Capability 02 · Organic social and community

Social media marketing that builds a feed people come back to.

We set your social strategy, make content in each platform’s own formats and run community management to agreed response times. Monthly reports tie social to search, site visits and sales.

Start a social brief How it runs
Typical start
4–6 weeks to launch, then monthly
Scope
Strategy · content · community
Standard
Response times agreed
Composer · one ideaYour company

An illustrative post composer: one idea rebuilt for LinkedIn, Instagram and TikTok, each with its own frame ratio, first-line hook, caption length, publishing slot and accessibility checks.

LinkedIn · 1:1 · 1080² · scheduled Tue 08:30 · 4 of 4 checks passedInstagram · 4:5 · 1080×1350 · scheduled Thu 18:00 · 4 of 4 checks passedTikTok · 9:16 · 1080×1920 · scheduled Sat 11:00 · 4 of 4 checks passed Illustrative

What we do · 6 parts

Six parts that make a feed worth following.

We can run all six, or only the parts your in-house team does not cover.

A hand holds a phone with a blank screen against a plain light background
  1. 01

    Platform & channel strategy

    We choose the platforms worth your time, give each a role and set the cadence and formats that suit its audience.

    Per platform
  2. 02

    Content pillars & native formats

    Three to five content pillars, produced as short video, carousels, stills and copy written for each platform.

    Pillars · native formats
  3. 03

    Content calendar & publishing

    A monthly calendar, approvals in one place, scheduled posts and a weekly slot kept open for what happens that week.

    Monthly · reactive slot
  4. 04

    Community management

    Moderation, replies and escalation within agreed response times, with a tone guide and a route to your legal or support team.

    Reply · escalate
  5. 05

    Employee & founder presence

    Ghostwriting and coaching for the leaders and specialists whose own accounts reach further than the brand page.

    Founder-led
  6. 06

    Listening & reporting

    Share of voice, sentiment, saves and shares tracked next to branded search, site and pipeline data, reviewed every month.

    Listening · monthly report

How it runs · 4 stages

Six weeks to launch, then a monthly cycle.

The first month is kept small: enough posts to learn what your audience returns for before the calendar is set.

  1. 01

    Wk 01–02

    Audit

    We review your accounts, audience, competitors and benchmarks: what worked, what did not and where your audience spends its time.

    • Channel audit
    • Benchmarks
    • Audience map
  2. 02

    Wk 02–04

    Design

    We set pillars, formats, cadence and tone, then agree moderation rules and escalation paths with your legal and support teams.

    • Content pillars
    • Tone & moderation guide
    • Escalation matrix
  3. 03

    Wk 04–06

    Launch

    We produce, schedule and publish the first batch, and community management starts against agreed response targets.

    • Launch batch
    • Publishing calendar
    • Response targets
  4. 04

    Monthly

    Run

    Each month we produce, publish and manage the community, then review results and move effort to the formats people engage with.

    • Monthly content
    • Community report
    • Performance review

In practice · platform matrix

One content pillar, rebuilt for each platform.

Nothing is cross-posted unchanged. The matrix sets each platform’s format, cadence, measure and reply target, and the team works to it.

Platform matrix · Pillar “How it’s made”5 platforms
Platform matrix · Pillar “How it’s made”: illustrative sample
PlatformNative formatCadenceMeasureReply target
LinkedIn Document post, 8 slides3 a weekSaves + profile visitsSame day
Instagram Reel, 20–30 s, captioned4 a weekShares + return viewers4 hrs
YouTube Short plus one long cut1 a weekReturning viewersNext day
WhatsApp channel Single update with a link2 a weekClick-through4 hrs
X Thread, 5 postsDailyReplies from target accountsUnder review
Posts rebuilt, not reposted
100%By rule
Median reply time
2 h 40 mTarget 4 hrs
Social-referred sign-ups
+21%Month three vs baseline

Illustrative Reply targets are agreed with your team and staffed before launch.

What you get

Playbooks and templates that stay in your accounts.

Your team can run the channels without us. What we make for you is yours once it is paid for. Tools we already had stay ours, and you get a free, permanent licence to use them.

Two hands hold a phone sideways to film a bright room, the shot framed on its screen
Native formatsshot for the feed it lands in
Social Media Marketing deliverables and their formats
#DeliverableFormat
01Channel strategy & content pillarsDeck
02Monthly content calendarSheet · scheduler
03Produced social assetsVideo · stills · copy
04Tone, moderation & escalation guideDocument
05Community management logDashboard
06Monthly performance reportDashboard · PDF

What changes

Social results, measured against your baseline.

Social is judged on return visits and what it sends to search, your site and sales. No result is guaranteed.

  1. A feed people recognise

    Posts follow a few recurring pillars, so followers know what to expect from you.

  2. Comments answered on time

    A tone guide and a clear escalation route tell your team who replies, how and by when.

  3. Social tied to the business

    Monthly reports show which pillars and formats lead to branded searches, site visits and pipeline.

Tools we work in

Social tools for planning, publishing and listening.

We use these tools; listing them implies no partnership. AI suggestions need a person’s approval.

  • Figma
  • Notion
  • HubSpot
  • WhatsApp
  • Google Analytics
  • Google Tag Manager
  • Semrush
  • PostHog
  • Anthropic
  • Zapier
  • Make

Also in use

  • Slack
  • OpenAI

Frameworks we build to

Accessible posts and lawful audience data.

We check social content and audience data against these frameworks. We build to them but are not certified against them.

  • WCAG 2.2 AA — Web Content Accessibility Guidelines

    Web Content Accessibility Guidelines

    Captions on every video, alt text on every image post and no meaning carried by colour or emoji alone.

  • GDPR — General Data Protection Regulation (EU) 2016/679

    General Data Protection Regulation (EU) 2016/679

    Custom audiences and pixel data used only with recorded consent, and community replies never ask for personal data in public.

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023

    Digital Personal Data Protection Act, 2023

    WhatsApp and DM journeys carry a clear notice and opt-out, and customer lists are uploaded only for the purpose they were collected for.

Services & packages

Social media services, bought alone or together.

From channel strategy and content production to community care and listening, each service is planned per platform and measured against business results.

Categories
04
Services
16
Packages
03
Not sure what you need? Describe the problem

How to buy

  1. 01Pick services. Enquire about one, or add several to a brief.
  2. 02Choose a package. A sprint, a fixed project or an ongoing team.
  3. 03Send the brief. We reply within one working day.

Browse by category

Timelines are typical. Every quote follows a written scope.

01Strategy & set-up

4 services
Typical timeline: 3–5 weeks

Social channel strategy

A plan naming the platforms to use, the role of each and the cadence, formats and measures that suit its audience.

What’s included

  • Account, audience and competitor audit
  • Platform selection with a role for each
  • Cadence and format mix
  • Benchmarks and success measures
  • Per platform
  • Audit-led

Best forBrands posting on many platforms without a clear role for each.

Typical timeline: 3–4 weeks

Content pillars & format system

Three to five recurring pillars with set formats, so the feed is recognisable and no month starts from a blank calendar.

What’s included

  • Pillar definition with example posts
  • Format templates per platform
  • Hook, caption and alt-text patterns
  • Monthly mix and cadence rules
  • Pillars
  • Templates

Best forTeams starting each month with an empty calendar.

Typical timeline: 2–3 weeks

Tone, moderation & escalation guide

Sets how the brand speaks, which comments it answers or ignores and who steps in when a comment becomes a problem.

What’s included

  • Tone guide with worked replies
  • Moderation rules and hidden-word lists
  • Escalation matrix with named owners
  • Crisis and sensitive-topic protocol
  • Tone
  • Moderation
  • Escalation

Best forBrands where nobody is sure who answers a difficult comment.

Typical timeline: 4–6 weeks

New platform launch

Set-up for a platform you are new to: profile, positioning, a first content batch and a 90-day plan.

What’s included

  • Platform and audience research
  • Profile and positioning set-up
  • Launch content batch
  • 90-day plan with review points
  • New channel
  • 90-day plan

Best forBrands whose audience has moved somewhere they are not.

02Content production

4 services
Typical timeline: Ongoing, monthly

Monthly social content production

An agreed monthly output of posts designed for each feed, delivered, scheduled and published against the calendar.

What’s included

  • Monthly calendar and concepts
  • Design, copy and alt text
  • Scheduling and publishing
  • A reactive slot each week
  • Monthly output
  • Native formats

Best forBrands whose posting stops whenever the team gets busy.

Typical timeline: Ongoing · batch shoots

Short-form video production

Vertical video for the platforms that favour it, shot in batches and edited with hooks, captions and pacing suited to each platform.

What’s included

  • Concept and hook development
  • Batch shoot days or remote capture
  • Edit with captions and sound design
  • Versions per platform and aspect ratio
  • Vertical video
  • Batched

Best forBrands that know short video works but cannot sustain it.

Typical timeline: 3–4 weeks

Social template kit

A Figma kit of sized, on-brand templates with rules for type, colour, safe areas and captions, so your team can make correct posts.

What’s included

  • Templates for every format you use
  • Type, colour and safe-area rules
  • Caption and alt-text guidance
  • Handover session for your team
  • Figma kit
  • Self-serve

Best forIn-house teams rebuilding the same layouts every week.

Typical timeline: 4–8 weeks to set up

Regional & language accounts

Accounts for each market or language that read as local and stay on-brand, through shared pillars, local production and clear adaptation rules.

What’s included

  • Account structure per market or language
  • Adaptation rules and approval route
  • Local content production or review
  • Consolidated reporting across markets
  • Multi-market
  • Localised

Best forBrands whose market teams post in isolation.

03Community & people

4 services
Typical timeline: Ongoing, monthly

Community management

Daily moderation, replies and escalation against agreed response times, in the brand’s voice, with a clear route for anything sensitive.

What’s included

  • Daily monitoring and replies
  • Moderation against agreed rules
  • Escalation to support, legal or leadership
  • Weekly themes and monthly report
  • Daily
  • Agreed response times
  • Slack

Best forBrands with more comments than anyone has time to answer.

Typical timeline: 3–5 weeks to set up

Social customer care triage

A working path from a public complaint to a resolved ticket, with the handover, tone and timing agreed with your support team.

What’s included

  • Triage rules and severity levels
  • Integration with your helpdesk
  • Response templates and tone
  • Resolution and response-time reporting
  • Support
  • Triage

Best forBrands where complaints sit in a feed nobody owns.

Typical timeline: Ongoing, monthly

Founder & executive ghostwriting

A regular posting habit for leaders, written from interviews so each post sounds like them.

What’s included

  • Topic territory and positioning
  • Weekly interview-led drafts
  • Publishing and engagement routine
  • Monthly reach and inbound report
  • Founder-led
  • Interview-led
  • OpenAI

Best forLeaders with a point of view and no time to write it.

Typical timeline: 4–6 weeks to launch

Employee advocacy programme

A programme that makes it easy and safe for employees to post, with content they can use and rules they can follow.

What’s included

  • Policy and guidance written with HR and legal
  • Ready-to-post content library
  • Onboarding and training sessions
  • Participation and reach reporting
  • Advocacy
  • Policy
  • Slack
  • Microsoft Teams

Best forCompanies whose people would share more if it were easier.

04Listening & measurement

4 services
Typical timeline: 2–4 weeks to set up, then monthly

Social listening & sentiment

Structured monitoring of what is said about your brand and category, with alerts for the conversations worth reacting to.

What’s included

  • Query and topic set-up
  • Sentiment and theme analysis
  • Alerting for spikes and issues
  • Monthly insight summary
  • Listening
  • Alerts
  • Slack

Best forBrands that hear about issues after they have spread.

Typical timeline: 3–4 weeks

Social reporting & dashboard

One dashboard across your platforms, with definitions agreed up front and monthly commentary that says what to do next.

What’s included

  • Metric definitions and benchmarks
  • Automated dashboard across platforms
  • Branded search and site correlation
  • Monthly commentary
  • Dashboard
  • Monthly
  • Power BI

Best forTeams pasting platform screenshots into a monthly deck.

Typical timeline: 2–3 weeks

Competitor social benchmark

An analysis of what your competitors publish, what works for them and where the gaps in format or topic are.

What’s included

  • Competitor set and content analysis
  • Format and cadence comparison
  • Engagement benchmark
  • Opportunity list
  • Benchmark
  • Gap analysis

Best forTeams unsure whether their numbers are good or ordinary.

Typical timeline: 2–3 weeks

Social media audit

An independent review of your accounts, content and community management, with a ranked list of what to fix first.

What’s included

  • Account and profile review
  • Content performance analysis
  • Community and response-time review
  • Ranked 90-day fix list
  • Audit
  • 90-day plan

Best forTeams inheriting accounts and needing a clear starting point.

Your brief

Tick “Add to brief” on any service, choose a package, then continue. Or enquire about one service directly.

How we work with you

Ways to engage, from a question to an RFQ.

Ask a quick question, send a project brief or issue a formal RFQ. The lead for the work reads each one in full, and any services already in your brief go with it.

Or book a thirty-minute call

What are you sending?

  1. 01

    About 2 minutes4 required answers

    For a first conversation, a press request or anything that does not need a scope yet.

    You get A reply from a named lead

  2. 02Recommended

    About 8 minutes5 short steps

    Goals, audiences, a budget band and timing, so our first reply can outline the work.

    You get Options and a first scope after one call

  3. 03

    About 15 minutesYour documents attached

    Your documents, deadlines and the procurement and security rules the work must meet.

    You get Receipt confirmed and a named bid lead

How it is priced

Each package shows its pricing model. Work starts once a written scope and quote are agreed.

  • Typical length
    Ongoing · 6-month minimum
    Pricing
    Monthly fee

  • Typical length
    1–3 weeks
    Pricing
    Fixed fee

  • Typical length
    4–12 weeks
    Pricing
    Fixed price
Compare what each package includes
What each package includes and who it suits
PackageEvery engagement includesBest for
RetainerReserved monthly capacity to run, improve and extend what we built.
  • A reserved block of team time every month
  • Agreed response times for requests and fixes
  • A monthly review and a rolling backlog
  • Planned improvements as well as upkeep
 Live brands and products that need a steady team without hiring one
SprintA short, fixed-scope engagement that answers one defined question.
  • Scope and outcome agreed before day one
  • A senior lead plus the specialists needed
  • A working review every week
  • A decision-ready answer or prototype
 Discovery, a diagnostic, a prototype or a decision you need to make soon
ProjectA defined scope, delivered for a fixed price.
  • Statement of work with deliverables and acceptance criteria
  • A named project lead and a fixed team
  • A shared plan with dated checkpoints
  • Source files, yours once paid for
 Work you can describe up front: an identity, a platform or a set of tools

Questions

Social media questions, answered plainly.

For anything not covered here, ask us. The first conversation starts with your goal.

01Which platforms should we be on?

The platforms your buyers use, where you can keep up the format. Two platforms run well beat six run badly, and the audit shows which two.

02How fast do you reply to comments?

Within targets we agree with you per channel and severity, written into the community plan. Complaints, safety issues and anything legal or medical follow a set escalation path.

03Do you use AI for social content?

Yes, for repeatable tasks. AI sorts comments for moderation and drafts research notes, variants, captions, alt text and subtitles. A named editor edits each draft, checks it against the tone guide and approves it before it goes out.

04Can you work with our in-house team?

Yes. We can run strategy, production standards and reporting while your team publishes and replies, or take on community management while your team makes the content.

05What about paid social?

Paid social is planned with organic but bought separately. Boosting, audiences and creative testing sit in Performance Marketing, where spend is measured against business outcomes.

Works best with

Two capabilities that extend what social reaches.

Each capability can be bought on its own. These two pair most naturally with social.

Capability 04 Creators and communities Social & Influencer Activation Creator and influencer partnerships that put your brand in the right conversations. Explore Capability 01 Campaign & Content Design Content Marketing Editorial strategy, articles and guides written to earn attention on their own. Explore

Tell us what you need built.

You will speak to a lead who would run the work, and get a straight answer on fit.

Book a call

Three ways to start

Every engagement starts with a written scope and a quote agreed before work begins.

Choose one of the three ways above
See the work Explore our services Industries we serve Meet the team Email us Read our approach