Campaign & Content Design Ref XE-CCD-304 Closes in 6 days

Content Designer

Write copy and design the voice rules, templates and content models that keep a brand consistent.

Illustrative role: we confirm the details before it opens.

Apply for this role See how we hire
Share Email it
A photographer in a black T-shirt adjusting a camera rig in front of a white studio backdrop, in black and white.
The practiceCampaign & Content Design
Practice
Campaign & Content Design
Location
Ludhiana
Work pattern
Hybrid
Level
Mid
Type
Full-time
Experience
3+ years
Salary band
₹9–14 lakh a year Indicative
Openings
1
Posted
Closes
6 days left

About the role

You will write copy and design how a brand’s writing works, from voice rules and templates to content models and review steps.

Agents write many first drafts. You will decide what they may draft, write voice rules that automated checks can test, then edit and approve what goes out.

What you will do

  1. Write product, web and campaign copy
  2. Write voice rules that automated checks can test
  3. Design content models for CMS and localisation
  4. Edit and approve agent drafts

A typical week

How the hours split in a typical week. Agents draft and check some tasks; you decide what happens next.

Content Designer 40 hours in a typical week
  • You26 h · 65%
  • You, with an agent drafting10 h · 25%
  • An agent runs it, you review4 h · 10%

  1. Writing

    Product, web and campaign copy.

    You12 h

  2. Editing agent drafts

    Agents draft first versions inside the voice rules; you edit, approve or reject them.

    You, with an agent drafting10 h

  3. Voice rules and test cases

    Rules precise enough for an automated check to test.

    You6 h

  4. Voice checks on live content

    Automated checks test published content against the voice rules; you review what they flag.

    An agent runs it, you review4 h

  5. Content models and handover

    Structures for the CMS and for translation, handed to engineering.

    You8 h

An illustrative split. In your first conversation, the hiring lead talks you through how the week runs.

What you bring

  • 3+ years writing for brands or products
  • Skill in structuring content as well as writing it
  • Excellent English
  • A portfolio with before-and-after examples

Nice to have

  • SEO and answer-engine optimisation basics
  • A second Indian language

None of this is required. If you have most of the list above, apply.

Tools you will use

Grouped by purpose. Nobody knows all of them on day one.

Model providers
  • Anthropic
Search, SEO & analytics
  • Google Search Console
CMS & content
  • Contentful
  • Sanity
Collaboration & design
  • Notion

Tools we work with and license. No partnership is implied.

Your first 90 days

  1. Days 1–30

    Edit live client content and log where the voice rules are unclear

  2. Days 31–60

    Rewrite one brand’s voice rules as checkable statements, with test cases

  3. Days 61–90

    Design a content model for a client CMS and hand it to engineering

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

Where this role can be based. Each team agrees its own office days; remote roles join a team week in an office each quarter.

  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.

    Office

    Ludhiana

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    Pictured: Ludhiana (Dugri)

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team

Campaign & Content Design, the practice behind this role.

Creatives, writers and producers who make campaigns and content for every channel, with AI widening the options and people choosing.

Open roles in this practice
2 on the board
Based in
New Delhi · Ludhiana
Twelve hand-drawn page layouts in three rows, each coloured in with marker: one campaign’s screens side by side.
The practice at work Campaign & Content Design

What Campaign & Content Design delivers for clients

About Campaign & Content Design

Where this role sits

L3 of 6 · Mid

Owns a feature. Owns a piece of work from start to finish.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

See career paths
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. This role L3 Mid A feature
  4. L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

Level below

L2 · Associate — A deliverable. Delivers reliably, with review.

Next level

L4 · Senior — A workstream. Sets the approach and develops others.

How we hire

5 steps, and a reply after every one.

The five stages we use for every role. Timings are targets; if one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    Someone from the practice reads your application, links first and CV second, with no keyword filter or recruitment agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead talks through the role and your work, and states the level and salary band before you invest more time.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done, paid either way.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in an office or on video, and ask them anything.

  5. Week 3–4

    Step 5: Offer

    A written offer with the level, salary, full benefits and a start date that suits you, and time to decide.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words are fine. We read for substance.

Adjustments. Need extra time, questions in advance, captions or another format? Tell us on the form or by email. Asking never counts against you.

Start the application

Content DesignerLudhiana · Hybrid · Closes in 6 days

Apply for this role

Next step

If no role fits, tell us what you would build.

Someone in the practice you choose reads your application like any other and replies either way.

Send a speculative application