Media, telecom & entertainment
Certificates, captions and AI labels now travel with every frame.
Studios, labels, artists, promoters, venues and streaming services, where a launch lives or dies in a week and every frame now carries a certificate, a caption file or a label. We design release campaigns, ticketing and fan journeys, accessible viewing and the rights-aware content systems behind them, with AI used openly and with consent.
Where the rules biteMap of all forty-one industries
What is shifting
Films certified for cinemas must ship with captions and audio description, AI-made media must be labelled on platforms, and ticket pricing is watched for dark patterns. Each shift names what it demands, with a fact you can check.
It demandsCaptions and audio description produced with every cut, and promoted with the film.
SignalUnder the I&B Ministry’s guidelines of 15 March 2024, feature films certified for cinemas, trailers included, must carry captions and audio description from March 2026.
It demandsLabels and provenance metadata built into the production and distribution pipeline.
SignalIT Rules amendments notified on 10 February 2026 require platforms to label synthetically generated audio and video and keep permanent provenance metadata.
It demandsTrailers, listings and parental controls that carry the right rating everywhere.
SignalThe Cinematograph (Amendment) Act, 2023 split the UA certificate into UA 7+, UA 13+ and UA 16+, matching the ratings streaming services already use.
It demandsFees shown from the first screen, and urgency only when seats really are scarce.
SignalThe CCPA’s 2023 dark-pattern guidelines name drip pricing and false urgency, and in June 2025 it asked platforms to self-audit within three months.
The rulebook
Film certification and accessibility rules, the streaming code of ethics, the AI-labelling rules, copyright and the consumer rules on ticketing, read for a typical programme. Your legal and rights teams keep sign-off.
Frameworks we build to
Frameworks we design and build to — not a claim of certification.
Often shapes the work
Advertising Standards Council of India
Realistic AI-made content is labelled wherever it materially influences the decision; a replicated face or voice is labelled even with consent, and a likeness used without consent is prohibited.
We designCampaign assets record where AI was used, with consent for every likeness.
ASCI · Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising, 17 September 2026 (effective after three months) Official text: ASCI guidelines on synthetic content in advertising
Central Consumer Protection Authority
Drip pricing — booking or convenience fees revealed late — false urgency and basket sneaking are named unfair practices, in ticketing as anywhere else.
We designEvery fee shows on the first screen, and scarcity messages reflect real availability.
CCPA · Guidelines for Prevention and Regulation of Dark Patterns, 30 November 2023 Official text: CCPA dark-patterns guidelines, 2023
Shapes most of the work
Ministry of Information and Broadcasting · CBFC
Films are certified U, UA 7+, UA 13+, UA 16+, A or S; certificates no longer expire, and unauthorised recording or exhibition of a film carries up to three years in prison and fines up to 5% of audited production cost.
We designRatings travel with every trailer, listing and poster from the release record.
Cinematograph Act, 1952 · Cinematograph (Amendment) Act, 2023
Ministry of Electronics and IT · Ministry of Information and Broadcasting
Streaming services classify every title U, U/A 7+, U/A 13+, U/A 16+ or A, show the rating and descriptor before it plays, offer parental locks from U/A 13+ and verify age for A.
We designRatings, descriptors and parental locks are designed into the player and the catalogue.
IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 · Appendix, Code of Ethics Official text: IT Rules, 2021 — Code of Ethics for streaming
Government of India
Music, footage, scripts and performances are protected, performers’ rights included, so every asset needs a cleared licence for each use and territory.
We designRights, territories and expiry dates travel with each asset in the library.
Copyright Act, 1957
Often shapes the work
Ministry of Electronics and IT
Fan, ticket-buyer and subscriber data collected per purpose with consent, withdrawal as easy as consent, and breach reporting to the Data Protection Board.
We designPre-sale and fan-club sign-ups ask only for what each programme uses, with consent logged per purpose.
DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Shapes most of the work
Ministry of Information and Broadcasting
Feature films certified for theatrical release, trailers included, provide closed or open captions and audio description; cinemas provide the equipment, at two to five devices per 200 seats.
We designCaption and audio-description files are produced with every cut and promoted with the release.
MIB · Guidelines of Accessibility Standards in the Public Exhibition of Feature Films, 15 March 2024 Official text: Accessibility standards for films in cinemas
Shapes most of the work
Ministry of Electronics and IT
Platforms label realistic AI-generated or altered audio and video prominently, embed permanent provenance metadata, and remove unlawful content within three hours of a lawful order.
We designSynthetic tracks and shots carry labels and provenance metadata from the edit suite onward.
IT Rules, 2021 as amended by G.S.R. 120(E), 10 February 2026 Official text: IT Rules amendment on synthetically generated information
Compiled 3 October 2026. Our reading of typical programmes, not legal advice. Rules change; your counsel confirms how each one applies to you.
Challenges
What comes up first in most film, music & live events conversations — outside, at the screen, and inside, in the operation.
Every fee on the first screen, real seat maps and safe transfers.
Captions, audio description and languages offered without asking twice.
Fan clubs, pre-sales and merchandise that feel personal, not spammy.
What we build
A typical programme here draws on each discipline in this mix. Every line names what it builds for the industry and links to the capability that does the work.
Release campaigns, trailers and fan content produced fast, in every format and language, with rights checked.
Ticketing, streaming and fan-club journeys with every fee shown and access options offered up front.
Rights-aware asset libraries, ticketing integrations and streaming apps that hold up on launch day.
Localisation, dubbing and versioning with consent, labels and provenance built in.
Pre-sales, fan clubs and audience journeys on one consented fan record.
Identities for studios, labels, festivals and venues that flex across every release.
Programmes
The way in reads your release, ticketing and fan journeys against the certification, accessibility and pricing rules, and ranks the fixes by conversion and by risk. Lengths are typical, never promised.
The way in
We buy tickets, watch trailers and join fan clubs the way audiences do, and check every step against the pricing, accessibility and labelling rules.
What it hands over
02Project · 8–12 weeks
A ticketing journey with live seat maps, every fee on the first screen and safe transfers, built to hold on sale day.
MovesTicket checkout completion
Services: End-to-end UX & UI design · Website · System integration
Enquire about Ticketing and seat-map experience03Retainer · Ongoing
Trailers, posters and social cuts produced in every format and language from a rights-aware library, with a person approving each asset.
MovesTime from final cut to campaign-ready assets
Services: Campaign film & photography · Campaign localisation at scale · AI content studio set-up
Enquire about Release campaign production04Project · 8–12 weeks
Dubbing, subtitling and versioning pipelines with talent consent, labels and provenance metadata built in.
MovesLocalised versions shipped per release
Services: Synthetic voice & localisation · Brand fidelity evaluation · AI use policy, rights & disclosure
Enquire about Consent-first AI localisationHow success is measured
The number we moveTicket checkout completion
AI, under the rules
Each use case has an owner, an evaluation set and a log; synthetic media is labelled, and no voice or face is used without written consent.
Use case 01
Measured byLocalised versions shipped per release
Tested forOWASP LLM02 · Sensitive information disclosure
Ships only with its evaluation set, its guardrail and an owner
Use case 02
Measured byReleases with audio description on day one
Tested forOWASP LLM09 · Misinformation
Ships only with its evaluation set, its guardrail and an owner
Use case 03
Measured byTicket questions resolved without a call
Tested forOWASP LLM01 · Prompt injection
Ships only with its evaluation set, its guardrail and an owner
Work and insights
No film, music & live events client is named or described without written approval. Here is what we have written that bears on the industry.
A typical programme · composite
A music promoter rebuilt its ticketing journey so every fee shows on the first screen and seat maps are live, and moved its campaign assets into a rights-aware library that versions each poster and clip by territory.
Anonymised and illustrative: the shape a programme takes, never a named client.
Nothing published on film, music & live events yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes: studios, labels, promoters, venues and streaming services. Streaming brings the code of ethics’ ratings and parental controls; theatrical release brings certification and the accessibility standards. We design for each.
Yes, with the performer’s written consent for any synthetic voice, a label on synthetic tracks and provenance metadata in every file. For releases in the EU, the AI Act’s transparency duties for deepfakes apply from 2 August 2026, with allowances for evidently artistic work.
By producing captions and audio description with each cut rather than after it, and promoting the accessible versions with the release. We build that into the delivery checklist, from trailer to final print.
We design and build ticketing journeys with live seat maps and every fee shown up front, load-tested for on-sale peaks and integrated with your ticketing platform.
Keep exploring
Tell us what you’re building. We’ll answer straight.
01About 2 minutes
You get A reply from a lead, not a sales queue
02About 8 minutesMost useful
You get Options and a first scope after one call
03About 15 minutes
You get Receipt confirmed and a named bid lead
Every engagement starts with a written scope and a quote agreed before work begins. How each package is priced
