What we do · 03 · Campaign & Content Design
Campaigns, films, photography, social content, PR and paid media, planned together and produced for every channel. We plan campaigns for enterprises and growing brands, and deliver the films, photography, social content, PR and paid media behind them. Each campaign is measured by what it caused.
Illustration: a single campaign idea, “Win the first ten minutes”, shown above the same key visual re-cut for a 16:9 video bumper, a 4:5 feed post, a 9:16 vertical story, a 1:1 post and a 3:1 billboard.
What changes
A campaign passes through four stages: idea, formats, channels and measurement. Each hand-off can weaken the idea. Here is the usual approach and what we do instead.
8 capabilities
Together they cover paid, earned, shared and owned media, so the idea and the numbers stay in one place.
Who to reach, what to say and the templates that keep it consistent.
Channel and budget planning
Who to reach, where and when, with the measure agreed before launch.
Templates, rules and checks
One campaign look and message, with templates that hold across every format.
Films, photography and content made for every channel.
Photo, film and CGI
Original photography, films, edits and motion, delivered in every size each channel needs.
Campaign & Content Design
Editorial strategy, articles and guides written to earn attention on their own.
Credibility that comes from other people talking about you.
Campaign & Content Design
Press coverage and reputation management that build credibility beyond paid media.
Creators and communities
Creator and influencer partnerships that put your brand in the right conversations.
Always-on channels, optimised against the measures agreed with you.
Organic social and community
Day-to-day posting and community management, in each platform's own voice.
Paid media measured on sales
Paid media planned and optimised against sales and leads you can verify.
How it works
An illustrative campaign in our planning board. Step through the five stages, then compare a launch burst with an always-on programme.
01 · Idea — the brief
02 · Key visual — master v3
Locked
Flexible
03 · Cut-downs — one master, six formats
04 · Flighting — launch burst, then sustainsteady weight, monthly peaks
Flighting plan. Launch burst: heavy video, social, creators, PR, email and out of home in weeks one to four, search always on, lighter sustain after. Always-on: steady weight in every channel with small social and creator peaks and a fortnightly email.
Heavy weightSustain
05 · Result — what the campaign caused
Launch burst: conversions in exposed regions rise to an index of 131 in week three against a flat holdout, then settle near 106.
Always-on: conversions in exposed regions climb steadily to an index of 115 by week eight against a nearly flat holdout.
Figures are illustrative, not client results. The shaded gap is the lift the campaign caused.
Campaign design system
It fixes the few elements that must not change and leaves the rest flexible. Designers, agencies and AI tools can then make new executions that still read as one campaign.
Unposed moments, warm side light and hands in frame: one brief for photographers in every market.
One typeface and three headline lengths (long, short and one phrase), written up front so small formats keep the idea.
A single device that can carry the idea on its own when there is no room for a photograph.
A fixed corner and clear space, so the logo sits in the same place in every format.
Written per channel and per stage: learn more at the top of the funnel, a specific action at the bottom.
Locked design templates and a component library let your team add a market or format without a new brief.
How we use AI
Agents draft copy lengths, crops, language versions and metadata from an approved master. Automatic checks cover brand, claims and disclosure, and every approval is logged.
Illustrative production log: an agent drafts 48 variants from the master key visual; a brand check passes 46 and fails 2; automatic checks attach evidence to a product claim and add advertising disclosure to creator cut-downs; an editor approves 44 and rejects 2; 44 assets are queued to publish with an audit ID.
Platforms we work in
Tools we use day to day, grouped by their job in a campaign. No partnership is implied.
01
Audiences, search demand, attribution and incrementality.
02
Design systems, templates and the production board.
03
Content platforms, CRM and the channels campaigns land in.
04
Variant drafting, checks and the workflows around them.
Frameworks we build to
We design and check campaign work against these standards. We build to them; they are not certifications we hold.
Captions on every video cut-down, alt text on every image, 4.5 : 1 text contrast and landing pages that work with a keyboard.
Campaign landing pages built to good Core Web Vitals (LCP ≤ 2.5 s, INP ≤ 200 ms, CLS ≤ 0.1), so paid traffic is not lost to a slow page.
Consent before tracking and a lawful basis for every audience list. Creator and entrant data is handled under a written agreement.
The same discipline for Indian audiences: notice, consent and purpose limits on customer data used for targeting and CRM.
Article 50 transparency: AI-generated or manipulated images, audio and video are labelled where the Act applies.
Generative tools in our production process are governed, mapped, measured and managed, with checks and logs to show it.
Advertising codes we write to
How we work with you
A typical launch campaign. Always-on programmes repeat the same five stages each month, and production starts before the design system is finished.
Wk 01–02
Business goal, audience evidence, category conventions and past results. We agree the measure before creative work starts.
Wk 02–04
Two or three routes, each written as a platform and tested in rough form with your audience. One is chosen on the evidence.
Wk 04–06
The chosen idea becomes a design system: key visual, headline lengths, templates and channel rules.
Wk 05–09
One production planned to yield a season of assets, then every channel cut made, checked and approved.
Wk 09 →
Launch, weekly optimisation, a mid-campaign review and a final incrementality result that feeds the next brief.
What you get
We deliver everything into your own library, filed so your team can find and use it without us.
How our studio shoots, edits and delivers
your-brand / campaign-launch /
Measurement
Ad platforms each claim credit for the same customer. We separate what a campaign caused from what would have happened anyway.
| Outcome | What we track | How it is measured | How often |
|---|---|---|---|
| 01AttentionDid the right people see it, enough times? | Reach at effective frequency · attention time · share of voice | Platform and panel data, de-duplicated across channels | Weekly |
| 02MemoryDo they remember it, and the brand? | Ad recall · brand awareness · message association | Brand lift studies with exposed and control groups | Per burst |
| 03ActionDid it change what people did? | Qualified visits · leads · conversions · search demand for the brand | Server-side tracking and CRM matching, alongside platform data | Weekly |
| 04BusinessWhat did it cause, and was it worth it? | Incremental conversions · cost per incremental customer · payback | Geo holdouts and, for larger budgets, media-mix modelling | Per burst · quarterly |
An illustrative response curve: incremental outcome rises quickly with spend, then flattens. A shaded band marks the efficient range where the plan is set.
Holdouts and lift studies measure what a campaign caused. Response curves built from them show where extra spend stops paying back, so the next burst is planned on evidence.
Services & packages
These are starting points across all eight campaign and content capabilities. Pick one and your enquiry reaches the right team with it attached. Buy it as a sprint, a fixed-scope project or a monthly retainer.
How to buy
How we work with you
Ask a quick question, send a project brief or issue a formal RFQ. The lead for the work reads each one in full, and any services already in your brief go with it.
Or book a thirty-minute call01
For a first conversation, a press request or anything that does not need a scope yet.
You get A reply from a named lead
02Recommended
Goals, audiences, a budget band and timing, so our first reply can outline the work.
You get Options and a first scope after one call
03
Your documents, deadlines and the procurement and security rules the work must meet.
You get Receipt confirmed and a named bid lead
How it is priced
Each package shows its pricing model. Work starts once a written scope and quote are agreed.
Opens a project brief with this package chosen.
In your brief
In your brief
In your brief
In your brief
In your brief
In your brief
| Package | Every engagement includes | Best for |
|---|---|---|
| SprintA short, fixed-scope engagement that answers one defined question. |
|
Discovery, a diagnostic, a prototype or a decision you need to make soon |
| ProjectA defined scope, delivered for a fixed price. |
|
Work you can describe up front: an identity, a platform or a set of tools |
| RetainerReserved monthly capacity to run, improve and extend what we built. |
|
Live brands and products that need a steady team without hiring one |
| MilestoneA larger build in phases you approve and pay for one at a time. |
|
Programmes too large for one contract, where you want control at each step |
| EnterpriseA multi-workstream programme with a dedicated team, governance and agreed service levels. |
|
Large organisations running change across markets, portfolios or business units |
| SquadA dedicated team that works inside your stack and sprint schedule. |
|
Teams with a clear roadmap that need more senior people quickly |
Questions
For anything else, ask us directly. The first call is about your goal.
One is enough. You can start with a launch campaign, a content programme or performance marketing, and add others once the first is working. Each capability is designed to connect with the rest.
Yes. We can lead the idea and the campaign design system while your media, PR or production agencies run parts of it. Shared templates and one media schedule keep every agency on the same idea.
For repetitive work: copy lengths, crops, language versions, alt text and metadata. Agents draft them from an approved master, automatic checks test each one against the design system and a named editor approves it. Claims need evidence, and AI-generated content is labelled where law, platform or your policy requires.
We agree the measure and the test before launch. Where budget allows, that means a geo holdout or a brand lift study. We report what the campaign caused against what would have happened anyway.
Yes. We plan each production with creators and crews engaged in that market. Native speakers adapt each language version instead of translating it line by line.
What we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them. Usage rights for talent, music and stock are logged per asset in a rights register.
You will speak to a lead who would run the work, and get a straight answer on fit.
Three ways to start
Every engagement starts with a written scope and a quote agreed before work begins.
Choose one of the three ways above
