Consumer & retail
Calories, allergens and charges shown up front.
We design menus, ordering apps and loyalty programmes for restaurant chains, cloud kitchens, cafés and caterers. One menu record updates your boards, app and delivery listings together, and loyalty rewards guests who order direct.
Where rules matter mostMap of all forty-one industries
What is shifting
Calories and allergens went onto menus, service charges stopped being automatic, and delivery platforms became the tax collector for their orders. Each shift names what it demands, with a fact you can check.
What it needsMenus, boards and ordering screens that carry the declarations and still look appetising.
EvidenceFSSAI’s display rules require chains with a central licence or ten or more outlets to show kcal per serving on menus; every outlet marks allergens and veg or non-veg.
What it needsBills and payment screens that show any service charge as optional, never added by default.
EvidenceOn 28 March 2025 the Delhi High Court upheld the CCPA’s 2022 guidelines: a service charge cannot be added to a bill by default or under another name.
What it needsMenu, price and invoice data kept consistent between your own channels and every platform.
EvidenceSince 1 January 2022, e-commerce operators pay the GST on restaurant services ordered through them, under section 9(5) of the CGST Act.
What it needsOne recipe and menu record feeding your own app and every aggregator listing.
EvidenceFSSAI’s labelling and display rules require e-commerce food businesses to obtain calorie, allergen and nutrition information from restaurants and show it on their platforms.
The rulebook
The food regulator’s licensing and display rules, the consumer authority’s guidelines on service charges and dark patterns, and the data law, read for a restaurant group. Your food-safety and legal teams keep sign-off.
Standards we build to
We design and build to these standards. This does not mean we are certified.
Often shapes the work
Central Consumer Protection Authority
Drip pricing (packaging, platform or convenience fees revealed only at checkout) and false urgency are among thirteen named unfair trade practices.
We designEvery fee appears with the price on the first screen it applies to.
CCPA · Guidelines for Prevention and Regulation of Dark Patterns, 30 November 2023 Official text: CCPA dark-patterns guidelines, 2023
Advertising Standards Council of India
Nutrition and health benefits must be substantiated; advertising should not encourage excessive consumption or show food differently from what is served.
We designFood styling and portion shots match what the kitchen serves.
ASCI · Guidelines for Advertising of Food and Beverages Official text: ASCI guidelines for food and beverage advertising
Shapes most of the work
Food Safety and Standards Authority of India
Every food business holds an FSSAI licence or registration; its 14-digit number is displayed at the premises and, since 1 October 2021, printed on bills, invoices and cash memos.
We designBills, receipts and digital invoices print the licence number from one outlet record.
FSS (Licensing and Registration of Food Businesses) Regulations, 2011 · FSSAI order of 8 June 2021
Food Safety and Standards Authority of India
Chains with a central licence or ten or more outlets show kcal per serving and the 2,000 kcal reference line on menus. All outlets show allergens and the veg or non-veg mark and give nutrition information on request; e-commerce platforms show the same.
We designMenu templates hold every declaration, fed from one recipe record.
FSSAI · Labelling and Display Regulations, 2020 · regulation 9 (compendium of 9 September 2025) Official text: FSS (Labelling and Display) Regulations, 2020 — menus
Central Consumer Protection Authority
No service charge added by default or under another name; it is voluntary, entry cannot depend on it and GST cannot be levied on it as part of the food bill. The Delhi High Court upheld the guidelines on 28 March 2025.
We designBills, table-payment screens and delivery checkouts show any service charge as an opt-in line.
CCPA · Guidelines on levy of service charge in hotels and restaurants, 4 July 2022 Official text: CCPA service-charge guidelines, 2022
Often shapes the work
PCI Security Standards Council
Card data protection for online ordering and table payments, including the payment-page script requirements in force since 31 March 2025.
We designOrdering and payment pages go live with a script inventory and change detection.
PCI SSC · PCI DSS v4.0.1 Official text: PCI DSS v4.0.1
Often shapes the work
Ministry of Electronics and IT
Loyalty, reservation and delivery data collected per purpose with consent, withdrawal as easy as consent and breaches reported to the Data Protection Board.
We designLoyalty sign-up asks only for what the programme uses, with consent logged per purpose.
DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Often shapes the work
W3C
Ordering apps and digital menus usable with a screen reader, a keyboard and zoom, allergen filters included.
We designMenus and allergen filters are built as text and controls a screen reader can use.
W3C · WCAG 2.2 Official text: WCAG 2.2 AA
Updated 3 October 2026. Our reading of typical projects, not legal advice. Rules change, so your lawyer confirms how each applies to you.
Challenges
What comes up first when we talk to restaurants & food service teams, from the screens customers use to your back office.
Allergens, calories and veg or non-veg marks clear on every menu and ordering screen.
Prices, packaging, delivery fees and any service charge shown before the guest commits.
Two-tap ordering at a crowded table or on a slow connection.
What we make
A typical project here uses each area in this mix. Each line says what it makes for the industry and links to the service behind it.
Ordering, table-payment and loyalty journeys that stay fast at peak and carry every declaration.
Loyalty, offers and reorder reminders run from one guest record.
Restaurant identities and menu designs with the declarations built into the layout.
One menu and recipe record feeding boards, your app, the POS and every aggregator.
Launch campaigns, menu photography and creator content checked against the advertising codes.
Ordering and guest assistants that answer allergen questions only from the approved recipe record.
Programmes
The way in reads every menu, ordering flow and bill against the display and service-charge rules, and ranks the fixes by order value and by risk. Lengths are typical, never promised.
First project
We order as guests do on every channel and check each menu and bill against the display and service-charge rules.
What you get
02Project · 8–12 weeks
An ordering app and web flow with loyalty built in, so repeat guests can order direct as easily as on a platform.
MeasureShare of orders through your own channels
Services: Complete UX & UI design · Web or mobile app · Loyalty programme design
Enquire about Own-channel ordering and loyalty03Project · 6–10 weeks
One record per dish holding ingredients, allergens, calories and prices, feeding boards, the POS, your app and every aggregator.
MeasureMenu-data accuracy across platforms
Services: Reusable content system · System integration
Enquire about Menu and recipe record04Milestone · 3–6 months
Identity, menu architecture and in-store and on-screen templates for a growing group, with the declarations designed in.
MeasureRepeat orders per guest per quarter
Services: Logo & brand identity · Brand guidelines · Brand templates
Enquire about Restaurant brand and menu systemHow success is measured
Main measureShare of orders through your own channels
AI, under the rules
Each use case has an owner, an evaluation set and a log; allergen and nutrition answers come only from the approved recipe record.
AI job 01
Measured byOrders completed without staff help
Tested forOWASP LLM01 · Prompt injection
Goes live only after testing, with safety checks and a named owner
AI job 02
Measured byAnswer accuracy on an agreed evaluation set
Tested forOWASP LLM09 · Misinformation
Goes live only after testing, with safety checks and a named owner
AI job 03
Measured byMenu-data accuracy across platforms
Tested forOWASP LLM05 · Improper output handling
Goes live only after testing, with safety checks and a named owner
Work and insights
No restaurants & food service client is named or described without written approval. Here is what we have written on related topics.
A typical project · example
A café chain in five cities moved its recipes into one menu record of allergens, calories and prices, so its boards, ordering app and delivery listings change together when a recipe does.
An example of the shape a project takes, without client names.
Nothing published on restaurants & food service yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes, if you have a central licence or ten or more outlets. Allergen and veg or non-veg information applies more widely. We design menus and ordering screens to carry both; your food-safety team confirms what applies where.
Yes, but only as a voluntary line guests can decline. It cannot be added by default or under another name. Our bills and payment screens make that choice clear.
Make your own channel the easiest place to reorder: loyalty that remembers each guest, menus that load fast and offers sent only with consent. Aggregators stay in the mix; your guest record keeps the relationship.
Yes, from the approved recipe record only. It says when it cannot be sure and never tells a guest a dish is safe for their allergy. Your staff handle that conversation.
Keep exploring
You will talk to the lead who would run your work.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and prices after one call
03About 15 minutes
You get Confirmation and a named lead
We always agree a written scope and price before work begins. How each plan is priced
