Media, telecom & entertainment
Ratings, captions and AI labels now go out with every title.
We design release campaigns, ticketing and fan journeys, accessible viewing and rights-tracked asset libraries for studios, labels, artists, promoters, venues and streaming services. AI drafts dubs, versions and audio description; a named person approves each, and synthetic media is labelled.
Where rules matter mostMap of all forty-one industries
What is shifting
Films certified for cinemas must carry captions and audio description. Platforms must label AI-made media, and regulators watch ticket pricing for dark patterns. Each change below comes with a fact you can check.
What it needsCaptions and audio description produced with every cut, and promoted with the film.
EvidenceUnder the I&B Ministry’s guidelines of 15 March 2024, feature films certified for cinemas, trailers included, must carry captions and audio description from March 2026.
What it needsLabels and provenance metadata added during production and distribution.
EvidenceIT Rules amendments notified on 10 February 2026 require platforms to label synthetically generated audio and video and keep permanent provenance metadata.
What it needsTrailers, listings and parental controls that carry the right rating everywhere.
EvidenceThe Cinematograph (Amendment) Act, 2023 split the UA certificate into UA 7+, UA 13+ and UA 16+, matching the ratings streaming services already use.
What it needsFees shown from the first screen, and scarcity messages only when seats are scarce.
EvidenceThe CCPA’s 2023 dark-pattern guidelines name drip pricing and false urgency, and in June 2025 it asked platforms to self-audit within three months.
The rulebook
Certification, accessibility, the streaming code of ethics, AI labelling, copyright, personal data and ticket pricing, read for a typical programme. Your legal and rights teams keep sign-off.
Standards we build to
We design and build to these standards. This does not mean we are certified.
Often shapes the work
Advertising Standards Council of India
Realistic AI-made content is labelled wherever it materially influences the decision; a replicated face or voice is labelled even with consent, and a likeness used without consent is prohibited.
We designCampaign assets record where AI was used, with consent for every likeness.
ASCI · Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising, 17 September 2026 (effective after three months) Official text: ASCI guidelines on synthetic content in advertising
Central Consumer Protection Authority
Drip pricing (booking or convenience fees revealed late), false urgency and basket sneaking are named unfair practices, in ticketing as elsewhere.
We designEvery fee shows on the first screen, and scarcity messages match live availability.
CCPA · Guidelines for Prevention and Regulation of Dark Patterns, 30 November 2023 Official text: CCPA dark-patterns guidelines, 2023
Shapes most of the work
Ministry of Information and Broadcasting · CBFC
Films are certified U, UA 7+, UA 13+, UA 16+, A or S; certificates no longer expire, and unauthorised recording or exhibition of a film carries up to three years in prison and fines up to 5% of audited production cost.
We designRatings travel with every trailer, listing and poster from the release record.
Cinematograph Act, 1952 · Cinematograph (Amendment) Act, 2023
Ministry of Electronics and IT · Ministry of Information and Broadcasting
Streaming services classify every title U, U/A 7+, U/A 13+, U/A 16+ or A, show the rating and descriptor before it plays, offer parental locks from U/A 13+ and verify age for A.
We designRatings, descriptors and parental locks are designed into the player and the catalogue.
IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 · Appendix, Code of Ethics Official text: IT Rules, 2021 — Code of Ethics for streaming
Government of India
Music, footage, scripts and performances are protected, performers’ rights included, so every asset needs a cleared licence for each use and territory.
We designRights, territories and expiry dates travel with each asset in the library.
Copyright Act, 1957
Often shapes the work
Ministry of Electronics and IT
Fan, ticket-buyer and subscriber data collected per purpose with consent, withdrawal as easy as consent and breach reporting to the Data Protection Board.
We designPre-sale and fan-club sign-ups ask only for what each programme uses, with consent logged per purpose.
DPDP Act, 2023 · DPDP Rules, 2025 (core obligations from 13 May 2027) Official text: DPDP Act, 2023 and DPDP Rules, 2025
Shapes most of the work
Ministry of Information and Broadcasting
Feature films certified for theatrical release, trailers included, provide closed or open captions and audio description; cinemas provide the equipment, at two to five devices per 200 seats.
We designCaption and audio-description files are produced with every cut and promoted with the release.
MIB · Guidelines of Accessibility Standards in the Public Exhibition of Feature Films, 15 March 2024 Official text: Accessibility standards for films in cinemas
Shapes most of the work
Ministry of Electronics and IT
Platforms prominently label realistic AI-generated or altered audio and video, embed permanent provenance metadata and remove unlawful content within three hours of a lawful order.
We designSynthetic tracks and shots carry labels and provenance metadata from the edit suite onward.
IT Rules, 2021 as amended by G.S.R. 120(E), 10 February 2026 Official text: IT Rules amendment on synthetically generated information
Updated 3 October 2026. Our reading of typical projects, not legal advice. Rules change, so your lawyer confirms how each applies to you.
Challenges
What comes up first when we talk to film, music & live events teams, from the screens customers use to your back office.
Every fee on the first screen, live seat maps and safe transfers.
Captions, audio description and other languages, offered without having to ask.
Fan clubs, pre-sales and merchandise offers that feel personal and well timed.
What we make
A typical project here uses each area in this mix. Each line says what it makes for the industry and links to the service behind it.
Release campaigns, trailers and fan content in every format and language, with rights checked.
Ticketing, streaming and fan-club journeys with every fee and access option shown up front.
Rights-tracked asset libraries, ticketing integrations and streaming apps that hold up on launch day.
Localisation, dubbing and versioning with consent, labels and provenance built in.
Pre-sales, fan clubs and audience journeys on one consented fan record.
Identities for studios, labels, festivals and venues that flex across every release.
Programmes
The way in checks your release, ticketing and fan journeys against the certification, accessibility and pricing rules, and ranks the fixes by conversion and by risk. Lengths are typical, never promised.
First project
We buy tickets, watch trailers and join fan clubs the way audiences do, and check every step against the pricing, accessibility and labelling rules.
What you get
02Project · 8–12 weeks
A ticketing journey with live seat maps, every fee on the first screen and safe transfers, built to hold on sale day.
MeasureTicket checkout completion
Services: Complete UX & UI design · Website · System integration
Enquire about Ticketing and seat-map experience03Retainer · Ongoing
Trailers, posters and social cuts in every format and language from a rights-tracked library, with a named person approving each asset.
MeasureTime from final cut to campaign-ready assets
Services: Campaign film & photography · Campaign adaptation · Content studio set-up
Enquire about Release campaign production04Project · 8–12 weeks
Dubbing, subtitling and versioning workflows with talent consent, labels and provenance metadata built in.
MeasureLocalised versions per release
Services: AI voice-overs & audio · Brand match testing · AI use policy, rights & disclosure
Enquire about Consent-first AI localisationHow success is measured
Main measureTicket checkout completion
AI, under the rules
Each use case has an owner, an evaluation set and a log, and every synthetic track is labelled.
AI job 01
Measured byLocalised versions per release
Tested forOWASP LLM02 · Sensitive information disclosure
Goes live only after testing, with safety checks and a named owner
AI job 02
Measured byReleases with audio description on day one
Tested forOWASP LLM09 · Misinformation
Goes live only after testing, with safety checks and a named owner
AI job 03
Measured byTicket questions resolved without a call
Tested forOWASP LLM01 · Prompt injection
Goes live only after testing, with safety checks and a named owner
Work and insights
No film, music & live events client is named or described without written approval. Here is what we have written on related topics.
A typical project · example
A music promoter rebuilt its ticketing to show every fee on the first screen, with live seat maps, and moved its campaign assets into a rights-tracked library that versions each poster and clip by territory.
An example of the shape a project takes, without client names.
Nothing published on film, music & live events yet. Ask us what we are seeing in the industry.
Ask usQuestions
Something else on your mind? Ask us directly
Yes. We work with studios, labels, promoters, venues and streaming services. Streaming brings the code of ethics’ ratings and parental locks; cinema release brings certification and the accessibility standards. We design for each.
Yes, with the performer’s written consent for any synthetic voice. Every synthetic track is labelled and carries provenance metadata. For EU releases, the AI Act’s transparency duties for deepfakes apply from 2 August 2026, with allowances for evidently artistic work.
Produce captions and audio description with each cut, rather than after it. We add both to the delivery checklist, from trailer to final print, and promote the accessible versions with the release.
It depends on the date. A typical 1–2 week audit ranks the fixes by conversion and risk; we then build the journey with live seat maps and every fee up front, load-tested for on-sale peaks and linked to your ticketing platform.
Keep exploring
You will talk to the lead who would run your work.
01About 2 minutes
You get A reply from a named lead
02About 8 minutesRecommended
You get Options and prices after one call
03About 15 minutes
You get Confirmation and a named lead
We always agree a written scope and price before work begins. How each plan is priced
