Media, telecom & entertainment
We build subscription products, fast article pages, newsletters and brands for news publishers, magazines, book publishers and audio studios. Articles are structured so search engines and AI assistants can find, cite and credit them.
Where the rules biteMap of all forty-one industries
What changes
Each change shows what it asks of your product and newsroom, and a fact you can check.
What it requiresArticles structured to be found, cited and credited, with a reason to visit beyond the summary.
EvidenceMajor search engines now show AI-generated summaries above the links for many queries.
What it requiresSubscriptions, newsletters and apps designed as products, with clear billing and easy cancellation.
EvidenceUnder the RBI’s e-mandate rules, a recurring card payment needs a notification before each debit and an easy way to opt out.
What it requiresEditorial standards for AI: what it may draft, who reviews it and what readers are told.
EvidenceFrom 2 August 2026, the EU AI Act requires disclosure of AI-generated text published to inform the public, unless an editor reviewed it.
What it requiresPublishing operations that meet the ethics code and answer grievances on time.
EvidenceSince 1 March 2024, periodicals register online under the Press and Registration of Periodicals Act, 2023.
The rulebook
Our reading for a publisher: the ethics code, Press Council norms, registration, copyright, payments, data and the EU AI Act. Your editors and counsel keep sign-off.
Frameworks we build to
We design and build to these frameworks; this is not a claim of certification.
Often shapes the work
Press Council of India
Advertisements must be clearly distinguishable from news; advertorials carry an “Advertisement” or “Advertorial” heading.
We designSponsored formats carry their label from the template: on the page, in the app and in the newsletter.
Press Council of India · Norms of Journalistic Conduct, 2022 edition
Often shapes the work
MeitY · Ministry of Information and Broadcasting
Digital news publishers follow the Press Council’s norms and the Programme Code, and run a three-level grievance process with set timelines.
We designGrievance flows, corrections and contact details are designed into every article template.
IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 · Part III
Press Registrar General of India
Since 1 March 2024, newspapers and periodicals register online with the Press Registrar General, through the Press Sewa portal.
We designTitle, ownership and imprint details are kept consistent across print and digital editions.
Press and Registration of Periodicals Act, 2023 (in force 1 March 2024)
Government of India
Photographs, agency copy, music and archive material may be used only within the licence that covers them.
We designLicence terms are stored with every asset in the archive and asset library, and expire on schedule.
Copyright Act, 1957
Often shapes the work
Reserve Bank of India
Recurring card payments need a notification before each debit and an easy opt-out; debits above ₹15,000 need an extra authentication step.
We designSubscription billing sends the notice, and cancelling takes no more steps than subscribing.
RBI · processing of e-mandates for recurring transactions (limit of ₹15,000 without extra authentication)
Often shapes the work
Government of India · European Union
Separate consent for newsletters, personalisation and advertising, withdrawn as easily as it was given; GDPR applies to readers in the EU.
We designConsent and preference centres are designed in, and advertising never sees what readers did not agree to.
DPDP Act, 2023 · DPDP Rules, 2025 · Regulation (EU) 2016/679 Official text: DPDP Act, 2023 and GDPR
Often shapes the work
W3C · European Union
WCAG 2.2 AA is the baseline. Since 28 June 2025, the European Accessibility Act also covers e-books and e-reading software sold in the EU.
We designArticle pages, players and e-book apps are tested with keyboard, screen reader and zoom.
W3C WCAG 2.2 · Directive (EU) 2019/882 Official text: WCAG 2.2 AA and the European Accessibility Act
Shapes most of the work
European Union
From 2 August 2026, AI-generated text published on matters of public interest must be disclosed, unless a person reviewed it and holds editorial responsibility. Deepfakes must be labelled.
We designThe newsroom AI policy names who reviews, what readers are told and how generated images are labelled.
Regulation (EU) 2024/1689 · Article 50 Official text: EU AI Act · Article 50
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
The problems we hear in most media & publishing briefs, from customers and from your own teams.
Sponsored content clearly marked, wherever it appears.
Products worth paying for, with cancelling as easy as subscribing.
Pages, apps and audio that work with assistive technology and slow connections.
What we build
A typical programme here uses each discipline in this mix. Each line says what it builds for the industry and links to the capability behind it.
Fast, accessible article pages, paywall integrations and structured data for search and AI answers.
Subscription products, article pages, apps and newsletters designed as one reader experience.
Masthead and portfolio brands that stay consistent across print, digital, audio and events.
Newsroom AI for summaries, tagging, translation and archive search, with editorial review and disclosure built in.
Reader data, newsletters and lifecycle journeys from first visit to renewal.
Subscription campaigns and audience-development content.
Programmes
Each programme lists its package, typical length and main measure. Lengths are typical; the first conversation sets yours.
The way in
We follow readers from first visit to subscription, and check the article page for speed, accessibility and structured data.
What you get
02Milestone · 3–6 months
Offers, paywall, account and cancellation designed as one product, integrated with the billing platform you choose.
MeasureReader-to-subscriber conversion
Services: Product discovery · Complete UX & UI design · Website
Enquire about Subscription product and paywall03Retainer · Ongoing
Newsletters and journeys that turn occasional readers into regular ones, and regular ones into subscribers.
MeasureEngaged newsletter readers
Services: Lifecycle marketing programme · Email, SMS & WhatsApp set-up
Enquire about Newsletter and lifecycle programme04Project · 8–12 weeks
Summaries, tagging, translation and archive search, each with a named editor approving what is published.
MeasureResearch and production time saved
Services: AI assistant experience design · Custom AI agent or copilot · AI use policy, rights & disclosure
Enquire about Newsroom AI with editorial reviewHow success is measured
Main measureReader-to-subscriber conversion
How we use AI
Each use case shows its automatic checks, what is logged and the OWASP risk it addresses.
Use case 01
Measured byDrafts used with light edits
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Use case 02
Measured byResearch time saved
Tested forOWASP LLM01 · Prompt injection
Goes live only with its evaluation set, automatic checks and a named owner
Use case 03
Measured byCorrections after publication
Tested forOWASP LLM09 · Misinformation
Goes live only with its evaluation set, automatic checks and a named owner
Work and insights
Projects in this industry are published once a client approves the write-up. Until then, here is what we have written on the rules that apply.
A typical programme · composite
A regional news group rebuilt its subscription product around newsletters and a fast article page. Its AI policy keeps every published word under an editor’s name.
Anonymised and illustrative: the shape a programme takes, never a named client.
Questions
Something else on your mind? Ask us directly
For readers in the EU, yes, from 2 August 2026. Text a person reviewed and holds editorial responsibility for is exempt. Many publishers disclose anyway; we help write the policy and design the labels.
Yes. We structure articles, authorship and licensing data so search engines and AI assistants can find, cite and credit your journalism. No one can guarantee a placement.
Yes, as part of the subscription product. We integrate the paywall and billing platform you choose, and make cancelling as easy as subscribing.
With a label set by the template, so readers can always tell it from news. It appears on the page, in the app and in the newsletter.
Keep exploring
You will speak to a lead who would run the work, and get a straight answer on fit.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
