AI Design Ref XE-AID-404 Open

Conversation Designer

Write and structure how assistants talk: the prompts, the flows, the refusals and the hand-offs to a person.

Illustrative opening — hiring confirms the details before it opens.

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The practiceAI Design
Practice
AI Design
Location
New Delhi · Ludhiana
Work pattern
Hybrid
Level
Mid
Type
Full-time
Experience
3+ years
Salary band
₹12–18 lakh a year Indicative
Openings
1
Posted
Closes
37 days left

About the role

You will design what an assistant says and how it decides — system prompts, conversation flows, tone, refusals and the moment it hands over to a human.

You will write test conversations as carefully as the happy path, turn them into eval cases, and read transcripts every week to find where people got stuck.

What you will do

  1. Write system prompts, flows and response guidelines
  2. Design refusals, clarifying questions and human hand-offs
  3. Turn test conversations into eval cases with engineering
  4. Review transcripts weekly and fix what they reveal

A typical week

Where the hours go in an ordinary week, and which parts agents carry. Whatever an agent drafts or checks, a person decides what happens next.

Conversation Designer 40 hours in a typical week
  • You26 h · 65%
  • You, with an agent drafting8 h · 20%
  • An agent runs it, you review6 h · 15%

  1. Prompts and conversation flows

    What the assistant says, and how it decides.

    You12 h

  2. Test conversations and evals

    You write the cases; agents run them on every prompt change.

    You, with an agent drafting8 h

  3. Transcript reviews

    Agents surface where conversations stalled; you read the transcripts and decide the fix.

    An agent runs it, you review6 h

  4. Refusals and hand-offs

    The moments that most often go wrong.

    You6 h

  5. Reviews with product and engineering

    Agreeing changes, and checking they shipped as designed.

    You8 h

An illustrative split, not a timesheet. The hiring lead walks you through the real one in your first conversation.

What you bring

  • 3+ years in conversation design, UX writing or content design
  • Experience designing for an LLM-based assistant
  • Precise writing and a feel for tone
  • Comfort reading data about how people use a product

Nice to have

  • Hindi or another Indian language
  • Voice interface experience

Never a reason to rule anyone out. If you have most of the list above and none of this, apply.

Tools you will use

Grouped by what they are for. Nobody knows all of them on day one.

Model providers
  • Anthropic
  • OpenAI
Agents, retrieval & evals
  • LangGraph
CRM, commerce & payments
  • Intercom
Search, SEO & analytics
  • PostHog
Collaboration & design
  • Notion

Technologies we work with and license — not partnerships.

Your first 90 days

  1. Days 1–30

    Read a month of transcripts from a live assistant and rank what to fix

  2. Days 31–60

    Rewrite its prompts and flows, with eval cases that prove the change

  3. Days 61–90

    Own the conversation design for a new client assistant

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

The places this role can be based. Each team agrees its own studio days; remote roles meet in a studio for a team week each quarter.

  • Auto rickshaws on a wide avenue in New Delhi, the dome of Rashtrapati Bhavan at the end of the road in evening haze.

    Studio

    New Delhi

    Studio at Aerocity, ten minutes from the airport — handy for client travel.

    Pictured: New Delhi

  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.

    Studio

    Ludhiana

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    Pictured: Ludhiana (Dugri)

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team you would join

AI Design, the practice behind this role.

Designers of AI experiences and AI-powered creative tools — where honesty about what a system can do is part of the design.

Open roles in this practice
2 on the board
Based in
Remote (India) · New Delhi · Ludhiana
A hand pointing a pen at hand-drawn phone screens spread across a table: a map, a list of suggestions and a screen of route options and preferences.
The practice at work AI Design

What AI Design delivers for clients

About AI Design

Where this role sits

L3 of 6 · Mid

Owns a feature. Owns a piece of work end to end.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

Ways in, and ways up
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. This role L3 Mid A feature
  4. L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

The rung below

L2 · Associate — A deliverable. Ships reliably with review.

Next rung

L4 · Senior — A workstream. Sets the approach and grows others.

How we hire for this role

5 steps, and a reply after every one.

The same five stages we use for every role. Timings are targets; when one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    A practitioner in the practice reads your application — your links first, your CV second. No keyword filter, no agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead: the role, your work, and the level and salary band — before you invest more time in us.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done. Paid, and never unpaid spec work.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in a studio or on video. Ask them anything; they will answer honestly.

  5. Week 3–4

    Step 5: Offer

    In writing, with the level, the salary, the full benefits and a start date that suits you. No exploding deadlines.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words. We read for substance, not polish.

Adjustments. Extra time, questions in advance, captions, a different format — tell us on the form or by email. Asking never counts against you.

Start the application

Conversation DesignerNew Delhi or Ludhiana · Hybrid · Closes 10 Nov

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Your move

Not the right role yet? Tell us what you would build here.

A speculative application gets the same read as any other: a practitioner in the practice you choose, and a reply either way.

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