Consumer health2023Ongoing, set up in 3 months
Client: A global consumer-health brand
At a glance
Global production line and adaptation
Assisted adaptation with human review
Asset management and delivery
Picture story
The pictures on this page are illustrative: licensed stock photography and code-built mock-ups chosen to show the setting, not the client’s own work. Credits are at the foot of the page.
On screen
Illustrative screens, built in code to show the kind of screen the programme produced — not the client’s own. Open any of them full screen.
From brief to result
The brief in full, how we approached it, what we built and what it set out to change.
Each market commissioned and shot its own content, so the same message was produced many times over, with a different claims check each time and no single record of who could use what, where, and until when.
The brief: make each asset once, then adapt it for every market.
We moved production to a hub-and-spoke model: one master asset made centrally, adapted for each market, and checked against the claims approved for that market before review.
Adaptation is assisted, not automatic — generated versions go to a market reviewer — and every asset lives in one library with its usage rights and expiry.
The production operating model, and who approves what.
One asset library with rights metadata: markets, channels, expiry.
Assisted adaptation with claims checks, and the market review queue.
Masters produced centrally; markets adapt and approve.
A hub-and-spoke production model: one master asset, market adaptations generated and checked against approved claims, and a single asset library with usage rights.
The model is set up so each master asset is made once and adapted per market, with claims checked before a person reviews it, and every file carrying its usage rights.
The measures below are read per market. Figures are published only with the client’s approval.
Outcomes
What each measure is compared with, when it is read and who reports it — and the results, once the client approves them.
Adaptations per master asset
Turnaround per market
Rights and claims exceptions
Figures pending client approval
We publish results only with the client’s written approval. Until then, the plan beside this is what the programme is judged on, and we can walk you through it under NDA.
Credits
People are named only with their agreement.
Licensed stock photography and code-built mock-ups, chosen to show the setting — not the client’s own work.
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