Careers at Xterra Edze
An independent creative and technology company with studios in New Delhi and Ludhiana and people across India. Brand, technology, campaign, AI, product and marketing technology in one team — agents do the repeatable work, people do the part that needs judgement.
Why join · your first month
The reasons to join, shown as the plan we intend to run for every new hire. Each week leaves something behind that you can point to.
Week 1
You pair with the lead on a live engagement and push one change to production or to a client review. No sandbox project.
Why it mattersWork that ships at scale
Merged change · reviewed by your lead
Week 2
You get your own AI workspace and build one agent for the repetitive part of your role: drafts, checks, variants or monitoring. It runs against a small eval set before anyone relies on it.
Why it mattersAI as your tooling, not your replacement
Agent + eval set · 20 cases, pass rate logged
Week 3
You join one weekly review outside your discipline: an engineer in a brand critique, a designer in a campaign read-out, a strategist in a model evaluation.
Why it mattersSix disciplines in one room
Review notes · one question you raised
Week 4
You make a call on your workstream and write it up in the decision log: the options, the trade-off, what would change your mind. It carries your name.
Why it mattersSeniority without the politics
Decision-log entry · credited to you
Week 4, in practice
Every call that changes scope, quality or risk goes in the log with the reasoning and a name. Reviews read the log, not the loudest voice in the room.
A sample decision-log entry: a new hire chooses to have an agent draft onboarding copy with a human approving each market, because letting the agent publish failed three of twenty evaluation cases on regulated claims, and records when the choice should be revisited.
How and where we work
Work from our studios in New Delhi or Ludhiana, or remotely from anywhere in India for roles marked remote. Whichever you choose, the work moves the same way.
Studio · 01
Studio at Aerocity, ten minutes from the airport — handy for client travel.
9 open roles based here
Studio · 02
Two floors on Ferozepur Road, opposite Hotel Park Plaza.
8 open roles based here
Remote
For roles marked remote: anywhere in India, with a team week in a studio each quarter.
4 open roles open to remoteEach team agrees its studio days together. Client workshops are in person when that helps the work.
A shared window for collaboration. The rest of the day is yours to plan.
Briefs, decisions and reviews are written down, so remote never means out of the loop.
Licensed models and agent tooling on enterprise accounts, with clear rules on client data.
The practice, concretely
A campaign brief, followed from request to record. The same five stations apply to code, research and brand systems.
The creative lead sets the goal, the audience, the claims that need legal sign-off and what "good" means — as test cases, not adjectives.
Station 1, Brief, done by person: Brief B-2291 · 6 acceptance checks.
A drafting agent produces headline and layout variants inside the brand system. It works on an approved enterprise account; no client material leaves it.
Station 2, Draft, done by agent: 48 variants · brand system v3.2.
A second agent runs the brief's checks: brand rules, contrast, length, and claims that need proof. Anything uncertain is flagged, not fixed quietly.
Station 3, Check, done by agent: 41 pass · 7 flagged (claims).
Designers pick six, rewrite two by hand and send the flagged claims to legal. Nothing reaches a client without a named approver.
Station 4, Decide, done by person: 6 approved · 2 rewritten by hand.
Who approved what, which checks ran, which model version drafted it. Reviews read the log, not the loudest voice in the room.
Station 5, Record, done by system: Decision D-0142 · linked to B-2291.
The standards
Not values on a wall: the same six appear in every job description, every interview scorecard and every growth review. Here is what each looks like in practice, and where the hiring process checks it.
Evidence over adjectives.
Looks like
Does not look like
Where hiring checks itApplication read — we open your links before your CV.
If it changed the work, it is in the log.
Looks like
Does not look like
Where hiring checks itWork sample — a short written rationale travels with what you make.
AI output is a draft until someone has tested it.
Looks like
Does not look like
Where hiring checks itPairing or exercise — AI is allowed; tell us how you checked it.
Surprises are the only unforgivable delay.
Looks like
Does not look like
Where hiring checks itConversation — we ask about a decision you got wrong.
The last ten per cent is the job.
Looks like
Does not look like
Where hiring checks itPortfolio or code review — we look at the details you chose to fix.
Accessible, inclusive and private by default.
Looks like
Does not look like
Where hiring checks itDesign review — we ask who your work leaves out.
Looks like
Does not look like
Where hiring checks itApplication read — we open your links before your CV.
Looks like
Does not look like
Where hiring checks itWork sample — a short written rationale travels with what you make.
Looks like
Does not look like
Where hiring checks itPairing or exercise — AI is allowed; tell us how you checked it.
Looks like
Does not look like
Where hiring checks itConversation — we ask about a decision you got wrong.
Looks like
Does not look like
Where hiring checks itPortfolio or code review — we look at the details you chose to fix.
Looks like
Does not look like
Where hiring checks itDesign review — we ask who your work leaves out.
Life here
The rhythm we keep so that six disciplines stay one team — in the studio, and on the calls that bring remote colleagues into the same room.
Mon10:00
Each team posts its week: goals, risks, what it needs from others.
Tue15:00
Work in progress on the wall, one discipline at a time. Critique the work, never the person.
Wed09:30
No meetings before 14:00. Agents run the checks; people make the things.
Thu16:00
An engineer in a brand review, a strategist in an eval read-out.
Fri16:30
What shipped, what we learned, what went in the decision log.
Once a quarter, everyone — studio and remote — spends a week together in one studio.
A week calendar of the studio day, 09:00 until 18:00 India time, Monday to Friday, with core hours from 11:00 to 16:00 shaded and the five fixed moments of the week placed at their times; the same five are listed beside it.
Benefits
A draft of the package we intend to offer. The final benefits for your role are set out in full in every offer letter.
Offer letter · Schedule 2
Ways in, and ways up
Whether this is your first job or your fourth career, there is a door. And once you are in, the levels and what it takes to move between them are written down.
01 1 open now
Students and recent graduates
Real client work from the first week, a mentor assigned by name, and a learning plan agreed in writing. Strong interns are offered a place on the early-careers track.
3–6 months · paid stipend
See internships
02 1 open now
0–2 years of experience
Rotate through three teams in your first year, with a mentor for each. Designed to take you to mid-level in about two years.
Two-year track
See early-careers roles
03 15 open now
3+ years in your field
Join at the level your evidence supports. You will own work from your first month and shape how your practice does it.
Mid to principal
See the whole board
04
Moving in from another field
A teacher who writes, an architect who designs systems, an analyst who codes. Tell us what carries over; we weigh transferable evidence properly.
Any level
Send a speculative applicationSix levels, each defined by the scope you own — not by years served. Growth reviews twice a year measure you against the six standards at your level.
L1Intern
A task
Learns the craft on real work, with a mentor.
L2Associate
A deliverable
Ships reliably with review.
L3Mid
A feature
Owns a piece of work end to end.
L4Senior
A workstream
Sets the approach and grows others.
L5Lead
An engagement
Leads a team and the client relationship.
L6Principal
A practice
Shapes how the discipline works.
How we hire
Typical timings from application to offer. You get a reply after every stage — a no as clearly as a yes, with our reasons if you ask for them.
A three-week plan: Read, Within 5 working days; Conversation, Week 1 · 45 min; Work sample, Week 2 · 2–3 h, paid; Team day, Week 3 · half a day; Offer, Week 3–4.
01Within 5 working days
A practitioner in the practice reads your application — your links first, your CV second. No keyword filter, no agency.
We look atEvidence of your work
02Week 1 · 45 min
The hiring lead: the role, your work, and the level and salary band — before you invest more time in us.
We look atMotivation, fit, logistics
03Week 2 · 2–3 h, paid
A short exercise close to the job, or a deep review of work you have already done. Paid, and never unpaid spec work.
We look atHow you approach a real problem
04Week 3 · half a day
Meet the people you would work with, in a studio or on video. Ask them anything; they will answer honestly.
We look atCollaboration, candour
05Week 3–4
In writing, with the level, the salary, the full benefits and a start date that suits you. No exploding deadlines.
We look atYour questions answered first
Open roles
Search and filter the board, open a role for the full picture, then apply on one form with the role already chosen. No account to create.
Browse by practice
Practices with open roles. Choosing one filters the board below; choosing it again shows every practice.
Openings listed here are illustrative until hiring confirms them.
Showing 2 of 17 open roles
AI DesignXE-AID-401
Design AI experiences people trust: clear capabilities, visible sources, graceful failure and a human way out.
Remote (India) · Senior · Closes 25 Nov
Posted
AI DesignXE-AID-404
Write and structure how assistants talk: the prompts, the flows, the refusals and the hand-offs to a person.
New Delhi +1 · Hybrid · Mid · Closes 10 Nov
Posted
Brand DesignHiring nowXE-BRD-104
Lead positioning and brand foundation work for enterprise brands entering new markets or resetting what they stand for.
New Delhi · Hybrid · Senior · Closes 15 Nov
Posted
Brand DesignXE-BRD-107
Design identity systems that hold together across markets, and the tokens and templates that let them scale.
Ludhiana · On-site · Mid · Closes 31 Oct
Posted
Brand DesignXE-BRD-110
Six months inside real client work, with a mentor, a learning plan and work that ships.
Ludhiana · On-site · Intern · Closes in 6 days
Posted
Technology & IntelligenceXE-TEC-201
Build fast, accessible web products and the platforms behind them, with evals and tests in the loop on every change.
Remote (India) +2 · Senior · Closes 30 Nov
Posted
Technology & IntelligenceHiring nowXE-TEC-203
Build agents and retrieval systems that do real work for clients, with the evals, guardrails and logs to trust them.
New Delhi · Hybrid · Mid–Senior · Closes 30 Nov
Posted
Technology & IntelligenceXE-TEC-198
Make security a design input on every build, from threat model to release, including the AI systems we ship.
Remote (India) · Senior · Closes in 4 days
Posted
Technology & IntelligenceXE-TEC-207
Start your engineering career on real client builds, with a mentor, a rotation across three teams and a clear path to mid-level.
Ludhiana +1 · On-site · Entry · Closes 15 Dec
Posted
Campaign & Content DesignHiring nowXE-CCD-301
Lead integrated campaigns from idea to production, using AI to widen exploration and humans to choose.
New Delhi · Hybrid · Lead · Closes 20 Nov
Posted
Campaign & Content DesignXE-CCD-304
Write and structure content systems — voice, templates and modules — that stay on-brand at volume.
Ludhiana · Hybrid · Mid · Closes 30 Oct
Posted
Campaign & Content DesignXE-CCD-309
Design motion for campaigns and brand systems — from film titles to the micro-interactions of a product.
New Delhi · On-site · Mid · Closes in 8 days
Posted
Product & Experience DesignXE-PXD-502
Find out what users actually need and turn it into decisions a product team can act on this sprint.
New Delhi · Hybrid · Mid · Closes 5 Nov
Posted
Product & Experience DesignXE-PXD-506
Design web and app experiences end to end, from flows to a production-ready design system.
Ludhiana · Hybrid · Mid · Closes 18 Nov
Posted
Marketing TechnologyXE-MKT-601
Design the stack that joins CRM, CDP, analytics and automation into one system a marketing team can run.
Remote (India) · Senior · Closes 1 Dec
Posted
Marketing TechnologyXE-MKT-605
Build journeys, segments and triggered programmes, with AI-assisted content that clears the brand checks.
Ludhiana · Hybrid · Mid · Closes 20 Oct
Posted
Delivery & OperationsXE-DEL-702
Run multi-discipline engagements through our gated model: plans, risks, decisions and the weekly review.
New Delhi · Hybrid · Senior · Closes 28 Nov
Posted
Clear a filter, or send a speculative application — someone in the practice reads those too, and strong ones are kept on file for the next opening if you ask.
Recently closed Analytics Intern, Summer 2026
Questions
No. We hire from product companies, in-house teams, research and teaching as readily as from agencies. We look for evidence of the work, wherever it was done.
No. Everything you send is read by someone in the practice, and every decision — to go forward or not — is a person’s. Software schedules interviews and searches our own records, nothing more. You may use AI in an exercise; tell us how you checked what it gave you.
Roles marked Remote can be done from anywhere in India, with a team week in a studio each quarter. Hybrid roles expect you at a studio on the days your team agrees. We cannot hire outside India at the moment.
Each role shows a band. Until hiring confirms it the page marks it indicative; the confirmed band is stated in your first conversation, before any exercise.
Yes. Exercises are short, close to the real job and paid. We never ask for unpaid spec work, and you keep what you make. Each role page shows the brief for its exercise.
We plan around them: a long notice period is never a reason we decline an application. Where a buy-out makes sense for both sides, we discuss it openly.
Apply for the closest one and mention the other in your answers. We route applications between practices when someone would suit another team better.
For studio-based roles we discuss relocation support case by case, and put what we agree in the offer letter.
It is used only to consider you for roles here and is seen only by the people running your process. It is deleted six months after the process ends — or, if you tick "keep on file", kept for twelve months so we can tell you about other roles. The full candidate privacy statement is on the application form.
Tell us on the form or by email — extra time, written questions in advance, captions, a different format. Asking never counts against you, and you do not need to explain why.
Your move
A speculative application gets the same read as any other: a practitioner in the practice you choose, and a reply either way.
