Campaign & Content Design Ref XE-CCD-301 Open

Creative Lead, Campaigns

Lead integrated campaigns from idea to production. Agents draft options; you and your team choose.

Illustrative role: we confirm the details before it opens.

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A photographer in a black T-shirt adjusting a camera rig in front of a white studio backdrop, in black and white.
The practiceCampaign & Content Design
Practice
Campaign & Content Design
Location
New Delhi
Work pattern
Hybrid
Level
Lead
Type
Full-time
Experience
8+ years
Salary band
₹30–45 lakh a year Indicative
Openings
1
Posted
Closes
27 days left

About the role

You will own the creative idea and its craft across film, social, out-of-home and digital, for enterprises and growing brands.

You will decide how AI is used: what agents may draft, which claims need a second review and what is shot or written by hand. You will also lead the team that makes the work.

What you will do

  1. Own the campaign idea and its craft in every channel
  2. Direct copywriters, designers and production companies
  3. Set the rules for AI-drafted variants
  4. Present work to senior marketing leaders and defend it
  5. Coach and develop your team

A typical week

How the hours split in a typical week. Agents draft and check some tasks; you decide what happens next.

Creative Lead, Campaigns 40 hours in a typical week
  • You28 h · 70%
  • You, with an agent drafting8 h · 20%
  • An agent runs it, you review4 h · 10%

  1. Ideas and creative direction

    The idea and its craft in every channel.

    You12 h

  2. Variant production

    Agents draft variants within the brand rules; you and the team choose and refine them.

    You, with an agent drafting8 h

  3. Claims and brand-risk checks

    Agents flag claims and rule breaks; you decide and send uncertain ones to legal.

    An agent runs it, you review4 h

  4. Client presentations

    Presenting and defending the work to senior marketing leaders.

    You8 h

  5. Leading the team

    Briefing, critiquing and coaching your team.

    You8 h

An illustrative split. In your first conversation, the hiring lead talks you through how the week runs.

What you bring

  • 8+ years in advertising or integrated campaigns
  • A reel of campaigns you led from idea to launch
  • Comfort directing work made by people and AI
  • Sound judgement on brand risk and claims

Nice to have

  • Work across Indian and international markets
  • Copywriting in Hindi or Punjabi

None of this is required. If you have most of the list above, apply.

Tools you will use

Grouped by purpose. Nobody knows all of them on day one.

Model providers
  • Anthropic
  • Google Gemini
Collaboration & design
  • Figma
  • Miro
  • Notion

Tools we work with and license. No partnership is implied.

Your first 90 days

  1. Days 1–30

    Meet each campaign team and review the work in progress

  2. Days 31–60

    Lead a pitch or a new campaign idea through to client approval

  3. Days 61–90

    Rewrite the rules for AI-drafted work and brief the team on them

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

Where this role can be based. Each team agrees its own office days; remote roles join a team week in an office each quarter.

  • Auto rickshaws on a wide avenue in New Delhi, the dome of Rashtrapati Bhavan at the end of the road in evening haze.

    Office

    New Delhi

    Office at Aerocity, ten minutes from the airport.

    Pictured: New Delhi

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team

Campaign & Content Design, the practice behind this role.

Creatives, writers and producers who make campaigns and content for every channel, with AI widening the options and people choosing.

Open roles in this practice
2 on the board
Based in
New Delhi · Ludhiana
Twelve hand-drawn page layouts in three rows, each coloured in with marker: one campaign’s screens side by side.
The practice at work Campaign & Content Design

What Campaign & Content Design delivers for clients

About Campaign & Content Design

Where this role sits

L5 of 6 · Lead

Owns an engagement. Leads a team and the client relationship.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

See career paths
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. L3 Mid A feature
  4. L4 Senior A workstream
  5. This role L5 Lead An engagement
  6. L6 Principal A practice

Level below

L4 · Senior — A workstream. Sets the approach and develops others.

Next level

L6 · Principal — A practice. Shapes how the discipline works.

How we hire

5 steps, and a reply after every one.

The five stages we use for every role. Timings are targets; if one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    Someone from the practice reads your application, links first and CV second, with no keyword filter or recruitment agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead talks through the role and your work, and states the level and salary band before you invest more time.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done, paid either way.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in an office or on video, and ask them anything.

  5. Week 3–4

    Step 5: Offer

    A written offer with the level, salary, full benefits and a start date that suits you, and time to decide.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words are fine. We read for substance.

Adjustments. Need extra time, questions in advance, captions or another format? Tell us on the form or by email. Asking never counts against you.

Start the application

Creative Lead, CampaignsNew Delhi · Hybrid · Closes 20 Nov

Apply for this role

Next step

If no role fits, tell us what you would build.

Someone in the practice you choose reads your application like any other and replies either way.

Send a speculative application