Travel, hospitality & leisure
We show every fee, warn before each renewal and keep claims within the evidence.
We design memberships, ticketing, fan and member apps and the member data behind them for leagues, clubs, gyms, equipment brands and fitness app makers. Young athletes’ data and health data get extra protection.
Where the rules biteMap of all forty-one industries
What is shifting
National sports bodies now answer to a statute, and recurring card payments need notice before each debit. Each shift names what it demands, with a fact you can check.
What it requiresFan engagement, prediction games and partner campaigns rebuilt without stakes.
EvidenceThe Promotion and Regulation of Online Gaming Act, 2025 bans online games played for money, whether of skill or chance, and their advertising.
What it requiresGovernance, athlete and fan communication that is transparent and on the record.
EvidenceThe National Sports Governance Act, 2025, which received assent on 18 August 2025, sets up recognition and oversight of national sports bodies.
What it requiresJoining and cancelling that take the same effort, with every add-on disclosed up front.
EvidenceThe CCPA’s dark-pattern guidelines illustrate drip pricing with a gym membership that needs undisclosed extra purchases before use.
What it requiresRenewal journeys that warn before each debit and make stopping easy.
EvidenceUnder the RBI’s e-mandate rules, recurring card debits need a notice before each debit, and debits above ₹15,000 need an extra authentication step.
The rulebook
We list the consumer, advertising, payment, gaming, device and data rules that apply to a typical programme, and how we design for each. Your legal team keeps sign-off.
Frameworks we build to
We design and build to these frameworks; this is not a claim of certification.
Shapes most of the work
Central Consumer Protection Authority
Subscription traps (hard or hidden cancellation, card details for a free trial) and drip pricing are named dark patterns, with a gym membership as the drip-pricing example.
We designCancelling takes no more steps than joining, and every add-on is priced at sign-up.
CCPA · Guidelines for Prevention and Regulation of Dark Patterns, 30 November 2023 Official text: CCPA dark-patterns guidelines, 2023
Advertising Standards Council of India
Creators disclose any material connection with a brand; health and nutrition influencers giving technical advice need a relevant qualification, stated up front.
We designAthlete and creator briefs carry the disclosure label and approved claims only.
ASCI · Guidelines for Influencer Advertising in Digital Media · Addendum II on health and financial influencers, 6 March 2025 Official text: ASCI guidelines for influencer advertising
Often shapes the work
Ministry of Electronics and IT
Online games for money or other stakes, of skill or chance, are banned, along with their advertising and payments. E-sports and online social games are recognised.
We designFan games and partner campaigns are designed without stakes from the brief.
Promotion and Regulation of Online Gaming Act, 2025 (Act 32 of 2025) · sections 5 to 7 Official text: Promotion and Regulation of Online Gaming Act, 2025
CDSCO, Ministry of Health
Software and wearables intended to diagnose, monitor or treat a condition are regulated as medical devices; fitness features that make such claims cross that line.
We designFeature claims are kept inside general fitness unless the product is cleared as a device.
Medical Devices Rules, 2017 · notification S.O. 648(E), 11 February 2020
Shapes most of the work
Reserve Bank of India
Recurring card payments need a notice before each debit and an easy opt-out; debits above ₹15,000 need an extra authentication step.
We designRenewal journeys show every upcoming debit and keep cancellation one step away.
RBI · processing of e-mandates for recurring transactions (₹15,000 without extra authentication)
Shapes most of the work
Ministry of Electronics and IT
Workout, health and wearable data need consent for each purpose. Anyone under 18 needs verifiable parental consent, with no tracking, behavioural monitoring or targeted advertising.
We designAcademy and app sign-ups recognise minors and switch to parental consent and untargeted experiences.
DPDP Act, 2023 · section 9 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 — health and children’s data
Often shapes the work
W3C
Ticketing, membership and class booking must work with a keyboard, a screen reader and zoom.
We designSeat maps and class timetables are built as accessible, labelled controls.
W3C · WCAG 2.2 Official text: WCAG 2.2 AA
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
What comes up first in most sports & fitness conversations, from customer-facing screens to internal operations.
Membership, freezing and cancellation need the same care as sign-up.
Prices that show every fee, accurate availability and safe transfers.
Workouts, classes and results that make the habit visible.
What we build
A typical programme here uses each discipline in this mix. Each line says what it builds for the industry and links to the capability behind it.
Membership, class booking and ticketing journeys that are as easy to leave as to join.
Renewal, engagement and fan programmes on one consented member record.
Club, league and gym identities that carry from the kit to the app icon.
Fan and member apps, ticketing integrations and wearable data handled securely.
Season launches, matchday content and creator programmes with every claim checked.
Coaching and member assistants that stay inside fitness and hand health questions to people.
Programmes
The membership and ticketing audit tests joining, paying, renewing and cancelling as members and fans do, then ranks fixes by churn and risk. Lengths are typical, never promised.
The way in
We join, pay, renew, cancel and buy tickets as members and fans do, checking each step against the dark-pattern and recurring-payment rules.
What you get
02Project · 8–12 weeks
Classes, tickets, progress and renewals in one app, with consent, minors’ data and payments built to the rules.
MeasureMonthly active members in the app
Services: Complete UX & UI design · Web or mobile app
Enquire about Member and fan app03Milestone · 3–6 months
Onboarding, habit-building and renewal journeys from one consented member record, measured by churn.
MeasureChurn in the first 90 days
Services: Lifecycle marketing programme · Segmentation & customer insight
Enquire about Lifecycle and retention programme04Project · 8–12 weeks
Identity, kit, matchday and digital design that stays consistent across seasons and sponsors.
MeasureRecognition in fan research
Services: Logo & identity system · Brand guidelines
Enquire about Club or league brand systemHow success is measured
Main measureMember renewal rate
AI, under the rules
Each use case has an owner, an evaluation set and a log. Health questions go to a qualified person, and young athletes’ data is never used for targeting.
Use case 01
Measured bySessions completed per member per month
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Use case 02
Measured byCancellations completed without a complaint
Tested forOWASP LLM01 · Prompt injection
Goes live only with its evaluation set, automatic checks and a named owner
Use case 03
Measured byAssets approved first time
Tested forOWASP LLM05 · Improper output handling
Goes live only with its evaluation set, automatic checks and a named owner
Work and insights
No sports & fitness client is named or described without written approval. Here is what we have written that bears on the industry.
A typical programme · composite
A gym chain rebuilt joining, freezing and cancelling as one clear journey, with every add-on shown at sign-up and notice before each renewal. Desk staff spent the time saved coaching new members.
Anonymised and illustrative: the shape a programme takes, never a named client.
Nothing published on sports & fitness yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes, and we recommend it. The dark-pattern guidelines expect cancelling to be as easy as joining, which tends to reduce complaints and chargebacks. Retention offers sit beside the exit, stated plainly.
Online money games, including fantasy contests played for stakes, can no longer be offered or advertised. We help clubs and leagues design partner formats and fan games without stakes; your counsel confirms each partner.
Yes. Sign-ups recognise minors and ask for verifiable parental consent; children get no tracking or targeted advertising, and their data is kept only as long as needed.
Not while it stays within general fitness. Features that claim to diagnose, monitor or treat a condition can make it one; we help you keep claims inside the line your counsel sets.
Keep exploring
You will speak to a lead who would run the work, and get a straight answer on fit.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
