No. 03 is out ·

The Xterra Edze newsletter

Proof. Brand, technology and AI, with the working shown.

Once a month, three to five things that changed in brand, technology and AI: what each one means for a programme you run, and the source, figure or test behind it. Written by the studio, read in under five minutes, and never sent before you confirm.

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Cadence
Monthly, first week
Length
3–5 stories, under 5 min
Format
Email, archived here
Leaving
In every email, no log-in
  1. Xterra Edze Issue 3 · Permission is a design material India’s data protection rules arrive in phases, accessibility becomes a market rule in… New
  2. Xterra Edze Issue 2 · Where a thing came from is becoming part of the thing Design tokens get a stable format, media gets content credentials, AI gets a…
  3. Xterra Edze Issue 1 · The numbers that decide whether work ships Four thresholds we check before anything goes live, for speed, for email, for AI agents and…

Read the latest

This month’s issue, open on the desk.

India’s data protection rules arrive in phases, accessibility becomes a market rule in Europe, and agents need a way to ask before they act. Consent, designed in rather than bolted on.

What you get

Every issue is built the same way, so you know where to look.

Six parts, always in this order. Here is the latest issue as the email it was, taken apart. The stories change every month; the rules for writing them do not.

  1. Masthead and editor’s note

    The issue number and date, the headline and standfirst, and why this issue exists, in under 200 words.

  2. Three to five stories

    Each names one shift, what it changes for a programme you run, and the first thing we would check.

  3. Figures with sources

    Every number carries its source and its date. Anything we cannot confirm is marked as such.

  4. Worth reading

    The primary sources behind the issue, from standards bodies, regulators and researchers, with a line on why each matters.

  5. The web version

    Every email links to the issue on this site: archived, searchable, and with related work and writing from the studio.

    On the web: 6 pieces from the studio

  6. Why you got it, and the way out

    Every email says why it reached you and carries an unsubscribe link: one button on the page it opens, no log-in. Mail apps that support one-click unsubscribe show their own button as well.

The latest issue drawn as the email it was, in six parts: the masthead and editor’s note, the stories, a row of figures with their source, the Worth reading list, the button to the web version, and the footer with the unsubscribe link.

Cadence

Once a month, in the first week. Every issue so far, and the topics each one led.

Open an issue, or follow a topic from one issue to the next. Two other kinds of email exist, and they only reach readers who asked for them.

Proof · every issue

Topics led

  1. Issues from August 2026 01 No. 01 · Thresholds The numbers that decide whether work ships 4 stories · 4 min
  2. Issues from September 2026 02 No. 02 · Provenance Where a thing came from is becoming part of the thing 4 stories · 4 min
  3. Issues from October 2026 03 No. 03 · Consent Permission is a design material 4 stories · 4 min
  4. Due First week of November 2026 Get it by email

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How it is written

  1. Primary sources first We link the standard, the regulator or the research itself, not a summary of a summary.

  2. Unconfirmed is labelled A figure we cannot trace to its source is marked, or left out.

  3. People sign it off AI tools may help us research and draft. An editor checks every claim and every link before an issue is sent.

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The archive

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What we keep, and how to leave.

A newsletter is a small promise. Here is exactly what signing up stores, why, and what happens when you go.

One address, three statesAn example record. Yours is created in the same shape when you subscribe.

  1. 01You sign upWaiting

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    One email goes out: the confirmation link. Nothing else is sent.

  2. 02You confirmSubscribed

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    confirmed (set at this step)
    confirmed_at
    2 Oct 2026 · 09:20 (set at this step)
    consent_at
    2 Oct 2026 · 09:14
    interests
    ai, brand

    The next issue is the first one you receive. Every one carries an unsubscribe link.

  3. 03You leaveLeft

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What signing up stores, and why
What we keepWhy
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First name, if you give itTo say hello at the top of the confirmation email.
Topics you choseTo decide which single-topic briefings and role alerts reach you.
The page you signed up onTo learn which pages bring readers. Nothing about your visit beyond that.
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