Real estate & infrastructure
Buyers can check every promise.
We build project brands, launch campaigns, lead management and buyer portals for developers, co-living and co-working operators, mall owners and property platforms. Every ad, page and buyer update matches the registered project, from launch to handover.
Where the rules biteMap of all forty-one industries
What is shifting
Projects are shortlisted online and checked on the regulator’s portal; regulators ask for more on every advertisement. Each shift names what it demands, with a fact you can check.
What it requiresProject pages showing the registration, approvals and progress buyers will check.
EvidenceRERA requires every advertisement to show the project’s registration number and the authority’s website.
What it requiresPrint, digital and outdoor templates with registration details and QR codes built in.
EvidenceSince 1 August 2023, MahaRERA has required a QR code on advertisements for registered projects in Maharashtra.
What it requiresVisuals that match approved plans, with artist’s-impression notes where they show more.
EvidenceRERA entitles buyers to compensation for loss caused by an incorrect statement in an advertisement or prospectus.
What it requiresLead follow-up that respects consent, preferences and registered channels.
EvidenceTRAI’s commercial-communication regulations, amended in February 2025, control who may be contacted and from which numbers.
The rulebook
The real-estate law and its state orders, the advertising and telemarketing rules and the data law, read for a developer. Your legal team keeps sign-off; we design so every format carries what it must.
Frameworks we build to
We design and build to these frameworks; this is not a claim of certification.
Shapes most of the work
Ministry of Housing and Urban Affairs · state authorities
Every advertisement or prospectus shows the registration number and the authority’s website address. Buyers who lose out because of an incorrect statement in it are entitled to compensation.
We designTemplates for every format carry the registration details, and visuals are checked against approved plans.
Real Estate (Regulation and Development) Act, 2016 · sections 11(2) and 12
Maharashtra Real Estate Regulatory Authority
In Maharashtra, advertisements for registered projects published after 1 August 2023 carry a readable QR code beside the registration number and website.
We designPrint, digital and outdoor templates reserve space for the code, sized to scan.
MahaRERA · Order No. 46/2023, 29 May 2023
Central Consumer Protection Authority
Claims must be substantiated, and disclaimers may not contradict the claim they qualify.
We designAmenity, location and price claims carry their source, and disclaimers never contradict the headline.
CCPA · Guidelines for Prevention of Misleading Advertisements and Endorsements, 9 June 2022 Official text: CCPA misleading-ads guidelines, 2022
Shapes most of the work
Ministry of Housing and Urban Affairs · state authorities
A project that needs registration may not be advertised, marketed or sold until the state authority registers it.
We designLaunch plans hold every asset until the project is registered.
Real Estate (Regulation and Development) Act, 2016 · section 3
Telecom Regulatory Authority of India
Promotional calls and messages go only from registered headers to people who have not opted out, under the 2018 regulations as amended in February 2025.
We designLead follow-up checks preferences and uses registered headers and templates before every call or message.
TRAI · Telecom Commercial Communications Customer Preference Regulations, 2018 · amendment of 12 February 2025 Official text: TRAI TCCCPR, 2018
Shapes most of the work
Ministry of Electronics and IT
Leads from portals, brokers and ads need consent for each purpose, and withdrawal must be as easy as consent.
We designOne consented record per buyer, with the source of each lead kept.
DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Often shapes the work
W3C
Project sites, virtual tours and buyer portals must be usable with a keyboard, a screen reader and zoom.
We designFloor plans and price lists are published as text and tables as well as images.
W3C · WCAG 2.2 Official text: WCAG 2.2 AA
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
The problems we hear in most real estate briefs, from customers and from your own teams.
Registration, approvals and construction progress visible without asking.
Sizes stated as carpet area, and prices stated in full.
Updates, payments and documents in one place until possession.
What we build
Brand and campaign work lead a real-estate programme; lead management and buyer portals carry it to handover. Every line links to the capability that does the work.
Developer and project brands, naming and architecture for a portfolio of launches.
Launch campaigns and advertising templates with registration details built in.
Fast project sites, CRM integrations and buyer-portal platforms.
Design for project sites, virtual tours and buyer portals, from booking to handover.
Lead capture, routing and nurture on one consented record, across portals and brokers.
Clearly labelled renders and walkthroughs, and assistants that answer from registered project data.
Programmes
Each programme lists its package, typical length and main measure. Lengths are typical; the first conversation sets yours.
The way in
We check every live ad, brochure and listing for registration details and trace enquiries from first contact to site visit.
What you get
02Project · 8–12 weeks
A project identity and launch campaign, held until registration and built on templates with the registration details.
MeasureQualified enquiries in the launch window
Services: Logo & identity system · Campaign platform & big idea · Campaign film & photography
Enquire about Project launch brand and campaign03Project · 6–10 weeks
Portal, broker and ad leads on one consented record, scored, routed and followed up in minutes.
MeasureLead response time
Services: Lead scoring & routing · CRM automation & hygiene · Lifecycle journey build
Enquire about Lead management and nurture04Milestone · 4–8 months
Construction updates, payment schedules and documents in one portal for every buyer.
MeasureBuyer queries per booking until possession
Services: Complete UX & UI design · Web or mobile app · System integration
Enquire about Buyer portal from booking to handoverHow success is measured
Main measureEnquiry-to-site-visit conversion
How we use AI
Each use case runs within automatic checks, with a named person approving what goes live and a log a supervisor can read.
Use case 01
Measured byQuestions answered without a call
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Use case 02
Measured byAds compliant at first check
Tested forOWASP LLM05 · Improper output handling
Goes live only with its evaluation set, automatic checks and a named owner
Use case 03
Measured byVisuals approved without rework
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Work and insights
Projects in this industry are published once a client approves the write-up. Until then, here is what we have written on the rules that apply.
A typical programme · composite
A residential developer moved every project’s advertising onto templates that carry the registration number, website and QR code. Buyers got one portal from booking to handover.
Anonymised and illustrative: the shape a programme takes, never a named client.
Nothing published on real estate yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
No. We also work on commercial, retail, co-living and co-working projects. We start by mapping which registration rules apply to each type and state.
Yes. We build print, digital, outdoor and social templates that carry the registration number and website by default, and the QR code where required.
Yes, if they match the approved plans and are labelled as artist’s impressions. An incorrect statement in an advertisement can make the promoter liable to buyers.
We keep one consented record per buyer, with each lead’s source. Follow-up is fast, and calls go only to people who have not opted out.
Keep exploring
You will speak to a lead who would run the work, and get a straight answer on fit.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
