Brand Design Ref XE-BRD-107 Closes in 7 days

Brand Identity Designer

Design identity systems that stay consistent across markets, plus the design tokens, templates and usage rules client teams can apply on their own.

Illustrative role: we confirm the details before it opens.

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A designer at a white table laid out with trays of coloured material samples, prints and a cutting mat.
The practiceBrand Design
Practice
Brand Design
Location
Ludhiana
Work pattern
On-site
Level
Mid
Type
Full-time
Experience
3–5 years
Salary band
₹10–16 lakh a year Indicative
Openings
2
Posted
Closes
7 days left

About the role

You will turn an agreed strategy into an identity system that stays consistent when hundreds of people and agents use it.

We judge a system by its hundredth use more than its launch visual. You will build the tokens and templates, write the usage rules and review agent-made variants before they reach a client.

What you will do

  1. Develop logo, type, colour and layout systems from an agreed strategy
  2. Build design tokens and templates for web, print and social
  3. Write the usage rules that make a system teachable to a client team
  4. Review agent-generated variants against the system and tighten the rules they break
  5. Prepare brand books and handover files a client can use without us

A typical week

How the hours split in a typical week. Agents draft and check some tasks; you decide what happens next.

Brand Identity Designer 40 hours in a typical week
  • You26 h · 65%
  • You, with an agent drafting8 h · 20%
  • An agent runs it, you review6 h · 15%

  1. Identity and system design

    Marks, type, colour and layout, designed by hand.

    You14 h

  2. Tokens and templates

    An agent generates template variants from your tokens; you choose, correct and approve them.

    You, with an agent drafting8 h

  3. Variant review

    Agents check campaign variants against the system; you review what they flag and tighten the rules.

    An agent runs it, you review6 h

  4. Usage rules and brand books

    Writing rules a client team can follow without us.

    You6 h

  5. Critique and client reviews

    The Tuesday critique, plus reviews with the strategist and the client.

    You6 h

An illustrative split. In your first conversation, the hiring lead talks you through how the week runs.

What you bring

  • 3–5 years in identity or brand design
  • Strong typography and systems thinking
  • Skilled in Figma and the Adobe suite
  • A portfolio that shows how your identities work as systems

Nice to have

  • Motion design basics
  • Experience with variable fonts or design-token pipelines

None of this is required. If you have most of the list above, apply.

Tools you will use

Grouped by purpose. Nobody knows all of them on day one.

Model providers
  • Anthropic
Collaboration & design
  • Figma
  • Storybook
  • Notion
  • Miro

Tools we work with and license. No partnership is implied.

Your first 90 days

  1. Days 1–30

    Rebuild one live system’s tokens in Figma and find where its rules are ambiguous

  2. Days 31–60

    Design a component set for a client rollout, with the usage notes written alongside

  3. Days 61–90

    Run the variant review for a campaign and release the rule changes it produces

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

Where this role can be based. Each team agrees its own office days; remote roles join a team week in an office each quarter.

  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.

    Office

    Ludhiana

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    Pictured: Ludhiana (Dugri)

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team

Brand Design, the practice behind this role.

Strategists and designers who create brand strategy and identities, and write the rules that brand-check agents apply to every asset.

Open roles in this practice
2 on the board
Based in
New Delhi · Ludhiana
Hands sorting a spread of photographic prints on a wooden table, one print held up for a closer look.
The practice at work Brand Design

What Brand Design delivers for clients

About Brand Design

Where this role sits

L3 of 6 · Mid

Owns a feature. Owns a piece of work from start to finish.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

See career paths
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. This role L3 Mid A feature
  4. L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

Level below

L2 · Associate — A deliverable. Delivers reliably, with review.

Next level

L4 · Senior — A workstream. Sets the approach and develops others.

How we hire

5 steps, and a reply after every one.

Steps set by this role’s hiring lead. Timings are targets; if one slips, we tell you.

  1. Within 5 working days

    Step 1: Application read

    A designer reads your portfolio first and your CV second.

  2. Week 1 · 45 min

    Step 2: Portfolio conversation

    Walk us through one system: the brief, your choices and what you would change now.

  3. Week 2 · 3 hours, paid

    Step 3: Paid system exercise

    Extend a small fictional identity to three new touchpoints and write the rule each one needs.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Office visit

    Meet the team at our Ludhiana office, sit in on a critique and ask anything.

  5. Week 3–4

    Step 5: Offer

    In writing, with the level, salary band and a start date that suits you.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words are fine. We read for substance.

Adjustments. Need extra time, questions in advance, captions or another format? Tell us on the form or by email. Asking never counts against you.

Start the application

Brand Identity DesignerLudhiana · On-site · Closes in 7 days

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