Campaign & Content Design Ref XE-CCD-301 Open

Creative Lead, Campaigns

Lead integrated campaigns from idea to production, using AI to widen exploration and humans to choose.

Illustrative opening — hiring confirms the details before it opens.

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A photographer in a black T-shirt adjusting a camera rig in front of a white studio backdrop, in black and white.
The practiceCampaign & Content Design
Practice
Campaign & Content Design
Location
New Delhi
Work pattern
Hybrid
Level
Lead
Type
Full-time
Experience
8+ years
Salary band
₹30–45 lakh a year Indicative
Openings
1
Posted
Closes
47 days left

About the role

You will own the creative idea and its craft across film, social, out-of-home and digital, for enterprise brands with global audiences.

We use AI to explore wider and produce variants faster; people choose. You will set the guardrails for that production — what agents may generate, what must be shot or written by hand, and which claims need a second pair of eyes — and you will lead the team that makes it.

What you will do

  1. Own the creative idea and its craft across film, social, OOH and digital
  2. Direct copywriters, designers and production partners
  3. Set the guardrails for AI-assisted variant production
  4. Present work to senior marketing leaders and defend it
  5. Grow the people on your team

A typical week

Where the hours go in an ordinary week, and which parts agents carry. Whatever an agent drafts or checks, a person decides what happens next.

Creative Lead, Campaigns 40 hours in a typical week
  • You28 h · 70%
  • You, with an agent drafting8 h · 20%
  • An agent runs it, you review4 h · 10%

  1. Ideas and creative direction

    The idea and its craft, across every channel.

    You12 h

  2. Variant production

    Agents widen the options inside the brand rules; you and the team choose and refine.

    You, with an agent drafting8 h

  3. Claims and brand-risk checks

    Agents flag claims and rule breaks; you decide, and send the uncertain ones to legal.

    An agent runs it, you review4 h

  4. Client presentations

    Presenting the work to senior marketing leaders, and defending it.

    You8 h

  5. Leading the team

    Briefing, critique, and growing the people on your team.

    You8 h

An illustrative split, not a timesheet. The hiring lead walks you through the real one in your first conversation.

What you bring

  • 8+ years in advertising or integrated creative
  • A reel of campaigns you led end to end
  • Comfort directing mixed human and AI production
  • Strong judgement on brand risk and claims

Nice to have

  • Work across Indian and international markets
  • Hindi or Punjabi copy skills

Never a reason to rule anyone out. If you have most of the list above and none of this, apply.

Tools you will use

Grouped by what they are for. Nobody knows all of them on day one.

Model providers
  • Anthropic
  • Google Gemini
Collaboration & design
  • Figma
  • Miro
  • Notion

Technologies we work with and license — not partnerships.

Your first 90 days

  1. Days 1–30

    Meet every live campaign team and review the work in flight

  2. Days 31–60

    Lead a pitch or a new campaign idea through to client approval

  3. Days 61–90

    Rewrite the AI-production guardrails for the practice and brief the team on them

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

The places this role can be based. Each team agrees its own studio days; remote roles meet in a studio for a team week each quarter.

  • Auto rickshaws on a wide avenue in New Delhi, the dome of Rashtrapati Bhavan at the end of the road in evening haze.

    Studio

    New Delhi

    Studio at Aerocity, ten minutes from the airport — handy for client travel.

    Pictured: New Delhi

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team you would join

Campaign & Content Design, the practice behind this role.

Creatives, writers and producers who make integrated campaigns and content systems, using AI to explore wider and people to choose.

Open roles in this practice
3 on the board
Based in
New Delhi · Ludhiana
Twelve hand-drawn page layouts in three rows, each coloured in with marker: one campaign’s screens side by side.
The practice at work Campaign & Content Design

What Campaign & Content Design delivers for clients

About Campaign & Content Design

Where this role sits

L5 of 6 · Lead

Owns an engagement. Leads a team and the client relationship.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

Ways in, and ways up
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. L3 Mid A feature
  4. L4 Senior A workstream
  5. This role L5 Lead An engagement
  6. L6 Principal A practice

The rung below

L4 · Senior — A workstream. Sets the approach and grows others.

Next rung

L6 · Principal — A practice. Shapes how the discipline works.

How we hire for this role

5 steps, and a reply after every one.

The same five stages we use for every role. Timings are targets; when one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    A practitioner in the practice reads your application — your links first, your CV second. No keyword filter, no agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead: the role, your work, and the level and salary band — before you invest more time in us.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done. Paid, and never unpaid spec work.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in a studio or on video. Ask them anything; they will answer honestly.

  5. Week 3–4

    Step 5: Offer

    In writing, with the level, the salary, the full benefits and a start date that suits you. No exploding deadlines.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words. We read for substance, not polish.

Adjustments. Extra time, questions in advance, captions, a different format — tell us on the form or by email. Asking never counts against you.

Start the application

Creative Lead, CampaignsNew Delhi · Hybrid · Closes 20 Nov

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Your move

Not the right role yet? Tell us what you would build here.

A speculative application gets the same read as any other: a practitioner in the practice you choose, and a reply either way.

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