brief goes with it.

Or book a thirty-minute call

What are you sending?

  1. 01

    About 2 minutes4 required answers

    For a first conversation, a press request, or anything that does not need a scope yet.

    You get A reply from a lead, not a sales queue

  2. 02Most useful

    About 8 minutes5 short steps

    Goals, audiences, a budget band and timing. Enough for us to come back with a shape, not only questions.

    You get Options and a first scope after one call

  3. 03

    About 15 minutesYour documents attached

    Your pack, your deadlines, and the procurement and security rules the work must meet.

    You get Receipt confirmed and a named bid lead

How it is priced

Each package shows how it is priced. Every engagement starts with a written scope and a quote agreed before work begins.

  • Typical length
    4–12 weeks
    Pricing
    Fixed price

  • Typical length
    Ongoing · 6-month minimum
    Pricing
    Monthly fee

  • Typical length
    3–9 months
    Pricing
    Fixed price per milestone

  • Typical length
    6–18 months
    Pricing
    Programme fee · by statement of work
Compare what each package includes
What every engagement package includes, and who it suits
PackageEvery engagement includesBest for
ProjectA defined scope, delivered for a fixed price.
  • Statement of work with deliverables and acceptance criteria
  • A named project lead and a fixed team
  • A shared plan with dated checkpoints
  • Source files and IP transferred on delivery
 Work you can describe up front: an identity, a system, a set of tools
RetainerReserved monthly capacity to run, improve and extend what we built.
  • A reserved block of team time every month
  • Agreed response times for requests and fixes
  • A monthly review and a rolling backlog
  • Continuous improvement, not just upkeep
 Brands and products after launch that need a steady team without hiring one
MilestoneA larger build, split into gated phases you approve and pay for one at a time.
  • Phases with their own scope, output and sign-off
  • A go or no-go review at every gate
  • Re-planning between phases as you learn
  • Payment tied to accepted milestones
 Programmes too big to fix in one contract, and teams that want control at each step
EnterpriseA multi-workstream programme with governance, a dedicated team and SLAs.
  • An engagement director and a steering group
  • A dedicated team across several workstreams
  • Service levels, reporting and a risk register
  • Security, legal and procurement reviews built into the plan
 Large organisations running change across markets, portfolios or business units

Questions

Asked about production, answered plainly.

Anything else, ask us directly. The first conversation is about your goal, not our credentials.

01Do you produce outside India?

Yes, with producers and crews engaged per project in each market, and a central production lead owning the brief, the schedule and the review. Coverage in a specific market is confirmed before the plan is agreed.

02How do you keep quality consistent across markets?

One creative treatment, one shot-list standard, a reference kit, daily review by the central production lead, and the same post pipeline for every market.

03Do you use AI-generated imagery?

Where it serves the brief: concepting, previsualisation, extensions, versioning, voice and subtitles. Every asset is approved by a person, provenance is recorded, and anything that could be mistaken for a real person, place or event is labelled.

04What about usage rights and talent?

Rights are planned before the shoot: term, territory, media and renewal, with model, location and music releases held alongside the asset. Renewals are flagged before they lapse.

05Can you work with our existing production partners?

Yes. We often run the brief, the standard and the review pipeline while your partners produce, or take the markets where you have no coverage.

Works best with

Production scales the idea. These two decide what to make.

Each capability stands on its own. These two are the ones production most often runs alongside.

Capability 07 Built once, runs everywhere Campaign Design Systems One visual and messaging framework that holds together across every execution. Explore Capability 01 Published for a reason Content Marketing Editorial and content built to earn attention on its own, not just fill a calendar. Explore

Let’s build what happens next.

Tell us what you’re building. We’ll answer straight.

Book a discovery call

Three ways to start

Every engagement starts with a written scope and a quote agreed before work begins.

Choose one of the three ways above
See the work Explore our services Industries we serve Meet the team Email us Read our approach