Capability 02 · Native to the platform

Posting is not a presence. Build one people come back to.

Social Media Marketing runs your always-on presence: a platform strategy that respects how each feed actually works, content pillars in native formats, community management with agreed response times, and reporting that connects social to search, site and sales.

Start a social brief How it runs
Typical start
4–6 weeks to launch, then monthly
Scope
Strategy · content · community
Standard
Response times agreed
Composer · one ideaYour company

An illustrative post composer: one idea rebuilt for LinkedIn, Instagram and TikTok, each with its own frame ratio, first-line hook, caption length, publishing slot and accessibility checks.

LinkedIn · 1:1 · 1080² · scheduled Tue 08:30 · 4 of 4 checks passedInstagram · 4:5 · 1080×1350 · scheduled Thu 18:00 · 4 of 4 checks passedTikTok · 9:16 · 1080×1920 · scheduled Sat 11:00 · 4 of 4 checks passed Illustrative

What we do · 6 parts

Six habits that make a feed worth following

Each platform gets its own format, cadence and measure. Nothing is cross-posted without being rebuilt for where it lands.

A hand holds a phone with a blank screen against a plain light background
  1. 01

    Platform & channel strategy

    Which platforms earn your time, what each one is for, and the cadence and format mix that fits how its audience behaves.

    Per platform
  2. 02

    Content pillars & native formats

    Three to five pillars produced as short video, carousels, stills and text written for each feed, rather than one asset resized six ways.

    Pillars · native formats
  3. 03

    Always-on calendar & publishing

    A monthly calendar, approvals in one place, scheduled publishing, and a reactive slot kept free for what actually happens this week.

    Monthly · reactive slot
  4. 04

    Community management

    Moderation, replies and escalation against agreed response times, with a tone guide and a route for anything that needs legal or support.

    Reply · escalate
  5. 05

    Employee & founder presence

    Ghostwriting and coaching for the leaders and specialists whose own accounts reach further than the brand page.

    Founder-led
  6. 06

    Listening & reporting

    Share of voice, sentiment, saves and shares tracked next to branded search, site and pipeline data, reviewed every month.

    Listening · monthly report

How it runs · 4 stages

Six weeks to launch, then a monthly rhythm

The first month is deliberately small: enough posts to learn what the audience returns for, before the calendar is set.

  1. 01

    Wk 01–02

    Audit

    Current accounts, audience, competitors and benchmarks. What worked, what was noise, and where the audience actually spends attention.

    • Channel audit
    • Benchmark read
    • Audience map
  2. 02

    Wk 02–04

    Design

    Pillars, formats, cadence, tone guide, moderation rules and escalation paths agreed with your legal and support teams.

    • Content pillars
    • Tone & moderation guide
    • Escalation matrix
  3. 03

    Wk 04–06

    Launch

    The first batch produced, scheduled and published. Community management starts against agreed response targets.

    • Launch batch
    • Publishing calendar
    • Response targets
  4. 04

    Monthly

    Run

    Production, publishing, community management, and a monthly review that moves effort to the formats holding attention.

    • Monthly content
    • Community report
    • Performance review

In practice · platform matrix

One pillar, rebuilt for every feed it lands in.

Nothing is cross-posted. Each platform gets its own format, rhythm, measure and reply target, and the matrix is the agreement the team works to.

Platform matrix · Pillar “How it’s made”5 platforms
Platform matrix · Pillar “How it’s made”: illustrative sample
PlatformNative formatCadenceMeasureReply target
LinkedIn Document post, 8 slides3 a weekSaves + profile visitsSame day
Instagram Reel, 20–30 s, captioned4 a weekShares + return viewers4 hrs
YouTube Short plus one long cut1 a weekReturning viewersNext day
WhatsApp channel Single update with a link2 a weekClick-through4 hrs
X Thread, 5 postsDailyReplies from target accountsUnder review
Posts rebuilt, not reposted
100%By rule
Median reply time
2 h 40 mTarget 4 hrs
Social-referred sign-ups
+21%Month three vs baseline

Illustrative Reply targets are agreed with your team and staffed before launch.

What you get

A presence you can run without us in the room.

Platform playbooks, the pillar templates, the community response guide and the reporting view all stay in your accounts.

Two hands hold a phone sideways to film a bright room, the shot framed on its screen
Native formatsshot for the feed it lands in
Social Media Marketing deliverables and their formats
#DeliverableFormat
01Channel strategy & content pillarsDeck
02Monthly content calendarSheet · scheduler
03Produced social assetsVideo · stills · copy
04Tone, moderation & escalation guideDocument
05Community management logDashboard
06Monthly performance reportDashboard · PDF

What changes

People come back. Then they come through.

Social is judged on return visits and what it sends to search, site and sales. Aims against your baseline, not guarantees.

  1. A feed with a reason to follow

    Pillars people recognise, in the formats each platform rewards, instead of announcements nobody asked for.

  2. Replies that do not go cold

    Agreed response times, a tone guide and a clear escalation route make community management a service rather than a scramble.

  3. Social tied to the business

    Saves, shares and sentiment reported alongside branded search, site visits and pipeline, not in isolation.

Tools we work in

Planned in one place. Published where people are.

The planning, publishing and listening tools social runs on. Named as tools we use, not partnerships. AI suggestions sit behind a person’s approval.

  • Figma
  • Notion
  • HubSpot
  • WhatsApp
  • Google Analytics
  • Google Tag Manager
  • Semrush
  • PostHog
  • Anthropic
  • Zapier
  • Make

Also in use

  • Slack
  • OpenAI

Frameworks we build to

Accessible posts, lawful audiences.

Frameworks social content and audience data are checked against. We build to them; they are not certifications we hold.

  • WCAG 2.2 AA — Web Content Accessibility Guidelines

    Web Content Accessibility Guidelines

    Captions on every video, alt text on every image post, and no meaning carried by colour or emoji alone.

  • GDPR — General Data Protection Regulation (EU) 2016/679

    General Data Protection Regulation (EU) 2016/679

    Custom audiences and pixel data used only with recorded consent, and community replies never ask for personal data in public.

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023

    Digital Personal Data Protection Act, 2023

    WhatsApp and DM journeys carry a clear notice and opt-out, and customer lists are uploaded only for the purpose they were collected for.

Services & packages

A feed worth following, run like a service.

Strategy, native content, community management and reporting for the platforms that matter to your buyers. Built per platform, published on a calendar, answered within agreed times, and measured against the business rather than the feed.

Categories
04
Services
16
Packages
03
Not sure what you need? Describe the problem

How to buy

  1. 01Pick services. Enquire about one, or add several to a brief.
  2. 02Choose how to engage. A sprint, a fixed project or an ongoing team.
  3. 03Send the brief. We reply within one working day.

Browse by category

Timelines are typical. Every quote follows a written scope.

01Strategy & set-up

4 services
Typical timeline: 3–5 weeks

Social channel strategy

Which platforms earn your time, what each one is for, and the cadence, format mix and measure that fit each audience.

What’s included

  • Account, audience and competitor audit
  • Platform selection with a role for each
  • Cadence and format mix
  • Benchmarks and success measures
  • Per platform
  • Audit-led

Best forBrands active on six platforms and effective on none.

Typical timeline: 3–4 weeks

Content pillars & format system

Three to five recurring pillars with defined formats, so the feed is recognisable and the calendar is not written from scratch each month.

What’s included

  • Pillar definition with example posts
  • Format templates per platform
  • Hook, caption and alt-text patterns
  • Monthly mix and cadence rules
  • Pillars
  • Templates

Best forTeams starting each month with an empty calendar.

Typical timeline: 2–3 weeks

Tone, moderation & escalation guide

How the brand speaks, what it replies to, what it ignores, and exactly who is called when a comment becomes a problem.

What’s included

  • Tone guide with worked replies
  • Moderation rules and hidden-word lists
  • Escalation matrix with named owners
  • Crisis and sensitive-topic protocol
  • Tone
  • Moderation
  • Escalation

Best forBrands where nobody is sure who answers a difficult comment.

Typical timeline: 4–6 weeks

New platform launch

Entering a platform properly: profile, positioning, a first content batch and a ninety-day plan built on how that platform actually works.

What’s included

  • Platform research and audience read
  • Profile and positioning set-up
  • Launch content batch
  • 90-day plan with review points
  • New channel
  • 90-day plan

Best forBrands whose audience has moved somewhere they are not.

02Content production

4 services
Typical timeline: Ongoing, monthly

Monthly social content production

An agreed monthly output of posts designed for each feed, delivered, scheduled and published against the calendar.

What’s included

  • Monthly calendar and concepts
  • Design, copy and alt text
  • Scheduling and publishing
  • A reactive slot each week
  • Monthly output
  • Native formats

Best forBrands whose posting stops whenever the team gets busy.

Typical timeline: Ongoing · batch shoots

Short-form video production

Vertical video made for the platforms that reward it, shot in batches and edited with hooks, captions and platform-native pacing.

What’s included

  • Concept and hook development
  • Batch shoot days or remote capture
  • Edit with captions and sound design
  • Versions per platform and aspect ratio
  • Vertical video
  • Batched

Best forBrands that know short video works but cannot sustain it.

Typical timeline: 3–4 weeks

Social template kit

A Figma kit of sized, on-brand templates with rules for type, colour, safe areas and captions, so anyone can produce a correct post.

What’s included

  • Templates for every format you use
  • Type, colour and safe-area rules
  • Caption and alt-text guidance
  • Handover session for your team
  • Figma kit
  • Self-serve

Best forIn-house teams rebuilding the same layouts every week.

Typical timeline: 4–8 weeks to set up

Regional & language accounts

Market accounts that read as local without drifting from the brand, through shared pillars, local production and clear adaptation rules.

What’s included

  • Account structure per market or language
  • Adaptation rules and approval route
  • Local content production or review
  • Consolidated reporting across markets
  • Multi-market
  • Localised

Best forBrands whose market teams post in isolation.

03Community & people

4 services
Typical timeline: Ongoing, monthly

Community management

Daily moderation, replies and escalation against agreed response times, in the brand’s voice, with a clear route for anything sensitive.

What’s included

  • Daily monitoring and replies
  • Moderation against agreed rules
  • Escalation to support, legal or leadership
  • Weekly themes and monthly report
  • Daily
  • Agreed response times
  • Slack

Best forBrands with more comments than anyone has time to answer.

Typical timeline: 3–5 weeks to set up

Social customer care triage

A working path from a public complaint to a resolved ticket, with the handover, tone and timing agreed with your support team.

What’s included

  • Triage rules and severity levels
  • Integration with your helpdesk
  • Response templates and tone
  • Resolution and response-time reporting
  • Support
  • Triage

Best forBrands where complaints sit in a feed nobody owns.

Typical timeline: Ongoing, monthly

Founder & executive ghostwriting

A publishing habit for leaders, written from interviews so the posts sound like them rather than like marketing.

What’s included

  • Topic territory and positioning
  • Weekly interview-led drafts
  • Publishing and engagement routine
  • Monthly reach and inbound report
  • Founder-led
  • Interview-led
  • OpenAI

Best forLeaders with a point of view and no time to write it.

Typical timeline: 4–6 weeks to launch

Employee advocacy programme

A programme that makes it easy and safe for employees to post, with content they can use and rules they can follow.

What’s included

  • Policy and guidance written with HR and legal
  • Ready-to-post content library
  • Onboarding and training sessions
  • Participation and reach reporting
  • Advocacy
  • Policy
  • Slack
  • Microsoft Teams

Best forCompanies whose people would share more if it were easier.

04Listening & measurement

4 services
Typical timeline: 2–4 weeks to set up, then monthly

Social listening & sentiment

Structured monitoring of what is said about your brand and category, with alerts for the conversations worth reacting to.

What’s included

  • Query and topic set-up
  • Sentiment and theme analysis
  • Alerting for spikes and issues
  • Monthly insight summary
  • Listening
  • Alerts
  • Slack

Best forBrands that hear about issues after they have spread.

Typical timeline: 3–4 weeks

Social reporting & dashboard

One dashboard across your platforms, with definitions agreed up front and monthly commentary that says what to do next.

What’s included

  • Metric definitions and benchmarks
  • Automated dashboard across platforms
  • Branded search and site correlation
  • Monthly commentary
  • Dashboard
  • Monthly
  • Power BI

Best forTeams pasting platform screenshots into a monthly deck.

Typical timeline: 2–3 weeks

Competitor social benchmark

A read on what your competitors publish, what works for them, and where the format or topic gap is.

What’s included

  • Competitor set and content analysis
  • Format and cadence comparison
  • Engagement benchmark
  • Opportunity list
  • Benchmark
  • Gap analysis

Best forTeams unsure whether their numbers are good or ordinary.

Typical timeline: 2–3 weeks

Social media audit

An independent read on your accounts, content and community management, with a ranked list of what to fix first.

What’s included

  • Account and profile review
  • Content performance analysis
  • Community and response-time review
  • Ranked 90-day fix list
  • Audit
  • 90-day plan

Best forTeams inheriting accounts and needing a clear starting point.

Your brief

Tick “Add to brief” on any service, choose a package, then continue. Or enquire about one service directly.

Start a project

Ways to engage. Same team, same standard.

Three ways in, from a two-minute question to a formal RFQ. Each is read in full by the lead for the work, and anything already in your brief goes with it.

Or book a thirty-minute call

What are you sending?

  1. 01

    About 2 minutes4 required answers

    For a first conversation, a press request, or anything that does not need a scope yet.

    You get A reply from a lead, not a sales queue

  2. 02Most useful

    About 8 minutes5 short steps

    Goals, audiences, a budget band and timing. Enough for us to come back with a shape, not only questions.

    You get Options and a first scope after one call

  3. 03

    About 15 minutesYour documents attached

    Your pack, your deadlines, and the procurement and security rules the work must meet.

    You get Receipt confirmed and a named bid lead

How it is priced

Each package shows how it is priced. Every engagement starts with a written scope and a quote agreed before work begins.

  • Typical length
    Ongoing · 6-month minimum
    Pricing
    Monthly fee

  • Typical length
    1–3 weeks
    Pricing
    Fixed fee

  • Typical length
    4–12 weeks
    Pricing
    Fixed price
Compare what each package includes
What every engagement package includes, and who it suits
PackageEvery engagement includesBest for
RetainerReserved monthly capacity to run, improve and extend what we built.
  • A reserved block of team time every month
  • Agreed response times for requests and fixes
  • A monthly review and a rolling backlog
  • Continuous improvement, not just upkeep
 Brands and products after launch that need a steady team without hiring one
SprintOne fixed question, answered in one to three weeks.
  • Scope and outcome agreed before day one
  • One senior lead and the specialists the question needs
  • A working review every week
  • A decision-ready output, not a status deck
 Discovery, a diagnostic, a prototype or a decision you need to make soon
ProjectA defined scope, delivered for a fixed price.
  • Statement of work with deliverables and acceptance criteria
  • A named project lead and a fixed team
  • A shared plan with dated checkpoints
  • Source files and IP transferred on delivery
 Work you can describe up front: an identity, a system, a set of tools

Questions

Asked about social, answered plainly.

Anything else, ask us directly. The first conversation is about your goal, not our credentials.

01Which platforms should we be on?

The ones where your buyers already spend attention and where you can sustain the format. Two platforms run well beat six run badly, and the audit says which two.

02How fast do you reply to comments?

Response targets are set per channel and severity in the community plan, with an escalation path for complaints, safety issues and anything legal or medical.

03Do you use AI for social content?

For research, variants, captions, alt text, subtitles and first-pass moderation triage. A person edits and approves everything before it publishes, and voice is checked against the tone guide.

04Can you work with our in-house team?

Yes. We often run strategy, production standards and reporting while your team publishes and replies, or take community management while they keep the creative.

05What about paid social?

Organic and paid are planned together but bought separately. Boosting, audiences and creative testing sit in Performance Marketing, so spend is measured against outcomes rather than engagement.

Works best with

A feed is the start. These two widen the circle.

Each capability stands on its own. These two are the ones social most often runs alongside.

Capability 04 Borrowed trust, handled carefully Social & Influencer Activation Placing brands inside real conversations through the right creators and platforms. Explore Capability 01 Published for a reason Content Marketing Editorial and content built to earn attention on its own, not just fill a calendar. Explore

Let’s build what happens next.

Tell us what you’re building. We’ll answer straight.

Book a discovery call

Three ways to start

Every engagement starts with a written scope and a quote agreed before work begins.

Choose one of the three ways above
See the work Explore our services Industries we serve Meet the team Email us Read our approach