Finance & insurance
Every chart, fund page and ad is checked against SEBI’s advertisement code.
We design onboarding, investing and advice journeys, fund content and adviser AI for asset and wealth managers, brokers, advisers and retirement providers. Each programme is built to SEBI’s rules and the DPDP Act, and measured on time to first investment.
Where the rules biteMap of all forty-one industries
What is shifting
Mutual funds moved to new regulations, and advisers now answer for the AI tools they use. Each change shows what it demands, with a dated source you can check.
What it requiresFund pages, factsheets and campaigns rebuilt to the new regulations and advertisement code.
EvidenceThe SEBI (Mutual Funds) Regulations, 2026 came into force on 1 April 2026, replacing the 1996 regulations.
What it requiresPayment steps that show the validated handle and explain what it means.
EvidenceSince 1 October 2025, SEBI-registered intermediaries that collect investor funds must offer a validated UPI address on the “@valid” handle, marked by a thumbs-up icon.
What it requiresAI features with clear accountability, data controls and records an auditor can read.
EvidenceA December 2024 amendment to SEBI’s adviser regulations makes an adviser using AI tools solely responsible for client data and for advice based on their output.
What it requiresEducation and creator content that stays clear of advice and return claims.
EvidenceSince August 2024, SEBI-regulated entities may not associate with unregistered persons who give advice or make return or performance claims.
The rulebook
Our reading for a typical programme covers fund advertising, advice, finfluencers, payments, cyber security and data. Your compliance team keeps sign-off.
Frameworks we build to
We design and build to these frameworks; this is not a claim of certification.
Shapes most of the work
Securities and Exchange Board of India
Regulated entities and their agents may not associate with unregistered persons who give advice or recommendations, or who make return or performance claims.
We designCreator and education programmes are screened for advice and return claims before they run.
SEBI · Intermediaries and other amendment regulations, 29 August 2024
Shapes most of the work
Securities and Exchange Board of India
Replaces the 1996 regulations from 1 April 2026. Under its Fifth Schedule code, ads must match the scheme documents, carry the standard risk warning unaltered and avoid testimonials, rankings and celebrities.
We designFund pages and campaigns are generated from the scheme documents and checked against the code before release.
SEBI (Mutual Funds) Regulations, 2026 · Fifth Schedule, Advertisement Code · in force 1 April 2026 Official text: SEBI (Mutual Funds) Regulations, 2026
Often shapes the work
Securities and Exchange Board of India
Intermediaries that collect investor funds must obtain and offer a validated UPI address on the “@valid” handle, shown with a thumbs-up in a green triangle. Investors may choose whether to use it.
We designPayment steps show the validated handle and how to verify it.
SEBI circular SEBI/HO/DEPA-II/DEPA-II_SRG/P/CIR/2025/86, 11 June 2025 · available to investors from 1 October 2025 Official text: SEBI validated UPI handles
Reserve Bank of India
Recurring mutual-fund debits up to ₹1 lakh can run by e-mandate without extra authentication, with a notice before each debit and an easy way to cancel.
We designSIP set-up shows every upcoming debit and puts cancellation one step away.
RBI · e-mandate framework for recurring payments; ₹1 lakh limit for mutual fund subscriptions, 12 December 2023
Shapes most of the work
Ministry of Electronics and IT
KYC, financial and nomination data needs consent per purpose, with withdrawal as easy as consent; breaches are reported to the Data Protection Board.
We designOnboarding asks only for what KYC and the product need, with consent logged per purpose.
DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Shapes most of the work
Securities and Exchange Board of India
One cyber framework for SEBI-regulated entities, graded by size, covering governance, protection, detection, response and recovery, with audits and evidence of compliance.
We designInvestor platforms go live with logging, monitoring, test evidence and an incident runbook.
SEBI · CSCRF circular, 20 August 2024
Often shapes the work
Securities and Exchange Board of India
Only registered advisers may give advice. Since 16 December 2024, an adviser who uses AI tools is solely responsible for client data and for advice based on their output.
We designAdvice journeys show who is advising, and AI features keep a named person accountable for every recommendation.
SEBI (Investment Advisers) Regulations, 2013, as amended · AI-tools clause inserted with effect from 16 December 2024 Official text: SEBI (Investment Advisers) Regulations, 2013
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
What comes up first in most wealth & asset management conversations, from customer-facing screens to internal operations.
Risk, costs and past returns explained without burying the investor in disclaimers.
KYC, nomination and the first SIP done in one sitting.
Registered names, validated payment handles and clear advice boundaries on every screen.
What we build
A typical programme here uses each discipline in this mix. Each line says what it builds for the industry and links to the capability behind it.
Investor platforms, data and integrations built to SEBI’s cyber framework, with audit-ready evidence.
Onboarding, investing and advice journeys that show risk, cost and who is advising at every step.
Fund campaigns, factsheets and investor education written to the advertisement code.
Adviser copilots and fund explainers, tested on your own examples, with automatic checks and a named person accountable.
SIP reminders, goal tracking and service messages on one consented investor record.
Brand systems that make a fund house recognisable without overstating its returns.
Programmes
Four programmes, from a 2–3 week audit to a direct investing platform. Lengths are typical, never promised.
The way in
We test onboarding, investing and advice journeys against SEBI’s rules and rank the fixes by drop-off and by risk.
What you get
02Milestone · 4–9 months
Onboarding, SIPs, goals and statements rebuilt as one investor platform, integrated with KYC agencies, registrars and payments.
MeasureKYC completion rate
Services: Complete UX & UI design · Custom CRM or operations platform · System integration
Enquire about Direct investing platform03Project · 6–10 weeks
Factsheets, fund pages and campaign templates generated from the scheme documents, with advertisement-code checks built in.
MeasureShare of assets approved by compliance first time
Services: Content model & headless CMS · Campaign design system · Template systems
Enquire about Fund content templates04Project · 8–12 weeks
A copilot that prepares client reviews from portfolio data and research, with an evaluation set, automatic checks and the adviser accountable for every recommendation.
MeasureAdviser time per client review
Services: AI knowledge assistant · AI assistant experience design
Enquire about Adviser copilotHow success is measured
Main measureTime from first visit to first investment
AI, under the rules
Each use case has an owner, an evaluation set and a log; no model recommends a product to an investor.
Use case 01
Measured byAdviser time per client review
Tested forOWASP LLM06 · Excessive agency
Goes live only with its evaluation set, automatic checks and a named owner
Use case 02
Measured byAnswer accuracy on an agreed evaluation set
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Use case 03
Measured byAssets approved by compliance first time
Tested forOWASP LLM05 · Improper output handling
Goes live only with its evaluation set, automatic checks and a named owner
Work and insights
No wealth & asset management client is named or described without written approval. Here is what we have written that bears on the industry.
A typical programme · composite
A mid-sized asset manager rebuilt its direct investing journey so an investor completes KYC, nomination and a first SIP in one sitting. Every chart and fund page is generated from the scheme documents and checked against the advertisement code.
Anonymised and illustrative: the shape a programme takes, never a named client.
Nothing published on wealth & asset management yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes: onboarding, KYC, SIPs, goals and statements, connected to your registrar, KYC agencies and payments. We build to SEBI’s cyber framework, with the evidence your auditors ask for.
Fund content is generated from the scheme documents and checked against the code before release. The check covers testimonials, rankings, celebrities and the full standard warning, and your compliance team signs off each asset.
No. AI prepares, explains and checks; a registered adviser decides every recommendation. SEBI’s rules make the adviser responsible for advice based on AI output.
Yes: asset managers, distributors, wealth platforms, portfolio managers and advisers. Each gets journeys built to the rules of its own registration.
Keep exploring
You will speak to a lead who would run the work, and get a straight answer on fit.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
