Brand Design Ref XE-BRD-107 Open

Brand Identity Designer

Design identity systems that hold together across markets, and the tokens and templates that let them scale.

Illustrative opening — hiring confirms the details before it opens.

Apply for this role How we hire for it
Share Email it
A designer at a white table laid out with trays of coloured material samples, prints and a cutting mat.
The practiceBrand Design
Practice
Brand Design
Location
Ludhiana
Work pattern
On-site
Level
Mid
Type
Full-time
Experience
3–5 years
Salary band
₹10–16 lakh a year Indicative
Openings
2
Posted
Closes
27 days left

About the role

You will turn strategy into a visual system: mark, type, colour, layout, imagery and the rules that keep them together when hundreds of people and a few agents use them.

We care less about the single hero visual and more about whether the system survives its hundredth application. You will build the tokens and templates, write the usage rules, and review agent-generated variants against them before anything reaches a client.

What you will do

  1. Develop logo, type, colour and layout systems from an agreed strategy
  2. Build design tokens and templates for web, print and social
  3. Write the usage rules that make a system teachable to a client team
  4. Review agent-generated variants against the system and tighten the rules they break
  5. Prepare brand books and handover files that a client can run without us

A typical week

Where the hours go in an ordinary week, and which parts agents carry. Whatever an agent drafts or checks, a person decides what happens next.

Brand Identity Designer 40 hours in a typical week
  • You26 h · 65%
  • You, with an agent drafting8 h · 20%
  • An agent runs it, you review6 h · 15%

  1. Identity and system design

    Marks, type, colour and layout — the craft, by hand.

    You14 h

  2. Tokens and templates

    An agent generates template variants from your tokens; you choose, correct and approve them.

    You, with an agent drafting8 h

  3. Variant review

    Agents check campaign variants against the system; you review what they flag and tighten the rules.

    An agent runs it, you review6 h

  4. Usage rules and brand books

    Writing rules a client team can follow without us.

    You6 h

  5. Critique and client reviews

    Tuesday critique, and reviews with the strategist and the client.

    You6 h

An illustrative split, not a timesheet. The hiring lead walks you through the real one in your first conversation.

What you bring

  • 3–5 years in identity or brand design
  • Strong typography and systems thinking
  • Fluent in Figma and the Adobe suite
  • A portfolio that shows systems, not just marks

Nice to have

  • Motion design basics
  • Experience with variable fonts or design-token pipelines

Never a reason to rule anyone out. If you have most of the list above and none of this, apply.

Tools you will use

Grouped by what they are for. Nobody knows all of them on day one.

Model providers
  • Anthropic
Collaboration & design
  • Figma
  • Storybook
  • Notion
  • Miro

Technologies we work with and license — not partnerships.

Your first 90 days

  1. Days 1–30

    Rebuild one live system’s tokens in Figma and find where its rules are ambiguous

  2. Days 31–60

    Design a component set for a client rollout, with the usage notes written alongside

  3. Days 61–90

    Run the variant review for a campaign and ship the rule changes that came out of it

A hand-drawn goal review on dot-grid paper: tallies for weeks one to eleven beside an assess-and-plan column, two pens resting on the page.
The plan is written down before your first day, and you review it with your lead as the weeks go by.

Where you would work

The places this role can be based. Each team agrees its own studio days; remote roles meet in a studio for a team week each quarter.

  • Traffic at a busy junction in Dugri, Ludhiana, seen from a rooftop among trees.

    Studio

    Ludhiana

    Two floors on Ferozepur Road, opposite Hotel Park Plaza.

    Pictured: Ludhiana (Dugri)

How and where we work

What we offer

With every role

  • Health and family

    Medical insurance · Parental leave · Mental health

  • Time

    Paid leave · Winter break · Flexible days

  • Growth

    Learning budget · Growth reviews · Internal moves

  • Setup

    Your own machine · Home office · Team weeks

The full benefits schedule

The team you would join

Brand Design, the practice behind this role.

Strategists and designers who build brand foundations, identities and the systems that keep them consistent — with brand-check agents enforcing the rules they write.

Open roles in this practice
3 on the board
Based in
New Delhi · Ludhiana
Hands sorting a spread of photographic prints on a wooden table, one print held up for a closer look.
The practice at work Brand Design

What Brand Design delivers for clients

About Brand Design

Where this role sits

L3 of 6 · Mid

Owns a feature. Owns a piece of work end to end.

Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.

Ways in, and ways up
  1. L1 Intern A task
  2. L2 Associate A deliverable
  3. This role L3 Mid A feature
  4. L4 Senior A workstream
  5. L5 Lead An engagement
  6. L6 Principal A practice

The rung below

L2 · Associate — A deliverable. Ships reliably with review.

Next rung

L4 · Senior — A workstream. Sets the approach and grows others.

How we hire for this role

5 steps, and a reply after every one.

The steps for this role, set by its hiring lead. Timings are targets; when one slips, we tell you.

  1. Within 5 working days

    Step 1: Application read

    A designer in the practice reads your portfolio first, your CV second.

  2. Week 1 · 45 min

    Step 2: Portfolio conversation

    Walk us through one system: the brief, the choices, what you would change now.

  3. Week 2 · 3 hours, paid

    Step 3: Paid system exercise

    Extend a small fictional identity to three new touchpoints and write the rule each one needs.

    Work sample · the brief

  4. Week 3 · half a day

    Step 4: Studio visit

    Meet the team in Ludhiana, sit in a critique, ask anything.

  5. Week 3–4

    Step 5: Offer

    In writing, with the level, the band and a start date that suits you.

What helps an application

  • A link to work you made, with your own part in it named.
  • One project you could talk through for half an hour.
  • If you used AI, a line on how you checked what it produced.
  • Plain words. We read for substance, not polish.

Adjustments. Extra time, questions in advance, captions, a different format — tell us on the form or by email. Asking never counts against you.

Start the application

Brand Identity DesignerLudhiana · On-site · Closes 31 Oct

Apply for this role

Your move

Not the right role yet? Tell us what you would build here.

A speculative application gets the same read as any other: a practitioner in the practice you choose, and a reply either way.

Send a speculative application