Careers at Xterra Edze

Brand, technology and AI jobs, with client work from week one.

We are an independent brand, technology and AI company serving enterprises and growing brands, with offices in New Delhi, Ludhiana and Saint John, Canada. One team covers six disciplines. Agents handle the repeatable work; people make the decisions.

Open roles
16 across 7 practices
Offices
New Delhi · Ludhiana · Saint John
Remote
Anywhere in India

Why join

Your first month, planned week by week.

This is the plan we intend to run for every new hire. Each week shows one reason to join and leaves something you can point to.

  1. Week 1

    Release one small change

    You pair with your lead on live client work and take one change to production or client review.

    Why it mattersWork that goes live

    Merged change · reviewed by your lead

  2. Week 2

    Build an agent

    You get your own AI workspace and build an agent for one repeatable task, tested before anyone relies on it.

    Why it mattersAI as a tool you control

    Agent + evaluation set · 20 cases, pass rate logged

  3. Week 3

    Join another discipline's review

    You join a weekly review in another discipline, for example a brand critique if you are an engineer.

    Why it mattersSix disciplines in one room

    Review notes · one question you raised

  4. Week 4

    Own a decision, in writing

    You make one call on your workstream and log the options, the trade-off and what would change your mind, under your name.

    Why it mattersSeniority without the politics

    Decision-log entry · credited to you

Week 4, in practice

A sample decision-log entry.

Any decision that changes scope, quality or risk goes in the log, with the reasoning and the owner's name. Reviews start from the log.

A sample decision-log entry: a new hire has an agent draft onboarding copy with a person approving each market, because letting the agent publish failed 3 of 20 test cases on regulated claims. It also notes when to revisit the choice.

How we work

Offices in India and Canada, and one way of working across them.

Work from our offices in New Delhi and Ludhiana or, in roles marked remote, from anywhere in India. The same norms apply wherever you are.

  • Auto rickshaws on a wide avenue in New Delhi, the dome of Rashtrapati Bhavan at the end of the road in evening haze.
    New Delhi

    Office · 01

    New Delhi

    6 Worldmark, Aerocity
    New Delhi 110037, India

    Office at Aerocity, ten minutes from the airport.

    9 open roles based here
  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.
    Ludhiana (Dugri)

    Office · 02

    Ludhiana

    SCO-2, LGF · SCO-1, 3rd Floor
    Noble Enclave, Opp. Hotel Park Plaza
    Ferozepur Road, Ludhiana, Punjab 141001, India

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    8 open roles based here
  • Two people talking over a laptop at a café table on a balcony in Dharamkot, Himachal Pradesh, forested hills behind them.
    Dharamkot, Himachal Pradesh

    Remote

    Anywhere in India

    For roles marked remote: anywhere in India, with a team week in an office each quarter.

    3 open roles open to remote
  • Hybrid by team

    Each team agrees its office days, and client workshops are in person when that helps the work.

  • Core hours, 11:00–16:00 IST

    A shared window for working together; the rest of the day is yours to plan.

  • Written first

    Briefs, decisions and reviews are written down, so remote never means out of the loop.

  • AI workspace from day one

    Licensed AI models and agent tools on enterprise accounts, with clear rules on client data.

How it works

How one piece of work moves from brief to record.

We follow one campaign brief through five steps. Code, research and brand work go through the same steps.

01 / 05 Person

A person writes the brief

The creative lead sets the goal, audience and claims needing legal sign-off, and writes what good looks like as testable checks.

Step 1, Brief, done by person: Brief B-2291 · 6 acceptance checks.

02 / 05 Agent

Agents draft the variants

An agent drafts headline and layout variants to the brand guidelines, on an approved enterprise account that client material never leaves.

Step 2, Draft, done by agent: 48 variants · brand guidelines v3.2.

03 / 05 Agent

Agents check every variant

A second agent runs the brief's checks on brand rules, contrast, length and unproven claims, and flags anything uncertain.

Step 3, Check, done by agent: 41 pass · 7 flagged (claims).

04 / 05 Person

A person chooses and approves

Designers pick six variants, rewrite two by hand and send the flagged claims to legal.

Step 4, Decide, done by person: 6 approved · 2 rewritten by hand.

05 / 05 System

The decision goes in the log

The log records who approved what, which checks ran and which model version drafted each variant.

Step 5, Record, done by system: Decision D-0142 · linked to B-2291.

The standards

Six standards behind every hire, review and promotion.

The same six appear in every job description, interview scorecard and growth review. Here is what each looks like in practice and where hiring checks it.

Show the work

Evidence over adjectives.

Looks like

  • A link, a number or a before-and-after
  • Your own part on a team project, named
  • What you would do differently now

Does not look like

  • "Passionate about innovation"
  • A list of tools without what you made with them

Where hiring checks itApplication read: we open your links before your CV.

Write it down

If it changed the work, it is in the log.

Looks like

  • Decisions with options, trade-offs and a name
  • Briefs that a stranger could act on
  • Short, plain sentences

Does not look like

  • Decisions made in a hallway and lost
  • Forty-slide decks where one page would do

Where hiring checks itWork sample: a short written rationale goes with what you make.

Check the AI

AI output is a draft until someone has tested it.

Looks like

  • Testing before trusting, with results kept
  • Knowing when a model is guessing
  • A named approver for anything a client sees

Does not look like

  • Pasting model output into client work
  • Refusing the tools on principle

Where hiring checks itPairing or exercise: use AI if you like, and tell us how you checked it.

Say the bad news early

An early warning beats a late surprise.

Looks like

  • Raising a risk the day you see it
  • Telling a client the full cost
  • Owning a mistake in the review

Does not look like

  • Green status reports on red projects
  • Blame in the retrospective

Where hiring checks itConversation: we ask about a decision you got wrong.

Finish the details

The last ten per cent is the job.

Looks like

  • Edge cases, empty states, the 390-pixel screen
  • Proofreading your own work
  • Taking critique without taking it personally

Does not look like

  • "Good enough for now" that becomes forever
  • Polish that hides a weak idea

Where hiring checks itPortfolio or code review: we look at the details you chose to fix.

Build for everyone

Accessible, inclusive and private by default.

Looks like

  • WCAG 2.2 AA from the first frame
  • Research with people unlike you
  • Collecting only the data a feature needs

Does not look like

  • Accessibility as a final-week audit
  • Designing for the team's own devices

Where hiring checks itDesign review: we ask who your work leaves out.

01

Show the work

Evidence over adjectives.

Looks like

  • A link, a number or a before-and-after
  • Your own part on a team project, named
  • What you would do differently now

Does not look like

  • "Passionate about innovation"
  • A list of tools without what you made with them

Where hiring checks itApplication read: we open your links before your CV.

02

Write it down

If it changed the work, it is in the log.

Looks like

  • Decisions with options, trade-offs and a name
  • Briefs that a stranger could act on
  • Short, plain sentences

Does not look like

  • Decisions made in a hallway and lost
  • Forty-slide decks where one page would do

Where hiring checks itWork sample: a short written rationale goes with what you make.

03

Check the AI

AI output is a draft until someone has tested it.

Looks like

  • Testing before trusting, with results kept
  • Knowing when a model is guessing
  • A named approver for anything a client sees

Does not look like

  • Pasting model output into client work
  • Refusing the tools on principle

Where hiring checks itPairing or exercise: use AI if you like, and tell us how you checked it.

04

Say the bad news early

An early warning beats a late surprise.

Looks like

  • Raising a risk the day you see it
  • Telling a client the full cost
  • Owning a mistake in the review

Does not look like

  • Green status reports on red projects
  • Blame in the retrospective

Where hiring checks itConversation: we ask about a decision you got wrong.

05

Finish the details

The last ten per cent is the job.

Looks like

  • Edge cases, empty states, the 390-pixel screen
  • Proofreading your own work
  • Taking critique without taking it personally

Does not look like

  • "Good enough for now" that becomes forever
  • Polish that hides a weak idea

Where hiring checks itPortfolio or code review: we look at the details you chose to fix.

06

Build for everyone

Accessible, inclusive and private by default.

Looks like

  • WCAG 2.2 AA from the first frame
  • Research with people unlike you
  • Collecting only the data a feature needs

Does not look like

  • Accessibility as a final-week audit
  • Designing for the team's own devices

Where hiring checks itDesign review: we ask who your work leaves out.

Life here

Critique on Tuesdays, demos on Fridays and deep work in between.

Our weekly routine keeps six disciplines working as one team, in the office and on calls with remote colleagues.

  • Hands arranging paper wireframes and coloured sticky notes on a table beside a laptop.
    Fig. 01Tuesday critique: paper first, then pixels.
  • Two people at a whiteboard, one sketching a flow while holding a laptop.
    Fig. 02A flow worked out at the board before anyone builds it.
  • Four colleagues gathered around a laptop, smiling at something on the screen.
    Fig. 03Friday demo: what went live this week.
  • A man at a desk in conversation with a colleague across from him, framed drawings on the wall behind.
    Fig. 04Fortnightly one-to-ones; you write up the notes.
  • Overhead view of a shared table with several laptops, notebooks, a phone and a teapot.
    Fig. 05Deep-work mornings: no meetings before two on Wednesdays.

A typical week

IST · UTC+5:30

  1. Mon10:00

    Plans, in writing

    Each team posts its plan for the week: goals, risks and what it needs from others.

  2. Tue15:00

    Craft critique

    Work in progress goes on the wall, one discipline at a time; we critique the work, never the person.

  3. Wed09:30

    Deep work

    No meetings before 14:00, so mornings are free for focused work.

  4. Thu16:00

    Cross-discipline review

    A strategist in a model evaluation, a designer in a campaign read-out.

  5. Fri16:30

    Demo and log

    What went live, what we learned and what went in the decision log.

Once a quarter, office and remote colleagues spend a week together in one office.

A calendar of the working week, Monday to Friday, 09:00 to 18:00 India time. Core hours, 11:00 to 16:00, are shaded and the five fixed moments of the week are marked; the same five are listed beside it.

What you get

Benefits and an AI workspace, with rules for using it.

A draft of the package we intend to offer. Your offer letter sets out the final benefits for your role in full.

Offer letter · Schedule 2

Benefits

Draft · to be confirmed
  1. 2.1Health and family

    a)Medical insurance
    For you, your partner, your children and your parents.
    b)Parental leave
    Paid leave for every new parent, and a phased return.
    c)Mental health
    Confidential counselling sessions, paid by us.
  2. 2.2Time

    a)Paid leave
    Earned leave, sick leave and the public holidays of your state.
    b)Winter break
    Our offices close between Christmas and New Year.
    c)Flexible days
    Plan your day around the shared core hours.
  3. 2.3Growth

    a)Learning budget
    An annual budget for courses, books and conferences.
    b)Growth reviews
    Twice a year, against the published standards and levels.
    c)Internal moves
    Change discipline or office after a year, with support.
  4. 2.4Setup

    a)Your own machine
    A laptop chosen for your work, refreshed every three years.
    b)Home office
    An allowance for a desk, chair and connection that work.
    c)Team weeks
    Travel and stay paid for the quarterly team week.
Final terms are the ones in your signed offer.

Routes and levels

Four ways to join and six levels to grow through.

Whether it is your first job or a change of field, there is a route in. Each level and how to reach the next is written down.

  1. Students gathered around a laptop on a lecture-hall desk, one typing while the others lean in to read the screen.

    01 1 open now

    Internships

    Students and recent graduates

    Client work from week one, a named mentor and a written learning plan. Strong interns are offered a place on the early-careers track.

    3–6 months · paid stipend

    See internships
  2. Two colleagues at a desk talking through a dashboard on a laptop, one pointing at a chart on the screen.

    02 1 open now

    Early careers

    0–2 years of experience

    Rotate through three teams in your first year, with a mentor for each. Designed to take you to mid-level in about two years.

    Two-year track

    See early-careers roles
  3. A woman smiling as she leads a session beside a whiteboard covered in a hand-drawn diagram.

    03 14 open now

    Experienced hires

    3+ years in your field

    Join at the level your evidence supports, own work from your first month and help shape your practice.

    Mid to principal

    See all roles
  4. Seen from above, an architect’s hand resting on a floor-plan sketch, with a sketchbook of building drawings, markers and a laptop on a wooden table.

    04

    Career changers

    Moving in from another field

    A teacher who writes, an architect who designs systems or an analyst who codes. Tell us what carries over and we will weigh it fairly.

    Any level

    Send a speculative application

The ladder

Each level is defined by the scope you own. Growth reviews twice a year assess you against the six standards at your level.

  1. L1Intern

    A task

    Learns the craft on client work, with a mentor.

  2. L2Associate

    A deliverable

    Delivers reliably, with review.

  3. L3Mid

    A feature

    Owns a piece of work from start to finish.

  4. L4Senior

    A workstream

    Sets the approach and develops others.

  5. L5Lead

    An engagement

    Leads a team and the client relationship.

  6. L6Principal

    A practice

    Shapes how the discipline works.

How we hire

Five stages, in about three weeks, with a reply after each.

Timings are typical, from application to offer. A no comes as clearly as a yes, with our reasons if you ask.

A three-week plan: Read, Within 5 working days; Conversation, Week 1 · 45 min; Work sample, Week 2 · 2–3 h, paid; Team day, Week 3 · half a day; Offer, Week 3–4.

  1. 01Within 5 working days

    Read

    Someone from the practice reads your application, links first and CV second, with no keyword filter or recruitment agency.

    We look atEvidence of your work

  2. 02Week 1 · 45 min

    Conversation

    The hiring lead talks through the role and your work, and states the level and salary band before you invest more time.

    We look atMotivation, fit and logistics

  3. 03Week 2 · 2–3 h, paid

    Work sample

    A short exercise close to the job, or a deep review of work you have already done, paid either way.

    We look atHow you approach a problem

  4. 04Week 3 · half a day

    Team day

    Meet the people you would work with, in an office or on video, and ask them anything.

    We look atCollaboration and candour

  5. 05Week 3–4

    Offer

    A written offer with the level, salary, full benefits and a start date that suits you, and time to decide.

    We look atYour questions answered first

Two men in conversation across a table in a sunlit room.
The conversation runs both ways, so bring your questions.

What we never do

  • Unpaid spec work
  • Going quiet after an interview
  • Surprise panels or trick questions
  • Letting AI decide who moves forward
Start an application

Open roles

Search the open roles, each with its own page and salary band.

Filter the board, open a role for the details, then apply on one form with the role already filled in. No account needed.

Openings listed here are illustrative until hiring confirms them.

Showing all 16 open roles

Brand DesignHiring nowXE-BRD-104

Senior Brand Strategist

Lead discovery, positioning and messaging for enterprise brands entering new markets or resetting what they stand for, and set the rules our brand checks apply.

Location
New Delhi
Pattern
Hybrid
Level
Senior
Type
Full-time

New Delhi · Hybrid · Senior · Closes 15 Nov

Posted

Brand DesignXE-BRD-107

Brand Identity Designer

Design identity systems that stay consistent across markets, plus the design tokens, templates and usage rules client teams can apply on their own.

Location
Ludhiana
Pattern
On-site
Level
Mid
Type
Full-time

Ludhiana · On-site · Mid · Closes 31 Oct

Posted

Brand DesignXE-BRD-110

Design Intern

A six-month design internship in Ludhiana for final-year students and recent graduates, on live client projects with a named mentor and a learning plan.

Location
Ludhiana
Pattern
On-site
Level
Intern
Type
Internship

Ludhiana · On-site · Intern · Closes in 1 day

Posted

Technology & IntelligenceXE-TEC-201

Senior Full-Stack Engineer

Build fast, accessible websites, apps and platforms for our clients in TypeScript, Node and Python, and mentor the mid-level engineers you work with.

Location
Remote (India) · New Delhi · Ludhiana
Pattern
Remote
Level
Senior
Type
Full-time

Remote (India) +2 · Senior · Closes 30 Nov

Posted

Technology & IntelligenceHiring nowXE-TEC-203

AI Engineer, Agents & RAG

Build AI agents and retrieval pipelines for client products, and show they work with evaluation sets, safety checks, approval steps and production monitoring.

Location
New Delhi
Pattern
Hybrid
Level
Mid–Senior
Type
Full-time

New Delhi · Hybrid · Mid–Senior · Closes 30 Nov

Posted

Technology & IntelligenceXE-TEC-207

Graduate Software Engineer

Our early-careers track for new engineers: a year rotating through web, data and AI teams on live client projects, with a named mentor throughout.

Location
Ludhiana · New Delhi
Pattern
On-site
Level
Entry
Type
Full-time

Ludhiana +1 · On-site · Entry · Closes 15 Dec

Posted

Campaign & Content DesignHiring nowXE-CCD-301

Creative Lead, Campaigns

Lead integrated campaigns from idea to production. Agents draft options; you and your team choose.

Location
New Delhi
Pattern
Hybrid
Level
Lead
Type
Full-time

New Delhi · Hybrid · Lead · Closes 20 Nov

Posted

Campaign & Content DesignXE-CCD-304

Content Designer

Write copy and design the voice rules, templates and content models that keep a brand consistent.

Location
Ludhiana
Pattern
Hybrid
Level
Mid
Type
Full-time

Ludhiana · Hybrid · Mid · Closes 30 Oct

Posted

Campaign & Content DesignXE-CCD-309

Motion Designer

Design motion for campaigns and brands, from film titles to product micro-interactions.

Location
New Delhi
Pattern
On-site
Level
Mid
Type
Contract

New Delhi · On-site · Mid · Closes in 3 days

Posted

AI DesignXE-AID-401

AI Product Designer

Design AI features that show their sources, admit uncertainty and hand over to a person when needed.

Location
Remote (India)
Pattern
Remote
Level
Senior
Type
Full-time

Remote (India) · Senior · Closes 25 Nov

Posted

AI DesignXE-AID-404

Conversation Designer

Write the prompts, flows and refusals that shape how an AI assistant talks and when it hands over to a person.

Location
New Delhi · Ludhiana
Pattern
Hybrid
Level
Mid
Type
Full-time

New Delhi +1 · Hybrid · Mid · Closes 10 Nov

Posted

Product & Experience DesignXE-PXD-502

UX Researcher

Find out what users need and turn it into decisions a product team can act on this sprint.

Location
New Delhi
Pattern
Hybrid
Level
Mid
Type
Full-time

New Delhi · Hybrid · Mid · Closes 5 Nov

Posted

Product & Experience DesignXE-PXD-506

Product Designer

Design web and mobile products, from first flows to high-fidelity UI and a production-ready design system.

Location
Ludhiana
Pattern
Hybrid
Level
Mid
Type
Full-time

Ludhiana · Hybrid · Mid · Closes 18 Nov

Posted

Marketing TechnologyXE-MKT-601

Marketing Technology Architect

Design the marketing stack that connects CRM, customer data, analytics and automation so a marketing team can run it.

Location
Remote (India)
Pattern
Remote
Level
Senior
Type
Full-time

Remote (India) · Senior · Closes 1 Dec

Posted

Marketing TechnologyXE-MKT-605

Marketing Automation Specialist

Build lifecycle journeys, segments and triggered messages, and approve the AI-drafted content they send.

Location
Ludhiana
Pattern
Hybrid
Level
Mid
Type
Contract

Ludhiana · Hybrid · Mid · Closes in 11 days

Posted

Delivery & OperationsXE-DEL-702

Delivery Lead

Run two or three client engagements at a time: plans, budgets, risks, decisions and the weekly review.

Location
New Delhi
Pattern
Hybrid
Level
Senior
Type
Full-time

New Delhi · Hybrid · Senior · Closes 28 Nov

Posted

Recently closed Application Security Engineer · Analytics Intern, Summer 2026

Questions

Careers questions, answered plainly.

01Do I need agency or consultancy experience?

No. We hire from product companies, in-house teams, research and teaching as readily as from agencies. We look for evidence of the work, wherever it was done.

02Does software screen the applications?

No. Someone in the practice reads everything you send, and a person makes every decision on whether you go forward. Software only schedules interviews and searches our own records. You may use AI in an exercise; tell us how you checked its output.

03Can I work remotely?

Yes, in roles marked Remote: from anywhere in India, with a team week in an office each quarter. Hybrid roles expect you at an office on the days your team agrees. We cannot hire outside India at the moment.

04Is the salary band on each role confirmed?

Once hiring confirms it, yes; until then the page marks it indicative. You hear the confirmed band in your first conversation, before any exercise.

05Is the work sample paid?

Yes. Exercises are short, paid and close to the job, and you keep what you make. Each role page shows the brief for its exercise.

06How are notice periods handled?

We plan around them: a long notice period is never a reason we decline an application. Where a buy-out makes sense for both sides, we discuss it openly.

07Can I apply for more than one role?

Apply for the closest one and mention the other in your answers. We route applications between practices when someone would suit another team better.

08Do you help with relocation?

For office-based roles, we discuss relocation support case by case and put what we agree in the offer letter.

09What happens to my data?

We use it only to consider you for roles here, and only the people running your process see it. We delete it six months after the process ends or, if you tick "keep on file", keep it for twelve months to tell you about other roles. The full candidate privacy statement is on the application form.

10Can I ask for an adjustment?

Yes. Tell us on the form or by email: extra time, written questions in advance, captions or a different format. Asking never counts against you, and you do not need to explain why.

Next step

If no role fits, tell us what you would build.

Someone in the practice you choose reads your application like any other and replies either way.