Industry, mobility & logistics
The brand has to hold across both.
Vehicle makers, EV and charging companies, dealer groups and mobility services, where buyers research for weeks, configure online and finish at a dealership. We build the brands, configurators and connected-car experiences that keep one story from the first video to the first service — with safety, emission and price claims that hold.
Where the rules biteMap of all forty-one industries
What is shifting
Prices, safety ratings and range claims are compared on a phone before anyone visits a showroom. Each shift names what it demands, with a fact you can check.
It demandsConfigurators and price pages that show the on-road total, not only the showroom price.
SignalThe CCPA’s 2023 dark-patterns guidelines name drip pricing — revealing charges late in the purchase — as an unfair trade practice.
It demandsSafety communication that cites tested results, not adjectives.
SignalBharat NCAP, India’s crash-test programme, has rated cars since 1 October 2023 on adult and child occupant protection.
It demandsRange, charging and emission claims that are specific and substantiated.
SignalThe CCPA’s greenwashing guidelines of 15 October 2024 require environmental claims to be specific and backed by evidence.
It demandsApps, over-the-air updates and vehicle data customers can trust.
SignalUN Regulation No. 155 requires a certified cyber-security management system for new vehicles sold in the EU and other markets that apply it.
The rulebook
The advertising codes, the dark-pattern and greenwashing guidelines, the crash-test programme, lending, data and vehicle cyber-security rules, read for a typical programme. Your homologation and legal teams keep sign-off.
Frameworks we build to
Frameworks we design and build to — not a claim of certification.
Shapes most of the work
Advertising Standards Council of India
No depiction of traffic violations or reckless speed; stunts carry a readable cautionary message; safe practices such as seat belts and helmets are encouraged.
We designLaunch films and dealer creative are checked against the guideline at storyboard stage.
ASCI · Guidelines for Advertising of Automotive Vehicles Official text: ASCI guidelines for automotive advertising
Central Consumer Protection Authority
Environmental claims must be specific and substantiated by certification or reliable scientific evidence; generic terms such as green or eco-friendly need adequate evidence.
We designRange and emission claims name the test cycle and conditions they were measured under.
CCPA · Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 15 October 2024 Official text: CCPA greenwashing guidelines, 2024
Central Consumer Protection Authority
Drip pricing, false urgency and basket sneaking are among the thirteen practices named as unfair.
We designConfigurators show the on-road total, and online bookings never add accessories or cover unasked.
CCPA · Guidelines for Prevention and Regulation of Dark Patterns, 30 November 2023 Official text: CCPA dark-patterns guidelines, 2023
Often shapes the work
Ministry of Road Transport and Highways
A voluntary crash-test rating of one to five stars for adult occupant protection, child occupant protection and safety assist, in force since 1 October 2023.
We designSafety pages cite the tested rating, the variant tested and the date.
Bharat New Car Assessment Programme · AIS-197 (launched 22 August 2023)
Often shapes the work
Reserve Bank of India
Vehicle loans offered online show the lender’s Key Fact Statement with the all-in APR before the borrower commits, with a cooling-off period.
We designFinance steps in the configurator show the lender’s KFS, never a teaser rate alone.
RBI · Digital Lending Directions, 8 May 2025 Official text: RBI Digital Lending Directions
Shapes most of the work
Ministry of Electronics and IT
Consent for each purpose — leads, test drives, connected-vehicle data — with withdrawal as easy as consent.
We designOwner apps ask for vehicle-data consent per purpose and show what is shared with dealers.
DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Shapes most of the work
UNECE World Forum for Harmonization of Vehicle Regulations
A certified cyber-security management system and a software-update management system for new vehicles sold in the EU and other markets that apply the regulations.
We designConnected services and update notices are designed with the manufacturer’s security and update processes.
UN R155 (cyber security) · UN R156 (software updates)
Sometimes shapes the work
W3C
Configurators, booking forms and owner apps usable with a keyboard, a screen reader and zoom.
We designConfigurators are built from accessible controls, with every option readable as text.
W3C · WCAG 2.2 Official text: WCAG 2.2 AA
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
What we hear in almost every automotive & mobility brief — on the customer’s side of the screen, and on yours.
Registration, insurance and accessories visible before the showroom.
Where to charge, how long it takes and what it costs.
Bookings, updates and pickup handled from the app.
What we build
Brand and product experience lead an automotive programme; content systems keep hundreds of dealers on message. Every line links to the capability that does the work.
Brand and model architecture that holds from the launch film to the dealer forecourt.
Configurators, price pages and owner apps tested with buyers and owners.
Fast model sites, dealer platforms and secure connected services.
Launch campaigns and dealer content kits produced from one system.
Lead routing to dealers, test-drive journeys and service reminders on one consented record.
Vehicle and charging assistants that answer from the spec sheet and the owner’s manual.
Programmes
Each programme is a real engagement shape: a package, a typical length and the number it moves. Lengths are typical, never promised — the first conversation sets yours.
The way in
We follow buyers from the model page to a test drive, and check every price, safety and range claim on the way.
What it hands over
02Milestone · 4–8 months
One configurator with the on-road total from the first screen, used on the brand site and by every dealer.
MovesTest drives booked online
Services: End-to-end UX & UI design · Website · Front-end build
Enquire about Configurator and price display03Project · 8–12 weeks
Templates and approved modules dealers localise themselves, with price and claim rules built in.
MovesDealer content compliant at first check
Services: Campaign design system · Template systems · Campaign localisation at scale
Enquire about Dealer content system04Project · 6–10 weeks
Leads scored and routed to the right dealer in minutes, with follow-up journeys until the test drive.
MovesLead response time
Services: Lead scoring & routing · Lifecycle journey build
Enquire about Lead routing and test-drive journeysHow success is measured
The number we moveOnline-to-showroom conversion
AI, under the rules
Every use case runs inside a guardrail, with a person approving what matters and a log a supervisor could read.
Use case 01
Measured byAnswer accuracy on an agreed evaluation set
Tested forOWASP LLM09 · Misinformation
Ships only with its evaluation set, its guardrail and an owner
Use case 02
Measured byDealer content compliant at first check
Tested forOWASP LLM05 · Improper output handling
Ships only with its evaluation set, its guardrail and an owner
Use case 03
Measured byService bookings completed in the app
Tested forOWASP LLM01 · Prompt injection
Ships only with its evaluation set, its guardrail and an owner
Work and insights
Projects in this industry are published once a client approves the write-up. Until then, here is what we have written on the rules that apply.
A typical programme · composite
A vehicle maker gave its dealer network one configurator and one price-display standard, so the on-road total a buyer sees online is the total they are quoted in the showroom.
Anonymised and illustrative: the shape a programme takes, never a named client.
Nothing published on automotive & mobility yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes: dealer groups and the networks manufacturers run. The best results come when both use one system for content, leads and prices.
We design each claim with its evidence — the test cycle and conditions — so it is specific, as the CCPA’s greenwashing guidelines require. Your homologation team confirms the figures.
We design and build owner apps and the services behind them, with security, consent and update communication designed in.
From one price source that includes registration, insurance and mandatory charges, so the online total matches the showroom quote.
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Contacts resolved without a call
Tell us what you’re building. We’ll answer straight.
01About 2 minutes
You get A reply from a lead, not a sales queue
02About 8 minutesMost useful
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
