Public sector, education & impact
Every results claim is checked before it is published.
We build admissions journeys, learning products and results communication for universities, schools, edtech, coaching and skilling providers, to the CCPA coaching guidelines and the DPDP Act. We measure the work on enquiry-to-enrolment conversion.
Where the rules biteMap of all forty-one industries
What is shifting
Coaching advertising has its own guidelines, online degrees their own warnings, and children’s data the strictest rules in the law. Each shift names what it demands, with a fact you can check.
What it requiresResults communication that is complete, consented and specific.
EvidenceThe CCPA’s 2024 coaching guidelines bar false claims about selections, ranks and success rates.
What it requiresProgramme pages that show who awards the degree and how it is recognised.
EvidenceThe UGC has warned that degrees offered through franchise arrangements with edtech companies are neither permitted nor recognised.
What it requiresAdmissions and learning journeys built around verifiable parental consent.
EvidenceThe DPDP Act requires verifiable parental consent for under-18s and bars targeted advertising aimed at children.
What it requiresAI in admissions and learning with testing, teacher review and clear limits.
EvidenceThe EU AI Act treats AI used for admissions, assessing learning outcomes and proctoring as high-risk.
The rulebook
The coaching-advertising and coaching-centre guidelines, the UGC’s online-programme rules, the data law’s rules for children, lending and accessibility, read for an education provider. Your legal team keeps sign-off.
Frameworks we build to
We design and build to these frameworks; this is not a claim of certification.
Shapes most of the work
Central Consumer Protection Authority
No false claims about selections, ranks or success rates. A successful candidate’s photograph must state the rank, course and whether it was paid. Names and photographs need written consent, and disclaimers sit in the same font as the claim.
We designResults pages and ads are built from a consented results register, with every required detail beside each name.
CCPA · Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 13 November 2024 Official text: CCPA coaching-advertising guidelines, 2024
Shapes most of the work
Ministry of Education
Coaching centres register with the state and do not enrol students below 16. They make no misleading promises or guarantees of ranks or marks.
We designEnrolment journeys check age and eligibility, and no page promises a rank or score.
Ministry of Education · Guidelines for Registration and Regulation of Coaching Center, January 2024 (applied through state law)
University Grants Commission
Only entitled institutions may offer online and distance degrees, never through franchise arrangements; programmes run with edtech franchisees are not recognised.
We designProgramme pages name the awarding institution, its entitlement and each partner’s role.
UGC (Open and Distance Learning Programmes and Online Programmes) Regulations, 2020 · UGC public notices Official text: UGC rules on online and distance programmes
Often shapes the work
Reserve Bank of India
Course loans and instalment plans offered at checkout show the lender’s Key Fact Statement and the all-in APR, with a cooling-off period.
We designFee-finance steps show the lender’s Key Fact Statement before the student or parent commits.
RBI · Digital Lending Directions, 8 May 2025 Official text: RBI Digital Lending Directions
Shapes most of the work
Ministry of Electronics and IT
Verifiable parental consent for under-18s. No tracking, behavioural monitoring or targeted advertising directed at children, except where the Rules exempt an educational institution’s own educational activities and safety.
We designJourneys ask for a parent’s verified consent first, and children are never profiled for advertising.
DPDP Act, 2023 · section 9 · DPDP Rules, 2025, Fourth Schedule (core obligations from 13 May 2027) Official text: DPDP Act, 2023 — children’s data
Often shapes the work
Indian Computer Emergency Response Team
Report cyber incidents within six hours of noticing them, and keep logs of every ICT system for a rolling 180 days, within India.
We designStudent portals launch with logging, monitoring and an incident response plan.
CERT-In · Directions under section 70B(6), 28 April 2022 Official text: CERT-In Directions, 2022
Shapes most of the work
W3C · Government of India
The RPwD Act requires inclusive education and accessible services, so learning platforms and admissions journeys must work for students with disabilities.
We designCourse players, assessments and forms are tested with assistive technology before each term.
W3C WCAG 2.2 · Rights of Persons with Disabilities Act, 2016 Official text: WCAG 2.2 AA and the RPwD Act, 2016
Often shapes the work
European Union
AI that decides admissions, evaluates learning outcomes, steers learning or proctors tests is high-risk (Annex III, point 3). For institutions serving EU students, the obligations apply from 2 December 2027 under the Digital Omnibus.
We designAdmissions and assessment AI leaves each decision to a person, with documentation and bias testing.
Regulation (EU) 2024/1689 · Annex III Official text: EU AI Act — education
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
What comes up first in most education & edtech conversations, from customer-facing screens to internal operations.
Courses, fees, outcomes and recognition set out so families can compare.
Steps, documents and deadlines set out plainly, with a counsellor for exceptions.
Explanations and practice feedback that match each student’s progress.
What we build
A typical programme here uses each discipline in this mix. Each line says what it builds for the industry and links to the capability behind it.
Admissions journeys, learning products and student portals tested with students and parents.
Enquiry handling, follow-up and admissions CRM on one consented record.
Institution and programme brands that compete on substance, not promises.
Fast, accessible sites, learning platforms and integrations with student systems.
Admission campaigns and results communication written to the coaching guidelines.
Tested tutoring and admissions assistants with safeguards for minors and a person to escalate to.
Programmes
Each programme lists its package, typical length and main measure. Lengths are typical; the first conversation sets yours.
The way in
We map your admissions journey and check your results claims against the coaching guidelines.
What you get
02Milestone · 4–8 months
One application across programmes, and a CRM that keeps replies fast through admission season.
MeasureApplication completion rate
Services: Complete UX & UI design · CRM automation & hygiene · Lifecycle journey build
Enquire about Admissions journey and CRM03Project · 8–12 weeks
Programme pages that state fees, recognition and outcomes plainly, with the brand positioning to match.
MeasureQualified enquiries per programme
Services: Brand foundation & positioning · UX writing & content design · Website
Enquire about Programme pages and brand04Project · 8–12 weeks
An AI tutor that answers from your course material, with age-appropriate safeguards, a test set and teachers reviewing sessions.
MeasureLearning gains on an agreed evaluation
Services: AI feature design & build · AI knowledge assistant
Enquire about AI learning assistantHow success is measured
Main measureEnquiry-to-enrolment conversion
AI, under the rules
Each use case runs with safeguards for minors, evaluations and a person deciding admissions and grades.
Use case 01
Measured byEnquiries resolved and applications started
Tested forOWASP LLM01 · Prompt injection
Goes live only with its evaluation set, automatic checks and a named owner
Use case 02
Measured byLearning gains on an agreed evaluation
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Use case 03
Measured byClaims that pass the first check
Tested forOWASP LLM05 · Improper output handling
Goes live only with its evaluation set, automatic checks and a named owner
Work and insights
No education & edtech client is named or described without written approval. Here is what we have written that bears on the industry.
A typical programme · composite
A university group moved to one application across programmes, with clear fee and recognition pages. Applicants arrived better informed and finished in fewer sittings.
Anonymised and illustrative: the shape a programme takes, never a named client.
Questions
Something else on your mind? Ask us directly
Yes, alongside schools, universities, edtech and skilling providers. For coaching, results claims follow the CCPA guidelines and name only candidates who gave written consent.
A parent’s verified consent comes first, as the DPDP Act requires. Journeys collect only the data they need and never target advertising at children.
Yes, for explanations and practice feedback. Each tutor is tested against agreed answers and filters content by age; teachers review flagged sessions. It does not grade or decide admissions.
Yes. We design and build learning products and connect them to the learning-management and student systems you already use.
Keep exploring
You will speak to a lead who would run the work, and get a straight answer on fit.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
