Public sector, education & impact
The service has to work for all of them.
Central and state departments, municipal and smart-city bodies, public sector undertakings and the agencies that run citizen portals and welfare schemes. We design services that work for every citizen and conform to GIGW 3.0, accessible content in many languages, lawful use of citizen data, platforms secured to CERT-In’s guidelines, and AI that explains rather than decides.
Where the rules biteMap of all forty-one industries
What is shifting
Accessibility standards hardened, government sites gained one standard, the State’s use of data was written into law and AI got a national framework. Each shift names what it demands, with a fact you can check.
It demandsServices and documents that meet the ICT accessibility standard from the first release.
SignalIn Rajive Raturi v Union of India (8 November 2024) the Supreme Court held that accessibility standards under the RPwD Act must be mandatory, not advisory.
It demandsPortals and apps built to GIGW 3.0 and certified, not retrofitted.
SignalGIGW 3.0 requires conformity with WCAG 2.1 Level AA and adds a cybersecurity chapter formulated by CERT-In, with certification by STQC.
It demandsServices that reuse what citizens already gave the State, under published standards.
SignalThe DPDP Act lets the State process data for subsidies, benefits and certificates without fresh consent, under the Rules’ Second Schedule standards, from 13 May 2027.
It demandsAI that is explainable, accountable and people-first, with a route to a person.
SignalMeitY released the India AI Governance Guidelines on 5 November 2025, setting seven principles including ‘people first’ and ‘understandable by design’.
The rulebook
GIGW 3.0, the accessibility rules, the data law’s provisions for the State, CERT-In’s guidelines, RTI, the procurement rules and AI guidance, read for a public body. Your legal team keeps sign-off.
Frameworks we build to
Frameworks we design and build to — not a claim of certification.
Sometimes shapes the work
Ministry of Home Affairs
Use of the State Emblem is limited to authorised bodies and the forms the Rules prescribe; improper use, including for professional or commercial purposes, is prohibited.
We designDesign systems apply the emblem only where the body is authorised, exactly as prescribed, and never on our own material.
State Emblem Act, 2005 · State Emblem of India (Regulation of Use) Rules, 2007
Shapes most of the work
Department of Personnel and Training
Public authorities publish their organisation, functions, decision procedures, rules and records under section 4, keep them up to date and make them easy to reach, including on the internet.
We designDisclosure pages are structured, searchable and fed from the source, not scanned PDFs.
Right to Information Act, 2005 · section 4
Ministry of Finance (Department of Expenditure)
Common-use goods and services available on GeM are bought through GeM, and bids are received through e-procurement portals.
We designWe work through GeM or the department’s e-procurement process, with scope written so it can be evaluated.
GFR, 2017 · rules 149 and 160 · as updated to 31 January 2026 Official text: General Financial Rules, 2017 — GeM and e-procurement
Shapes most of the work
Ministry of Electronics and IT
The State may process personal data to provide subsidies, benefits, services, certificates, licences and permits under section 7(b), following the Second Schedule’s standards; notified agencies may be exempted under section 17(2).
We designEach service records its legal basis and the standard it follows, and asks for consent where no such basis applies.
DPDP Act, 2023 · sections 7(b) and 17(2) · DPDP Rules, 2025, rule 5 and Second Schedule (from 13 May 2027) Official text: DPDP Act, 2023 — the State’s legitimate uses
Shapes most of the work
Indian Computer Emergency Response Team
Ministries, departments, PSUs and agencies appoint a CISO, keep security logs for a rolling 180 days, secure applications, cloud and outsourcing, and audit regularly; incidents go to CERT-In within six hours.
We designPlatforms ship with logging, hardening, third-party controls and an incident runbook.
CERT-In · Guidelines on Information Security Practices for Government Entities, June 2023 · Directions of 28 April 2022 Official text: CERT-In guidelines for government entities, 2023
Shapes most of the work
National Informatics Centre · Ministry of Electronics and IT
Government websites and apps conform to WCAG 2.1 Level AA, follow its quality and lifecycle rules and a cybersecurity chapter formulated by CERT-In; conformity is certified by STQC.
We designPortals are designed and tested against GIGW 3.0 from the first sprint, and the certification evidence is kept.
Guidelines for Indian Government Websites and Apps, version 3.0 (2023) · NIC Official text: GIGW 3.0
Department of Empowerment of Persons with Disabilities
Accessibility standards for the built environment and for ICT products and services (Parts I and II) were notified under the RPwD Rules in 2023, under section 40 of the Act.
We designDocuments, forms and media are published in accessible formats, not only the pages.
RPwD Act, 2016 · section 40 · RPwD (Amendment) Rules, 2023 Official text: RPwD Act, 2016 and the accessibility standards
Often shapes the work
Ministry of Electronics and IT
Guidelines, not a statute: seven principles for AI — among them trust, people first, accountability and ‘understandable by design’ — with an action plan and practical guidance for regulators and industry.
We designPublic-facing AI explains its sources, never decides a case, and always offers a route to an officer.
MeitY · India AI Governance Guidelines, 5 November 2025 Official text: India AI Governance Guidelines, 2025
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
The problems that surface in nearly every government & public services programme: the ones customers feel, and the ones teams carry.
Apply, upload, pay and track without a visit or an agent.
Every service in Hindi, English and the state’s languages, and read aloud when needed.
Status, the next step and the office responsible, visible to the citizen.
What we build
A typical programme here draws on each discipline in this mix. Every line names what it builds for the industry and links to the capability that does the work.
Portals, apps and integrations built to GIGW 3.0 and CERT-In’s guidelines.
Citizen services designed with the people who use them, from form to status to grievance.
Design systems that make many departments feel like one government.
Scheme awareness campaigns and plain-language content in many languages.
Assistants that explain schemes and status from official sources, with an officer behind them.
Notifications and reminders by SMS, messaging apps and email, with preferences respected.
Programmes
The way in tests the most-used services end to end, and against GIGW 3.0. Lengths are typical, never promised.
The way in
We walk the most-used services as citizens do, and test them against GIGW 3.0, WCAG 2.1 AA and CERT-In’s guidelines.
What it hands over
02Enterprise · 9–18 months
The most-used services rebuilt on one design system and platform, conforming to GIGW 3.0 and certified.
MovesApplications completed online without a visit
Services: Design system build · Website · System integration
Enquire about Citizen services platform and design system03Project · 8–12 weeks
Plain-language scheme pages and forms in Hindi, English and state languages, with accessible documents.
MovesTime to publish a scheme change
Services: UX writing & content design · Campaign localisation at scale
Enquire about Multilingual scheme pages and forms04Project · 8–12 weeks
An assistant that explains schemes and application status from official records, and hands anything else to an officer.
MovesGrievances resolved within the service standard
Services: AI knowledge assistant · AI assistant experience design · AI use policy, rights & disclosure
Enquire about Scheme and status assistantHow success is measured
The number we moveApplications completed online without a visit
AI, under the rules
Each use case cites official sources, has an evaluation set and a log, and no model decides an application or closes a grievance.
Use case 01
Measured byAnswer accuracy on an agreed evaluation set
Tested forOWASP LLM09 · Misinformation
Ships only with its evaluation set, its guardrail and an owner
Use case 02
Measured byGrievances resolved within the service standard
Tested forOWASP LLM02 · Sensitive information disclosure
Ships only with its evaluation set, its guardrail and an owner
Use case 03
Measured byDocuments published in accessible formats
Tested forOWASP LLM05 · Improper output handling
Ships only with its evaluation set, its guardrail and an owner
Work and insights
We publish government & public services projects only once a client signs off the write-up. Meanwhile, here is the reading that applies.
A typical programme · composite
A municipal corporation rebuilt its most-used services — certificates, property tax and grievances — on one design system conforming to GIGW 3.0, with status tracking that tells citizens which office holds their application.
Anonymised and illustrative: the shape a programme takes, never a named client.
Nothing published on government & public services yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes. We design and test against GIGW 3.0 and WCAG 2.1 AA from the first sprint and keep the evidence for STQC certification. The certificate itself is issued by STQC.
Through GeM or your department’s e-procurement process, as the General Financial Rules require. We write scope so it can be evaluated.
No. AI explains rules and status from official sources and routes grievances; officers decide every application and close every grievance.
Yes, with provisions of its own: the State may use data for subsidies, benefits and certificates under section 7(b), following the Rules’ standards, and notified agencies may be exempt. Each service records its basis; your legal team confirms it.
Keep exploring
Tell us what you’re building. We’ll answer straight.
01About 2 minutes
You get A reply from a lead, not a sales queue
02About 8 minutesMost useful
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
