Media, telecom & entertainment
Trust and the subscriber relationship are owned.
News publishers, magazines, book publishers and audio studios, where platforms, search and AI answers stand between the story and the reader. We build the brands, subscription products and newsroom systems that turn readers into subscribers — and AI tools that help journalists without putting their name to work they did not check.
Where the rules biteMap of all forty-one industries
What is shifting
Search and AI answers summarise, platforms set the reach, and readers pay for products rather than pages. Each shift names what it demands, with a fact you can check.
It demandsJournalism structured to be found, cited and credited — and a reason to visit beyond the summary.
SignalMajor search engines now show AI-generated summaries above the links for many queries.
It demandsSubscriptions, newsletters and apps designed as products, with billing that respects the customer.
SignalUnder the RBI’s e-mandate rules, a recurring card payment needs a notification before each debit and an easy way to opt out.
It demandsEditorial standards for AI: what it may draft, who reviews it and what readers are told.
SignalFrom 2 August 2026, the EU AI Act requires AI-generated text published to inform the public to be disclosed, unless a person has reviewed it and holds editorial responsibility.
It demandsPublishing operations that meet the ethics code and answer grievances on time.
SignalSince 1 March 2024, periodicals register online under the Press and Registration of Periodicals Act, 2023.
The rulebook
The digital-media ethics code, the Press Council’s norms, registration, copyright, payments, the data law and the EU AI Act’s transparency rules, read for a publisher. Your editors and counsel keep sign-off.
Frameworks we build to
Frameworks we design and build to — not a claim of certification.
Often shapes the work
Press Council of India
Advertisements must be clearly distinguishable from news; advertorials carry an “Advertisement” or “Advertorial” heading.
We designSponsored formats carry their label from the template — on the page, in the app and in the newsletter.
Press Council of India · Norms of Journalistic Conduct, 2022 edition
Often shapes the work
MeitY · Ministry of Information and Broadcasting
Digital news publishers follow the Press Council’s norms and the Programme Code, and run a three-level grievance process with set timelines.
We designGrievance flows, corrections and contact details are designed into every article template.
IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 · Part III
Press Registrar General of India
Newspapers and periodicals register with the Press Registrar General online, through the Press Sewa portal, since 1 March 2024.
We designTitle, ownership and imprint details are kept in step across print and digital editions.
Press and Registration of Periodicals Act, 2023 (in force 1 March 2024)
Government of India
Photographs, agency copy, music and archive material may be used only within the licence that covers them.
We designLicence terms travel with every asset in the archive and the asset library, and expire on schedule.
Copyright Act, 1957
Often shapes the work
Reserve Bank of India
Recurring card payments need a notification before each debit and an easy opt-out; debits above ₹15,000 need an extra authentication step.
We designSubscription billing sends the notice, and cancelling takes no more steps than subscribing.
RBI · processing of e-mandates for recurring transactions (limit of ₹15,000 without extra authentication)
Often shapes the work
Government of India · European Union
Consent for each purpose — newsletters, personalisation, advertising — with withdrawal as easy as consent; GDPR for readers in the EU.
We designConsent and preference centres are designed in, and advertising never sees what readers did not agree to.
DPDP Act, 2023 · DPDP Rules, 2025 · Regulation (EU) 2016/679 Official text: DPDP Act, 2023 and GDPR
Often shapes the work
W3C · European Union
WCAG 2.2 AA is the floor everywhere; the EU Accessibility Act has covered e-books and e-reading software sold in the EU since 28 June 2025.
We designArticle pages, players and e-book apps are tested with keyboard, screen reader and zoom.
W3C WCAG 2.2 · Directive (EU) 2019/882 Official text: WCAG 2.2 AA and the European Accessibility Act
Shapes most of the work
European Union
From 2 August 2026, AI-generated text published to inform the public on matters of public interest is disclosed, unless a person reviewed it and holds editorial responsibility; deepfakes are labelled.
We designThe newsroom AI policy names who reviews, what readers are told and how generated images are labelled.
Regulation (EU) 2024/1689 · Article 50 Official text: EU AI Act · Article 50
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
What we hear in almost every media & publishing brief — on the customer’s side of the screen, and on yours.
Sponsored content clearly marked, wherever it appears.
Products worth paying for, with cancelling as easy as subscribing.
Pages, apps and audio that work with assistive technology and slow connections.
What we build
A typical programme here draws on each discipline in this mix. Every line names what it builds for the industry and links to the capability that does the work.
Fast, accessible article pages, structured data for search and AI answers, and paywall integrations.
Subscription products, article pages, apps and newsletters designed as one reader experience.
Masthead and portfolio brands that hold across print, digital, audio and events.
Newsroom AI tools — summaries, tagging, translation, archive search — with editorial review and disclosure built in.
Reader data, newsletters and lifecycle journeys from first visit to renewal.
Subscription campaigns and audience-development content.
Programmes
Each programme is a real engagement shape: a package, a typical length and the number it moves. Lengths are typical, never promised — the first conversation sets yours.
The way in
We follow readers from first visit to subscription, and check the article page for speed, accessibility and structured data.
What it hands over
02Milestone · 3–6 months
Offers, paywall, account and cancellation designed as one product, integrated with the billing platform you choose.
MovesReader-to-subscriber conversion
Services: Product discovery · End-to-end UX & UI design · Website
Enquire about Subscription product and paywall03Retainer · Ongoing
Newsletters and journeys that turn occasional readers into regular ones, and regular ones into subscribers.
MovesEngaged newsletter readers
Services: Lifecycle marketing programme · Email, SMS & WhatsApp set-up
Enquire about Newsletter and lifecycle programme04Project · 8–12 weeks
Summaries, tagging, translation and archive search, each with a named editor approving what is published.
MovesResearch and production time saved
Services: AI assistant experience design · Custom AI agent or copilot · AI use policy, rights & disclosure
Enquire about Newsroom AI tools with editorial reviewHow success is measured
The number we moveReader-to-subscriber conversion
AI in the newsroom
Each use case keeps a named editor accountable for what is published, and a log a standards editor could read.
Use case 01
Measured byDrafts used with light edits
Tested forOWASP LLM09 · Misinformation
Ships only with its evaluation set, its guardrail and an owner
Use case 02
Measured byResearch time saved
Tested forOWASP LLM01 · Prompt injection
Ships only with its evaluation set, its guardrail and an owner
Use case 03
Measured byCorrections after publication
Tested forOWASP LLM09 · Misinformation
Ships only with its evaluation set, its guardrail and an owner
Work and insights
Projects in this industry are published once a client approves the write-up. Until then, here is what we have written on the rules that apply.
A typical programme · composite
A regional news group rebuilt its subscription product around newsletters and a fast article page, with an AI policy that keeps every published word under an editor’s name.
Anonymised and illustrative: the shape a programme takes, never a named client.
Questions
Something else on your mind? Ask us directly
For readers in the EU, from 2 August 2026 — unless a person reviewed the text and holds editorial responsibility for it. Many publishers disclose anyway; we help write the policy and design the labels.
We structure articles, authorship and licensing signals so search engines and assistants can find, cite and credit your journalism. No one can guarantee a placement.
We design and build subscription products and integrate the paywall and billing platform you choose, with cancelling as easy as subscribing.
With a label from the template — on the page, in the app and in the newsletter — so it is always clearly distinguishable from news.
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Tell us what you’re building. We’ll answer straight.
01About 2 minutes
You get A reply from a lead, not a sales queue
02About 8 minutesMost useful
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
