Marketing Technology Ref XE-MKT-605 Closed

Marketing Automation Specialist

Build lifecycle journeys, segments and triggered messages, and approve the AI-drafted content they send.

This role closed to applications on 20 Oct 2026.

This page stays up so links to it keep working. See the open roles, or send a speculative application; the practice reads those too.

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The practiceMarketing Technology
Practice
Marketing Technology
Location
Ludhiana
Work pattern
Hybrid
Level
Mid
Type
Contract
Experience
3+ years
Salary band
₹90,000–1.3 lakh a month (contract) Indicative
Openings
1
Posted
Closed

About the role

A twelve-month contract building lifecycle journeys for two clients: onboarding, activation, win-back and the triggered messages between them.

AI drafts the content, and it passes the brand checks before it goes out. You will build, test and document every programme so the client's own team can run it after us.

What you will do

  1. Build and QA lifecycle journeys
  2. Maintain segments and suppression rules
  3. Set up tests and read the results honestly
  4. Document every programme for the client team

A typical week

How the hours split in a typical week. Agents draft and check some tasks; you decide what happens next.

Marketing Automation Specialist 40 hours in a typical week
  • You28 h · 70%
  • You, with an agent drafting8 h · 20%
  • An agent runs it, you review4 h · 10%
  1. Building journeys

    Onboarding, activation, win-back and the triggers between them.

    You12 h

  2. QA and test sends

    Agents run render and link checks; you test the logic and sign off.

    You, with an agent drafting8 h

  3. Checking AI-drafted content

    Drafts pass the brand checks before you see them; you approve what goes out.

    An agent runs it, you review4 h

  4. Segments and suppression rules

    Who gets each message, and who must not.

    You8 h

  5. Results and documentation

    Reading test results, and documenting each programme for the client’s team.

    You8 h

An illustrative split. In your first conversation, the hiring lead talks you through how the week runs.

What you bring

  • 3+ years in marketing automation
  • Strong QA habits
  • Basic HTML email and data handling
  • Clear written documentation

Nice to have

  • A major automation platform certification
  • WhatsApp Business messaging

None of this is required. If you have most of the list above, apply.

Tools you will use

Grouped by purpose. Nobody knows all of them on day one.

Integration & messaging
  • Zapier
  • Make
  • WhatsApp
CRM, commerce & payments
  • HubSpot
  • Salesforce
Search, SEO & analytics
  • Google Analytics

Tools we work with and license. No partnership is implied.

Your first 90 days

  1. Month 1

    The journey map and QA checklist for the first client, agreed

  2. Month 2

    Onboarding and activation journeys live, with their tests running

  3. Month 3

    First results read out, and the documentation handed over

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

Where this role can be based. Each team agrees its own office days; remote roles join a team week in an office each quarter.

  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.

    Office

    Ludhiana

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    Pictured: Ludhiana (Dugri)

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

Where this role sits

L3 of 6 · Mid

Owns a feature. Owns a piece of work from start to finish.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

See career paths
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. This role L3 Mid A feature
  4. L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

Level below

L2 · Associate — A deliverable. Delivers reliably, with review.

Next level

L4 · Senior — A workstream. Sets the approach and develops others.

How we hire

5 steps, and a reply after every one.

The five stages we use for every role. Timings are targets; if one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    Someone from the practice reads your application, links first and CV second, with no keyword filter or recruitment agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead talks through the role and your work, and states the level and salary band before you invest more time.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done, paid either way.

    Work sample · the brief
  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in an office or on video, and ask them anything.

  5. Week 3–4

    Step 5: Offer

    A written offer with the level, salary, full benefits and a start date that suits you, and time to decide.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words are fine. We read for substance.

Adjustments. Need extra time, questions in advance, captions or another format? Tell us on the form or by email. Asking never counts against you.

Next step

If no role fits, tell us what you would build.

Someone in the practice you choose reads your application like any other and replies either way.