Marketing Technology Ref XE-MKT-605 Open

Marketing Automation Specialist

Build journeys, segments and triggered programmes, with AI-assisted content that clears the brand checks.

Illustrative opening — hiring confirms the details before it opens.

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The practiceMarketing Technology
Practice
Marketing Technology
Location
Ludhiana
Work pattern
Hybrid
Level
Mid
Type
Contract
Experience
3+ years
Salary band
₹90,000–1.3 lakh a month (contract) Indicative
Openings
1
Posted
Closes
15 days left

About the role

A twelve-month contract building lifecycle journeys for two clients: onboarding, activation, win-back and the triggered messages between them.

Content for the journeys is drafted with AI assistance and passes the brand checks before it goes out. You will build, test and document every programme so the client's own team can run it after us.

What you will do

  1. Build and QA lifecycle journeys
  2. Maintain segments and suppression rules
  3. Set up tests and read the results honestly
  4. Document every programme for the client team

A typical week

Where the hours go in an ordinary week, and which parts agents carry. Whatever an agent drafts or checks, a person decides what happens next.

Marketing Automation Specialist 40 hours in a typical week
  • You28 h · 70%
  • You, with an agent drafting8 h · 20%
  • An agent runs it, you review4 h · 10%
  1. Building journeys

    Onboarding, activation, win-back and the triggers between them.

    You12 h

  2. QA and test sends

    Agents run render and link checks; you test the logic and sign off.

    You, with an agent drafting8 h

  3. Checking AI-drafted content

    Drafts pass the brand checks before you see them; you approve what goes out.

    An agent runs it, you review4 h

  4. Segments and suppression rules

    Who gets what — and who must not.

    You8 h

  5. Results and documentation

    Reading tests honestly, and writing it down so the client’s team can run it.

    You8 h

An illustrative split, not a timesheet. The hiring lead walks you through the real one in your first conversation.

What you bring

  • 3+ years in marketing automation
  • Strong QA habits
  • Basic HTML email and data handling
  • Clear written documentation

Nice to have

  • A major automation platform certification
  • WhatsApp Business messaging

Never a reason to rule anyone out. If you have most of the list above and none of this, apply.

Tools you will use

Grouped by what they are for. Nobody knows all of them on day one.

Integration & messaging
  • Zapier
  • Make
  • WhatsApp
CRM, commerce & payments
  • HubSpot
  • Salesforce
Search, SEO & analytics
  • Google Analytics

Technologies we work with and license — not partnerships.

Your first 90 days

  1. Month 1

    The journey map and QA checklist for the first client, agreed

  2. Month 2

    Onboarding and activation journeys live, with their tests running

  3. Month 3

    First results read out, and the documentation handed over

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

The places this role can be based. Each team agrees its own studio days; remote roles meet in a studio for a team week each quarter.

  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.

    Studio

    Ludhiana

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    Pictured: Ludhiana (Dugri)

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

Where this role sits

L3 of 6 · Mid

Owns a feature. Owns a piece of work end to end.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

Ways in, and ways up
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. This role L3 Mid A feature
  4. L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

The rung below

L2 · Associate — A deliverable. Ships reliably with review.

Next rung

L4 · Senior — A workstream. Sets the approach and grows others.

How we hire for this role

5 steps, and a reply after every one.

The same five stages we use for every role. Timings are targets; when one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    A practitioner in the practice reads your application — your links first, your CV second. No keyword filter, no agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead: the role, your work, and the level and salary band — before you invest more time in us.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done. Paid, and never unpaid spec work.

    Work sample · the brief
  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in a studio or on video. Ask them anything; they will answer honestly.

  5. Week 3–4

    Step 5: Offer

    In writing, with the level, the salary, the full benefits and a start date that suits you. No exploding deadlines.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words. We read for substance, not polish.

Adjustments. Extra time, questions in advance, captions, a different format — tell us on the form or by email. Asking never counts against you.

Start the application

Marketing Automation SpecialistLudhiana · Hybrid · Closes 20 Oct

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Your move

Not the right role yet? Tell us what you would build here.

A speculative application gets the same read as any other: a practitioner in the practice you choose, and a reply either way.