Selected work · anonymised

Delivered. Named only with permission.

Brand systems, products, campaigns, films, AI and the technology under them — each told through the brief, the system we built and how it is judged. Our clients’ names stay theirs, so every programme here is anonymised.

Programmes on this page
9
Disciplines involved
6 of 6
Sectors covered
6
Clients named
None, by design — names shared only with written permission

Programme index

Filter by discipline, sector or year. Every programme, told the same way.

Each project opens on its brief, then the approach, what we built and how success is measured. Switch the view to browse the pictures, read the briefs or scan the ledger.

Discipline
Sector
Year

Showing 2 of 9 programmes

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  1. Project 02Sector: Financial servicesYear: 2024

    A CRM that knows what happened last

    Client: A consumer-finance provider

    BriefMake every customer message aware of the last thing that happened.

    • Marketing TechnologyJourney-led CRM, consent and suppression
    • Technology & IntelligenceEvent pipeline from core systems
    • Product & Experience DesignLifecycle journey design

    Disciplines: Marketing · Technology · Product

    Typical duration: 4–6 months

  2. Project 09Sector: Financial servicesYear: 2025

    Onboarding with disclosures designed in

    Client: A digital lending platform

    BriefGet more applicants through KYC without hiding a single disclosure.

    • Product & Experience DesignOnboarding and video-KYC journey
    • Brand DesignTrust signals and product voice
    • Technology & IntelligenceSecure web and app build

    Disciplines: Product · Brand · Technology

    Typical duration: 4–6 months

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Capabilities in evidence

Six disciplines, counted by the work they did.

Read across a row for who worked on a programme; read down a column for a discipline’s share. Every figure is counted from the projects on this page.

Which discipline worked on which programme. A dot marks a discipline that worked on it; the last row counts each discipline’s programmes.
Programme Brand — Brand DesignBrand Design Technology — Technology & IntelligenceTechnology & Intelligence Campaign — Campaign & Content DesignCampaign & Content Design AI — AI DesignAI Design Product — Product & Experience DesignProduct & Experience Design Marketing — Marketing TechnologyMarketing Technology
01Nine markets, one brand system Brand Design: Brand system, pack architecture and market flex rules — Campaign & Content Design: Approved-claims library and market production templates AI Design: Brand-check agent with human approval — —
02A CRM that knows what happened last — Technology & Intelligence: Event pipeline from core systems — — Product & Experience Design: Lifecycle journey design Marketing Technology: Journey-led CRM, consent and suppression
03An assistant that answers what sales kept repeating — Technology & Intelligence: AI infrastructure and observability — AI Design: Retrieval assistant, evals and guardrails Product & Experience Design: Product experience and hand-off to sales —
04Visible in AI answers, not only in search — Technology & Intelligence: Structured product data and feeds Campaign & Content Design: Answer-shaped category content — — Marketing Technology: Search and AI visibility measurement
05A season shipped in days, not weeks Brand Design: Campaign system rules — Campaign & Content Design: Template-driven campaign production AI Design: Generative variants with brand checks — —
06Direct booking, treated as a product — Technology & Intelligence: Fast booking front end and integrations — — Product & Experience Design: Search-to-checkout booking experience Marketing Technology: Guest profile and post-stay journeys
07Coverage, content and care on one intelligence layer — Technology & Intelligence: Shared data platform and metrics layer — AI Design: Care assistant with agent hand-off — Marketing Technology: Registered messaging and preferences
08Global content production from one source — — Campaign & Content Design: Global production line and adaptation AI Design: Assisted adaptation with human review — Marketing Technology: Asset management and delivery
09Onboarding with disclosures designed in Brand Design: Trust signals and product voice Technology & Intelligence: Secure web and app build — — Product & Experience Design: Onboarding and video-KYC journey —
Programmes 3of 9 6of 9 4of 9 5of 9 4of 9 5of 9

Capabilities drawn on

The capability pages behind the services each programme used — counted only under a discipline that worked on it.

  1. Brand AI Tools Brand

    2 of 9 programmes Open the case: 01 — Nine markets, one brand systemOpen the case: 05 — A season shipped in days, not weeks

  2. Brand Identity Brand

    2 of 9 programmes Open the case: 01 — Nine markets, one brand systemOpen the case: 09 — Onboarding with disclosures designed in

  3. AI Product & Automation Technology

    2 of 9 programmes Open the case: 03 — An assistant that answers what sales kept repeatingOpen the case: 07 — Coverage, content and care on one intelligence layer

  4. Custom Software & Data Platforms Technology

    2 of 9 programmes Open the case: 02 — A CRM that knows what happened lastOpen the case: 07 — Coverage, content and care on one intelligence layer

  5. Websites & Apps Technology

    2 of 9 programmes Open the case: 06 — Direct booking, treated as a productOpen the case: 09 — Onboarding with disclosures designed in

  6. Campaign Design Systems Campaign

    2 of 9 programmes Open the case: 01 — Nine markets, one brand systemOpen the case: 05 — A season shipped in days, not weeks

  7. AI Content Studio AI

    2 of 9 programmes Open the case: 05 — A season shipped in days, not weeksOpen the case: 08 — Global content production from one source

  8. Experience Design & Development Product

    2 of 9 programmes Open the case: 06 — Direct booking, treated as a productOpen the case: 09 — Onboarding with disclosures designed in

11 more capabilities

Why no logos

Confidential by default. Detail on request.

  1. 01

    Names stay theirs

    We name a client only with their written permission. Programmes inside regulated launches or unannounced products are shown here without names, figures or artefacts.

  2. 02

    Walk-throughs under NDA

    Once an NDA is signed, the redactions come off: the system, the artefacts and the numbers for a relevant programme.

  3. 03

    References on request

    For a shortlisted engagement, we connect you with a client lead who can speak to the work.

Ask for a walk-through under NDA
Illustration: a programme case sheet as it reads before an NDA. The sector, the brief and part of the system are readable; the client’s name, the results and the contact are blacked out until an NDA is signed.

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  1. 01About 2 minutes

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  2. 02About 8 minutesMost useful

    A project brief

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  3. 03About 15 minutes

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    You get Receipt confirmed and a named bid lead

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