Industry, mobility & logistics

Logistics & supply chain. Tracking that explains delays.

Customers see the next step before they need to call.

We build tracking and exception journeys, rider apps and AI assistants for couriers, freight forwarders, 3PLs, last-mile platforms and supply-chain software firms. Rider apps are built for the new gig-worker rules, and the AI answers only from recorded scans.

Main measure
Deliveries completed at first attempt
Where we work in logistics & supply chain
  • Express & courier
  • Freight forwarding & shipping
  • Warehousing & 3PL
  • Last-mile delivery
  • Supply-chain software
Rules mapped
8 rules · 6 areas
Disciplines that lead
TechnologyProduct
Frameworks we build to
DPDP Act 2023 — Digital Personal Data Protection Act, 2023CERT-In Directions 2022 — Cyber incident reporting directionsISO/IEC 27001:2022 — Information security management systemsWCAG 2.2 AA — Web Content Accessibility GuidelinesCore Web Vitals — Loading, interactivity and visual stability
Container cranes line a harbour at sunset, reflected in the water
Logistics & supply chainEvery container is a promise with a date on it.

Where the rules biteMap of all forty-one industries

  • Claims Advertising & claims: Often shapes the work
  • Regulator Sector regulator: Shapes most of the work
  • Payments Payments: Often shapes the work
  • Data Personal data: Shapes most of the work
  • Security Security & incidents: Often shapes the work
  • Access Accessibility: Sometimes shapes the work
  • AI AI governance: Often shapes the work

What is shifting

Four market changes logistics businesses must now plan for.

They are gig-worker rules, national logistics data, e-way bill time limits and emissions in tenders. Each shows what it demands, with a source you can check.

Wrapped pallets of boxes on tall warehouse racking, seen through a steel frame
Visibility starts on the shelf.
  1. Gig and platform workers are now covered by labour law.

    What it requiresRider and partner apps that register, inform and protect workers as the rules require.

    EvidenceThe Code on Social Security took effect on 21 November 2025. Its rules of 8 May 2026 make aggregators register new gig workers on a central portal in real time or daily.

  2. Shippers expect products to use public logistics data.

    What it requiresTracking and documents that plug into national logistics data instead of re-keying it.

    EvidenceULIP had connected more than 30 government systems through APIs and handled over 160 crore transactions by August 2025, the commerce ministry reported.

  3. E-way bills now have hard time limits.

    What it requiresShipment systems that create, extend and close documents within their limits.

    EvidenceSince 1 January 2025 the e-way bill system refuses bills for documents more than 180 days old, and extensions beyond 360 days.

  4. Emissions per shipment are entering tenders.

    What it requiresEmissions estimates per lane and shipment, calculated on a recognised method.

    EvidenceThe Transportation Emissions Measurement Tool, built by IIM Bangalore under the National Logistics Policy, is aligned with ISO 14083, DPIIT reported in September 2025.

The rulebook

Eight rules that shape logistics products.

Each rule below is read for a logistics business, with what we build in response. Your counsel signs off.

Frameworks we build to

  • DPDP Act 2023 — Digital Personal Data Protection Act, 2023
  • CERT-In Directions 2022 — Cyber incident reporting directions
  • ISO/IEC 27001:2022 — Information security management systems
  • WCAG 2.2 AA — Web Content Accessibility Guidelines
  • Core Web Vitals — Loading, interactivity and visual stability

We design and build to these frameworks; this is not a claim of certification.

Advertising & claims

Often shapes the work

  1. Central Consumer Protection Authority

    CCPA dark-patterns guidelines, 2023

    Delivery and convenience fees shown only at checkout are drip pricing, and untrue countdowns are false urgency. Both are among the 13 specified dark patterns.

    We designFees, cut-off times and delivery promises are shown in full before payment.

    CCPA · Guidelines for Prevention and Regulation of Dark Patterns, 30 November 2023 Official text: CCPA dark-patterns guidelines, 2023

Sector regulator

Shapes most of the work

  1. Ministry of Labour and Employment

    Code on Social Security, 2020 — gig and platform workers

    In force since 21 November 2025, it defines gig work, platform work and aggregators in law. Aggregators contribute 1–2% of annual turnover to workers’ social security, capped at 5% of what they pay gig and platform workers.

    We designPayout and earnings records are structured so contributions can be calculated, reported and shown to workers.

    Code on Social Security, 2020 · section 114 · in force 21 November 2025 Official text: Code on Social Security, 2020 — gig and platform workers

  2. Ministry of Labour and Employment

    Social Security (Central) Rules, 2026 — aggregators

    Within 45 days of the rules starting, aggregators share existing workers’ details through an API. They register every new gig or platform worker on the central portal in real time or daily, and report exits the same way.

    We designOnboarding and offboarding flows feed the government portal automatically, with an audit trail.

    Social Security (Central) Rules, 2026 · G.S.R. 344(E), 8 May 2026

  3. GST Council · CBIC · NIC e-way bill system

    E-way bills under the GST rules

    Consignments worth more than ₹50,000 need an e-way bill generated before the journey. Since 1 January 2025, bills cannot be generated for documents older than 180 days or extended beyond 360 days.

    We designShipment systems create and extend e-way bills within their limits and warn the team before one expires.

    CGST Rules, 2017 · rule 138 · e-way bill system validations from 1 January 2025 Official text: E-way bills under the GST rules

Personal data

Shapes most of the work

  1. Ministry of Electronics and IT

    DPDP Act, 2023 and DPDP Rules, 2025

    Addresses, phone numbers, locations and delivery photos are personal data. From 13 May 2027, any use beyond delivery needs consent, the data must be kept safe and breaches reported.

    We designPhone numbers are masked, delivery photos kept briefly and location used only during the trip.

    DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025

Security & incidents

Often shapes the work

  1. Indian Computer Emergency Response Team

    CERT-In Directions, 2022

    Report listed cyber incidents, including attacks on IoT devices, within six hours of noticing them. Keep logs of all ICT systems for a rolling 180 days in India.

    We designTracking platforms, handheld scanners and rider apps are logged and covered by the incident runbook.

    CERT-In · Directions under section 70B(6) of the IT Act, 28 April 2022 Official text: CERT-In Directions, 2022

Accessibility

Sometimes shapes the work

  1. W3C

    WCAG 2.2 AA

    Tracking pages, booking forms and rider apps usable with a keyboard, a screen reader and large text.

    We designStatus, delivery windows and proof of delivery are text, not images, and every control has a label.

    W3C · WCAG 2.2 Official text: WCAG 2.2 AA

AI governance

Often shapes the work

  1. European Union

    EU Platform Work Directive

    For platforms in the EU: workers are told how automated systems monitor and allocate them, and can ask for a human review. Only a person may restrict, suspend or end an account. Member States must apply it by 2 December 2026.

    We designAllocation and rating decisions are explained in the rider app, with a human review path.

    Directive (EU) 2024/2831 · Articles 9–11 and 29 Official text: EU Platform Work Directive

Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.

Challenges

What gets in the way in logistics & supply chain.

The problems that come up in most logistics & supply chain programmes, for customers and for your teams.

Your customers

  1. Clear tracking

    Shows the last scan, the next step and the reason for any delay.

  2. Flexible delivery

    Customers choose their own slots, reschedules and safe places.

  3. Self-service exceptions

    Damage, returns and claims raised and tracked in a few taps.

Curved roller conveyors run through an empty, brightly lit warehouse
Every scan is a moment a customer can see.

Your operation

  1. Riders and partners

    Onboarding, registration and payouts for a workforce that changes every week.

  2. Inconsistent scan data

    Carriers, hubs and marketplaces each scan differently.

  3. Shipment documents

    E-way bills, customs documents and proof of delivery that keep up with the parcel.

What we build

What we build for logistics & supply chain, discipline by discipline.

A typical programme here uses each discipline in this mix. Each line says what it builds for the industry and links to the capability behind it.

Leads Core Supports Share of a typical programme, by role · illustrative
  1. Tracking platforms and integrations with carriers, hubs, ULIP and the e-way bill system.

  2. Tracking, rescheduling and exception journeys for customers, and rider apps designed with riders.

  3. 03

    AI Design

    Core

    Assistants that explain delays from live scan data and help riders with the app.

  4. Proactive delivery messages and B2B account journeys from one customer and consent record.

  5. 05

    Brand Design

    Supports

    A carrier brand that looks dependable on vans, apps and tracking pages.

  6. Shipper-facing content and campaigns for new lanes, services and service levels.

Programmes

Map the exceptions first, then rebuild the tracking.

The first step, a Tracking and exception audit, shows which customer calls your scan data could have prevented. Lengths shown are typical.

The way in

Tracking and exception audit

We follow shipments from booking to proof of delivery, then rank where and why customers call and what the scan data already showed.

Package
Sprint · Fixed fee
Typical length
2–3 weeks
It sets
Where-is-my-order contacts per thousand shipments, as a baseline
  • Product experience audit
  • Technical & code audit

What you get

  • An exception map with the message each case needs
  • A contact-reason baseline showing which calls are avoidable
  • A data-quality list by carrier and hub
Start here
  1. 02Milestone · 4–9 months

    Tracking and delivery experience

    Tracking, slots, reschedules and claims rebuilt as one journey, integrated with the systems behind each scan.

    MeasureDeliveries completed at first attempt

    Services: Complete UX & UI design · Web or mobile app · System integration

    Enquire about Tracking and delivery experience
  2. 03Project · 8–12 weeks

    Rider and partner app for the 2026 rules

    Onboarding, portal registration, earnings and exit flows designed with riders and built for the Social Security (Central) Rules.

    MeasureRider and partner onboarding time

    Services: User research & usability testing · Complete UX & UI design · System integration

    Enquire about Rider and partner app for the 2026 rules
  3. 04Project · 6–10 weeks

    Delay-explanation assistant

    An assistant that tells customers what is happening and what comes next, from live scan and exception data.

    MeasureWhere-is-my-order contacts per thousand shipments

    Services: AI knowledge assistant · AI assistant experience design

    Enquire about Delay-explanation assistant

How success is measured

Main measureDeliveries completed at first attempt

  • Deliveries completed at first attempt
  • Where-is-my-order contacts per thousand shipments
  • Exceptions communicated before the customer asks
  • Rider and partner onboarding time

AI, under the rules

AI explains the delay, people decide about the rider.

Each use case works only from recorded events, has an evaluation set and a log, and no model decides a rider’s account or a customer’s claim.

Use case 01

Delay explainer

Measured byWhere-is-my-order contacts per thousand shipments

Tested forOWASP LLM09 · Misinformation

agent / delay-explainer Guarded
  1. TaskExplains a shipment’s status, the reason for a delay and the next step from scan and exception data.
  2. CheckUses only recorded events and never promises a delivery time the system has not calculated.
  3. ApproverCustomer-care leads handle claims and escalations.
  4. LogQuestions, events used and answers.

Goes live only with its evaluation set, automatic checks and a named owner

Use case 02

Document checker

Measured byShipments held for document errors

Tested forOWASP LLM05 · Improper output handling

agent / document-checker Guarded
  1. TaskChecks invoices, e-way bills and delivery documents for missing or mismatched fields before dispatch.
  2. CheckFlags only: it cannot generate, cancel or extend an e-way bill.
  3. ApproverThe dispatch lead fixes and releases each shipment.
  4. LogChecks run, flags raised and fixes made.

Goes live only with its evaluation set, automatic checks and a named owner

Use case 03

Rider support assistant

Measured byRider queries resolved without a call

Tested forOWASP LLM02 · Sensitive information disclosure

agent / rider-support-assistant Guarded
  1. TaskAnswers riders’ questions about the app, payouts and procedures, in their own language.
  2. CheckTakes no decision on a rider’s account; disputes and suspensions go to a person.
  3. ApproverPartner-support staff decide every dispute.
  4. LogQuestions, answers and hand-offs.

Goes live only with its evaluation set, automatic checks and a named owner

Work and insights

Published work follows client approval.

We publish logistics & supply chain projects only once a client signs off the write-up. Meanwhile, here is the reading that applies.

A typical programme · composite

An express carrier rebuilt its tracking page around the next step and the reason for each delay. Hub scans feed it, so customers see the same exception as the operations team.

Anonymised and illustrative: the shape a programme takes, never a named client.

Related reading

Nothing published on logistics & supply chain yet. Ask us what we are seeing in the industry.

Ask us

Questions

What operations, product and partner leads ask us first.

Something else on your mind? Ask us directly

Q.01Do the new labour rules apply to our delivery partners?

Yes, if you are an aggregator engaging gig or platform workers. The Code on Social Security and its 2026 central rules then require contributions, portal registration and exit reporting. We design the app and data flows, and your counsel confirms how each duty applies to your model.

Q.02Can you connect our systems to ULIP and the e-way bill system?

Yes, through their published APIs and under the access agreements each requires, so tracking and documents use public data instead of re-keying it.

Q.03How do you reduce ‘where is my order’ calls?

By showing the next step and the reason for each delay. Tracking does this before customers ask, from scans you already have. The Tracking and exception audit shows which calls this can prevent and which need a person.

Q.04Will AI decide which rider gets which job?

Allocation is your operations system’s job. Where AI supports it, decisions about a rider’s account stay with a person. Riders are told how automated systems affect them, as the EU’s Platform Work Directive requires of platforms there.

Tell us what you need built.

You will speak to a lead who would run the work, and get a straight answer on fit.

Book a call

Three ways to start

  1. 01About 2 minutes

    A quick question

    You get A reply from a named lead

  2. 02About 8 minutesRecommended

    A project brief

    You get Options and a first scope after one call

  3. 03About 15 minutes

    A formal RFQ or RFP

    You get Receipt confirmed and a named bid lead

Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced