# Project brief — Your company

A template from Xterra Edze. Answer what you can; five clear answers beat ten vague ones.
Paste it into the contact form, or attach it as a file.

## 1. Who is asking

A work email and a company tell us which lead should reply and what we can check before we do.

> Example: Your name, Head of Digital at Your company (400 people, B2B software).

_Your answer:_


## 2. The problem today

What is not working, in your words. Symptoms are fine; we will find the cause with you.

> Example: Our site explains features, not outcomes, and most demo requests come from companies too small for sales to serve.

_Your answer:_


## 3. The scope

The services you think you need, or the way you want to buy them. Guesses are welcome; we will correct them.

> Example: A website rebuild and an SEO programme, bought as a fixed-price project.

_Your answer:_


## 4. The outcome

What changes for the business if this works. A number and a date make it something both sides can plan against.

> Example: Double qualified demo requests from mid-market IT buyers within two quarters.

_Your answer:_


## 5. Who it is for

The people who have to notice, trust or use the result. The narrower, the better the work.

> Example: IT directors at 200 to 2,000 person companies in the UK and India.

_Your answer:_


## 6. How you will judge it

The measure you will report upward, and where it is tracked today.

> Example: Demo requests from target-size companies, tracked in the CRM, reviewed monthly.

_Your answer:_


## 7. A budget band

A range, not a number. It lets us propose the right size of work first time instead of three sizes.

> Example: 50,000–100,000 US dollars.

_Your answer:_


## 8. Timing

When you want to start, and any date that cannot move.

> Example: Start next month; live before the March trade show.

_Your answer:_


## 9. How the decision is made

Where you are in the decision and who else signs it off, so nobody meets the work for the first time at the end.

> Example: Budget approved; the CMO decides and IT signs off security.

_Your answer:_


## 10. What exists already

Your current stack, brand assets, research and the references you admire or want to avoid.

> Example: The current site runs on WordPress; brand guidelines are attached.

_Your answer:_


## 11. The rules the work must meet (formal RFQs)

Procurement steps, security and compliance requirements, and the proposal deadline. Only an RFQ needs these up front.

> Example: Vendor registration and a security questionnaire; GDPR; proposals due 14 November.

_Your answer:_


## For an RFQ, attach

- The RFP or RFQ document and any response template
- The evaluation criteria and their weighting
- The Q&A deadline and the submission format
- Security questionnaires and vendor forms
- Your NDA, if it must be signed first