The lead who would run it
A discipline lead rather than an account manager. If the work goes ahead, this is the person accountable for it, and they will be on the call that decides whether it should.
Book a call
A discovery call with the people who would run the work. Pick a time below, and the invitation arrives by email.
The calendar
This is our real calendar, not a request form. The times you can see are the times that are genuinely free, and the invitation is issued the moment you confirm.
See what the thirty minutes coverLoading the calendar from cal.com. If it has not appeared by the time this bar finishes, the direct link comes back.
The embedded calendar did not load. A browser extension, a corporate network or a content blocker will do that to a third-party embed. The link below is unaffected.
Our calendar lives on Cal.com. It loads inside this frame when the embed is available; either way you are booking the same 30 minutes, with the same confirmation email.
Pick a time (opens cal.com in a new tab)Rather not use a scheduler? Email us or send a written brief.
The half hour
Drawn to scale. The middle twenty minutes are the call; the five at each end are for arriving and for being honest about fit.
A bar divided into four parts across thirty minutes: five minutes on where you are now, ten on what you are trying to change, ten on what we would do, and a closing five on whether we are the right team.
What is already built, what is live, and who it is for. We have read the site; we have not read your roadmap.
The outcome you are measured on, the constraint you cannot move, and the date it starts to matter. This is the part worth the most minutes.
The shape of a sensible first piece of work, which discipline leads it, and what it would cost you in attention as well as budget.
Said out loud, both ways. If we are not, we will say so and point you at who is better placed.
And what it is not
A question that takes five minutes does not need a calendar. connect@xterraedze.com is faster.
In the room
No account team, no note-taker, and nobody who will hand you on afterwards. The two who join are the two who would run it.
From our side
A discipline lead rather than an account manager. If the work goes ahead, this is the person accountable for it, and they will be on the call that decides whether it should.
An engineer, designer, strategist or marketer, depending on where the work sits. They are there to ask the awkward question early, while it is still cheap to answer.
From your side

Worth knowing
Two or three is ideal Past about five people it becomes a briefing, and a briefing is not a conversation. Anyone who could not make it gets the written summary afterwards.
Under NDA if you need it We will sign yours before the call so you can talk specifics. Ask in the booking notes, or send it to connect@xterraedze.com and we will return it before the invitation.
The practitioner comes from whichever of the six disciplines your work sits in. Say which one in the booking notes and we will bring the right person.
What each discipline coversBefore the call
Two of them change the quality of the half hour. The other two only make it faster. Nothing here is a condition of booking.
The change, not the project. “Renewals have gone flat” is a far more useful opening than “we need a new website”.
A launch date, a budget ceiling, a platform you cannot leave, a compliance review you have to pass. One real constraint shapes the answer more than a full requirements list.
It sets whether the answer we give you is useful this quarter or next, and whether the first step should be a pilot or a paper.
A brief, a deck, a backlog, a URL, a dashboard that is telling you something bad. Attach it to the booking or bring it up on the call.
After you confirm
Four things happen, in this order. The timings below are typical rather than guaranteed, and the first one is the one that matters.
Within a minute
Cal.com sends the confirmation and the calendar invitation, with the joining link and the reschedule and cancel links inside it. That email is the booking.
Before the call
By email, and only if it changes the half hour. If you have asked for an NDA, it is signed and returned before the call rather than at the start of it.
On the day
Notes are taken on our side, so nobody on yours has to write while listening. If we are going to run over, we ask rather than assume.
Typically two working days
What we heard, an honest answer on whether we are the right team, and either the shape of a first piece of work with a range, or the name of someone better placed.
Moving it is normal Use the reschedule link in your confirmation rather than emailing. It puts the slot back for someone else the moment you change it, which is the polite version of a cancellation.
No confirmation, no booking If nothing arrives within a few minutes, the booking did not complete. Check the spam folder, then try again, then email connect@xterraedze.com and we will put a time in by hand.
What we do with the notes They are used to write your follow-up and nothing else. There is no marketing sequence behind this page, and no analytics on it.
Time zones
The scheduler shows every slot in your own time zone, so there is nothing to convert. This is the window those slots come out of, for anyone who wants to check the overlap before they book.
A twenty-four hour track for each city, with our booking window marked on it. Every window is also written out in figures at the end of its row.
New Delhi · Ludhiana UTC+05:30 · IST
09:30–18:30
Dubai UTC+04:00
08:00–17:00
London UTC+01:00 · BST
05:00–14:00
Berlin UTC+02:00 · CEST
06:00–15:00
New York UTC−04:00 · EDT
00:00–09:00
Singapore UTC+08:00
12:00–21:00
In UTC the window runs 04:00 to 13:00, Monday to Friday.
Where we are
SCO-2, LGF · SCO-1, 3rd Floor
Noble Enclave, Opp. Hotel Park Plaza, Ferozepur Road, Ludhiana, Punjab 141001Video by default A discovery call is a video call, wherever you are. In person at either studio is possible by arrangement — say so in the booking notes and we will confirm it by email.
Outside the window If none of the overlap works — and for most of the Americas very little of it will — say so when you book or email us, and we will look at a time outside it.
Other ways in
Best for a short question, a document, or an NDA you want signed before anything else happens. A person reads it; nothing is auto-replied.
Typically answered within one working day.
The brief form asks for the shape of the work — which disciplines, which services, what is already in place — and reaches the same lead as a call.
Better than a call if you already know what you want built.
Your confirmation email carries reschedule and cancel links. Use those rather than writing in, and the slot frees up for someone else straight away.
The same link books a second call for a colleague.
Still the fastest route
All three land with the same people, so nothing above means starting again. A time on the calendar is simply the shortest path to an answer.
Tell us what you’re building. We’ll answer straight.
01About 2 minutes
You get A reply from a lead, not a sales queue
02About 8 minutesMost useful
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced