Real estate & infrastructure

Real estate. Buyers commit before the building exists.

Every promise is on the record.

Residential and commercial developers, co-living and co-working operators, mall owners and property platforms, where buyers commit years before possession and every advertisement is a registered statement. We build project brands, sales journeys and buyer communication that stay true to the registered project — from launch to handover.

Talk about real estate Read the rulebook
The number we move
Enquiry-to-site-visit conversion
Where we work in real estate
  • Residential developers
  • Commercial & office
  • Co-living & co-working
  • Retail & malls
  • REITs & property platforms
Rules mapped
7 rules · 4 areas
Disciplines that lead
BrandCampaign
Frameworks we build to
DPDP Act 2023 — Digital Personal Data Protection Act, 2023WCAG 2.2 AA — Web Content Accessibility GuidelinesCore Web Vitals — Loading, interactivity and visual stability
A residential tower under construction rises beside a tower crane against a pale sky
Real estateSold on a promise, years before the keys.

Where the rules biteMap of all forty-one industries

  • Claims Advertising & claims: Shapes most of the work
  • Regulator Sector regulator: Shapes most of the work
  • Payments Payments: Often shapes the work
  • Data Personal data: Shapes most of the work
  • Security Security & incidents: Sometimes shapes the work
  • Access Accessibility: Often shapes the work
  • AI AI governance: Sometimes shapes the work

What is shifting

Buyers verify before they visit, and every ad is on the record.

Projects are shortlisted online and checked on the regulator’s portal; regulators ask for more on every advertisement. Each shift names what it demands, with a fact you can check.

A hand holds a set of keys with a house-shaped key ring beside a staircase
Handover is the promise kept.

  1. Buyers shortlist projects online and verify them on the regulator’s portal.

    It demandsProject pages that show the registration, approvals and progress buyers will check anyway.

    SignalUnder RERA, every advertisement for a registered project must show its registration number and the authority’s website address.

  2. Some regulators now require a QR code on every advertisement.

    It demandsAdvertising templates with registration details and codes built in, for print, digital and outdoor.

    SignalSince 1 August 2023, MahaRERA has required a QR code on advertisements for registered projects in Maharashtra.

  3. Renders and AI imagery raise the bar for honesty.

    It demandsVisuals that match approved plans, with artist’s-impression notes where they show more.

    SignalRERA entitles buyers to compensation for loss caused by an incorrect statement in an advertisement or prospectus.

  4. Telemarketing is tightly regulated.

    It demandsLead follow-up that respects consent, preferences and registered channels.

    SignalTRAI’s commercial-communication regulations, amended in February 2025, control who may be contacted and from which numbers.

The rulebook

Registered first, advertised exactly as registered.

The real-estate law and its state orders, the advertising and telemarketing rules and the data law, read for a developer. Your legal team keeps sign-off; we design so every format carries what it must.

Frameworks we build to

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023
  • WCAG 2.2 AA — Web Content Accessibility Guidelines
  • Core Web Vitals — Loading, interactivity and visual stability

Frameworks we design and build to — not a claim of certification.

Advertising & claims

Shapes most of the work

  1. Ministry of Housing and Urban Affairs · state authorities

    RERA, 2016 — what every advertisement shows

    Every advertisement or prospectus shows the registration number and the authority’s website address; buyers who lose out because of an incorrect statement in it are entitled to compensation.

    We designTemplates for every format carry the registration details by default, and visuals are checked against approved plans.

    Real Estate (Regulation and Development) Act, 2016 · sections 11(2) and 12

  2. Maharashtra Real Estate Regulatory Authority

    MahaRERA QR-code order, 2023

    In Maharashtra, advertisements for registered projects published after 1 August 2023 carry a readable QR code beside the registration number and website.

    We designPrint, digital and outdoor templates reserve space for the code, sized to scan.

    MahaRERA · Order No. 46/2023, 29 May 2023

  3. Central Consumer Protection Authority

    CCPA misleading-ads guidelines, 2022

    Claims must be substantiated, and disclaimers may not contradict the claim they qualify.

    We designAmenity, location and price claims carry their source; disclaimers never undo the headline.

    CCPA · Guidelines for Prevention of Misleading Advertisements and Endorsements, 9 June 2022 Official text: CCPA misleading-ads guidelines, 2022

Sector regulator

Shapes most of the work

  1. Ministry of Housing and Urban Affairs · state authorities

    RERA, 2016 — registration before advertising

    A project that must be registered may not be advertised, marketed or sold until it is registered with the state authority.

    We designLaunch plans gate every asset on the registration date.

    Real Estate (Regulation and Development) Act, 2016 · section 3

  2. Telecom Regulatory Authority of India

    TRAI TCCCPR, 2018

    Promotional calls and messages go only from registered headers and to people who have not opted out, under the 2018 regulations as amended in February 2025.

    We designLead follow-up checks preferences and uses registered headers and templates before every call or message.

    TRAI · Telecom Commercial Communications Customer Preference Regulations, 2018 · amendment of 12 February 2025 Official text: TRAI TCCCPR, 2018

Personal data

Shapes most of the work

  1. Ministry of Electronics and IT

    DPDP Act, 2023 and DPDP Rules, 2025

    Consent for each purpose for leads from portals, brokers and ads, with withdrawal as easy as consent.

    We designOne consented record per buyer, with the source of each lead kept.

    DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025

Accessibility

Often shapes the work

  1. W3C

    WCAG 2.2 AA

    Project sites, virtual tours and buyer portals usable with a keyboard, a screen reader and zoom.

    We designFloor plans and price lists are published as text and tables as well as images.

    W3C · WCAG 2.2 Official text: WCAG 2.2 AA

Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.

Challenges

Your customers’ problems, and your own.

What we hear in almost every real estate brief — on the customer’s side of the screen, and on yours.

Your customers

  1. Is it registered, and on time?

    Registration, approvals and construction progress visible without asking.

  2. The real size and price

    Sizes stated as carpet area, and prices stated in full.

  3. Years until handover

    Updates, payments and documents in one place until possession.

Architectural floor plans with a pencil, pens and drafting tools on a desk
Every visual has to match the approved plan.

Your operation

  1. Every ad is a legal statement

    Registration numbers, codes and disclaimers on every format.

  2. Leads from many channels

    Portals, brokers, ads and walk-ins arrive in different systems.

  3. Many projects, one developer

    Each launch needs its own identity under one trusted name.

What we build

Project brands that sell, and advertising that stays registered.

Brand and campaign work lead a real-estate programme; lead management and buyer portals carry it to handover. Every line links to the capability that does the work.

Leads Core Supports Share of a typical programme, by role · illustrative
  1. 01

    Brand Design

    Leads

    Developer and project brands, naming and architecture for a portfolio of launches.

  2. 02

    Campaign & Content Design

    Leads

    Launch campaigns and advertising templates with registration details built in.

  3. 03

    Technology & Intelligence

    Core

    Fast project sites, CRM integrations and buyer-portal platforms.

  4. 04

    Product & Experience Design

    Core

    Project sites, virtual tours and buyer portals from booking to handover.

  5. 05

    Marketing Technology

    Core

    Lead capture, routing and nurture on one consented record, across portals and brokers.

  6. 06

    AI Design

    Supports

    Renders and walkthroughs produced with clear labelling, and assistants that answer from registered project data.

Programmes

Where we usually start, and what follows.

Each programme is a real engagement shape: a package, a typical length and the number it moves. Lengths are typical, never promised — the first conversation sets yours.

The way in

Advertising and lead-journey audit

We check every live ad, brochure and listing for its registration details, and follow enquiries from first contact to site visit.

Package
Sprint · Fixed fee
Typical length
2–3 weeks
It sets
Enquiry-to-site-visit conversion, as a baseline
  • Brand audit & diagnostic
  • Martech stack audit & roadmap

What it hands over

  • An advertising compliance register, by project and format
  • A lead-response baseline by channel
  • A consent and calling map against TRAI’s rules
Start here

  1. 02Project · 8–12 weeks

    Project launch brand and campaign

    A project identity and launch campaign, gated on registration and built from compliant templates.

    MovesQualified enquiries in the launch window

    Services: Logo & identity system · Campaign platform & big idea · Campaign film & photography

    Enquire about Project launch brand and campaign

  2. 03Project · 6–10 weeks

    Lead management and nurture

    Leads from portals, brokers and ads in one consented record, scored, routed and followed up in minutes.

    MovesLead response time

    Services: Lead scoring & routing · CRM automation & hygiene · Lifecycle journey build

    Enquire about Lead management and nurture

  3. 04Milestone · 4–8 months

    Buyer portal from booking to handover

    Construction updates, payment schedules and documents in one portal for every buyer.

    MovesBuyer queries per booking until possession

    Services: End-to-end UX & UI design · Web or mobile app · System integration

    Enquire about Buyer portal from booking to handover

How success is measured

The number we moveEnquiry-to-site-visit conversion

  • Enquiry-to-site-visit conversion
  • Lead response time
  • Advertising compliant at first check
  • Buyer queries per booking until possession

AI, under the rules

Where AI does the work, and what keeps it safe.

Every use case runs inside a guardrail, with a person approving what matters and a log a supervisor could read.

Use case 01

Project facts assistant

Measured byQuestions answered without a call

Tested forOWASP LLM09 · Misinformation

agent / project-facts-assistant Guarded
  1. TaskAnswers buyer questions on configurations, carpet area, approvals and timelines from the registered project data.
  2. GuardrailAnswers only from registered data, with the registration number; no promise of possession beyond the registered date.
  3. HumanSales managers handle negotiation and exceptions.
  4. LogQuestions and answers, per project.

Ships only with its evaluation set, its guardrail and an owner

Use case 02

Advertising compliance check

Measured byAds compliant at first check

Tested forOWASP LLM05 · Improper output handling

agent / advertising-compliance-check Guarded
  1. TaskChecks every ad and post for the registration number, website, QR code and carpet-area statements before release.
  2. GuardrailBlocks release when a required element is missing.
  3. HumanThe marketing-compliance lead approves every release.
  4. LogChecks per asset and their outcomes.

Ships only with its evaluation set, its guardrail and an owner

Use case 03

Render labelling

Measured byVisuals approved without rework

Tested forOWASP LLM09 · Misinformation

agent / render-labelling Guarded
  1. TaskGenerates and edits marketing visuals from approved plans.
  2. GuardrailEvery generated or edited image carries an artist’s-impression label.
  3. HumanThe design lead compares each visual with the approved drawings.
  4. LogPrompts, sources and approvals.

Ships only with its evaluation set, its guardrail and an owner

Work and insights

The work, anonymised until clients approve.

Projects in this industry are published once a client approves the write-up. Until then, here is what we have written on the rules that apply.

A typical programme · composite

A residential developer moved every project’s advertising onto templates that carry the registration number, website and QR code by default, and gave buyers one portal from booking to handover.

Anonymised and illustrative: the shape a programme takes, never a named client.

Related reading

Nothing published on real estate yet. Ask us what we are seeing in the industry.

Ask us

Questions

What sales, marketing and legal teams ask us first.

Something else on your mind? Ask us directly

Q.01Do you only work on residential projects?

No: commercial, retail, co-living and co-working too. The registration rules differ by project type and state; the work starts by mapping which apply.

Q.02Can you add the RERA details to all our ads?

Yes: we build templates for print, digital, outdoor and social that carry the registration number, website and, where required, the QR code by default.

Q.03Can we use AI renders?

Yes, when they match the approved plans and say they are artist’s impressions. An incorrect statement in an advertisement can make the promoter liable to buyers.

Q.04How do you handle leads from brokers and portals?

One consented record per buyer, with the source kept, so follow-up is fast and calls go only to people who have not opted out.

Keep exploring

More in real estate & infrastructure, and every other industry.

All forty-one industries

Let’s build what happens next.

Tell us what you’re building. We’ll answer straight.

Book a discovery call

Three ways to start

  1. 01About 2 minutes

    A quick question

    You get A reply from a lead, not a sales queue

  2. 02About 8 minutesMost useful

    A project brief

    You get Options and a first scope after one call

  3. 03About 15 minutes

    A formal RFQ or RFP

    You get Receipt confirmed and a named bid lead

Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced

See the work Explore our services Industries we serve Meet the team Email us Read our approach