Public sector, education & impact

Education & edtech. Families choose with their futures at stake.

Every promise about results is checked.

Universities, schools, edtech platforms, test-prep and skilling providers, where students and parents compare for months and regulators watch every claim about results. We build admissions journeys, learning products and honest communication that win enrolments without promising outcomes no one can guarantee.

Talk about education & edtech Read the rulebook
The number we move
Enquiry-to-enrolment conversion
Where we work in education & edtech
  • Universities & colleges
  • Schools
  • Edtech platforms
  • Test prep & coaching
  • Skilling & vocational training
Rules mapped
8 rules · 7 areas
Disciplines that lead
ProductMarketing
Frameworks we build to
DPDP Act 2023 — Digital Personal Data Protection Act, 2023WCAG 2.2 AA — Web Content Accessibility GuidelinesCore Web Vitals — Loading, interactivity and visual stabilityOWASP Top 10 for LLM Applications — LLM and generative AI security risks
Students take notes at wooden desks in a tiered lecture hall
Education & edtechThe decision is made months before the first lecture.

Where the rules biteMap of all forty-one industries

  • Claims Advertising & claims: Shapes most of the work
  • Regulator Sector regulator: Shapes most of the work
  • Payments Payments: Often shapes the work
  • Data Personal data: Shapes most of the work
  • Security Security & incidents: Often shapes the work
  • Access Accessibility: Shapes most of the work
  • AI AI governance: Often shapes the work

What is shifting

Results claims are regulated, and families check them.

Coaching advertising has its own guidelines, online degrees their own warnings, and children’s data the strictest rules in the law. Each shift names what it demands, with a fact you can check.

Hands in a mustard sweater type on a laptop resting on a wooden desk
Learning moved online; the promises followed.

  1. Claims about ranks and results are now regulated.

    It demandsResults communication that is complete, consented and specific.

    SignalThe CCPA’s 2024 coaching guidelines bar false claims about selections, ranks and success rates, and require written consent before a successful candidate’s name or photograph is used.

  2. Online degrees grew, and so did the warnings.

    It demandsProgramme pages that show who awards the degree and how it is recognised.

    SignalThe UGC has warned that degree programmes offered through franchise arrangements with edtech companies are not permitted and not recognised.

  3. Children’s data has the strictest rules in the DPDP Act.

    It demandsAdmissions and learning journeys built around verifiable parental consent.

    SignalThe DPDP Act requires verifiable parental consent for under-18s and bars tracking, behavioural monitoring and targeted advertising directed at children, with narrow exemptions for educational institutions.

  4. AI arrives in admissions, assessment and tutoring.

    It demandsAI used in learning with evaluations, human review and clear limits.

    SignalThe EU AI Act treats AI used for admissions, assessing learning outcomes and proctoring as high-risk.

The rulebook

Claims, recognition and consent, with children at the centre.

The coaching-advertising and coaching-centre guidelines, the UGC’s online-programme rules, the data law’s rules for children, lending and accessibility, read for an education provider. Your legal team keeps sign-off.

Frameworks we build to

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023
  • WCAG 2.2 AA — Web Content Accessibility Guidelines
  • Core Web Vitals — Loading, interactivity and visual stability
  • OWASP Top 10 for LLM Applications — LLM and generative AI security risks

Frameworks we design and build to — not a claim of certification.

Advertising & claims

Shapes most of the work

  1. Central Consumer Protection Authority

    CCPA coaching-advertising guidelines, 2024

    No false claims about selections, ranks or success rates; with a successful candidate’s photograph, state the rank, course and whether it was paid; use names or photographs only with written consent; disclaimers in the same font as the claim.

    We designResults pages and ads are built from a consented results register, with every required detail beside each name.

    CCPA · Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 13 November 2024 Official text: CCPA coaching-advertising guidelines, 2024

Sector regulator

Shapes most of the work

  1. Ministry of Education

    Coaching-centre guidelines, 2024

    Coaching centres register with the state, make no misleading promises or guarantees of ranks or marks, and do not enrol students below 16.

    We designEnrolment journeys check age and eligibility, and no page promises a rank or score.

    Ministry of Education · Guidelines for Registration and Regulation of Coaching Center, January 2024 (applied through state law)

  2. University Grants Commission

    UGC rules on online and distance programmes

    Only entitled institutions may offer online and distance degrees, and not through franchise arrangements; programmes run with edtech companies as franchisees are not recognised.

    We designProgramme pages name the awarding institution and its entitlement, and partner roles are stated plainly.

    UGC (Open and Distance Learning Programmes and Online Programmes) Regulations, 2020 · UGC public notices Official text: UGC rules on online and distance programmes

Payments

Often shapes the work

  1. Reserve Bank of India

    RBI Digital Lending Directions

    Course loans and instalment plans offered at checkout show the lender’s Key Fact Statement and the all-in APR, with a cooling-off period.

    We designFee-finance steps show the lender’s KFS before the student or parent commits.

    RBI · Digital Lending Directions, 8 May 2025 Official text: RBI Digital Lending Directions

Personal data

Shapes most of the work

  1. Ministry of Electronics and IT

    DPDP Act, 2023 — children’s data

    Verifiable parental consent for under-18s; no tracking, behavioural monitoring or targeted advertising directed at children, except where the Rules exempt an educational institution’s own educational activities and safety.

    We designJourneys ask for a parent’s verified consent first, and children are never profiled for advertising.

    DPDP Act, 2023 · section 9 · DPDP Rules, 2025, Fourth Schedule (core obligations from 13 May 2027) Official text: DPDP Act, 2023 — children’s data

Security & incidents

Often shapes the work

  1. Indian Computer Emergency Response Team

    CERT-In Directions, 2022

    Report cyber incidents within six hours of noticing them, and keep logs of every ICT system for a rolling 180 days, within India.

    We designStudent portals ship with logging, monitoring and an incident runbook.

    CERT-In · Directions under section 70B(6), 28 April 2022 Official text: CERT-In Directions, 2022

Accessibility

Shapes most of the work

  1. W3C · Government of India

    WCAG 2.2 AA and the RPwD Act, 2016

    Learning platforms and admissions journeys usable by students with disabilities; the Rights of Persons with Disabilities Act requires inclusive education and accessible services.

    We designCourse players, tests and forms are tested with assistive technology before each term.

    W3C WCAG 2.2 · Rights of Persons with Disabilities Act, 2016 Official text: WCAG 2.2 AA and the RPwD Act, 2016

AI governance

Often shapes the work

  1. European Union

    EU AI Act — education

    AI used to decide admissions, evaluate learning outcomes, steer learning or proctor tests is high-risk (Annex III, point 3); for institutions serving EU students, the obligations apply from 2 December 2027 under the Digital Omnibus.

    We designAdmissions and assessment AI keeps a person deciding, with documentation and bias testing.

    Regulation (EU) 2024/1689 · Annex III Official text: EU AI Act — education

Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.

Challenges

Where education & edtech loses customers and time.

What comes up first in most education & edtech conversations — outside, at the screen, and inside, in the operation.

Your customers

  1. Which programme is right?

    Courses, outcomes, fees and recognition compared honestly.

  2. Admissions without anxiety

    Clear steps, documents and deadlines, and a person when it matters.

  3. Learning that adapts

    Help and feedback at each student’s pace.

Schoolchildren in uniform study at desks in a bright classroom
Under-18s bring the strictest data rules with them.

Your operation

  1. Claims about results

    Ranks, selections and placements stated completely, with consent.

  2. Peaks of enquiries

    Admission seasons bring every enquiry at once.

  3. Students under 18

    Consent, safety and data rules that change with age.

What we build

The disciplines behind a typical education & edtech programme.

A typical programme here draws on each discipline in this mix. Every line names what it builds for the industry and links to the capability that does the work.

Leads Core Supports Share of a typical programme, by role · illustrative
  1. 01

    Product & Experience Design

    Leads

    Admissions journeys, learning products and student portals tested with students and parents.

  2. 02

    Marketing Technology

    Leads

    Enquiry management, nurture and admissions CRM on one consented record.

  3. 03

    Brand Design

    Core

    Institution and programme brands that compete on substance, not promises.

  4. 04

    Technology & Intelligence

    Core

    Fast, accessible sites, learning platforms and integrations with student systems.

  5. 05

    Campaign & Content Design

    Core

    Admission campaigns and results communication written to the coaching guidelines.

  6. 06

    AI Design

    Core

    Tutoring and admissions assistants with evaluations, safeguards for minors and human escalation.

Programmes

Where we usually start, and what follows.

Each programme is a real engagement shape: a package, a typical length and the number it moves. Lengths are typical, never promised — the first conversation sets yours.

The way in

Admissions and claims audit

We follow applicants from first enquiry to enrolment, and check every results claim against the coaching guidelines.

Package
Sprint · Fixed fee
Typical length
2–3 weeks
It sets
Enquiry-to-enrolment conversion, as a baseline
  • Product experience audit
  • Brand audit & diagnostic

What it hands over

  • A fix list for the admissions journey, ranked by drop-off
  • A claims register against the CCPA coaching guidelines
  • A consent map for minors and their parents
Start here

  1. 02Milestone · 4–8 months

    Admissions journey and CRM

    One application across programmes, and a CRM that answers every enquiry fast in admission season.

    MovesApplication completion rate

    Services: End-to-end UX & UI design · CRM automation & hygiene · Lifecycle journey build

    Enquire about Admissions journey and CRM

  2. 03Project · 8–12 weeks

    Programme pages and brand

    Programme pages that state fees, recognition and outcomes honestly, under a brand that competes on substance.

    MovesQualified enquiries per programme

    Services: Brand foundation & positioning · UX writing & content design · Website

    Enquire about Programme pages and brand

  3. 04Project · 8–12 weeks

    Learning assistant with evaluations

    A tutor grounded in your course material, with age-appropriate safeguards, an evaluation set and teachers in the loop.

    MovesLearning gains on an agreed evaluation

    Services: AI feature design & build · AI knowledge assistant

    Enquire about Learning assistant with evaluations

How success is measured

The number we moveEnquiry-to-enrolment conversion

  • Enquiry-to-enrolment conversion
  • Application completion rate
  • Time to first response in admission season
  • Course completion and progression

AI, under the rules

AI explains and guides, teachers and counsellors decide.

Each use case runs with safeguards for minors, evaluations and a person deciding admissions and grades.

Use case 01

Admissions assistant

Measured byEnquiries resolved and applications started

Tested forOWASP LLM01 · Prompt injection

agent / admissions-assistant Guarded
  1. TaskAnswers questions on programmes, eligibility, fees and deadlines from the prospectus.
  2. GuardrailNever predicts admission or results; asks for a parent’s involvement before collecting a minor’s details.
  3. HumanAdmissions counsellors take over applications and exceptions.
  4. LogQuestions and answers, without sensitive data.

Ships only with its evaluation set, its guardrail and an owner

Use case 02

Tutor assistant

Measured byLearning gains on an agreed evaluation

Tested forOWASP LLM09 · Misinformation

agent / tutor-assistant Guarded
  1. TaskExplains concepts and gives practice feedback from the course material.
  2. GuardrailMakes no graded assessment decisions and filters content by age.
  3. HumanTeachers review flagged sessions every week.
  4. LogSessions, with personal data minimised.

Ships only with its evaluation set, its guardrail and an owner

Use case 03

Results claim check

Measured byClaims compliant at first check

Tested forOWASP LLM05 · Improper output handling

agent / results-claim-check Guarded
  1. TaskChecks results and rank communication for the details the coaching guidelines require.
  2. GuardrailBlocks release when a named candidate has no written consent on record.
  3. HumanThe marketing-compliance lead approves every release.
  4. LogChecks and the consent references used.

Ships only with its evaluation set, its guardrail and an owner

Work and insights

Case studies stay private until a client approves them.

No education & edtech client is named or described without written approval. Here is what we have written that bears on the industry.

A typical programme · composite

A university group rebuilt its admissions journey with one application across programmes and clear fee and recognition pages, so applicants arrived better informed and finished in fewer sittings.

Anonymised and illustrative: the shape a programme takes, never a named client.

Insights

Questions

What admissions, academic and marketing leads ask us first.

Something else on your mind? Ask us directly

Q.01Do you work with coaching and test-prep providers?

Yes, alongside schools, universities, edtech and skilling providers. For coaching, every results claim is designed to the CCPA guidelines, with candidates’ written consent.

Q.02How do you handle students under 18?

With verifiable parental consent, no targeted advertising directed at children and data minimised by design, as the DPDP Act requires.

Q.03Can AI tutor our students?

It can explain and give practice feedback, with evaluations, age-appropriate safeguards and teachers in the loop. It does not grade or decide admissions.

Q.04Do you build learning platforms?

We design and build learning products and integrate the learning-management and student systems you already use.

Keep exploring

Next in public sector, education & impact, then every sector we cover.

All forty-one industries

Let’s build what happens next.

Tell us what you’re building. We’ll answer straight.

Book a discovery call

Three ways to start

  1. 01About 2 minutes

    A quick question

    You get A reply from a lead, not a sales queue

  2. 02About 8 minutesMost useful

    A project brief

    You get Options and a first scope after one call

  3. 03About 15 minutes

    A formal RFQ or RFP

    You get Receipt confirmed and a named bid lead

Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced

See the work Explore our services Industries we serve Meet the team Email us Read our approach