Showreel · Film, motion and media

Films, edits and kits made to be watched, then used.

AI creatives, brand films, launch films and product walkthroughs, edit reels, motion graphics, and the social and media kits that carry them — made in the same studio that builds the brands and platforms behind them.

Play the showreelSound on See every piece Brief us on a film
Play the showreel — DESTINY

Muted previewDESTINY

Pieces on this page
7
Kinds of work
7
Shapes
9:16 · 16:9
Clients named
Only with written permission

Every piece

Filter by kind. Every piece plays where it sits.

Each tile keeps the shape it was made for and moves while it is on screen. Press one to watch it full screen.

7 pieces

Launch films & walkthroughs

Launch it, then show how it works. Films for products, platforms and the people who use them.

A launch film says why it matters in a minute; a walkthrough shows the real screens, click by click, so a buyer, a user or a new hire understands it without a meeting.

Watch xterraedze.com — launch film

Launch film · 0:30 · 2026

xterraedze.com — launch film

Thirty seconds through the new xterraedze.com: the home page’s sections revealing themselves, the Brand Design and Technology & Intelligence pages, the industries matrix and the admin behind it — cut with title cards in our own type.

Made for Xterra Edze
Website, design and engineering
Xterra Edze
Film: frame-by-frame capture, title cards and edit
Xterra Edze Studio
Photography on the pages
Licensed from Unsplash — credited where it appears on the site
Watch the film

Social media kits

A month of posts, designed as one system.

Grid posts, carousels, Reels and Stories cut from one key visual and one set of rules — so every post looks like the brand, and the team can make the next one without us.

  • One key visual, cut to 9:16, 4:5 and 1:1
  • Templates the brand team edits itself
  • Captions, alt text and hashtags written with each post
  • AI drafts variations; a designer approves every post

Social media kit · 6 posts · 3 stories · 2026

Launch social kit

The social kit for our own website launch: six 4:5 feed posts (shown here in grid order) and three 9:16 stories (in the film), written and designed in-house in the brand’s type, colour and two-tone headline.

Made for Xterra Edze Open the kit full screen

A phone showing the kit’s posts as a profile grid.

Media kits

Everything the press and partners need, in one kit.

Brand story, product sheets, approved pictures and film stills, spokesperson notes and usage rules — one document and one folder, kept in step with the brand system.

Media kit · 10 spreads · 2026

Brand media kit

Our own brand media kit: ten spreads on who we are, the six disciplines, logo and clear space, colour, type, imagery, social templates, tone of voice, motion and contact — with a flip-through film.

Made for Xterra Edze
Open the kit full screen
  1. Cover spread: the Xterra Edze mark and “Xterra Edze, 2026 edition.” on ink beside a photograph of colleagues reviewing charts from above.
    01
  2. Who we are: “An independent creative company for the intelligence age.” beside the company facts — name, legal entity, line, practice, studios and contact.
    02
  3. What we do: “One team, six disciplines.” with 6 disciplines, 40 capabilities, 1 team on the left page and six cards, one per discipline, on the right.
    03
  4. Logo and clear space: the mark inside a dashed clear-space box, and the wordmark on white, on ink and on a photograph.
    04
  5. Colour: “Paper and ink. Blue is the signal.” with the job of each colour and eight swatches with their hex and RGB values.
    05
  6. Typography: a large Outfit “Aa”, Montserrat and JetBrains Mono specimens, and the two-tone headline.
    06
  7. Imagery: five rules for photography beside a grid of five photographs of people and hands at work.
    07
  8. Social templates: two 4:5 feed posts on the left page and two 9:16 stories on the right, from the launch kit.
    08
  9. Tone of voice — what we say and what we don’t — beside the motion principles and frames from the brand teaser.
    09
  10. Contact on blue: “Start with a brief, leave with a straight answer.” with email, web and studios, beside the mark and wordmark on ink.
    10

What we make

Twelve kinds of film and media, one studio and one brand system behind them.

Each is scoped and quoted on its own, or as part of a campaign or a launch. Typical lengths and shapes below; the scope fixes both.

  1. 01

    AI creative

    Generated and composited visuals — models, scenes and products — directed by a designer, graded and finished by hand.

    6–30 s · 9:16, 1:1, 16:9

    In the studio — ask for examples

  2. 02

    Edit reel

    Short, rhythm-led edits from your footage or ours: cut to the beat, titled, colour-graded, ready to post.

    6–60 s · 9:16, 4:5

    See Edit reel 1
  3. 03

    Campaign edit

    One campaign shoot cut into a hero film and its 60, 30, 15 and 6-second versions, in every platform’s shape, captioned and versioned by language.

    6–90 s · 16:9, 1:1, 4:5, 9:16

    In the studio — ask for examples

  4. 04

    Brand film

    The story of the brand in its own voice — for the website, launches, recruiting and investor rooms.

    60–180 s · 16:9, 21:9

    In the studio — ask for examples

  5. 05

    Motion graphics

    Logo animations, animated type, data stories and UI motion, built from the brand system.

    3–45 s · any shape

    See Motion graphics 1
  6. 06

    Social media kit

    A month or a campaign of posts, carousels, Reels and Stories, with editable templates and the rules for them.

    12–40 posts · 9:16, 4:5, 1:1

    See Social media kit 1
  7. 07

    Media kit

    The press and partner kit: story, facts, product sheets, approved pictures, film stills and usage rules.

    8–24 pages · PDF and folder

    See Media kit 1
  8. 08

    Launch film

    Why it matters, in a minute: for a product, a platform, a CRM or a site going live.

    30–90 s · 16:9, with 9:16 cut-downs

    See Launch film 1
  9. 09

    Product walkthrough

    The real screens, click by click, with a calm voice-over and captions — for buyers, users and new hires.

    1–5 min · 16:9, captioned

    See Product walkthrough 1
  10. 10

    Explainer

    One idea made simple — a service, a process or a regulation — in animation, screens or both.

    45–120 s · 16:9, 1:1

    See Explainer 1
  11. 11

    Case-study film

    The brief, the work and how it is judged, told with the client’s approval and their own people.

    90–180 s · 16:9

    In the studio — ask for examples

  12. 12

    Event film

    Same-day highlights, speaker cuts and the recap — filmed, edited and posted while the event still matters.

    30 s–3 min · 16:9, 9:16

    In the studio — ask for examples

How a film gets made

AI in the pipeline, a person on every decision.

Machines draft, people decide. Every generated frame, voice and line of copy is logged with the model, the prompt, its licence and who approved it — so the film can be defended, reused and re-cut.

An editor reviewing a cut at a dark edit suite
Mark Cruz on Unsplash

  1. Week 1

    Brief and treatment

    What the film must change, for whom, where it will run and how it will be judged — written down and agreed.

    AI does
    Research summaries, reference boards, three treatment directions
    People decide
    The direction, the message, the budget

  2. Week 1–2

    Script and boards

    Script, shot list and storyboard, timed to the second, with the brand rules beside every frame.

    AI does
    Board frames and animatics from the script
    People decide
    Every line of the script and every frame kept

  3. Week 2–3

    Production

    Shoot, screen capture or generation — or all three — with rights cleared for people, music and models.

    AI does
    Generated plates and products from licensed models; clean-up
    People decide
    Casting, consent, the look, what is real and what is made

  4. Week 3–4

    Edit, motion and sound

    The cut, the grade, motion graphics and the mix, reviewed on a timeline the client can comment on.

    AI does
    Rough cuts, transcripts, caption drafts, versions
    People decide
    The cut, the grade, the mix, the final say

  5. Week 4

    Versions and delivery

    Masters, 9:16 / 4:5 / 1:1 cut-downs, captions, languages and a rights log — named and filed the way your team works.

    AI does
    Reframing, caption timing, translations for review
    People decide
    Sign-off on every version that goes out

Timings are a typical four-week film; a social kit or an edit reel can take days, a brand film longer.

Start a film

Have a launch, a product or a brand to film? Send us the brief.

Tell us what it is for, where it will run and when it is due. You get a written treatment, a scope and a quote — whether it is one film, a month of posts or a whole media kit.

Brief us on a film Ask a quick question How the studio works — shoots, edits and monthly kits

Let’s build what happens next.

Tell us what you’re building. We’ll answer straight.

Book a discovery call

Three ways to start

  1. 01About 2 minutes

    A quick question

    You get A reply from a lead, not a sales queue

  2. 02About 8 minutesMost useful

    A project brief

    You get Options and a first scope after one call

  3. 03About 15 minutes

    A formal RFQ or RFP

    You get Receipt confirmed and a named bid lead

Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced

See the work Explore our services Industries we serve Meet the team Email us Read our approach