Finance & insurance
The screen has to say so without losing the investor.
Asset managers, wealth and portfolio managers, brokers, investment advisers and retirement providers, where every chart is a disclosure and every recommendation has a regulator behind it. We design onboarding, investing and advice journeys, compliant content and investor communication, and AI that helps advisers without advising for them.
Where the rules biteMap of all forty-one industries
What is shifting
Mutual funds moved to new regulations, investors can now check whom they are paying, and advisers answer for the AI tools they use. Each shift names what it demands, with a fact you can check.
It demandsFund pages, factsheets and campaigns rebuilt to the new regulations and their advertisement code.
SignalThe SEBI (Mutual Funds) Regulations, 2026 came into force on 1 April 2026, replacing the 1996 regulations.
It demandsPayment steps that show the validated handle and explain what it means.
SignalSince 1 October 2025, SEBI-registered intermediaries that collect investor funds must offer a validated UPI address on the “@valid” handle, marked by a thumbs-up icon.
It demandsAI features with clear accountability, data controls and records an auditor can read.
SignalA December 2024 amendment to SEBI’s adviser regulations makes an adviser using AI tools solely responsible for client data and for advice based on their output.
It demandsEducation and creator content that stays clear of advice and return claims.
SignalSince August 2024, SEBI-regulated entities may not associate with unregistered persons who give advice or make return or performance claims.
The rulebook
SEBI’s mutual-fund, adviser and intermediary rules, its cyber framework, recurring payments and the data law, read for a typical programme. Your compliance team keeps sign-off.
Frameworks we build to
Frameworks we design and build to — not a claim of certification.
Shapes most of the work
Securities and Exchange Board of India
Regulated entities and their agents may not associate with unregistered persons who give advice or recommendations, or who make return or performance claims.
We designCreator and education programmes are screened for advice and return claims before they run.
SEBI · Intermediaries and other amendment regulations, 29 August 2024
Shapes most of the work
Securities and Exchange Board of India
In force from 1 April 2026, replacing the 1996 regulations; advertisements follow the Fifth Schedule code — no testimonials, rankings or celebrities, consistency with the scheme documents, and the standard risk warning, unaltered.
We designFund pages and campaigns are generated from the scheme documents and checked against the code before release.
SEBI (Mutual Funds) Regulations, 2026 · Fifth Schedule, Advertisement Code · in force 1 April 2026 Official text: SEBI (Mutual Funds) Regulations, 2026
Often shapes the work
Securities and Exchange Board of India
Intermediaries that collect investor funds must obtain and offer a validated UPI address on the “@valid” handle, shown with a thumbs-up in a green triangle; using it stays optional for investors.
We designPayment steps show the validated handle and how to verify it.
SEBI circular SEBI/HO/DEPA-II/DEPA-II_SRG/P/CIR/2025/86, 11 June 2025 · available to investors from 1 October 2025 Official text: SEBI validated UPI handles
Reserve Bank of India
Recurring mutual-fund debits of up to ₹1 lakh can run by e-mandate without an extra authentication step, with a notice before each debit and an easy way to cancel.
We designSIP set-up shows every upcoming debit and puts cancellation one step away.
RBI · e-mandate framework for recurring payments; ₹1 lakh limit for mutual fund subscriptions, 12 December 2023
Shapes most of the work
Ministry of Electronics and IT
KYC, financial and nomination data collected per purpose with consent, withdrawal as easy as consent, and breach reporting to the Data Protection Board.
We designOnboarding asks only for what KYC and the product need, with consent logged per purpose.
DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Shapes most of the work
Securities and Exchange Board of India
One cyber framework for SEBI-regulated entities, graded by size, covering governance, protection, detection, response and recovery, with audits and evidence of compliance.
We designInvestor platforms ship with logging, monitoring, test evidence and an incident runbook.
SEBI · CSCRF circular, 20 August 2024
Often shapes the work
Securities and Exchange Board of India
Advice comes only from registered advisers; since 16 December 2024, an adviser who uses AI tools is solely responsible for client data and for advice based on their output.
We designAdvice journeys show who is advising, and AI features keep a named person accountable for every recommendation.
SEBI (Investment Advisers) Regulations, 2013, as amended · AI-tools clause inserted with effect from 16 December 2024 Official text: SEBI (Investment Advisers) Regulations, 2013
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
What comes up first in most wealth & asset management conversations — outside, at the screen, and inside, in the operation.
Risk, costs and past returns explained without burying the investor in disclaimers.
KYC, nomination and the first SIP done in one sitting.
Registered names, validated payment handles and clear advice boundaries on every screen.
What we build
A typical programme here draws on each discipline in this mix. Every line names what it builds for the industry and links to the capability that does the work.
Investor platforms, data and integrations built to SEBI’s cyber framework, with audit-ready evidence.
Onboarding, investing and advice journeys that show risk, cost and who is advising at every step.
Fund campaigns, factsheets and investor education written to the advertisement code.
Adviser copilots and investor explainers with evaluations, guardrails and a person accountable.
SIP reminders, goal tracking and service messages on one consented investor record.
Brand systems that make a fund house recognisable without overstating its returns.
Programmes
The way in walks onboarding, investing and advice against SEBI’s rules and ranks the fixes by drop-off and by risk. Lengths are typical, never promised.
The way in
We walk onboarding, investing and advice journeys against SEBI’s rules and rank the fixes by drop-off and by risk.
What it hands over
02Milestone · 4–9 months
Onboarding, SIPs, goals and statements rebuilt as one investor platform, integrated with KYC agencies, registrars and payments.
MovesKYC completion rate
Services: End-to-end UX & UI design · Custom CRM or operations platform · System integration
Enquire about Direct investing platform03Project · 6–10 weeks
Factsheets, fund pages and campaign templates generated from the scheme documents, with the code’s checks built in.
MovesShare of assets approved by compliance first time
Services: Content model & headless CMS · Campaign design system · Template systems
Enquire about Fund content system to the advertisement code04Project · 8–12 weeks
A copilot that prepares client reviews from portfolio data and research, with an evaluation set, guardrails and the adviser accountable for every recommendation.
MovesAdviser time per client review
Services: AI knowledge assistant · AI assistant experience design
Enquire about Adviser copilot with evaluationsHow success is measured
The number we moveTime from first visit to first investment
AI, under the rules
Each use case has an owner, an evaluation set and a log; no model recommends a product to an investor.
Use case 01
Measured byAdviser time per client review
Tested forOWASP LLM06 · Excessive agency
Ships only with its evaluation set, its guardrail and an owner
Use case 02
Measured byAnswer accuracy on an agreed evaluation set
Tested forOWASP LLM09 · Misinformation
Ships only with its evaluation set, its guardrail and an owner
Use case 03
Measured byAssets approved by compliance first time
Tested forOWASP LLM05 · Improper output handling
Ships only with its evaluation set, its guardrail and an owner
Work and insights
No wealth & asset management client is named or described without written approval. Here is what we have written that bears on the industry.
A typical programme · composite
A mid-sized asset manager rebuilt its direct investing journey so an investor completes KYC, nomination and a first SIP in one sitting, with every chart and fund page generated from the scheme documents and checked against the advertisement code.
Anonymised and illustrative: the shape a programme takes, never a named client.
Nothing published on wealth & asset management yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes: onboarding, KYC, SIPs, goals and statements, integrated with your registrar, KYC agencies and payments, and built to SEBI’s cyber framework with the evidence your auditors ask for.
Fund content is generated from the scheme documents, and every asset is checked against the code — no testimonials, rankings or celebrities, the standard warning in full — before your compliance team signs it off.
No. AI prepares, explains and checks; a registered adviser decides every recommendation, and SEBI’s rules make the adviser responsible for advice based on AI output.
Yes: asset managers, distributors, wealth platforms, portfolio managers and advisers. Each gets journeys built to the rules of its own registration.
Keep exploring
Tell us what you’re building. We’ll answer straight.
01About 2 minutes
You get A reply from a lead, not a sales queue
02About 8 minutesMost useful
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
