Campaign & Content DesignXE-CCD-304
Content Designer
- Location
- Ludhiana
- Pattern
- Hybrid
- Level
- Mid
- Type
- Full-time
Ludhiana · Hybrid · Mid · Closes 30 Oct
Posted
Campaign & Content Design Ref XE-CCD-309 Closes in 8 days
Motion Designer
Design motion for campaigns and brand systems — from film titles to the micro-interactions of a product.
Illustrative opening — hiring confirms the details before it opens.
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- Practice
- Campaign & Content Design
- Location
- New Delhi
- Work pattern
- On-site
- Level
- Mid
- Type
- Contract
- Experience
- 4+ years
- Salary band
- ₹1.1–1.6 lakh a month (contract) Indicative
- Openings
- 1
- Posted
- Closes
- 8 days left
About the role
A nine-month contract to lead motion on two campaign programmes and to write the motion rules of one brand system: curves, timings and the few moments that carry sound.
You will work from storyboard to final render, and you will build the templates that let a content team produce on-brand motion without redrawing it each time.
What you will do
- Design and animate campaign films, social cut-downs and title sequences
- Define motion principles, easing curves and timings for a brand system
- Build reusable motion templates for the content team
- Review AI-generated motion variants and decide what ships
A typical week
Where the hours go in an ordinary week, and which parts agents carry. Whatever an agent drafts or checks, a person decides what happens next.
- You34 h · 85%
- You, with an agent drafting6 h · 15%
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Animation and compositing
From storyboard to final render.
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Storyboards and style frames
Agreeing the look before the frames are made.
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Variant renders and cut-downs
AI tools generate motion variants and cut-downs; you decide what ships.
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Templates for the content team
So on-brand motion does not need redrawing each time.
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Reviews
Critique in the studio and with the client.
An illustrative split, not a timesheet. The hiring lead walks you through the real one in your first conversation.
What you bring
- 4+ years in motion design
- Expert in After Effects, with a working knowledge of a 3D tool
- A reel that shows both craft and systems
- Able to work on site in New Delhi for the length of the contract
Nice to have
- Lottie or Rive for product motion
- Sound design basics
Never a reason to rule anyone out. If you have most of the list above and none of this, apply.
Tools you will use
Grouped by what they are for. Nobody knows all of them on day one.
- Web & frontend
- Three.js
- Collaboration & design
- Figma
- Notion
Technologies we work with and license — not partnerships.
Your first 90 days
Month 1
Storyboards and style frames for the first campaign approved
Month 2
Final film and cut-downs delivered, with the templates behind them
Month 3
Motion principles for the brand system drafted and reviewed
Where you would work
The places this role can be based. Each team agrees its own studio days; remote roles meet in a studio for a team week each quarter.
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Studio
New Delhi
Studio at Aerocity, ten minutes from the airport — handy for client travel.
Pictured: New Delhi
What we offer
With every role
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Health and family
Medical insurance · Parental leave · Mental health
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Time
Paid leave · Winter break · Flexible days
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Growth
Learning budget · Growth reviews · Internal moves
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Setup
Your own machine · Home office · Team weeks
The team you would join
Campaign & Content Design, the practice behind this role.
Creatives, writers and producers who make integrated campaigns and content systems, using AI to explore wider and people to choose.
- Open roles in this practice
- 3 on the board
- Based in
- New Delhi · Ludhiana
What Campaign & Content Design delivers for clients
- Content MarketingEditorial and content built to earn attention on its own, not just fill a calendar.
- Social Media MarketingAlways-on presence and community management built for each platform's native voice.
- Public RelationsEarned coverage and reputation management that builds credibility beyond paid media.
- Social & Influencer ActivationPlacing brands inside real conversations through the right creators and platforms.
- Performance MarketingPaid media built and optimized against the numbers that actually matter.
- Omnichannel Marketing StrategyDefining who to reach, where and when, and how we'll know it worked.
- Campaign Design SystemsOne visual and messaging framework that holds together across every execution.
- Global Content ProductionOriginal photography, films, edits and motion, produced at scale and delivered in every size each channel needs.
Where this role sits
L3 of 6 · Mid
Owns a feature. Owns a piece of work end to end.
Each level is defined by the scope you own, not years served. Growth reviews twice a year measure you against the six standards at your level.
Ways in, and ways up- L1 Intern A task
- L2 Associate A deliverable
- This role L3 Mid A feature
- L4 Senior A workstream
- L5 Lead An engagement
- L6 Principal A practice
The rung below
L2 · Associate — A deliverable. Ships reliably with review.
Next rung
L4 · Senior — A workstream. Sets the approach and grows others.
How we hire for this role
5 steps, and a reply after every one.
The same five stages we use for every role. Timings are targets; when one slips, we tell you.
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Within 5 working days
Step 1: Read
A practitioner in the practice reads your application — your links first, your CV second. No keyword filter, no agency.
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Week 1 · 45 min
Step 2: Conversation
The hiring lead: the role, your work, and the level and salary band — before you invest more time in us.
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Week 2 · 2–3 h, paid
Step 3: Work sample
A short exercise close to the job, or a deep review of work you have already done. Paid, and never unpaid spec work.
Work sample · the brief -
Week 3 · half a day
Step 4: Team day
Meet the people you would work with, in a studio or on video. Ask them anything; they will answer honestly.
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Week 3–4
Step 5: Offer
In writing, with the level, the salary, the full benefits and a start date that suits you. No exploding deadlines.
What helps an application
- A link to work you made, with your own part in it named.
- One project you could talk through for half an hour.
- If you used AI, a line on how you checked what it produced.
- Plain words. We read for substance, not polish.
Adjustments. Extra time, questions in advance, captions, a different format — tell us on the form or by email. Asking never counts against you.
Start the applicationYour move
Not the right role yet? Tell us what you would build here.
A speculative application gets the same read as any other: a practitioner in the practice you choose, and a reply either way.