Campaign & Content Design Ref XE-CCD-304 Open

Content Designer

Write and structure content systems — voice, templates and modules — that stay on-brand at volume.

Illustrative opening — hiring confirms the details before it opens.

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The practiceCampaign & Content Design
Practice
Campaign & Content Design
Location
Ludhiana
Work pattern
Hybrid
Level
Mid
Type
Full-time
Experience
3+ years
Salary band
₹9–14 lakh a year Indicative
Openings
1
Posted
Closes
26 days left

About the role

You will write, and you will design how writing works: the voice rules, the templates, the content models and the review steps that keep a brand sounding like itself across thousands of pieces.

Agents draft a lot of first versions here. You will decide what they may draft, write the tone-of-voice rules our evals check, and edit and approve what goes out.

What you will do

  1. Write product, web and campaign copy
  2. Build tone-of-voice rules our evals can check
  3. Design content models for CMS and localisation
  4. Edit and approve agent drafts

A typical week

Where the hours go in an ordinary week, and which parts agents carry. Whatever an agent drafts or checks, a person decides what happens next.

Content Designer 40 hours in a typical week
  • You26 h · 65%
  • You, with an agent drafting10 h · 25%
  • An agent runs it, you review4 h · 10%

  1. Writing

    Product, web and campaign copy.

    You12 h

  2. Editing agent drafts

    Agents draft first versions inside the voice rules; you edit, approve or reject them.

    You, with an agent drafting10 h

  3. Voice rules and test cases

    Rules precise enough for an eval to check.

    You6 h

  4. Voice checks on live content

    Evals check published content against the voice rules; you review what they flag.

    An agent runs it, you review4 h

  5. Content models and handover

    Structures for the CMS and for translation, handed to engineering.

    You8 h

An illustrative split, not a timesheet. The hiring lead walks you through the real one in your first conversation.

What you bring

  • 3+ years writing for brands or products
  • Structured thinking about content, not just prose
  • Excellent English
  • A portfolio with before-and-after examples

Nice to have

  • SEO and answer-engine optimisation basics
  • A second Indian language

Never a reason to rule anyone out. If you have most of the list above and none of this, apply.

Tools you will use

Grouped by what they are for. Nobody knows all of them on day one.

Model providers
  • Anthropic
Search, SEO & analytics
  • Google Search Console
CMS & content
  • Contentful
  • Sanity
Collaboration & design
  • Notion

Technologies we work with and license — not partnerships.

Your first 90 days

  1. Days 1–30

    Edit a live content stream and log where the voice rules are unclear

  2. Days 31–60

    Rewrite one brand’s voice rules as checkable statements, with test cases

  3. Days 61–90

    Design a content model for a client CMS and hand it to engineering

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

The places this role can be based. Each team agrees its own studio days; remote roles meet in a studio for a team week each quarter.

  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.

    Studio

    Ludhiana

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    Pictured: Ludhiana (Dugri)

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team you would join

Campaign & Content Design, the practice behind this role.

Creatives, writers and producers who make integrated campaigns and content systems, using AI to explore wider and people to choose.

Open roles in this practice
3 on the board
Based in
New Delhi · Ludhiana
Twelve hand-drawn page layouts in three rows, each coloured in with marker: one campaign’s screens side by side.
The practice at work Campaign & Content Design

What Campaign & Content Design delivers for clients

About Campaign & Content Design

Where this role sits

L3 of 6 · Mid

Owns a feature. Owns a piece of work end to end.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

Ways in, and ways up
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. This role L3 Mid A feature
  4. L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

The rung below

L2 · Associate — A deliverable. Ships reliably with review.

Next rung

L4 · Senior — A workstream. Sets the approach and grows others.

How we hire for this role

5 steps, and a reply after every one.

The same five stages we use for every role. Timings are targets; when one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    A practitioner in the practice reads your application — your links first, your CV second. No keyword filter, no agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead: the role, your work, and the level and salary band — before you invest more time in us.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done. Paid, and never unpaid spec work.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in a studio or on video. Ask them anything; they will answer honestly.

  5. Week 3–4

    Step 5: Offer

    In writing, with the level, the salary, the full benefits and a start date that suits you. No exploding deadlines.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words. We read for substance, not polish.

Adjustments. Extra time, questions in advance, captions, a different format — tell us on the form or by email. Asking never counts against you.

Start the application

Content DesignerLudhiana · Hybrid · Closes 30 Oct

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Your move

Not the right role yet? Tell us what you would build here.

A speculative application gets the same read as any other: a practitioner in the practice you choose, and a reply either way.

Send a speculative application