Consumer health2023Ongoing, set up in 3 months
Client: A global consumer-health brand
At a glance
Central production and market adaptation
AI-assisted adaptation with market review
Asset management and delivery
Picture story
These pictures are illustrative: licensed stock photography and code-built mock-ups that show the setting, not the client’s own work. Credits are at the foot of the page.
On screen
Illustrative, code-built screens of the kind the programme produced, not the client’s own. Open any of them full screen.
From brief to result
The brief in full, our approach, what we built and what it set out to change.
Each market commissioned and shot its own content, producing the same message many times over. Claims were checked separately each time, and no record showed who could use what, where and until when.
The brief: make each asset once, then adapt it for every market.
We moved to a hub-and-spoke model: each master asset is made centrally, adapted per market and checked against that market’s approved claims.
AI drafts the market versions and a market reviewer approves each one. Every asset sits in one library with its usage rights and expiry date.
The production operating model, and who approves what.
One asset library with rights metadata: markets, channels, expiry.
AI-assisted adaptation with claims checks, and the market review queue.
Masters produced centrally; markets adapt and approve.
A hub-and-spoke production model: one master asset, market versions checked against approved claims, and one asset library with usage rights.
The model is set up so each master is made once and every market version is claims-checked, approved by a person and tagged with its rights.
The measures below are read per market. Figures are published only with the client’s approval.
Outcomes
What each measure is compared with, when it is read and who reports it, with results once the client approves them.
Adaptations per master asset
Turnaround per market
Rights and claims exceptions
Figures pending client approval
We publish results only with the client’s written approval. Until then, the programme is judged on the plan beside this, which we can walk you through under NDA.
Credits
People are named only with their agreement.
Licensed stock photography and code-built mock-ups chosen to show the setting, not the client’s own work.
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