01 / 06
Product and team assessment
We score your product, research, design kit, accessibility and measures against what your plans need.
Your starting score
Design Consulting & Solutioning
Expert advice on what to build, with options compared and costed.
We sketch 2 or 3 ways to build your new product or feature. Users test them and engineers estimate the cost. You get one clear recommendation.
An illustrative options map: 5 features placed on 3 plan phases for 3 options. Effort, running cost and risk are compared. The combine option is recommended.
What it covers · 6 parts
6 kinds of advice, from audit to ongoing help.
Start with any one. Each ends in a recommendation clear enough for finance and engineering to approve.
02 / 06
Options compared
2 or 3 ways to reach one goal, sketched, costed and compared like for like.
Options · pros and cons
03 / 06
Design sprints
1 or 2 weeks from rough idea to a clickable draft your customers have tried.
1–2 weeks
04 / 06
Build, buy or combine
Software compared on fit, cost to switch and what your team can run alone.
Chosen on evidence
05 / 06
Design team set-up
How design work is requested, reviewed and handed over, and how many designers you need.
Clear roles
06 / 06
Accessibility support
Ongoing help to make your product accessible: an audit, fixes, training and a public statement.
WCAG 2.2 AA
How it works
6 weeks from start to a costed plan.
No option is dropped without evidence. Each stage ends with a check: one question answered before the next begins.
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Plan Wk 01
We agree the decision, the fixed limits, who is affected and what success looks like in 12 months.
- Decision note
- List of limits
- Success measures
Check · Is this the right decision to make?
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Explore Wk 01–03
We review today’s steps, systems and data with their owners. Then we draw 2 or 3 options in equal detail.
- How it works today
- Option sketches
- Risk log
Check · Are all options drawn in equal detail?
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Test Wk 03–05
Users and engineers test clickable drafts of the best options. The results set the effort, running cost and risk.
- Tested drafts
- Research findings
- Effort & cost estimate
Check · Did users and engineers back the best option?
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Recommend Wk 05–06
We recommend one option and note why the others were dropped. You get a staged plan your team can run.
- Recommendation
- Staged plan
- Decision record
Check · Can finance and engineering both approve it?
Typical times. They are shorter if the evidence already exists.
Options compared · what you will see
3 options, scored on the same 5 questions.
The comparison your leaders approve. Each option is drawn in equal detail, so none is set up to lose.
| Question | A · Extend the current portal | B · New self-serve app | C · Buy and configure |
|---|---|---|---|
| Time to first release | 10–12 weeks (Passes) | 16–20 weeks (Watch) | 8–10 weeks (Passes) |
| 3-year cost range | Medium (Passes) | High (Watch) | Medium, rising with seats (Watch) |
| Covers the top 5 user needs | 3 of 5 (Fails) | 5 of 5 (Passes) | 4 of 5 (Passes) |
| Riskiest assumption | Old system takes the load (Watch) | Team can hire 2 engineers (Watch) | Supplier’s plans fit (Fails) |
| Can undo if wrong | Yes (Passes) | Partly (Watch) | Costly (Fails) |
What you get
A decision you can defend, with the files behind it.
The decision record, research and files stay in your own workspace. The reasons stay when people move on.
/handover/01-consulting/
Design Consulting & Solutioning
- Product and team scorecardDeck · Sheet
- Map of how it works todayFigma
- Options with pros and consDocument · Figma
- Clickable draft used in testsFigma · coded
- Effort, cost & risk estimateSheet
- Ways of working & team set-up planDocument
- Staged plan & decision recordPlan · record
/handover/README
In every handover
- Decision record, with sourcesDoc
- Assumption tracker, with resultsSheet
- Research consent & deletion logSheet
- Walkthrough session, recordedVideo
Results
Fewer surprises after the decision, tracked with 3 measures.
Does the estimate hold? Were risky assumptions tested first? Do design requests come in the agreed way? We agree where you start, the target and the method in week 1.
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Outcome 01
A plan you can budget for
Every estimate is a range, with its assumptions written beside the numbers.
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Outcome 02
Fewer U-turns later
We test the costly assumptions in week 3. Changing course then costs a week, not months.
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Outcome 03
A team that can run it
Roles, meetings and handover written down, so your team can run the plan without us.
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01 Estimate range, chosen optionHow wide the estimate is, first vs final22%from 60%target 25%
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02 Assumptions tested before the decisionShare of high-risk assumptions with evidence82%from 15%target 75%
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03 Design requests made the agreed wayShare of work arriving the agreed way, week 1288%from 30%target 80%
Tools we use
Workshops, maps and estimates in the tools you already use.
Every map, estimate and decision stays with your teams. Most used first. Technologies we work with. No partnership is implied.
- Figma
- Miro
- Notion
- Confluence
- Jira
- Linear
- Storybook
- Lighthouse
- Google Analytics
- PostHog
- Mixpanel
- Playwright
Standards we build to
What every option is scored against, including accessibility and privacy.
We build to these standards. We hold no certificate for them.
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WCAG 2.2 AAWeb Content Accessibility Guidelines
Rules that make websites usable by people with disabilities. Version 2.2 adds visible focus, tap size and easier log-ins.
How we apply itWe check contrast, focus order and button size in the design file. Then we test key tasks by keyboard and screen reader before approval.
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Core Web VitalsLoading, interactivity and visual stability
For 3 in 4 visits, pages show in 2.5 s, respond in 0.2 s and do not jump around.
How we apply itWe set limits for load time, response and layout shifts per page type. After release, we check them on 3 in 4 visits.
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ISO 9001:2015Quality management systems
Rules for managing quality: clear processes, attention to risk and steady improvement.
How we apply itEvery stage ends with a written check that has an owner. Nothing is done until it matches the approved design.
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GDPRGeneral Data Protection Regulation (EU) 2016/679
Europe's data law: a legal reason to use data, people's rights, privacy by design, breach reports and risk checks.
How we apply itResearch participants give recorded, specific consent. Recordings and notes have a delete date, and we keep to it.
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DPDP Act 2023Digital Personal Data Protection Act, 2023
India's data law and its Rules: notice and consent, people's rights, breach reports and extra duties for significant firms.
How we apply itConsent notices for people in India. Requests about their data can be answered from the research log.
Offers & plans
Consulting services, scoped up front.
Choose a short review, costed options, new ways of working or ongoing advice.
- Categories
- 04
- Offers
- 14
- Plans
- 04
How to buy
- 01Pick offers. Ask about one, or add several to one enquiry.
- 02Choose a plan. A small job, a fixed project or ongoing help.
- 03Send your enquiry. We reply within one working day.
How we work with you
Ways to start, from a question to a quote.
Ask a quick question, send your project details or request a quote. The person who will lead the work reads each one in full. Services in your enquiry go with it.
Or book a 30-minute call-
01
For a first chat, a press request or anything not ready to plan yet.
You get A reply from a named lead
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02Recommended
Goals, who it is for, budget and timing, so our first reply can outline the work.
You get Options and prices after one call
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03
Your documents, deadlines and the purchasing and security rules to meet.
You get Confirmation and a named lead
How it is priced
Each plan shows how it is priced. Work starts once we agree a written scope and price.
Opens the project form with this plan chosen.
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In your enquiry
- Typical length
- 1–3 weeks
- Pricing
- Fixed fee
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In your enquiry
- Typical length
- 4–12 weeks
- Pricing
- Fixed price
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In your enquiry
- Typical length
- Ongoing · 6-month minimum
- Pricing
- Monthly fee
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In your enquiry
- Typical length
- 6–18 months
- Pricing
- Priced per written scope
Compare what each plan includes
| Plan | What you get | Best for |
|---|---|---|
| SprintA short, fixed job that answers one clear question. |
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An audit, a brand check or a test version of an app |
| ProjectOne clear job for one fixed price. |
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A brand identity, a website, a simple app or a set of tools |
| RetainerA monthly team that runs and improves what we built. |
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Monthly social media and ads, or care for live sites and apps |
| EnterpriseA large, long project with its own team and agreed response times. |
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Large companies making changes across markets, brands or business units |
Questions
Consulting questions, answered up front.
Anything else goes to the people who would do the work.
EnquireQ01How is consulting different from a discovery project?
Consulting starts from a choice you face and ends in a decision. Discovery starts from a problem and ends in a build plan. We keep them separate, so our advice stays independent of the build.
Q02Can you work with our existing design team?
Yes. We work next to your designers, researchers and product managers. They keep the way of working after we leave.
Q03How do you estimate cost without full details?
We give a range, set with the engineers who would build it. It draws on similar past work and written assumptions, and we update it as each is tested.
Q04Do you run accessibility audits?
Yes, to WCAG 2.2 AA. We run automatic checks and test by keyboard and screen reader. You get a ranked fix list and a statement to publish.
Q05What if the answer is to do nothing?
Then the report says so and explains why. It also lists what would change our advice.
Related services
After the decision, these services take the plan forward.
Strategy sets the goal for the chosen option. System Design gives it parts to reuse.
Tell us what you need built.
You will talk to the lead who would run your work.
Three ways to start
We always agree a written scope and price before work begins.
Choose one of the three ways above