Industry, mobility & logistics

Agriculture & agritech. The farmer reads the label in the field.

Every claim is tested at harvest.

Seed and crop-input companies, machinery and drone makers, agritech platforms, farmer producer organisations and dairies, reaching millions of farmers in their own languages. We build labels and advisory content that are lawful and understood, farmer and dealer apps that work offline, consented use of farm data, and AI advice with an agronomist behind it.

The number we move
Farmers active in the next season
Where we work in agriculture & agritech
  • Seeds & crop inputs
  • Farm machinery & drones
  • Agritech platforms
  • Farmer producer organisations
  • Dairy & livestock
Rules mapped
7 rules · 4 areas
Disciplines that lead
BrandProduct
Frameworks we build to
DPDP Act 2023 — Digital Personal Data Protection Act, 2023WCAG 2.2 AA — Web Content Accessibility GuidelinesISO/IEC 27001:2022 — Information security management systemsNIST AI RMF 1.0 — AI Risk Management Framework
A smiling woman stands in a flooded paddy field holding a bundle of rice seedlings
Agriculture & agritechAdvice is judged in the field, at harvest.

Where the rules biteMap of all forty-one industries

  • Claims Advertising & claims: Shapes most of the work
  • Regulator Sector regulator: Shapes most of the work
  • Payments Payments: Sometimes shapes the work
  • Data Personal data: Often shapes the work
  • Security Security & incidents: Sometimes shapes the work
  • Access Accessibility: Often shapes the work
  • AI AI governance: Often shapes the work

What is shifting

Farmers have digital IDs, and inputs have new rules.

AgriStack reached crores of farmers, biostimulants came under the fertiliser order, drones took up spraying and the input laws are being rewritten. Each shift names what it demands, with a fact you can check.

An aerial view of a tractor spraying rows of a green crop
Inputs are applied at scale; the label has to be right.
  1. Farmers now have a digital identity.

    It demandsServices that build on Farmer IDs and consented data instead of collecting it all again.

    SignalMore than 10.31 crore Farmer IDs had been created under AgriStack by 3 August 2026, the agriculture ministry told Parliament.

  2. Biostimulants became regulated products.

    It demandsClaims, labels and catalogues that show each product’s registration status.

    SignalProvisional registrations for biostimulants lapsed on 17 June 2025; in September 2025 only 146 products were listed in Schedule VI of the Fertiliser Control Order.

  3. Spraying has taken to the air.

    It demandsDrone services and products designed around operating procedures, pilots and labels.

    SignalThe agriculture ministry issued standard operating procedures for spraying pesticides and nutrients by drone on 21 December 2021, under the Drone Rules, 2021.

  4. The input laws are being rewritten.

    It demandsLabels, claims and records that can change when the new acts arrive.

    SignalDrafts of a Seeds Bill (November 2025) and a Pesticides Management Bill (January 2026) were published for comment, to replace laws from 1966 and 1968.

The rulebook

The label is the law in the farmer’s hands.

The insecticide, fertiliser and seed laws, the drone rules, the data law and India’s AI guidelines, read for a crop-input or agritech business. Your regulatory team keeps sign-off.

Frameworks we build to

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023
  • WCAG 2.2 AA — Web Content Accessibility Guidelines
  • ISO/IEC 27001:2022 — Information security management systems
  • NIST AI RMF 1.0 — AI Risk Management Framework

Frameworks we design and build to — not a claim of certification.

Advertising & claims

Shapes most of the work

  1. Ministry of Agriculture and Farmers Welfare

    Insecticides Act, 1968 — misbranding

    An insecticide is misbranded if its label is false or misleading, lacks a needed warning, or shows required information less prominently than other matter or in terms an ordinary user may not read and understand.

    We designLabel and leaflet layouts give required warnings at least the prominence of the brand.

    Insecticides Act, 1968 · section 3(k)

  2. Ministry of Agriculture and Farmers Welfare

    Insecticides Rules, 1971 — label design and languages

    A diamond covering at least a sixteenth of the label shows the toxicity class in bright red, yellow, blue or green; labels and leaflets are in Hindi, English and one or two regional languages; words such as ‘safe’ or ‘harmless’ are barred.

    We designLabel templates enforce the diamond, colours and languages, and block unwarranted safety words.

    Insecticides Rules, 1971 · rule 19

Sector regulator

Shapes most of the work

  1. Ministry of Agriculture and Farmers Welfare

    Fertiliser Control Order, 1985 — biostimulants

    Biostimulants must be listed in Schedule VI of the order to be made, imported or sold; the provisional registrations that let unlisted products trade became invalid on 17 June 2025.

    We designCatalogues, apps and dealer listings show each product’s registration status.

    FCO, 1985 · S.O. 882(E), 23 February 2021 · ministry statement of 9 September 2025 Official text: Fertiliser Control Order, 1985 — biostimulants

  2. Ministry of Civil Aviation · Ministry of Agriculture and Farmers Welfare

    Drone Rules, 2021 and the spraying SOP

    Drones fly under the Drone Rules through the Digital Sky platform and its zone map; spraying follows the agriculture ministry’s procedures for permissions, distances, weather, insurance, pilots and emergencies.

    We designDrone booking and pilot apps carry the zone check, the SOP checklist and the label’s dose.

    Drone Rules, 2021 (notified 25 August 2021) · MoA&FW standard operating procedures, 21 December 2021 Official text: Drone Rules, 2021 and the spraying SOP

  3. Ministry of Agriculture and Farmers Welfare

    Seeds Act, 1966 and the draft Seeds Bill, 2025

    Seed of notified kinds is sold to minimum germination and purity standards with a label giving the correct particulars; a draft Seeds Bill published in November 2025 would replace the Act and the Seeds (Control) Order, 1983.

    We designPacket and app information is generated from one record per lot, ready for the new act’s fields.

    Seeds Act, 1966 · draft Seeds Bill, 2025 (consultation to 11 December 2025)

Personal data

Often shapes the work

  1. Ministry of Electronics and IT · Ministry of Agriculture and Farmers Welfare

    DPDP Act, 2023 and AgriStack

    Farmer data is personal data; AgriStack is built so that it is collected with consent and shared with authorised entities only for specific purposes, with state registries owning their data.

    We designFarmer apps ask for consent purpose by purpose and show who used the data, and when.

    DPDP Act, 2023 · DPDP Rules, 2025 (from 13 May 2027) · agriculture ministry statement of 7 August 2026 Official text: DPDP Act, 2023 and AgriStack

AI governance

Often shapes the work

  1. Ministry of Electronics and IT

    India AI Governance Guidelines, 2025

    Guidelines, not a statute: seven principles for AI across sectors — among them trust, people first, fairness and ‘understandable by design’ — with an action plan and practical guidance for industry.

    We designAdvisory AI shows where its advice comes from, in the farmer’s language, and hands off to an agronomist.

    MeitY · India AI Governance Guidelines, 5 November 2025 Official text: India AI Governance Guidelines, 2025

Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.

Challenges

Where agriculture & agritech loses customers and time.

What comes up first in most agriculture & agritech conversations — outside, at the screen, and inside, in the operation.

Your customers

  1. Advice I can trust

    Dose, timing and safety in my language, for my crop, not a generic leaflet.

  2. Genuine inputs

    Knowing a seed, pesticide or biostimulant is registered and real before paying for it.

  3. Fair use of my data

    Farm data shared only for what I agreed to, with a way to see who used it.

Young seedlings sprouting in a seed tray, with plant labels behind
Every season starts with a claim on a packet.

Your operation

  1. Labels that law and farmers both read

    Toxicity colours, languages and claims set by rule, and understood in the field.

  2. Reaching the last mile

    Dealers, FPOs and field staff selling in places with patchy connectivity.

  3. Claims under scrutiny

    Yield and safety claims checked against registration and evidence.

What we build

The disciplines behind a typical agriculture & agritech programme.

A typical programme here draws on each discipline in this mix. Every line names what it builds for the industry and links to the capability that does the work.

Leads Core Supports Share of a typical programme, by role · illustrative
  1. 01

    Brand Design

    Leads

    Label, leaflet and pack systems that carry the law and are understood in the field.

  2. Farmer and dealer apps that work offline, in many languages and by voice.

  3. Platforms that connect to AgriStack, dealer systems and field data, with consent.

  4. Seasonal campaigns and field-demonstration content in regional languages.

  5. 05

    AI Design

    Core

    Advisory assistants in the farmer’s language, with an agronomist for anything uncertain.

  6. 06

    Marketing Technology

    Supports

    Dealer and FPO journeys, seasonal reminders and consented farmer records.

Programmes

Get the label right first, then take it to the field.

The way in checks every label, leaflet and app message against the rules, and with farmers. Lengths are typical, never promised.

The way in

Label and advisory audit

We check every label, leaflet and app message against the rules, and test whether farmers understand them in the field.

Package
Sprint · Fixed fee
Typical length
2–3 weeks
It sets
Advisory questions answered in the farmer’s language, as a baseline
  • Brand audit & diagnostic
  • User research & usability testing

What it hands over

  • A label and claims register with fixes per product
  • A language and literacy plan for advice
  • A consent map for farmer data
Start here
  1. 02Project · 8–12 weeks

    Label and pack system

    Templates that enforce the toxicity diamond, the languages and the required text, ready to adapt when the new acts arrive.

    MovesLabels approved at first check

    Services: Packaging design · Brand guidelines · Template systems

    Enquire about Label and pack system
  2. 03Milestone · 4–9 months

    Farmer and dealer app

    Advice, orders and support in many languages, with voice and offline use, integrated with dealer systems.

    MovesFarmers active in the next season

    Services: End-to-end UX & UI design · Web or mobile app · System integration

    Enquire about Farmer and dealer app
  3. 04Project · 8–12 weeks

    Advisory assistant with agronomist hand-off

    An assistant grounded in approved labels and agronomy content, in the farmer’s language, that hands uncertain questions to a person.

    MovesAdvisory questions answered in the farmer’s language

    Services: AI knowledge assistant · Voice & multimodal experience · Brand fidelity evaluation

    Enquire about Advisory assistant with agronomist hand-off

How success is measured

The number we moveFarmers active in the next season

  • Farmers active in the next season
  • Advisory questions answered in the farmer’s language
  • Dealer orders placed digitally
  • Consent recorded for each use of farm data

AI, under the rules

AI answers from the label, agronomists answer the rest.

Each use case stays within approved label content, has an evaluation set and a log, and hands anything uncertain to a person.

Use case 01

Crop advisory assistant

Measured byAnswer accuracy on an agreed evaluation set

Tested forOWASP LLM09 · Misinformation

agent / crop-advisory-assistant Guarded
  1. TaskAnswers questions on dose, timing and safety from approved labels and agronomy content, by text or voice.
  2. GuardrailNever recommends a dose beyond the label or an unregistered product; uncertain questions go to an agronomist.
  3. HumanAgronomists review hand-offs every day.
  4. LogQuestions, sources used and hand-offs.

Ships only with its evaluation set, its guardrail and an owner

Use case 02

Label checker

Measured byLabels approved at first check

Tested forOWASP LLM05 · Improper output handling

agent / label-checker Guarded
  1. TaskChecks draft labels for the toxicity diamond, the required languages and barred safety words.
  2. GuardrailFlags only: it cannot approve artwork.
  3. HumanThe regulatory lead approves every label.
  4. LogChecks, flags and approvals.

Ships only with its evaluation set, its guardrail and an owner

Use case 03

Crop photo triage

Measured byTime from photo to expert reply

Tested forOWASP LLM02 · Sensitive information disclosure

agent / crop-photo-triage Guarded
  1. TaskSorts farmers’ crop photos by likely problem and urgency for the field team.
  2. GuardrailGives the farmer no diagnosis or treatment; a person replies. Location and faces are stripped before storage.
  3. HumanField officers answer every case.
  4. LogPhotos, triage labels and replies.

Ships only with its evaluation set, its guardrail and an owner

Work and insights

Case studies stay private until a client approves them.

No agriculture & agritech client is named or described without written approval. Here is what we have written that bears on the industry.

A typical programme · composite

A crop-input company rebuilt its leaflets and app advice in four languages from one approved label text, and routed every dosage question its assistant could not answer to an agronomist.

Anonymised and illustrative: the shape a programme takes, never a named client.

Related reading

Nothing published on agriculture & agritech yet. Ask us what we are seeing in the industry.

Ask us

Questions

What product, regulatory and field leads ask us first.

Something else on your mind? Ask us directly

Q.01Can you make our labels compliant and readable?

Yes. Templates enforce the Insecticides Rules’ toxicity diamond, colours and languages, and keep required warnings at least as prominent as the brand. Your regulatory team approves every label.

Q.02Can our app connect to AgriStack?

AgriStack is built for consented sharing with authorised entities for specific purposes. We design the consent and data flows; access depends on your authorisation and the state registry.

Q.03Do you work in regional languages?

Yes. Advice, campaigns and apps are designed in the languages your farmers use, with voice for people who prefer it, and every translation of label content is checked against the approved text.

Q.04Will the assistant prescribe treatments?

No. It answers from approved labels and agronomy content and hands anything uncertain to an agronomist; it never recommends a dose beyond the label.

Let’s build what happens next.

Tell us what you’re building. We’ll answer straight.

Book a discovery call

Three ways to start

  1. 01About 2 minutes

    A quick question

    You get A reply from a lead, not a sales queue

  2. 02About 8 minutesMost useful

    A project brief

    You get Options and a first scope after one call

  3. 03About 15 minutes

    A formal RFQ or RFP

    You get Receipt confirmed and a named bid lead

Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced