Selected work

Case studies, shown without client names.

Programmes in brand, product, campaigns, film, AI and technology. Each case sets out the brief, what we built and how success is measured.

Programmes on this page
9
Disciplines involved
6 of 6
Sectors covered
6
Clients named
None, by design

Programme index

Every programme, by discipline, sector and year.

Filter the list, then view it as a gallery of pictures, as briefs or as a table.

Discipline
Sector
Year

Showing 9 of 9 programmes

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  1. Project 01Sector: Consumer healthYear: 2025

    One brand system for nine markets

    Client: A consumer-health brand sold in nine markets

    BriefHold one brand across nine markets without slowing any of them down.

    • Brand DesignBrand system, pack architecture and market flex rules
    • Campaign & Content DesignApproved-claims library and market production templates
    • AI DesignBrand-check agent with named reviewers

    Disciplines: Brand · Campaign · AI

    Typical duration: 6–9 months

  2. Project 02Sector: Financial servicesYear: 2024

    A CRM that knows what happened last

    Client: A consumer-finance provider

    BriefMake every customer message aware of the last thing that happened.

    • Marketing TechnologyJourney-led CRM, consent and suppression
    • Technology & IntelligenceEvent pipeline from core systems
    • Product & Experience DesignLifecycle journey design

    Disciplines: Marketing · Technology · Product

    Typical duration: 4–6 months

  3. Project 03Sector: B2B technologyYear: 2025

    An AI assistant for repeated sales questions

    Client: A B2B software company

    BriefGive sales an assistant that answers from approved sources and says when it does not know.

    • AI DesignAssistant, evaluation set and checks
    • Product & Experience DesignProduct experience and hand-off to sales
    • Technology & IntelligenceAI infrastructure and monitoring

    Disciplines: AI · Product · Technology

    Typical duration: 3–5 months

  4. Project 04Sector: Retail & commerceYear: 2025

    Visible in AI answers and in search results

    Client: An omnichannel retailer

    BriefGet cited in AI answers as well as ranked in search results.

    • Marketing TechnologySearch and AI visibility measurement
    • Technology & IntelligenceStructured product data and feeds
    • Campaign & Content DesignCategory guides written as direct answers

    Disciplines: Marketing · Technology · Campaign

    Typical duration: 3–4 months

  5. Project 05Sector: Retail & commerceYear: 2024

    Campaign production from one key visual

    Client: A fashion and lifestyle retailer

    BriefCut a season’s campaign production from six weeks and three agencies to days.

    • Campaign & Content DesignTemplate-driven campaign production
    • AI DesignAI-generated variants with brand checks
    • Brand DesignCampaign design rules

    Disciplines: Campaign · AI · Brand

    Typical duration: 2–4 months

  6. Project 06Sector: HospitalityYear: 2024

    Hotel direct booking, built as a product

    Client: A group of independent hotels

    BriefMove bookings from aggregators back to the hotels’ own site.

    • Product & Experience DesignSearch-to-checkout booking experience
    • Marketing TechnologyGuest profile and post-stay journeys
    • Technology & IntelligenceFast booking front end and integrations

    Disciplines: Product · Marketing · Technology

    Typical duration: 5–8 months

  7. Project 07Sector: Telecom & mediaYear: 2025

    One data platform for network, marketing and care

    Client: A mobile network operator

    BriefGive network, marketing and care the same figures for the same customers.

    • Technology & IntelligenceShared data platform and metric definitions
    • AI DesignCare assistant with hand-off to a person
    • Marketing TechnologyRegistered messaging and a preference centre

    Disciplines: Technology · AI · Marketing

    Typical duration: 9–12 months

  8. Project 08Sector: Consumer healthYear: 2023

    Global content production from one master asset

    Client: A global consumer-health brand

    BriefMake each asset once, then adapt it for every market.

    • Campaign & Content DesignCentral production and market adaptation
    • AI DesignAI-assisted adaptation with market review
    • Marketing TechnologyAsset management and delivery

    Disciplines: Campaign · AI · Marketing

    Typical duration: Ongoing, set up in 3 months

  9. Project 09Sector: Financial servicesYear: 2025

    Loan onboarding with disclosures designed in

    Client: A digital lending platform

    BriefGet more applicants through KYC without hiding a single disclosure.

    • Product & Experience DesignOnboarding and video-KYC journey
    • Brand DesignDisclosure content and product voice
    • Technology & IntelligenceSecure web and app build

    Disciplines: Product · Brand · Technology

    Typical duration: 4–6 months

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Disciplines and capabilities

Six disciplines, and the programmes each worked on.

Rows show who worked on each programme; columns show each discipline’s share. Every figure is counted from the programmes on this page.

A dot marks each discipline that worked on a programme; the last row counts each discipline’s programmes.
Programme Brand — Brand DesignBrand Design Technology — Technology & IntelligenceTechnology & Intelligence Campaign — Campaign & Content DesignCampaign & Content Design AI — AI DesignAI Design Product — Product & Experience DesignProduct & Experience Design Marketing — Marketing TechnologyMarketing Technology
01One brand system for nine markets Brand Design: Brand system, pack architecture and market flex rules — Campaign & Content Design: Approved-claims library and market production templates AI Design: Brand-check agent with named reviewers — —
02A CRM that knows what happened last — Technology & Intelligence: Event pipeline from core systems — — Product & Experience Design: Lifecycle journey design Marketing Technology: Journey-led CRM, consent and suppression
03An AI assistant for repeated sales questions — Technology & Intelligence: AI infrastructure and monitoring — AI Design: Assistant, evaluation set and checks Product & Experience Design: Product experience and hand-off to sales —
04Visible in AI answers and in search results — Technology & Intelligence: Structured product data and feeds Campaign & Content Design: Category guides written as direct answers — — Marketing Technology: Search and AI visibility measurement
05Campaign production from one key visual Brand Design: Campaign design rules — Campaign & Content Design: Template-driven campaign production AI Design: AI-generated variants with brand checks — —
06Hotel direct booking, built as a product — Technology & Intelligence: Fast booking front end and integrations — — Product & Experience Design: Search-to-checkout booking experience Marketing Technology: Guest profile and post-stay journeys
07One data platform for network, marketing and care — Technology & Intelligence: Shared data platform and metric definitions — AI Design: Care assistant with hand-off to a person — Marketing Technology: Registered messaging and a preference centre
08Global content production from one master asset — — Campaign & Content Design: Central production and market adaptation AI Design: AI-assisted adaptation with market review — Marketing Technology: Asset management and delivery
09Loan onboarding with disclosures designed in Brand Design: Disclosure content and product voice Technology & Intelligence: Secure web and app build — — Product & Experience Design: Onboarding and video-KYC journey —
Programmes 3of 9 6of 9 4of 9 5of 9 4of 9 5of 9

Capabilities used

The capability pages behind each programme’s services, counted only under a discipline that worked on it.

  1. Brand AI Tools Brand

    2 of 9 programmes Read the case: 01 — One brand system for nine marketsRead the case: 05 — Campaign production from one key visual

  2. Brand Identity Brand

    2 of 9 programmes Read the case: 01 — One brand system for nine marketsRead the case: 09 — Loan onboarding with disclosures designed in

  3. AI Product & Automation Technology

    2 of 9 programmes Read the case: 03 — An AI assistant for repeated sales questionsRead the case: 07 — One data platform for network, marketing and care

  4. Custom Software & Data Platforms Technology

    2 of 9 programmes Read the case: 02 — A CRM that knows what happened lastRead the case: 07 — One data platform for network, marketing and care

  5. Websites & Apps Technology

    2 of 9 programmes Read the case: 06 — Hotel direct booking, built as a productRead the case: 09 — Loan onboarding with disclosures designed in

  6. Campaign Design Systems Campaign

    2 of 9 programmes Read the case: 01 — One brand system for nine marketsRead the case: 05 — Campaign production from one key visual

  7. AI Content Studio AI

    2 of 9 programmes Read the case: 05 — Campaign production from one key visualRead the case: 08 — Global content production from one master asset

  8. Experience Design & Development Product

    2 of 9 programmes Read the case: 06 — Hotel direct booking, built as a productRead the case: 09 — Loan onboarding with disclosures designed in

11 more capabilities

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