Industry, mobility & logistics

Manufacturing & industrial. Buyers choose machines by their specs and stay for the manuals, spares and service.

We work with machinery, electrical and electronics makers, auto-component suppliers and contract manufacturers. We build product information engineers trust, digital manuals, spare-parts journeys, dealer portals and connected-product experiences ready for EU machinery and data rules.

Main measure
RFQ-to-order conversion
Where we work in manufacturing & industrial
  • Industrial machinery & equipment
  • Electrical & electronics manufacturing
  • Auto components
  • Process & packaging equipment
  • Contract manufacturing
Rules mapped
8 rules · 5 areas
Disciplines that lead
TechnologyProduct
Frameworks we build to
ISO 9001:2015 — Quality management systemsISO 14001:2015 — Environmental management systemsISO/IEC 27001:2022 — Information security management systemsDPDP Act 2023 — Digital Personal Data Protection Act, 2023GDPR — General Data Protection Regulation (EU) 2016/679Core Web Vitals — Loading, interactivity and visual stability
A welder in a mask and leather gloves welds a steel frame as sparks fly
Manufacturing & industrialThe spec sheet sells it; the build has to match.

Where the rules biteMap of all forty-one industries

  • Claims Advertising & claims: Often shapes the work
  • Regulator Sector regulator: Shapes most of the work
  • Payments Payments: Sometimes shapes the work
  • Data Personal data: Often shapes the work
  • Security Security & incidents: Often shapes the work
  • Access Accessibility: Sometimes shapes the work
  • AI AI governance: Sometimes shapes the work

What is shifting

Rules move product by product, and the manual is going digital.

India withdrew an omnibus safety order, the EU rewrote its machinery and data rules, and carbon is now priced at the border. Each shift names what it demands, with a fact you can check.

A milling tool cuts the teeth of a steel gear inside a machine, with coolant in the air
Precision is the product; now the data travels with it.
  1. India withdrew its omnibus machinery safety order in 2026.

    What it requiresProduct and compliance information that updates product by product as orders change.

    EvidenceOn 14 January 2026 the Ministry of Heavy Industries rescinded its omnibus machinery and electrical equipment safety order of August 2024, with immediate effect.

  2. In the EU, machine manuals may go digital from 2027.

    What it requiresInstructions that are printable, versioned and findable from the machine itself.

    EvidenceFrom 20 January 2027 the EU Machinery Regulation allows digital instructions kept online for at least ten years, with paper free of charge on request.

  3. Connected machines must give users their data.

    What it requiresProducts and portals designed so customers can reach the data their machines generate.

    EvidenceConnected products placed on the EU market after 12 September 2026 must make their data accessible to the user by design, under the Data Act.

  4. Embedded carbon is priced at the EU border.

    What it requiresEmissions data per product and per shipment that importers can use.

    EvidenceThe EU CBAM’s definitive period for steel, aluminium, cement and fertiliser imports began on 1 January 2026; certificates go on sale from 1 February 2027.

The rulebook

Every product family has its own rulebook.

BIS orders, the EU Machinery Regulation, the Data Act, CBAM, the Cyber Resilience Act and the green-claims rules, read for an industrial manufacturer. Your compliance team keeps sign-off.

Frameworks we build to

  • ISO 9001:2015 — Quality management systems
  • ISO 14001:2015 — Environmental management systems
  • ISO/IEC 27001:2022 — Information security management systems
  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023
  • GDPR — General Data Protection Regulation (EU) 2016/679
  • Core Web Vitals — Loading, interactivity and visual stability

We design and build to these frameworks; this is not a claim of certification.

Advertising & claims

Often shapes the work

  1. Central Consumer Protection Authority

    CCPA greenwashing guidelines, 2024

    Claims such as ‘energy-efficient’, ‘low-carbon’ or ‘sustainable’ must be specific and backed by credible certification or reliable scientific evidence. Partial claims need qualifiers.

    We designEvery environmental claim names what it covers and links to its test report or certificate.

    CCPA · Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 15 October 2024 Official text: CCPA greenwashing guidelines, 2024

Sector regulator

Shapes most of the work

  1. Bureau of Indian Standards · line ministries

    BIS quality control orders, product by product

    Products under a quality control order need BIS certification and the Standard Mark before sale or import. The omnibus machinery and electrical equipment order was rescinded in January 2026, so each product’s status is checked separately.

    We designA compliance register per product family drives what the site, packs and catalogues say.

    BIS Act, 2016 · section 16 · Ministry of Heavy Industries order S.O. 239(E), 14 January 2026 Official text: BIS quality control orders, product by product

  2. European Union

    EU Machinery Regulation

    Replaces the Machinery Directive from 20 January 2027. Instructions may be digital if they stay online for the machine’s life and at least ten years. They must be printable and given on paper free of charge on request.

    We designDigital manuals are versioned per model, linked from the machine and printable.

    Regulation (EU) 2023/1230 · Article 10(7) · dates as corrected, OJ L 169, 4 July 2023 Official text: EU Machinery Regulation

  3. European Union

    EU carbon border adjustment mechanism

    Importers of covered steel, aluminium, cement and fertiliser goods pay for embedded emissions from 1 January 2026. A 50-tonne yearly threshold exempts small importers; certificates go on sale from 1 February 2027.

    We designEmissions data per product and shipment is structured so EU customers can file their declarations.

    Regulation (EU) 2023/956, as amended by Regulation (EU) 2025/2083 of 8 October 2025 Official text: EU carbon border adjustment mechanism

Personal data

Often shapes the work

  1. European Union

    EU Data Act: connected products

    Connected products placed on the market after 12 September 2026 must be designed so users can reach their data easily and free of charge. Buyers are told before purchase what data the product generates.

    We designCustomer portals expose machine data with an export, and the pre-contract data notice sits on the product page.

    Regulation (EU) 2023/2854 · Article 3 · design duty for products placed on the market after 12 September 2026 Official text: EU Data Act: connected products

  2. Ministry of Electronics and IT

    DPDP Act, 2023 and DPDP Rules, 2025

    Leads, warranty registrations and service records from dealers and portals are personal data. Consent per purpose, security safeguards and breach reporting apply from 13 May 2027.

    We designOne consented customer record, shared with dealers only for the purposes the customer agreed to.

    DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025

Security & incidents

Often shapes the work

  1. European Union

    EU Cyber Resilience Act

    Makers of products with digital elements, including connected machines and controllers, report actively exploited vulnerabilities within 24 hours from 11 September 2026. The security requirements apply from 11 December 2027.

    We designFirmware, update channels and vulnerability handling are documented with each connected product.

    Regulation (EU) 2024/2847 · Article 14 from 11 September 2026 · Article 71 Official text: EU Cyber Resilience Act

AI governance

Sometimes shapes the work

  1. European Union

    AI safety components in machinery

    The 2026 Digital Omnibus moved AI safety components of machinery into the Machinery Regulation. Delegated acts are to add AI health and safety requirements, applying by 2 August 2028.

    We designAI features in machines are documented, tested and logged as safety-relevant from the first prototype.

    Regulation (EU) 2026/1744 (Digital Omnibus on AI) · Article 3 · in force 27 July 2026

Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.

Challenges

Your customers’ problems, and your own.

The problems we hear in most manufacturing & industrial briefs, from customers and from your own teams.

Your customers

  1. The right part, first time

    Spares identified from the machine, its serial number or a photo, without a phone call.

  2. Specifications an engineer can trust

    Drawings, ratings and certificates current and downloadable.

  3. One record per machine

    Installation, maintenance history and documents in one place.

Workers lean over a sheet of metal at a press in a workshop
Shop floors carry the compliance load.

Your operation

  1. Thousands of SKUs, many markets

    Product data kept once and published to sites, catalogues, dealers and marketplaces.

  2. Dealers tell the story differently

    Distributors and channel partners need the same content, and the same leads.

  3. Compliance that keeps moving

    Quality orders, CE marking, CBAM and data rules change product by product.

What we build

Six disciplines, weighted for manufacturing & industrial.

A typical programme here uses each discipline in this mix. Each line says what it builds for the industry and links to the capability behind it.

Leads Core Supports Share of a typical programme, by role · illustrative
  1. Product-data platforms, dealer portals and integrations with ERP, PLM and service systems.

  2. Product finders, configurators and spare-parts and service journeys designed with engineers and service teams.

  3. 03

    Brand Design

    Core

    Brand architecture and guidelines that hold across product lines, packaging, dealers and trade shows.

  4. 04

    AI Design

    Core

    Assistants that answer specification and spares questions from your own documents.

  5. RFQ capture, lead routing to dealers and account journeys for long sales cycles.

  6. Technical content, application stories and trade campaigns that engineers find useful.

Programmes

Fix the product data first, then every channel inherits it.

The way in follows engineers from search to RFQ to spare part, and ranks what breaks. Lengths are typical, never promised.

The way in

Product information and RFQ audit

We follow how engineers find a product, a document and a spare part, and how an RFQ travels from the site to a quote.

Package
Sprint · Fixed fee
Typical length
2–3 weeks
It sets
RFQ-to-order conversion, as a baseline
  • Product experience audit
  • Martech stack audit & roadmap

What you get

  • A product-data gap register by product family
  • An RFQ journey map with drop-off points marked
  • A digital-manual plan for the EU Machinery Regulation
Start here
  1. 02Milestone · 4–9 months

    Product-data platform and catalogue

    One product-data model feeding the site, catalogues, dealers and marketplaces, with documents versioned per model.

    MeasureShare of products with complete digital documentation

    Services: Data platform & BI dashboards · Content model & headless CMS · Website

    Enquire about Product-data platform and catalogue
  2. 03Project · 8–12 weeks

    Spare-parts and service portal

    Parts found from the serial number or a photo, ordered online and tracked, with the machine’s service history beside them.

    MeasureSpare-parts orders placed without a call

    Services: Complete UX & UI design · Web or mobile app · System integration

    Enquire about Spare-parts and service portal
  3. 04Project · 6–10 weeks

    Technical assistant for engineers

    An assistant that answers engineers’ and dealers’ specification and spares questions from your manuals and drawings, citing the document and revision.

    MeasureTime to answer a technical query

    Services: AI knowledge assistant · AI assistant experience design

    Enquire about Technical assistant for engineers

How success is measured

Main measureRFQ-to-order conversion

  • RFQ-to-order conversion
  • Time to answer a technical query
  • Spare-parts orders placed without a call
  • Share of products with complete digital documentation

AI, under the rules

AI answers from the drawings, engineers price and commit.

Each use case cites its source document, has an evaluation set and a log, and never quotes a price or a delivery date.

Use case 01

Specification and spares assistant

Measured byAnswer accuracy on an agreed evaluation set

Tested forOWASP LLM09 · Misinformation

agent / specification-and-spares-assistant Guarded
  1. TaskAnswers questions on ratings, compatibility and spare parts from manuals, drawings and the parts catalogue.
  2. CheckCites the document and revision for every answer, and says when it does not know.
  3. ApproverApplication engineers review flagged answers every week.
  4. LogQuestion, documents cited and answer.

Goes live only with its evaluation set, automatic checks and a named owner

Use case 02

RFQ intake

Measured byTime from RFQ to first response

Tested forOWASP LLM01 · Prompt injection

agent / rfq-intake Guarded
  1. TaskReads RFQs and attached drawings, extracts the requirements and routes them to the right team or dealer.
  2. CheckTreats attachments as untrusted input and never prices or commits to delivery. Uncertain extractions go to a person.
  3. ApproverThe sales engineer confirms every quote.
  4. LogExtracted fields, routing and confidence.

Goes live only with its evaluation set, automatic checks and a named owner

Use case 03

Service-note summariser

Measured byTime from fix to customer update

Tested forOWASP LLM05 · Improper output handling

agent / service-note-summariser Guarded
  1. TaskTurns technicians’ notes into service-history entries and customer updates.
  2. CheckNo message reaches a customer without approval.
  3. ApproverThe service supervisor approves each update.
  4. LogNotes, drafts and approvals.

Goes live only with its evaluation set, automatic checks and a named owner

Work and insights

The work, anonymised until clients approve.

Projects in this industry are published once a client approves the write-up. Until then, here is what we have written on the rules that apply.

A typical programme · composite

An industrial equipment maker moved its manuals, drawings and spare-parts catalogue into one product-data model, so engineers, dealers and service teams find parts by the machine’s serial number.

Anonymised and illustrative: the shape a programme takes, never a named client.

Related reading

Nothing published on manufacturing & industrial yet. Ask us what we are seeing in the industry.

Ask us

Questions

What sales, service and product leads ask us first.

Something else on your mind? Ask us directly

Q.01Do our machines still need BIS certification?

It depends on the product. The omnibus machinery and electrical equipment order was rescinded in January 2026, but many products remain under their own quality control orders. We build a register per product family; your compliance team confirms each entry.

Q.02Can our manuals go digital in the EU?

Yes, from 20 January 2027 under the EU Machinery Regulation. Instructions must stay online for the machine’s life and at least ten years, and must be printable and downloadable. Buyers who ask at purchase get paper free of charge. We design the digital manual and its link from the machine.

Q.03Do you work with dealers and distributors?

Yes: dealer portals, shared product content, lead routing and co-branded templates, so every channel tells the same story and every lead is tracked.

Q.04Can AI quote our products?

No. AI can read RFQs, extract the requirements and answer specification questions with citations; your engineers price and commit.

Tell us what you need built.

You will speak to a lead who would run the work, and get a straight answer on fit.

Book a call

Three ways to start

  1. 01About 2 minutes

    A quick question

    You get A reply from a named lead

  2. 02About 8 minutesRecommended

    A project brief

    You get Options and a first scope after one call

  3. 03About 15 minutes

    A formal RFQ or RFP

    You get Receipt confirmed and a named bid lead

Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced