Public sector, education & impact

Non-profits & social impact. Every rupee is a promise to someone.

Donors, regulators and communities all want to see it kept.

NGOs, foundations, CSR teams, social enterprises and fundraising platforms, where every rupee is accounted for twice — to the donor and to the regulator — and the people served deserve dignity in every image. We design donation and receipt journeys, impact reporting, consent-led storytelling and the data that keeps foreign contributions, tax receipts and consent in order.

Talk about non-profits & social impact Read the rulebook
The number we move
Recurring donors retained at 12 months
Where we work in non-profits & social impact
  • NGOs & foundations
  • CSR programmes
  • Social enterprises
  • Fundraising & crowdfunding platforms
  • Development organisations
  • Philanthropy advisers
Rules mapped
8 rules · 5 areas
Disciplines that lead
ProductMarketing
Frameworks we build to
DPDP Act 2023 — Digital Personal Data Protection Act, 2023WCAG 2.2 AA — Web Content Accessibility GuidelinesPCI DSS v4.0.1 — Payment Card Industry Data Security StandardGDPR — General Data Protection Regulation (EU) 2016/679
Two hands hold a young banana plant by its root ball above freshly dug soil
Non-profits & social impactImpact starts small, and has to be shown honestly.

Where the rules biteMap of all forty-one industries

  • Claims Advertising & claims: Often shapes the work
  • Regulator Sector regulator: Shapes most of the work
  • Payments Payments: Often shapes the work
  • Data Personal data: Shapes most of the work
  • Security Security & incidents: Sometimes shapes the work
  • Access Accessibility: Often shapes the work
  • AI AI governance: Sometimes shapes the work

What is shifting

Giving went digital, and accountability went statutory.

A new income-tax law renumbered donation receipts, CSR spending is impact-assessed, a foreign-contribution bill is before Parliament, and appeals answer to an advertising code. Each shift names what it demands, with a fact you can check.

Women seated in a circle under trees talk with two facilitators at a rural meeting
Funders now ask for evidence from the people served.

  1. Donation receipts moved to a new tax law.

    It demandsReceipting and donor statements rebuilt to the new sections, forms and deadlines.

    SignalThe Income-tax Act, 2025 came into force on 1 April 2026, carrying the donation deduction and the donor statement and certificate into new sections and forms.

  2. CSR money now comes with an impact assessment.

    It demandsProgramme data and reporting that an independent assessor can verify.

    SignalUnder the CSR Rules as amended in 2021, implementing agencies register with Form CSR-1, and large CSR spenders commission impact assessments of big projects.

  3. Foreign funding faces another round of change.

    It demandsSeparate, auditable journeys for foreign contributions, ready for what Parliament decides.

    SignalThe Foreign Contribution (Regulation) Amendment Bill, 2026, introduced in Lok Sabha on 25 March 2026, was referred to a Joint Parliamentary Committee on 12 August 2026.

  4. Charitable appeals answer to an advertising code.

    It demandsStorytelling that moves donors without exploiting the people it shows.

    SignalASCI’s guidelines for charitable appeals bar shaming donors and graphic images of victims, and require crowdfunding platforms to show their fees in the ad.

The rulebook

Every rupee receipted, every story told with consent.

The foreign-contribution law, the income-tax and CSR rules, the advertising code for charitable appeals, recurring payments and the data law, read for a typical programme. Your finance and legal teams keep sign-off.

Frameworks we build to

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023
  • WCAG 2.2 AA — Web Content Accessibility Guidelines
  • PCI DSS v4.0.1 — Payment Card Industry Data Security Standard
  • GDPR — General Data Protection Regulation (EU) 2016/679

Frameworks we design and build to — not a claim of certification.

Advertising & claims

Often shapes the work

  1. Advertising Standards Council of India

    ASCI guidelines for charitable appeals

    No shaming people who do not give, no graphic images of victims, especially children, evidence of consent for beneficiaries’ images, distressing images blurred in digital ads, and crowdfunding fees shown in the ad.

    We designEvery appeal passes a dignity and consent check before it runs.

    ASCI · Guidelines for Advertisements for Charitable Causes, 13 June 2023 Official text: ASCI guidelines for charitable appeals

Sector regulator

Shapes most of the work

  1. Ministry of Home Affairs

    Foreign Contribution (Regulation) Act, 2010

    Foreign contributions are received only in the designated FCRA account at the State Bank of India’s New Delhi Main Branch, may not be transferred to other organisations, and at most 20% may go to administrative expenses.

    We designForeign giving runs on its own journey and payment route, with records kept apart from domestic gifts.

    FCRA, 2010, as amended by the FCRA (Amendment) Act, 2020 · 2026 amendment bill before a Joint Parliamentary Committee

  2. Central Board of Direct Taxes

    Income-tax Act, 2025 — donations and registered non-profits

    Registered non-profits file a statement of donations received and issue each donor a certificate, now under the 2025 Act and the 2026 Rules; cash donations above ₹2,000 do not earn the deduction.

    We designReceipts and certificates are issued from one donor record, with the data for the annual statement ready to file.

    Income-tax Act, 2025 (in force 1 April 2026) · Income-tax Rules, 2026

  3. Ministry of Corporate Affairs

    Companies Act, 2013 — corporate social responsibility

    Companies above the thresholds spend 2% of average net profits on CSR; implementing agencies register with Form CSR-1, and companies with large CSR obligations commission impact assessments of projects of ₹1 crore or more.

    We designProgramme data is captured so CSR partners and assessors can verify it against the field.

    Companies Act, 2013 · section 135 · Companies (CSR Policy) Amendment Rules, 2021

  4. Securities and Exchange Board of India

    SEBI Social Stock Exchange

    Registered not-for-profit organisations can raise money on a Social Stock Exchange through zero coupon zero principal instruments, and report their social impact every year.

    We designImpact reporting is designed to serve funders, assessors and the exchange from one data set.

    SEBI (Issue of Capital and Disclosure Requirements) Regulations, 2018 · Chapter X-A, Social Stock Exchange

Payments

Often shapes the work

  1. Reserve Bank of India

    RBI e-mandate framework

    Recurring card donations need a notice before each debit and an easy way to stop; debits above ₹15,000 need an extra authentication step.

    We designRecurring giving shows every upcoming debit and makes stopping one step.

    RBI · processing of e-mandates for recurring transactions (₹15,000 without extra authentication)

Personal data

Shapes most of the work

  1. Ministry of Electronics and IT

    DPDP Act, 2023 and DPDP Rules, 2025

    Donor and beneficiary data collected per purpose with consent, verifiable parental consent for children’s data, withdrawal as easy as consent, and breach reporting.

    We designField apps and donor records ask only for what each purpose needs, with consent logged per purpose.

    DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025

Accessibility

Often shapes the work

  1. W3C

    WCAG 2.2 AA

    Donation pages, receipts and reports usable with a keyboard, a screen reader and zoom.

    We designGiving journeys are tested with assistive technology before launch.

    W3C · WCAG 2.2 Official text: WCAG 2.2 AA

Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.

Challenges

Where non-profits & social impact loses customers and time.

What comes up first in most non-profits & social impact conversations — outside, at the screen, and inside, in the operation.

Your customers

  1. Giving in seconds, receipted correctly

    UPI, cards and recurring gifts with the right receipt and tax certificate, every time.

  2. Seeing what the gift did

    Updates and reports that show real progress, not stock photographs.

  3. Dignity for the people served

    Stories and images used with consent, and never by exploiting distress.

Volunteers in matching blue T-shirts collect litter into bags in a pine forest
Volunteers, donors and communities each need their own journey.

Your operation

  1. Two ledgers for every rupee

    Domestic and foreign contributions kept apart, from the payment page to the bank.

  2. Reporting to many masters

    Donors, CSR partners, auditors and regulators each want different evidence.

  3. Small teams, scattered data

    Programme, donor and volunteer data spread across spreadsheets and field apps.

What we build

The disciplines behind a typical non-profits & social impact programme.

A typical programme here draws on each discipline in this mix. Every line names what it builds for the industry and links to the capability that does the work.

Leads Core Supports Share of a typical programme, by role · illustrative
  1. 01

    Product & Experience Design

    Leads

    Donation, receipt and volunteer journeys that are quick, accessible and correct.

  2. 02

    Marketing Technology

    Leads

    Donor journeys, recurring giving and supporter care on one consented record.

  3. 03

    Brand Design

    Core

    Identities and narratives that earn trust from donors, partners and the communities served.

  4. 04

    Technology & Intelligence

    Core

    Donor and programme data, receipting and separated foreign-contribution payments, integrated with your accounts.

  5. 05

    Campaign & Content Design

    Core

    Appeals and impact stories told with consent and checked against the advertising code.

  6. 06

    AI Design

    Supports

    Report drafting and supporter assistants that never invent an outcome or identify a beneficiary.

Programmes

Fix the donation and the receipt first, then tell the impact story.

The way in walks giving, receipting and reporting the way donors and funders do, and ranks the fixes by donor retention and by compliance risk. Lengths are typical, never promised.

The way in

Giving and receipting audit

We give, collect receipts and read reports the way donors and funders do, and check every step against the foreign-contribution, tax and advertising rules.

Package
Sprint · Fixed fee
Typical length
1–2 weeks
It sets
Donation-page completion, as a baseline
  • Product experience audit
  • Martech stack audit & roadmap

What it hands over

  • A giving and receipting gap register
  • A one-page donation design with the right receipt every time
  • A storytelling and consent checklist
Start here

  1. 02Project · 8–12 weeks

    Donation and recurring-giving platform

    Donation pages, UPI and card giving, recurring gifts and automatic receipts on one donor record.

    MovesRecurring donors retained at 12 months

    Services: End-to-end UX & UI design · Website · Lifecycle journey build

    Enquire about Donation and recurring-giving platform

  2. 03Project · 6–10 weeks

    Impact reporting for funders

    Programme data and dashboards that CSR partners, donors and assessors can check against field records.

    MovesTime to produce a funder report

    Services: Data platform & BI dashboards · Tracking & measurement foundations

    Enquire about Impact reporting for funders

  3. 04Project · 8–12 weeks

    Narrative and brand for a cause

    Positioning, identity and storytelling rules that keep dignity and consent at the centre.

    MovesDonor recall in supporter research

    Services: Brand foundation & positioning · Brand narrative & messaging

    Enquire about Narrative and brand for a cause

How success is measured

The number we moveRecurring donors retained at 12 months

  • Recurring donors retained at 12 months
  • Donation-page completion
  • Receipts and certificates issued on time
  • Time to produce a funder report

AI, under the rules

AI drafts the report, people own every claim of impact.

Each use case has an owner, an evaluation set and a log; no model invents an outcome or identifies a beneficiary.

Use case 01

Funder report drafts

Measured byTime to produce a funder report

Tested forOWASP LLM09 · Misinformation

agent / funder-report-drafts Guarded
  1. TaskDrafts programme and CSR reports from approved field data and indicators.
  2. GuardrailCites the data behind every figure and never states an outcome the data does not show.
  3. HumanThe programme lead approves every report.
  4. LogData version, figures cited and approver.

Ships only with its evaluation set, its guardrail and an owner

Use case 02

Supporter assistant

Measured byDonor questions resolved without a call

Tested forOWASP LLM01 · Prompt injection

agent / supporter-assistant Guarded
  1. TaskAnswers donors’ questions about gifts, receipts and recurring donations from the donor record and the policy.
  2. GuardrailCannot change a donation or issue a receipt on its own; tax questions point to the receipt and to an adviser.
  3. HumanThe supporter-care team reviews flagged conversations daily.
  4. LogQuestion, records used and outcome.

Ships only with its evaluation set, its guardrail and an owner

Use case 03

Story anonymiser

Measured byStories cleared without a privacy issue

Tested forOWASP LLM02 · Sensitive information disclosure

agent / story-anonymiser Guarded
  1. TaskRemoves names, faces and locations from field stories and photographs before they are used in appeals.
  2. GuardrailAnything it cannot anonymise with confidence is held for review, and consent records are checked before use.
  3. HumanThe communications lead approves every story.
  4. LogSource, redactions made and consent record.

Ships only with its evaluation set, its guardrail and an owner

Work and insights

Case studies stay private until a client approves them.

No non-profits & social impact client is named or described without written approval. Here is what we have written that bears on the industry.

A typical programme · composite

A national NGO separated its domestic and foreign giving journeys, issued tax receipts automatically from one donor record, and built a programme dashboard its CSR partners could check against the field data.

Anonymised and illustrative: the shape a programme takes, never a named client.

Related reading

Nothing published on non-profits & social impact yet. Ask us what we are seeing in the industry.

Ask us

Questions

What fundraising, programme and finance heads ask us first.

Something else on your mind? Ask us directly

Q.01Can you keep foreign donations separate on our website?

Yes. We design separate journeys and payment routes so foreign contributions reach only your designated FCRA account, with the records your auditors and the Ministry expect.

Q.02Do you issue tax receipts automatically?

We build receipting that issues the right certificate for each eligible donation from one donor record, and prepares the statement of donations your finance team files. Form names and deadlines under the new income-tax law are confirmed with your auditor.

Q.03How do you tell impact stories without exploiting people?

With consent recorded for every image and story, no graphic images of distress, children’s identities protected, and the advertising code’s rules for charitable appeals built into review.

Q.04Do you work with CSR teams as well as NGOs?

Yes: CSR teams, foundations and the implementing agencies they fund. We design the reporting both sides need, from field data to board-ready impact reports.

Keep exploring

Next in public sector, education & impact, then every sector we cover.

All forty-one industries

Let’s build what happens next.

Tell us what you’re building. We’ll answer straight.

Book a discovery call

Three ways to start

  1. 01About 2 minutes

    A quick question

    You get A reply from a lead, not a sales queue

  2. 02About 8 minutesMost useful

    A project brief

    You get Options and a first scope after one call

  3. 03About 15 minutes

    A formal RFQ or RFP

    You get Receipt confirmed and a named bid lead

Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced

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