Brand Design Ref XE-BRD-104 Open

Senior Brand Strategist

Lead discovery, positioning and messaging for enterprise brands entering new markets or resetting what they stand for, and set the rules our brand checks apply.

Illustrative role: we confirm the details before it opens.

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A designer at a white table laid out with trays of coloured material samples, prints and a cutting mat.
The practiceBrand Design
Practice
Brand Design
Location
New Delhi
Work pattern
Hybrid
Level
Senior
Type
Full-time
Experience
6+ years
Salary band
₹24–34 lakh a year Indicative
Openings
1
Posted
Closes
22 days left

About the role

You will lead the strategy stage of our brand programmes: the positioning, principles and messaging that designers, writers and agents work from.

The work is for enterprise brands entering a new market, merging or managing a portfolio that has outgrown its positioning. You will interview executive teams and write a point of view precise enough to check, because our brand-check agents test work against your rules.

What you will do

  1. Run discovery: stakeholder interviews, market research, audience research and competitor mapping
  2. Write positioning, brand principles and messaging frameworks that designers and agents can apply
  3. Present to executive teams and turn their feedback into recorded decisions
  4. Set the brand rules our checking agents enforce, and review what they flag
  5. Coach designers and writers to apply the strategy in their work

A typical week

How the hours split in a typical week. Agents draft and check some tasks; you decide what happens next.

Senior Brand Strategist 40 hours in a typical week
  • You30 h · 75%
  • You, with an agent drafting6 h · 15%
  • An agent runs it, you review4 h · 10%

  1. Discovery interviews and workshops

    You run them; an agent transcribes and tags themes overnight, and you check the tags against the recordings.

    You10 h

  2. Market and competitor scans

    An agent drafts the scan from sources you approve; you decide what it means.

    You, with an agent drafting6 h

  3. Writing positioning and messaging

    You draft this yourself; agents may suggest variants of lines you have already written.

    You12 h

  4. Brand-rule checks on live work

    Agents check work against your rules; you review what they flag and fix unclear rules.

    An agent runs it, you review4 h

  5. Client reviews and coaching the team

    Presenting work, recording decisions and helping designers and writers apply the strategy.

    You8 h

An illustrative split. In your first conversation, the hiring lead talks you through how the week runs.

What you bring

  • 6+ years in brand strategy at an agency, consultancy or in-house brand team
  • A portfolio of strategy work that visibly changed a brand’s direction
  • Clear, economical writing: you can state a position in one sentence, then prove it
  • Comfort presenting to and challenging senior clients

Nice to have

  • Experience with multi-brand or house-of-brands architecture
  • Hands-on use of AI research tools and a sharp eye for their errors

None of this is required. If you have most of the list above, apply.

Tools you will use

Grouped by purpose. Nobody knows all of them on day one.

Model providers
  • Anthropic
  • Perplexity
  • Google Gemini
Collaboration & design
  • Notion
  • Miro
  • Figma

Tools we work with and license. No partnership is implied.

Your first 90 days

  1. Days 1–30

    Shadow a live brand strategy programme and write the interview guide for its next market

  2. Days 31–60

    Lead discovery on one project and present the draft positioning to the client lead

  3. Days 61–90

    Own one positioning and its brand rules, including the checks agents run against them

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

Where this role can be based. Each team agrees its own office days; remote roles join a team week in an office each quarter.

  • Auto rickshaws on a wide avenue in New Delhi, the dome of Rashtrapati Bhavan at the end of the road in evening haze.

    Office

    New Delhi

    Office at Aerocity, ten minutes from the airport.

    Pictured: New Delhi

How and where we work

What we offer

With this role

  • A research budget for the paid reports and panels your projects need

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team

Brand Design, the practice behind this role.

Strategists and designers who create brand strategy and identities, and write the rules that brand-check agents apply to every asset.

Open roles in this practice
2 on the board
Based in
New Delhi · Ludhiana
Hands sorting a spread of photographic prints on a wooden table, one print held up for a closer look.
The practice at work Brand Design

What Brand Design delivers for clients

About Brand Design

Where this role sits

L4 of 6 · Senior

Owns a workstream. Sets the approach and develops others.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

See career paths
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. L3 Mid A feature
  4. This role L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

Level below

L3 · Mid — A feature. Owns a piece of work from start to finish.

Next level

L5 · Lead — An engagement. Leads a team and the client relationship.

How we hire

5 steps, and a reply after every one.

The five stages we use for every role. Timings are targets; if one slips, we tell you.

  1. Within 5 working days

    Step 1: Read

    Someone from the practice reads your application, links first and CV second, with no keyword filter or recruitment agency.

  2. Week 1 · 45 min

    Step 2: Conversation

    The hiring lead talks through the role and your work, and states the level and salary band before you invest more time.

  3. Week 2 · 2–3 h, paid

    Step 3: Work sample

    A short exercise close to the job, or a deep review of work you have already done, paid either way.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Team day

    Meet the people you would work with, in an office or on video, and ask them anything.

  5. Week 3–4

    Step 5: Offer

    A written offer with the level, salary, full benefits and a start date that suits you, and time to decide.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words are fine. We read for substance.

Adjustments. Need extra time, questions in advance, captions or another format? Tell us on the form or by email. Asking never counts against you.

Start the application

Senior Brand StrategistNew Delhi · Hybrid · Closes 15 Nov

Apply for this role

Next step

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